デザインでプロダクト開発を加速させるために必要な３つのこと

by Mikio Kiura

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໦Ӝװ༤ "/,3%&4*(/*OD σβΠϯͰ ϓϩμΫτ։ൃΛ Ճ଎ͤ͞ΔͨΊʹ ඞཁͳ̏ͭͷ͜ͱ

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.*,*0,*63" 4FSWJDF%FTJHOFSBOE%FTJHO4USBUFHJTU ಸྑߴઐ͓Αͼಸྑઌ୺Պֶٕज़େֶӃ େֶͰίϯϐϡʔλʔαΠΤϯεΛֶͿɻ ೥ΩϠϊϯגࣜձࣾೖࣾɻΧϝϥɺ ϩϘοτɺϔϧεέΞͳͲͷ৽نࣄۀ ঎඼اըʹैࣄͨ͠ͷͪ$PQFOIBHFO *OTUJUVUFPG*OUFSBDUJPO%FTJHOʹͯσ βΠϯࢥߟΛ׆༻ͨ͠Πϊϕʔγϣϯ૑ ग़ΛֶͿɻίϖϯϋʔήϯࢢ΍υόΠࢢɺ ΠλϦΞߴڃϑΝογϣϯϒϥϯυɺࠃ ಺େखۚ༥ػؔͳͲࠃ಺֎ͷσβΠϯϓ ϩδΣΫτܦͯ೥ΞϯΧʔσβΠ ϯגࣜձࣾΛઃཱɻݱࡏ͸ओʹࠃ಺ͷେ खاۀ΍ελʔτΞοϓͱͱ΋ʹ৽نࣄ ۀ૑ग़ϓϩδΣΫτ΍ϓϩμΫτվળʹ औΓ૊Ήɻ ओͳड৆ྺ *1"ະ౿ϓϩδΣΫτ εʔύʔΫϦΤʔλ ΩϠϊϯൃ໌େ৆ άουσβΠϯ৆ :PV'BC(MPCBM$SFBUJWF"XBSETͳͲ झຯ ϩʔυόΠΫ Χϝϥ ొࢁ όΠΦϦϯԋ૗ͳͲ

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"/,3 %&4*(/ 4FSWJDF%FTJHO4UVEJP GPS#FBVUJGVM&YQFSJFODF 1SPEVDUBOE 4FSWJDF%FTJHO 4USBUFHJD%FTJHOBOE 693FTFBSDI 1SPUPUZQJOH 69BOE6*%FTJHO ୭ʹԿΛͲ͏ఏڙ͢Ε͹ྑ͍͔ɻͲ͜ʹ Πϊϕʔγϣϯͷػձ͕͋Δ͔ɻطଘϓ ϩμΫτͷ՝୊΍ɺվળՄೳੑ͸Ͳ͜ʹ ͋Δͷ͔ɻ༷ʑͳϦαʔνΛ௨ͯ͜͠Ε Βͷ໰͍Λ໌Β͔ʹ͠ɺޚࣾͷ৽نࣄۀ ૑ग़΍৽ن঎඼ɾαʔϏε૑ग़ɺ͋Δ͍ ͸طଘϓϩμΫτͷ͞ΒͳΔ੒௕Λαϙ ʔτ͠·͢ɻ ਓʑ͕ԿΛ๬ΜͰ͍Δͷ͔Λཧղ͠ɺϢ ʔβͷχʔζ΍ߦಈɺࢢ৔ͷঢ়گɺར༻ ՄೳͳϦιʔεͳͲ༷ʑͳཁૉʹج͖ͮ ϓϩμΫτ΍αʔϏεͷίϯηϓτΛࡦ ఆ͠·͢ɻΞΠσΞ΍ϓϩτλΠϓΛς ετͭͭ͠ϒϥογϡΞοϓΛߦ͍ɺϓ ϩδΣΫτΛ੒ޭ΁ͱಋ͖·͢ɻ Ͳ͏͍ͬͨػೳ΍࢓༷͕Ϣʔβʹड͚͍ ΕΒΕΔ͔ɺϓϩτλΠϐϯάΛ௨ͯ͠ খ͞ͳԾઆΛݕূ͍ͯ͘͜͠ͱ͕ਖ਼͍͠ ෺Λ࡞ΔͨΊͷۙಓͰ͢ɻϓϩδΣΫτ ͷϑΣʔζʹԠͯ͡ɺϓϩδΣΫτΛՃ ଎ͤ͞ɺ੒ޭͤ͞ΔͨΊͷ࠷దͳϓϩτ λΠϐϯάख๏ΛఏҊɾ࣮ࢪ͠·͢ɻ ϢʔβʔՁ஋Λಧ͚ɺ੡඼ΛࠩผԽ͠ɺ ࣋ଓతͳαʔϏεΛ࣮ݱ͢ΔͨΊʹϢʔ βʔମݧͷॏཁੑʹ஫໨͞Ε͍ͯ·͢ɻ ࢲୡ͸೥Ҏ্ʹ౉Γ69σβΠϯΠϯ λϥΫγϣϯσβΠϯ࣮ફऀͰ͋Γݚڀ ऀͰ΋͋ΓɺελʔτΞοϓ͔Βେاۀɺ ߦ੓ͳͲ༷ʑͳϓϩδΣΫτͷܦݧ͕͋ Γ·͢ɻ

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IUUQTUIFEFTJHOTRVJHHMFDPN

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ຊ೔ͷςʔϚ σβΠϯ

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σβΠϯΛ औΓר͘ ࠷ۙͷ࿩୊ ✓69σβΠϯ ✓αʔϏεσβΠϯ ✓σβΠϯࢥߟ ✓σβΠϯܦӦ

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σβΠϯͬͯ ݟͨ໨ͷ࿩Ͱ͠ΐʁ

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https://medium.com/@hiranotomoki/design-school-kolding-%E3%81%BE%E3%81%A7%E3%81%AE%E8%BB%8C%E8%B7%A1-%E7%B5%B6%E6%9C%9B%E7%B7%A8-bccbd9459ca1

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“ Simona Maschi, Co-founder and CEO, CIID Design goals are not necessarily related to visual or physical aesthetics. We craft beautiful experiences. It`s still about aesthetics. https://www.youtube.com/watch?v=4aEN7Wrfqiw

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σβΠϯͬͯ ໰୊ղܾͰ͠ΐʁ

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https://www.designcouncil.org.uk/news-opinion/design-process-what-double-diamond

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σβΠϯͬͯ σβΠφʔͷ࢓ࣄͰ͠ΐʁ

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Design is too important to be left to designers “ Raymond Loewy, Industrial designer https://mopr.ca/makes-things-cool-raymond-loewy/

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σβΠφʔͱ͸

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σβΠφʔ ͷ໾ׂ ✓ ػձൃݟ ✓ ετʔϦʔςϦϯά ✓ ࣮ߦ

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ػձൃݟ

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ετʔϦʔςϦϯά

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࣮ߦ

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σβΠϯͰ ϓϩμΫτ։ൃΛ Ճ଎ͤ͞Δ

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ϓϩμΫτ ։ൃͷݱ࣮ ✓ ΰʔϧ͕ݟ͑ͳ͍ ✓ טΈ߹Θͳ͍ٞ࿦ ✓ ౓ॏͳΔมߋ ϓϩμΫτ ։ൃͷཧ૝ ✓ ద੾ͳΰʔϧʹ ✓ ࠷ߴ଎౓Ͱ ✓ ࠷୹ڑ཭Ͱ

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ݪҼʁ ✓ νʔϜʹͱͬͯʮྑ͍ϓϩ μΫτʯͱ͸ͳʹ͔ ✓ νʔϜ͕ղܾ͠Α͏ͱ͢Δ ໰୊͸ͳʹ͔ ✓ νʔϜͷղܾํ๏͸ద੾͔ ✓ ԾઆΛ͍͔ʹݕূ͢Δ͔

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νʔϜʹͱͬͯ ʮྑ͍ϓϩμΫτʯ ͱ͸ͳʹ͔

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https://atelier-favori.com/news/marcel-breuer-exhibition/ Wassily chair by Marcel Breuer

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Fogo Long Bench https://www.inekehans.com/studio/work/furniture-for-fogo-island-inn

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νʔϜ͕ ղܾ͠Α͏ͱ͢Δ ໰୊͸ͳʹ͔

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զʑ͕ղܾ͠Α͏ͱ͢Δ ໰୊͸ͳΜͰ͔͢ʁ

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ͦΕ͸ਓʑʹͱͬͯ ຊ౰ʹ໰୊Ͱ͔͢ʁ

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Ͳ͏΍ͬͯͦΕΛ ͔֬Ί·͔ͨ͠ʁ

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https://pixabay.com/photos/escalator-stairs-metal-segments-283448/

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https://pixabay.com/photo-2540026/

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https://life.tw/?app=view&no=155050

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νʔϜͷղܾํ๏͸ ద੾͔

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໰୊ͷॏཁ౓ ʢՁ஋ͷେ͖͞ʣ ࣮ݱ೉қ౓ʢίετͳͲʣ ૭͔Β౤ࣺ͛ͯΔ΂͖ औΓ૊Ή΂͖

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໰୊ ػձ ιϦϡʔγϣϯ ม׵ ϒϨΠϯετʔϛϯά ࢠڙΛ࿈Εͨ฼਌͸ۭߓͷήʔτͰ଴͍ͬͯΔ͍͋ͩɺ൴ঁͷࢠͲ΋ͨͪΛୀ۶ͤ͞ͳ͍Α͏ʹָ͠· ͤΔඞཁ͕͋Γ·͢ɻͳͥͳΒ͹ࢠڙୡ͸େ੠Λग़ͨ͠Γɺ૸ΓճͬͨΓͳͲͯ͠ɺଞͷ৐٬ΛΠϥΠ ϥͤ͞Δ৔߹͕͋ΔͨΊͰ͢ɻ զʑ͸Ͳ͏͢Ε͹ɺࢠͲ΋ͨͪ ͷΤωϧΪʔΛଞͷ৐٬Λָ͠ ·ͤΔࣄʹ࢖͑ΔͩΖ͏͔ɻ զʑ͸Ͳ͏͢Ε͹ɺࢠͲ΋ͨͪ Λଞͷ৐٬͔Β෼཭ग़དྷΔͩΖ ͏͔ɻ զʑ͸Ͳ͏͢Ε͹ۭߓΛࢠͲ΋ ָ͕ͨͪ͠ΊΔ৔ॴʹม͑Δࣄ ͕Ͱ͖Δ͔ɻ զʑ͸Ͳ͏͢Ε͹ଞͷ৐٬ͷࣗ ༝࣌ؒΛ׆༻͢Δ͜ͱ͕ग़དྷΔ ͩΖ͏͔ɻ զʑ͸Ͳ͏͢Ε͹଴ͪ࣌ؒΛۤ ͍͔࣌ؒ͠Β৺஍Α͍࣌ؒʹม ͑Δࣄ͕Ͱ͖ΔͩΖ͏͔ɻ զʑ͸Ͳ͏͢Ε͹ɺۭߓͰͷ଴ͪ ࣌ؒΛͳ͘͢͜ͱ͕ग़དྷΔͩΖ͏ ͔ɻ ػձʹม׵͢ΔࣄͰࢹ໺Λ޿͛Δ

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νʔϜͷԾઆΛ Ͳ͏΍ͬͯݕূ͢Δ͔

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[The design process] is about designing and prototyping and making. When you separate those, I think the final result suffers. “ Jonathan Ive, Chief Design Officer, Apple

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ߴΫΦϦςΟ ෆ֬ఆཁૉগ ʢख໭Γίετେʣ ϖʔύʔ ϓϩτλΠϓ ϫʔΩϯά ϓϩτλΠϓ ௿ΫΦϦςΟ ෆ֬ఆཁૉେ ʢख໭Γίετখʣ ϓϩμΫγϣϯ 1x 10 x 100 x

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σβΠϯ ςετ

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ϦεΫେ εΩϧߴ εΩϧ௿ ϦεΫখ ϑϩʔঢ়ଶ େ͖ͳ ΞΠσΟΞ ϫΠϠʔ ϑϨʔϜ ධՁ ධՁ ݱ࣮తͳ ΞΠσΟΞ ϒϥογϡ Ξοϓ ϏδϡΞϧσβΠϯ ୀ۶ ෆ҆

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σβΠϯͰ ϓϩμΫτ։ൃΛ Ճ଎ͤ͞ΔͨΊʹඞཁͳ ̏ͭͷ͜ͱ

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0OF5FBN %FFQ%JWF .BLF*U7JTVBM ໰୊ͷෳࡶ͞ͱ໽հ͞Λཧղ͠ɺͦͷ৔͠ͷ͗ͷରԠ΍൓ ࣹతͳߦಈΛ΍Ίͯɺຊ౰ͷ໰୊ʹରॲ͢Δ͜ͱ ໨ʹݟ͑ΔܗͰ໰୊Λ੔ཧ͠ɺٞ࿦͢Δ͜ͱ 5ISFF ,FZ 1PJOUT Ϣʔβʔ΍εςʔΫϗϧμʔͳͲɺ༷ʑͳਓʑΛϓϩδΣ Ϋτʹר͖ࠐΈɺνʔϜͱͯ͠໰୊ʹରॲ͢Δ͜ͱ

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͓ΘΓʹ

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ืू ໨తɾಘΒΕΔ΋ͷʢྫʣ σβΠϯࢥߟମݧ ৽نࣄۀͷΞΠσΟΞ૑ग़ ϓϩμΫτͷվળྖҬಛఆ ϓϩτλΠϐϯάʹΑΔՁ஋ݕূ ࣾ಺֎ʹର͠σβΠϯऔΓ૊Έͷૌٻ ฐࣾͱҰॹʹ σβΠϯϫʔΫγϣοϓΛ ։࠵͠·ͤΜ͔ʁ ॾ৚݅ ର৅ɿࣄۀձࣾ ༷ අ༻ɿແྉʢຖ݄ࣾ·Ͱʣ ޚࣾͷैۀһ໊Ҏ্ͷࢀՃ ձ৔Λ͝ఏڙ͍͖ͨͩ·͢ ެ։Πϕϯτͱͯ͠ͷ։࠵ ֎෦͔Β΋ࢀՃऀΛެื͠·͢ ಺༰΍։࠵࣌ظͳͲʹؔ͠·ͯ͠͸ɺঢ়گʹԠ͡͝૬ஊ͍͖ͤͯͨͩ͞·͢ ͓໰͍߹Θͤઌɿ "/,3%&4*(/໦Ӝװ༤ NJLJPLJVSB!BOLSEFTJHO

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5)"/,:06 ໦Ӝװ༤ NJLJPLJVSB!BOLSEFTJHO