"LINE-like" Product Management of Smart Channel

Daisuke Asai
LINE LINE Planning Department Deputy Senior Manager
https://linedevday.linecorp.com/jp/2019/sessions/C2-1

Transcript

1. 2019 DevDay "LINE-Like" Product Management of Smart Channel > Daisuke Asai > LINE LINE Planning Department Deputy Senior Manager
2. Agenda > Product Overview > Project Overview > Product Management of Smart Channel > “LINE-Like” Product Management
3. Product Overview
 “Smart Channel”
4. Smart Channel?
5. Smart Channel? News Fortune Manga
6. User Experience No More Miss, Direct Step to Action
7. Smart Channel is the “content recommendation platform” for each user with appropriate content and information Smart Channel? Contents Personalize
8. Smart Channel Stats IMP/Day 500M Contents/Day 60K+ Global UU/Day 100M+
9. Project Overview
10. Global Team THAILAND KOREA TAIWAN INDONESIA JAPAN 100+ Members -Server Engineers -Client Engineers -Machine Learning Engineers -QA Engineers -Data Scientists -Researchers -Designers -Content Directors -Content Operators -Biz Planners -Project Managers -Product Managers
11. Ameba Team With Talented People Smart Channel TF Data Labs LINE Ads Platform
12. Project Timeline 2018/08 Pre test
 (Preliminary test) 2019/04 Public release 
 in JP Now Improvement And renovation 2019/07 Public release
 in TW & TH 2018/11 Secret release 2018/07 Planning started
13. Product Management
14. Project Timeline Now Improvement And renovation 2019/04 Public release 
 in JP 2018/08 Pre test
 (Preliminary test) 2019/07 Public release
 in TW & TH 2018/11 Secret release 2018/07 Planning started
15. Project Timeline Now Improvement And renovation 2019/04 Public release 
 in JP 2018/08 Pre test
 (Preliminary test) 2019/07 Public release
 in TW & TH 2018/11 Secret release 2018/07 Planning started
16. What a Terrible Function! How Can I Destroy This Project ? Weather? News?
17. Let’s Hear Users’ Voice
18. Oops, Not So Bad…. Cannot Destroy This Project… overall male 10s male 20s male 30s male 40s male 50s female 10s female 20s female 30s female 40s female 50s 0 25 50 75 100 strongly positive positive relatively positive neutral relativey negative negative strongly negative
20. Change my Mind! How To Destroy? How To Succeed?
21. Project Timeline Now Improvement And renovation 2019/04 Public release 
 in JP 2018/08 Pre test
 (Preliminary test) 2019/07 Public release
 in TW & TH 2018/11 Secret release 2018/07 Planning started
22. Project Timeline Now Improvement And renovation 2019/04 Public release 
 in JP 2018/08 Pre test
 (Preliminary test) 2019/07 Public release
 in TW & TH 2018/11 Secret release 2018/07 Planning started
23. > 100+ tests, 5+ tests/week > Test for partial users to find users’ needs > “Quick” and “Dirty” > Quantitative + qualitative data Preliminary Test
24. Collect so Many “Fact” Data for Planning public A public B weather A weather B Fortune Sticker Delima A LIVE A LIVE B Music A LIVE C Manga A Manga B Theme A LIVE D MyBridge A Game A MyBridge B Manga C PFM 0 25 50 75 100
25. Architecting Details Were Presented in “the Art of Smart Channel” (Day1: 14:30-15:10)
26. Project Timeline Now Improvement And renovation 2019/04 Public release 
 in JP 2018/08 Pre test
 (Preliminary test) 2019/07 Public release
 in TW & TH 2018/11 Secret release 2018/07 Planning started
27. Project Timeline Now Improvement And renovation 2018/08 Pre test
 (Preliminary test) 2019/04 Public release 
 in JP 2019/07 Public release
 in TW & TH 2018/11 Secret release 2018/07 Planning started
28. Gradual Release Expand Users Step by Step, While Collecting Various Data. KPI Monitoring SNS Monitoring User Research 1.0M Users
29. Collecting Various Data
30. KPI Monitoring SNS Monitoring VOC Monitoring User Research 100% Users KPI Monitoring SNS Monitoring VOC Monitoring 10M Users Gradual Release Expand Users Step by Step, While Collecting Various Data. KPI Monitoring SNS Monitoring 3.0M Users KPI Monitoring SNS Monitoring User Research 1.0M Users
31. Gradual Release in Global Expand Users Step by Step, While Collecting Various Data. 3.0M Users 10M Users 100% Users 1.0M Users JP 1.0M Users 2.0M Users 100% Users 0.5M Users TW 1.5M Users 3.0M Users 100% Users 0.7M Users TH
32. Let’s Relax in the Beach Completed?
33. No, Just a Beginning…
34. Project Timeline Now Improvement And renovation 2018/08 Pre test
 (Preliminary test) 2019/04 Public release 
 in JP 2019/07 Public release
 in TW & TH 2018/11 Secret release 2018/07 Planning started
35. Project Timeline 2019/04 Public release 
 in JP 2018/08 Pre test
 (Preliminary test) Now Improvement And renovation 2019/07 Public release
 in TW & TH 2018/11 Secret release 2018/07 Planning started
36. Logic Improvement Contents Personalize
37. Details Were Presented in “Building a Smart Recommender System Across LINE Services” (Day1: 18:10-18:50) Logic Improvement
38. UX Improvement #1
39. UX Improvement Challenge #2
40. Content Improvement Personalized content LINE related information
41. Content Improvement Personalized content LIFE related information
42. Content Improvement Personalized content LIFE related information
43. “LINE-Like” 
 Product Management?
44. “LINE-Like” Product Management Always Data-driven
45. “LINE-Like” Product Management Always Data-driven Stay a Step Ahead
46. “LINE-Like” Product Management Always Data-driven Open Communication Stay a Step Ahead
47. Open Communication in Chiba Disaster 13:23 13:09 14:35 14:54
48. “LINE-Like” Product Management Always Data-driven Open Communication Stay a Step Ahead
49. > Jun Namikawa > Day1: 18:10-18:50 @HALL C Building a Smart Recommender System Across LINE Services Continuous Improvements in Smart Channel Platform/Contents > Haruka Kikuchi > Day1/2: 13:40-14:20 / 15:30-16:10 @Poster The Art of Smart Channel > Naoki Watanabe > Day1: 14:30-15:10 @HALL B Details About Logic and Architecture
50. Thank You