デザインでプロダクト開発を加速させるために必要な３つのこと

Transcript

1. 1.

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2. 2.

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3. 3.

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   ୭ʹԿΛͲ͏ఏڙ͢Ε͹ྑ͍͔ɻͲ͜ʹ Πϊϕʔγϣϯͷػձ͕͋Δ͔ɻطଘϓ ϩμΫτͷ՝୊΍ɺվળՄೳੑ͸Ͳ͜ʹ ͋Δͷ͔ɻ༷ʑͳϦαʔνΛ௨ͯ͜͠Ε Βͷ໰͍Λ໌Β͔ʹ͠ɺޚࣾͷ৽نࣄۀ ૑ग़΍৽ن঎඼ɾαʔϏε૑ग़ɺ͋Δ͍ ͸طଘϓϩμΫτͷ͞ΒͳΔ੒௕Λαϙ ʔτ͠·͢ɻ ਓʑ͕ԿΛ๬ΜͰ͍Δͷ͔Λཧղ͠ɺϢ ʔβͷχʔζ΍ߦಈɺࢢ৔ͷঢ়گɺར༻ ՄೳͳϦιʔεͳͲ༷ʑͳཁૉʹج͖ͮ ϓϩμΫτ΍αʔϏεͷίϯηϓτΛࡦ ఆ͠·͢ɻΞΠσΞ΍ϓϩτλΠϓΛς ετͭͭ͠ϒϥογϡΞοϓΛߦ͍ɺϓ ϩδΣΫτΛ੒ޭ΁ͱಋ͖·͢ɻ Ͳ͏͍ͬͨػೳ΍࢓༷͕Ϣʔβʹड͚͍ ΕΒΕΔ͔ɺϓϩτλΠϐϯάΛ௨ͯ͠ খ͞ͳԾઆΛݕূ͍ͯ͘͜͠ͱ͕ਖ਼͍͠ ෺Λ࡞ΔͨΊͷۙಓͰ͢ɻϓϩδΣΫτ ͷϑΣʔζʹԠͯ͡ɺϓϩδΣΫτΛՃ ଎ͤ͞ɺ੒ޭͤ͞ΔͨΊͷ࠷దͳϓϩτ λΠϐϯάख๏ΛఏҊɾ࣮ࢪ͠·͢ɻ ϢʔβʔՁ஋Λಧ͚ɺ੡඼ΛࠩผԽ͠ɺ ࣋ଓతͳαʔϏεΛ࣮ݱ͢ΔͨΊʹϢʔ βʔମݧͷॏཁੑʹ஫໨͞Ε͍ͯ·͢ɻ ࢲୡ͸೥Ҏ্ʹ౉Γ69σβΠϯΠϯ λϥΫγϣϯσβΠϯ࣮ફऀͰ͋Γݚڀ ऀͰ΋͋ΓɺελʔτΞοϓ͔Βେاۀɺ ߦ੓ͳͲ༷ʑͳϓϩδΣΫτͷܦݧ͕͋ Γ·͢ɻ
4. 4.

   IUUQTUIFEFTJHOTRVJHHMFDPN

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   ຊ೔ͷςʔϚ σβΠϯ

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   σβΠϯΛ औΓר͘ ࠷ۙͷ࿩୊ ✓69σβΠϯ ✓αʔϏεσβΠϯ ✓σβΠϯࢥߟ ✓σβΠϯܦӦ

7. 7.

   σβΠϯͬͯ ݟͨ໨ͷ࿩Ͱ͠ΐʁ

8. 8.

   https://medium.com/@hiranotomoki/design-school-kolding-%E3%81%BE%E3%81%A7%E3%81%AE%E8%BB%8C%E8%B7%A1-%E7%B5%B6%E6%9C%9B%E7%B7%A8-bccbd9459ca1

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   “ Simona Maschi, Co-founder and CEO, CIID Design goals are

   not necessarily related to visual or physical aesthetics. We craft beautiful experiences. It`s still about aesthetics. https://www.youtube.com/watch?v=4aEN7Wrfqiw
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    σβΠϯͬͯ ໰୊ղܾͰ͠ΐʁ

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    https://www.designcouncil.org.uk/news-opinion/design-process-what-double-diamond

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    σβΠϯͬͯ σβΠφʔͷ࢓ࣄͰ͠ΐʁ

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    Design is too important to be left to designers “

    Raymond Loewy, Industrial designer https://mopr.ca/makes-things-cool-raymond-loewy/
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    σβΠφʔͱ͸

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    σβΠφʔ ͷ໾ׂ ✓ ػձൃݟ ✓ ετʔϦʔςϦϯά ✓ ࣮ߦ

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    ػձൃݟ

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    None
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    None
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    None
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    ετʔϦʔςϦϯά

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    None
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    None
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    None
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    ࣮ߦ

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    None
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    None
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    None
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    σβΠϯͰ ϓϩμΫτ։ൃΛ Ճ଎ͤ͞Δ

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    ϓϩμΫτ ։ൃͷݱ࣮ ✓ ΰʔϧ͕ݟ͑ͳ͍ ✓ טΈ߹Θͳ͍ٞ࿦ ✓ ౓ॏͳΔมߋ ϓϩμΫτ ։ൃͷཧ૝

    ✓ ద੾ͳΰʔϧʹ ✓ ࠷ߴ଎౓Ͱ ✓ ࠷୹ڑ཭Ͱ
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    ݪҼʁ ✓ νʔϜʹͱͬͯʮྑ͍ϓϩ μΫτʯͱ͸ͳʹ͔ ✓ νʔϜ͕ղܾ͠Α͏ͱ͢Δ ໰୊͸ͳʹ͔ ✓ νʔϜͷղܾํ๏͸ద੾͔ ✓

    ԾઆΛ͍͔ʹݕূ͢Δ͔
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    νʔϜʹͱͬͯ ʮྑ͍ϓϩμΫτʯ ͱ͸ͳʹ͔

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    https://atelier-favori.com/news/marcel-breuer-exhibition/ Wassily chair by Marcel Breuer

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    Fogo Long Bench https://www.inekehans.com/studio/work/furniture-for-fogo-island-inn

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    None
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    νʔϜ͕ ղܾ͠Α͏ͱ͢Δ ໰୊͸ͳʹ͔

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    զʑ͕ղܾ͠Α͏ͱ͢Δ ໰୊͸ͳΜͰ͔͢ʁ

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    ͦΕ͸ਓʑʹͱͬͯ ຊ౰ʹ໰୊Ͱ͔͢ʁ

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    Ͳ͏΍ͬͯͦΕΛ ͔֬Ί·͔ͨ͠ʁ

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    https://pixabay.com/photos/escalator-stairs-metal-segments-283448/

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    https://pixabay.com/photo-2540026/

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    https://life.tw/?app=view&no=155050

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    None
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    νʔϜͷղܾํ๏͸ ద੾͔

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    ໰୊ͷॏཁ౓ ʢՁ஋ͷେ͖͞ʣ ࣮ݱ೉қ౓ʢίετͳͲʣ ૭͔Β౤ࣺ͛ͯΔ΂͖ औΓ૊Ή΂͖

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    None
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    ໰୊ ػձ ιϦϡʔγϣϯ ม׵ ϒϨΠϯετʔϛϯά ࢠڙΛ࿈Εͨ฼਌͸ۭߓͷήʔτͰ଴͍ͬͯΔ͍͋ͩɺ൴ঁͷࢠͲ΋ͨͪΛୀ۶ͤ͞ͳ͍Α͏ʹָ͠· ͤΔඞཁ͕͋Γ·͢ɻͳͥͳΒ͹ࢠڙୡ͸େ੠Λग़ͨ͠Γɺ૸ΓճͬͨΓͳͲͯ͠ɺଞͷ৐٬ΛΠϥΠ ϥͤ͞Δ৔߹͕͋ΔͨΊͰ͢ɻ զʑ͸Ͳ͏͢Ε͹ɺࢠͲ΋ͨͪ ͷΤωϧΪʔΛଞͷ৐٬Λָ͠

    ·ͤΔࣄʹ࢖͑ΔͩΖ͏͔ɻ զʑ͸Ͳ͏͢Ε͹ɺࢠͲ΋ͨͪ Λଞͷ৐٬͔Β෼཭ग़དྷΔͩΖ ͏͔ɻ զʑ͸Ͳ͏͢Ε͹ۭߓΛࢠͲ΋ ָ͕ͨͪ͠ΊΔ৔ॴʹม͑Δࣄ ͕Ͱ͖Δ͔ɻ զʑ͸Ͳ͏͢Ε͹ଞͷ৐٬ͷࣗ ༝࣌ؒΛ׆༻͢Δ͜ͱ͕ग़དྷΔ ͩΖ͏͔ɻ զʑ͸Ͳ͏͢Ε͹଴ͪ࣌ؒΛۤ ͍͔࣌ؒ͠Β৺஍Α͍࣌ؒʹม ͑Δࣄ͕Ͱ͖ΔͩΖ͏͔ɻ զʑ͸Ͳ͏͢Ε͹ɺۭߓͰͷ଴ͪ ࣌ؒΛͳ͘͢͜ͱ͕ग़དྷΔͩΖ͏ ͔ɻ ػձʹม׵͢ΔࣄͰࢹ໺Λ޿͛Δ
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    None
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    νʔϜͷԾઆΛ Ͳ͏΍ͬͯݕূ͢Δ͔

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    [The design process] is about designing and prototyping and making.

    When you separate those, I think the final result suffers. “ Jonathan Ive, Chief Design Officer, Apple
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    ߴΫΦϦςΟ ෆ֬ఆཁૉগ ʢख໭Γίετେʣ ϖʔύʔ ϓϩτλΠϓ ϫʔΩϯά ϓϩτλΠϓ ௿ΫΦϦςΟ ෆ֬ఆཁૉେ ʢख໭Γίετখʣ

    ϓϩμΫγϣϯ 1x 10 x 100 x
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    σβΠϯ ςετ

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    ϦεΫେ εΩϧߴ εΩϧ௿ ϦεΫখ ϑϩʔঢ়ଶ େ͖ͳ ΞΠσΟΞ ϫΠϠʔ ϑϨʔϜ ධՁ

    ධՁ ݱ࣮తͳ ΞΠσΟΞ ϒϥογϡ Ξοϓ ϏδϡΞϧσβΠϯ ୀ۶ ෆ҆
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    σβΠϯͰ ϓϩμΫτ։ൃΛ Ճ଎ͤ͞ΔͨΊʹඞཁͳ ̏ͭͷ͜ͱ

59. 59.

    0OF
    5FBN %FFQ
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    7JTVBM ໰୊ͷෳࡶ͞ͱ໽հ͞Λཧղ͠ɺͦͷ৔͠ͷ͗ͷରԠ΍൓ ࣹతͳߦಈΛ΍Ίͯɺຊ౰ͷ໰୊ʹରॲ͢Δ͜ͱ ໨ʹݟ͑ΔܗͰ໰୊Λ੔ཧ͠ɺٞ࿦͢Δ͜ͱ 5ISFF ,FZ 1PJOUT Ϣʔβʔ΍εςʔΫϗϧμʔͳͲɺ༷ʑͳਓʑΛϓϩδΣ

    Ϋτʹר͖ࠐΈɺνʔϜͱͯ͠໰୊ʹରॲ͢Δ͜ͱ
60. 60.

    ͓ΘΓʹ

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    ืू ໨తɾಘΒΕΔ΋ͷʢྫʣ  σβΠϯࢥߟମݧ  ৽نࣄۀͷΞΠσΟΞ૑ग़  ϓϩμΫτͷվળྖҬಛఆ  ϓϩτλΠϐϯάʹΑΔՁ஋ݕূ

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62. 62.

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