"LINE-like" Product Management of Smart Channel

by LINE DevDay 2019

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2019 DevDay "LINE-Like" Product Management of Smart Channel > Daisuke Asai > LINE LINE Planning Department Deputy Senior Manager

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Agenda > Product Overview > Project Overview > Product Management of Smart Channel > “LINE-Like” Product Management

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Product Overview  “Smart Channel”

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Smart Channel?

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Smart Channel? News Fortune Manga

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User Experience No More Miss, Direct Step to Action

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Smart Channel is the “content recommendation platform” for each user with appropriate content and information Smart Channel? Contents Personalize

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Smart Channel Stats IMP/Day 500M Contents/Day 60K+ Global UU/Day 100M+

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Project Overview

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Global Team THAILAND KOREA TAIWAN INDONESIA JAPAN 100+ Members -Server Engineers -Client Engineers -Machine Learning Engineers -QA Engineers -Data Scientists -Researchers -Designers -Content Directors -Content Operators -Biz Planners -Project Managers -Product Managers

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Ameba Team With Talented People Smart Channel TF Data Labs LINE Ads Platform

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Project Timeline 2018/08 Pre test  (Preliminary test) 2019/04 Public release   in JP Now Improvement And renovation 2019/07 Public release  in TW & TH 2018/11 Secret release 2018/07 Planning started

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Product Management

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Project Timeline Now Improvement And renovation 2019/04 Public release   in JP 2018/08 Pre test  (Preliminary test) 2019/07 Public release  in TW & TH 2018/11 Secret release 2018/07 Planning started

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What a Terrible Function! How Can I Destroy This Project ? Weather? News?

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Let’s Hear Users’ Voice

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Oops, Not So Bad…. Cannot Destroy This Project… overall male 10s male 20s male 30s male 40s male 50s female 10s female 20s female 30s female 40s female 50s 0 25 50 75 100 strongly positive positive relatively positive neutral relativey negative negative strongly negative

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Change my Mind! How To Destroy? How To Succeed?

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> 100+ tests, 5+ tests/week > Test for partial users to find users’ needs > “Quick” and “Dirty” > Quantitative + qualitative data Preliminary Test

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Collect so Many “Fact” Data for Planning public A public B weather A weather B Fortune Sticker Delima A LIVE A LIVE B Music A LIVE C Manga A Manga B Theme A LIVE D MyBridge A Game A MyBridge B Manga C PFM 0 25 50 75 100

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Architecting Details Were Presented in “the Art of Smart Channel” (Day1: 14:30-15:10)

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Project Timeline Now Improvement And renovation 2018/08 Pre test  (Preliminary test) 2019/04 Public release   in JP 2019/07 Public release  in TW & TH 2018/11 Secret release 2018/07 Planning started

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Gradual Release Expand Users Step by Step, While Collecting Various Data. KPI Monitoring SNS Monitoring User Research 1.0M Users

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Collecting Various Data

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KPI Monitoring SNS Monitoring VOC Monitoring User Research 100% Users KPI Monitoring SNS Monitoring VOC Monitoring 10M Users Gradual Release Expand Users Step by Step, While Collecting Various Data. KPI Monitoring SNS Monitoring 3.0M Users KPI Monitoring SNS Monitoring User Research 1.0M Users

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Gradual Release in Global Expand Users Step by Step, While Collecting Various Data. 3.0M Users 10M Users 100% Users 1.0M Users JP 1.0M Users 2.0M Users 100% Users 0.5M Users TW 1.5M Users 3.0M Users 100% Users 0.7M Users TH

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Let’s Relax in the Beach Completed?

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No, Just a Beginning…

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Project Timeline 2019/04 Public release   in JP 2018/08 Pre test  (Preliminary test) Now Improvement And renovation 2019/07 Public release  in TW & TH 2018/11 Secret release 2018/07 Planning started

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Logic Improvement Contents Personalize

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Details Were Presented in “Building a Smart Recommender System Across LINE Services” (Day1: 18:10-18:50) Logic Improvement

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UX Improvement #1

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UX Improvement Challenge #2

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Content Improvement Personalized content LINE related information

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Content Improvement Personalized content LIFE related information

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Content Improvement Personalized content LIFE related information

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“LINE-Like”   Product Management?

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“LINE-Like” Product Management Always Data-driven

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“LINE-Like” Product Management Always Data-driven Stay a Step Ahead

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“LINE-Like” Product Management Always Data-driven Open Communication Stay a Step Ahead

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Open Communication in Chiba Disaster 13:23 13:09 14:35 14:54

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“LINE-Like” Product Management Always Data-driven Open Communication Stay a Step Ahead

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> Jun Namikawa > Day1: 18:10-18:50 @HALL C Building a Smart Recommender System Across LINE Services Continuous Improvements in Smart Channel Platform/Contents > Haruka Kikuchi > Day1/2: 13:40-14:20 / 15:30-16:10 @Poster The Art of Smart Channel > Naoki Watanabe > Day1: 14:30-15:10 @HALL B Details About Logic and Architecture

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Thank You