"LINE-like" Product Management of Smart Channel

"LINE-like" Product Management of Smart Channel

Daisuke Asai
LINE LINE Planning Department Deputy Senior Manager
https://linedevday.linecorp.com/jp/2019/sessions/C2-1

Be4518b119b8eb017625e0ead20f8fe7?s=128

LINE DevDay 2019

November 21, 2019
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  1. 2019 DevDay "LINE-Like" Product Management of Smart Channel > Daisuke

    Asai > LINE LINE Planning Department Deputy Senior Manager
  2. Agenda > Product Overview > Project Overview > Product Management

    of Smart Channel > “LINE-Like” Product Management
  3. Product Overview
 “Smart Channel”

  4. Smart Channel?

  5. Smart Channel? News Fortune Manga

  6. User Experience No More Miss, Direct Step to Action

  7. Smart Channel is the “content recommendation platform” for each user

    with appropriate content and information Smart Channel? Contents Personalize
  8. Smart Channel Stats IMP/Day 500M Contents/Day 60K+ Global UU/Day 100M+

  9. Project Overview

  10. Global Team THAILAND KOREA TAIWAN INDONESIA JAPAN 100+ Members -Server

    Engineers -Client Engineers -Machine Learning Engineers -QA Engineers -Data Scientists -Researchers -Designers -Content Directors -Content Operators -Biz Planners -Project Managers -Product Managers
  11. Ameba Team With Talented People Smart Channel TF Data Labs

    LINE Ads Platform
  12. Project Timeline 2018/08 Pre test
 (Preliminary test) 2019/04 Public release

    
 in JP Now Improvement And renovation 2019/07 Public release
 in TW & TH 2018/11 Secret release 2018/07 Planning started
  13. Product Management

  14. Project Timeline Now Improvement And renovation 2019/04 Public release 


    in JP 2018/08 Pre test
 (Preliminary test) 2019/07 Public release
 in TW & TH 2018/11 Secret release 2018/07 Planning started
  15. Project Timeline Now Improvement And renovation 2019/04 Public release 


    in JP 2018/08 Pre test
 (Preliminary test) 2019/07 Public release
 in TW & TH 2018/11 Secret release 2018/07 Planning started
  16. What a Terrible Function! How Can I Destroy This Project

    ? Weather? News?
  17. Let’s Hear Users’ Voice

  18. Oops, Not So Bad…. Cannot Destroy This Project… overall male

    10s male 20s male 30s male 40s male 50s female 10s female 20s female 30s female 40s female 50s 0 25 50 75 100 strongly positive positive relatively positive neutral relativey negative negative strongly negative
  19. None
  20. Change my Mind! How To Destroy? How To Succeed?

  21. Project Timeline Now Improvement And renovation 2019/04 Public release 


    in JP 2018/08 Pre test
 (Preliminary test) 2019/07 Public release
 in TW & TH 2018/11 Secret release 2018/07 Planning started
  22. Project Timeline Now Improvement And renovation 2019/04 Public release 


    in JP 2018/08 Pre test
 (Preliminary test) 2019/07 Public release
 in TW & TH 2018/11 Secret release 2018/07 Planning started
  23. > 100+ tests, 5+ tests/week > Test for partial users

    to find users’ needs > “Quick” and “Dirty” > Quantitative + qualitative data Preliminary Test
  24. Collect so Many “Fact” Data for Planning public A public

    B weather A weather B Fortune Sticker Delima A LIVE A LIVE B Music A LIVE C Manga A Manga B Theme A LIVE D MyBridge A Game A MyBridge B Manga C PFM 0 25 50 75 100
  25. Architecting Details Were Presented in “the Art of Smart Channel”

    (Day1: 14:30-15:10)
  26. Project Timeline Now Improvement And renovation 2019/04 Public release 


    in JP 2018/08 Pre test
 (Preliminary test) 2019/07 Public release
 in TW & TH 2018/11 Secret release 2018/07 Planning started
  27. Project Timeline Now Improvement And renovation 2018/08 Pre test
 (Preliminary

    test) 2019/04 Public release 
 in JP 2019/07 Public release
 in TW & TH 2018/11 Secret release 2018/07 Planning started
  28. Gradual Release Expand Users Step by Step, While Collecting Various

    Data. KPI Monitoring SNS Monitoring User Research 1.0M Users
  29. Collecting Various Data

  30. KPI Monitoring SNS Monitoring VOC Monitoring User Research 100% Users

    KPI Monitoring SNS Monitoring VOC Monitoring 10M Users Gradual Release Expand Users Step by Step, While Collecting Various Data. KPI Monitoring SNS Monitoring 3.0M Users KPI Monitoring SNS Monitoring User Research 1.0M Users
  31. Gradual Release in Global Expand Users Step by Step, While

    Collecting Various Data. 3.0M Users 10M Users 100% Users 1.0M Users JP 1.0M Users 2.0M Users 100% Users 0.5M Users TW 1.5M Users 3.0M Users 100% Users 0.7M Users TH
  32. Let’s Relax in the Beach Completed?

  33. No, Just a Beginning…

  34. Project Timeline Now Improvement And renovation 2018/08 Pre test
 (Preliminary

    test) 2019/04 Public release 
 in JP 2019/07 Public release
 in TW & TH 2018/11 Secret release 2018/07 Planning started
  35. Project Timeline 2019/04 Public release 
 in JP 2018/08 Pre

    test
 (Preliminary test) Now Improvement And renovation 2019/07 Public release
 in TW & TH 2018/11 Secret release 2018/07 Planning started
  36. Logic Improvement Contents Personalize

  37. Details Were Presented in “Building a Smart Recommender System Across

    LINE Services” (Day1: 18:10-18:50) Logic Improvement
  38. UX Improvement #1

  39. UX Improvement Challenge #2

  40. Content Improvement Personalized content LINE related information

  41. Content Improvement Personalized content LIFE related information

  42. Content Improvement Personalized content LIFE related information

  43. “LINE-Like” 
 Product Management?

  44. “LINE-Like” Product Management Always Data-driven

  45. “LINE-Like” Product Management Always Data-driven Stay a Step Ahead

  46. “LINE-Like” Product Management Always Data-driven Open Communication Stay a Step

    Ahead
  47. Open Communication in Chiba Disaster 13:23 13:09 14:35 14:54

  48. “LINE-Like” Product Management Always Data-driven Open Communication Stay a Step

    Ahead
  49. > Jun Namikawa > Day1: 18:10-18:50 @HALL C Building a

    Smart Recommender System Across LINE Services Continuous Improvements in Smart Channel Platform/Contents > Haruka Kikuchi > Day1/2: 13:40-14:20 / 15:30-16:10 @Poster The Art of Smart Channel > Naoki Watanabe > Day1: 14:30-15:10 @HALL B Details About Logic and Architecture
  50. Thank You