デザインでプロダクト開発を加速させるために必要な3つのこと

401d784b6d21af7bb95f46b30d132a96?s=47 Mikio Kiura
April 24, 2019

 デザインでプロダクト開発を加速させるために必要な3つのこと

@明日の開発カンファレンス2019

401d784b6d21af7bb95f46b30d132a96?s=128

Mikio Kiura

April 24, 2019
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    .*,*0,*63" 4FSWJDF%FTJHOFSBOE%FTJHO4USBUFHJTU ಸྑߴઐ͓Αͼಸྑઌ୺Պֶٕज़େֶӃ େֶͰίϯϐϡʔλʔαΠΤϯεΛֶͿɻ ೥ΩϠϊϯגࣜձࣾೖࣾɻΧϝϥɺ ϩϘοτɺϔϧεέΞͳͲͷ৽نࣄۀ ঎඼اըʹैࣄͨ͠ͷͪ$PQFOIBHFO *OTUJUVUFPG*OUFSBDUJPO%FTJHOʹͯσ βΠϯࢥߟΛ׆༻ͨ͠Πϊϕʔγϣϯ૑ ग़ΛֶͿɻίϖϯϋʔήϯࢢ΍υόΠࢢɺ

    ΠλϦΞߴڃϑΝογϣϯϒϥϯυɺࠃ ಺େखۚ༥ػؔͳͲࠃ಺֎ͷσβΠϯϓ ϩδΣΫτܦͯ೥ΞϯΧʔσβΠ ϯגࣜձࣾΛઃཱɻݱࡏ͸ओʹࠃ಺ͷେ खاۀ΍ελʔτΞοϓͱͱ΋ʹ৽نࣄ ۀ૑ग़ϓϩδΣΫτ΍ϓϩμΫτվળʹ औΓ૊Ήɻ ओͳड৆ྺ *1"ະ౿ϓϩδΣΫτ εʔύʔΫϦΤʔλ ΩϠϊϯൃ໌େ৆ άουσβΠϯ৆ :PV'BC(MPCBM$SFBUJWF"XBSETͳͲ झຯ ϩʔυόΠΫ Χϝϥ ొࢁ όΠΦϦϯԋ૗ͳͲ
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    "/,3 %&4*(/ 4FSWJDF%FTJHO4UVEJP GPS#FBVUJGVM&YQFSJFODF 1SPEVDUBOE 4FSWJDF%FTJHO 4USBUFHJD%FTJHOBOE 693FTFBSDI 1SPUPUZQJOH 69BOE6*%FTJHO

    ୭ʹԿΛͲ͏ఏڙ͢Ε͹ྑ͍͔ɻͲ͜ʹ Πϊϕʔγϣϯͷػձ͕͋Δ͔ɻطଘϓ ϩμΫτͷ՝୊΍ɺվળՄೳੑ͸Ͳ͜ʹ ͋Δͷ͔ɻ༷ʑͳϦαʔνΛ௨ͯ͜͠Ε Βͷ໰͍Λ໌Β͔ʹ͠ɺޚࣾͷ৽نࣄۀ ૑ग़΍৽ن঎඼ɾαʔϏε૑ग़ɺ͋Δ͍ ͸طଘϓϩμΫτͷ͞ΒͳΔ੒௕Λαϙ ʔτ͠·͢ɻ ਓʑ͕ԿΛ๬ΜͰ͍Δͷ͔Λཧղ͠ɺϢ ʔβͷχʔζ΍ߦಈɺࢢ৔ͷঢ়گɺར༻ ՄೳͳϦιʔεͳͲ༷ʑͳཁૉʹج͖ͮ ϓϩμΫτ΍αʔϏεͷίϯηϓτΛࡦ ఆ͠·͢ɻΞΠσΞ΍ϓϩτλΠϓΛς ετͭͭ͠ϒϥογϡΞοϓΛߦ͍ɺϓ ϩδΣΫτΛ੒ޭ΁ͱಋ͖·͢ɻ Ͳ͏͍ͬͨػೳ΍࢓༷͕Ϣʔβʹड͚͍ ΕΒΕΔ͔ɺϓϩτλΠϐϯάΛ௨ͯ͠ খ͞ͳԾઆΛݕূ͍ͯ͘͜͠ͱ͕ਖ਼͍͠ ෺Λ࡞ΔͨΊͷۙಓͰ͢ɻϓϩδΣΫτ ͷϑΣʔζʹԠͯ͡ɺϓϩδΣΫτΛՃ ଎ͤ͞ɺ੒ޭͤ͞ΔͨΊͷ࠷దͳϓϩτ λΠϐϯάख๏ΛఏҊɾ࣮ࢪ͠·͢ɻ ϢʔβʔՁ஋Λಧ͚ɺ੡඼ΛࠩผԽ͠ɺ ࣋ଓతͳαʔϏεΛ࣮ݱ͢ΔͨΊʹϢʔ βʔମݧͷॏཁੑʹ஫໨͞Ε͍ͯ·͢ɻ ࢲୡ͸೥Ҏ্ʹ౉Γ69σβΠϯΠϯ λϥΫγϣϯσβΠϯ࣮ફऀͰ͋Γݚڀ ऀͰ΋͋ΓɺελʔτΞοϓ͔Βେاۀɺ ߦ੓ͳͲ༷ʑͳϓϩδΣΫτͷܦݧ͕͋ Γ·͢ɻ
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    “ Simona Maschi, Co-founder and CEO, CIID Design goals are

    not necessarily related to visual or physical aesthetics. We craft beautiful experiences. It`s still about aesthetics. https://www.youtube.com/watch?v=4aEN7Wrfqiw
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    Design is too important to be left to designers “

    Raymond Loewy, Industrial designer https://mopr.ca/makes-things-cool-raymond-loewy/
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    ໰୊ ػձ ιϦϡʔγϣϯ ม׵ ϒϨΠϯετʔϛϯά ࢠڙΛ࿈Εͨ฼਌͸ۭߓͷήʔτͰ଴͍ͬͯΔ͍͋ͩɺ൴ঁͷࢠͲ΋ͨͪΛୀ۶ͤ͞ͳ͍Α͏ʹָ͠· ͤΔඞཁ͕͋Γ·͢ɻͳͥͳΒ͹ࢠڙୡ͸େ੠Λग़ͨ͠Γɺ૸ΓճͬͨΓͳͲͯ͠ɺଞͷ৐٬ΛΠϥΠ ϥͤ͞Δ৔߹͕͋ΔͨΊͰ͢ɻ զʑ͸Ͳ͏͢Ε͹ɺࢠͲ΋ͨͪ ͷΤωϧΪʔΛଞͷ৐٬Λָ͠

    ·ͤΔࣄʹ࢖͑ΔͩΖ͏͔ɻ զʑ͸Ͳ͏͢Ε͹ɺࢠͲ΋ͨͪ Λଞͷ৐٬͔Β෼཭ग़དྷΔͩΖ ͏͔ɻ զʑ͸Ͳ͏͢Ε͹ۭߓΛࢠͲ΋ ָ͕ͨͪ͠ΊΔ৔ॴʹม͑Δࣄ ͕Ͱ͖Δ͔ɻ զʑ͸Ͳ͏͢Ε͹ଞͷ৐٬ͷࣗ ༝࣌ؒΛ׆༻͢Δ͜ͱ͕ग़དྷΔ ͩΖ͏͔ɻ զʑ͸Ͳ͏͢Ε͹଴ͪ࣌ؒΛۤ ͍͔࣌ؒ͠Β৺஍Α͍࣌ؒʹม ͑Δࣄ͕Ͱ͖ΔͩΖ͏͔ɻ զʑ͸Ͳ͏͢Ε͹ɺۭߓͰͷ଴ͪ ࣌ؒΛͳ͘͢͜ͱ͕ग़དྷΔͩΖ͏ ͔ɻ ػձʹม׵͢ΔࣄͰࢹ໺Λ޿͛Δ
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    [The design process] is about designing and prototyping and making.

    When you separate those, I think the final result suffers. “ Jonathan Ive, Chief Design Officer, Apple
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    ϦεΫେ εΩϧߴ εΩϧ௿ ϦεΫখ ϑϩʔঢ়ଶ େ͖ͳ ΞΠσΟΞ ϫΠϠʔ ϑϨʔϜ ධՁ

    ධՁ ݱ࣮తͳ ΞΠσΟΞ ϒϥογϡ Ξοϓ ϏδϡΞϧσβΠϯ ୀ۶ ෆ҆
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    ืू ໨తɾಘΒΕΔ΋ͷʢྫʣ  σβΠϯࢥߟମݧ  ৽نࣄۀͷΞΠσΟΞ૑ग़  ϓϩμΫτͷվળྖҬಛఆ  ϓϩτλΠϐϯάʹΑΔՁ஋ݕূ

     ࣾ಺֎ʹର͠σβΠϯऔΓ૊Έͷૌٻ ฐࣾͱҰॹʹ σβΠϯϫʔΫγϣοϓΛ ։࠵͠·ͤΜ͔ʁ ॾ৚݅  ର৅ɿࣄۀձࣾ ༷  අ༻ɿແྉʢຖ݄ࣾ·Ͱʣ  ޚࣾͷैۀһ໊Ҏ্ͷࢀՃ  ձ৔Λ͝ఏڙ͍͖ͨͩ·͢  ެ։Πϕϯτͱͯ͠ͷ։࠵  ֎෦͔Β΋ࢀՃऀΛެื͠·͢ ಺༰΍։࠵࣌ظͳͲʹؔ͠·ͯ͠͸ɺঢ়گʹԠ͡͝૬ஊ͍͖ͤͯͨͩ͞·͢ ͓໰͍߹Θͤઌɿ "/,3%&4*(/໦Ӝװ༤ NJLJPLJVSB!BOLSEFTJHO