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iBeacons
Where, when, why, and most importantly, how?
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Adrian Kosmaczewski
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Cloud
Mobile
Agile
Training
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http://gotocon.com
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A story
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http://www.youtube.com/watch?v=ITjsb22-EwQ
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2054
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Welcome to the Future
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What is iBeacon?
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How does iBeacon
work?
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When should I
use them?
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When should I
not use them?
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Where can I buy
iBeacons?
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How can I use
iBeacons?
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Why should I care?
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Lots of questions,
huh?
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4 answers
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1. Marketing
2. Technology
3. Usability & UX
4. Security & Privacy
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1. Marketing
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“Marketing is the process of
communicating the value of a product
or service to customers, for the purpose
of selling that product or service.”
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http://www.loyaltylab.com/blog/wp-content/uploads/2013/04/the-holy-grail-of-marketing.jpg
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Tailored
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Context
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GPS
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IPS
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Micromapping
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Scenarios
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http://www.misionmisericordia.com/blogmision-fr/wp-content/uploads/2012/12/La-Fabric-Shop-Misericordia-Nice-France-boutique-mode.jpg
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http://www.teylersmuseum.eu/afbeeldingen/gebouw/fs/de_eerste_schilderijenzaal_van_teylers_museum_foto_kees_hageman.jpg
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http://www.cgarchitect.com/content/portfolioitems/2012/10/63501/Unique_Vision_studio_Rafal_Barnas_Setif_Stadium_01_low_large.jpg
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http://teacherstraining.com.au/wp-content/uploads/2012/08/IMG_34271.jpg
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http://teacherstraining.com.au/wp-content/uploads/2012/08/IMG_34271.jpg
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http://graphics8.nytimes.com/images/2012/12/04/nyregion/Y-HOSPITALS1/Y-HOSPITALS1-superJumbo.jpg
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Context
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Analytics
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in situ
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Popular
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Most visited
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Most interesting
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Feedback
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Fidelity & Retention
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http://musicconnection.com/wp-content/uploads/2013/12/Nirvana-kurt-cobain-1285569-1024-768.jpg
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Risks
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http://blog.chron.com/thepeacepastor/files/2013/08/spider-man-ethics.jpg
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http://comunidad.iebschool.com/jjmereloc/files/2013/11/i0S-7-sdk_keynote.jpg
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2. Technology
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Bluetooth 4.0
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“Bluetooth Smart”
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Standard since
June 2010
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“Classic Bluetooth”
“Bluetooth high speed”
“Bluetooth Low Energy”
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Bluetooth LE
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?
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NFC = Near-Field
Communications
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NFC BLE
Range 20 cm 50 m
Bit rate 424 kbit/sec 1 Mbit/sec
Set-up time < 0.1 sec < 0.006 sec
Power consumption < 15 mA < 15 mA
Cryptography Not with RFID Available
Frequency 13.56 MHz 2.4 - 2.5 GHz
Nature Mostly Passive Active
Price range 0.01 - 1 CHF 1 - 50 CHF
http://en.wikipedia.org/wiki/Near_field_communication
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http://www.bubblews.com/assets/images/news/626864734_1374599188.jpg
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Broadcasting
• A “Unique Universal Identifier”, like this:
E6CA0E6E-44A8-4EF0-9E73-E2388E5611ED
• A “major” integer number
• A “minor” integer number
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B0077DB3-C527-…!
major: 45!
minor: 1
B0077DB3-C527-…!
major: 1!
minor: 1
B0077DB3-C527-…!
major: 1!
minor: 2
FAE107DE-785C-…!
major: 100!
minor: 22
3EC33B7B-772B-…!
major: 856!
minor: 4945
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http://beekn.net/wp-content/uploads/2013/11/ibeacon-distance_v3.1.png
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Compatibility
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• iOS devices with Bluetooth 4.0 and iOS 7 and
later
• Android devices with Bluetooth 4.0 and Android
4.3 and later
• BlackBerry devices with Bluetooth 4.0 and
BlackBerry 10 and later
• Macintosh computers with Bluetooth 4.0 and OS
X Mavericks 10.9 and later
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iOS
• iPhone 4S and later
• iPad (3rd generation) and later
• iPad Mini (1st generation) and later
• iPod Touch (5th generation) and later
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Android
• Samsung Galaxy S3/S4/S4 Mini
• Samsung Galaxy Note 2/3
• HTC One
• Google/LG Nexus 7 (2013 version)/Nexus 4/
Nexus 5
• HTC Butterfly (aka Droid DNA)
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Android iBeacon Library
github.com/RadiusNetworks/android-ibeacon-service
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Blackberry 10
• Q10
• Z10
• Z3
• Z30
• Porsche Design P'9982
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Blackberry 10
github.com/blackberry/Cascades-Community-Samples/
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Windows Phone
• Windows Phone 8.1 supports Bluetooth LE
• No public iBeacon API as of May 2014
• Nokia 520, 620, 625, and 720 with Lumia Amber
support BLE
• Since Lumia Black, all WP8 devices support BLE
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Other Platforms
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Xamarin C#
github.com/mikebluestein/FindTheMonkey
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PhoneGap Plugin
github.com/petermetz/cordova-plugin-ibeacon
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Appcelerator Titanium Module
github.com/jbeuckm/TiBeacons
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C
github.com/carsonmcdonald/bluez-ibeacon
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Command Line
github.com/RadiusNetworks/ibeacon-cli
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Node.js
github.com/mschmulen/tracking-bluetooth-ibeacons-
with-node
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Arduino
blog.onlycoin.com/posts/2013/10/3/coin-arduino-ble-dev-kit
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Raspberry Pi
developer.radiusnetworks.com/2013/10/09/how-to-make-
an-ibeacon-out-of-a-raspberry-pi.html
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… and eyeglasses
Seriously.
http://www.tzukuri.com/
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Beacon Market
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Alibaba.com
http://www.alibaba.com
Prices as low as 1 CHF / beacon. Good luck.
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Appflare
http://www.appflare.com/buy-beacons-now/
Pack of 2 beacons: 69 GBP (~ 103 CHF)
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Estimote
http://estimote.com
Pack of 3 beacons: 99 USD (~ 88 CHF)
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Glimworm Beacons
http://glimwormbeacons.com
Pack of 4 beacons: 99 EUR (~ 120 CHF)
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IoT Design Shop
http://www.iotdesignshop.com/beacon
1 beacon: 49.99 USD (~ 44.50 CHF)
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Kontakt.io
http://kontakt.io
Pack of 3 beacons: 81 USD (~ 72 CHF)
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Onyx Beacon
http://www.onyxbeacon.com
Pack of 3 beacons: 59 EUR (~ 72 CHF)
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PassKit GemTot
https://passkit.com/buy-ibeacon/
1 beacon: 25 USD (~ 22 CHF)
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Radius Networks
http://www.radiusnetworks.com/ibeacon/
1 beacon: 29 USD (~ 25 CHF)
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Roximity
http://roximity.com
Pack of 3 beacons: 100 USD (~ 88 CHF)
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Stick & Find
https://www.sticknfind.com/Beacons&iBeacons/
Pack of 2 beacons: 49 USD (~ 44 CHF)
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Twocanoes
http://twocanoes.com/bleu-station
Pack of 3 beacons: 99 USD (~ 88 CHF)
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Others
(Pricing not available)
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BlueCats
http://www.bluecats.com
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Gimbal (Qualcomm)
https://www.gimbal.com
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JAALEE
http://www.jaalee.com/beacon_en.html
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Rococo Software
http://www.rococosoft.com/beacons.html
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shopkick
http://www.shopkick.com/shopbeacon
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Swirl
http://www.swirl.com/platform.html#beacons
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Summary
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Price per iBeacon Notes Certified
Alibaba.com CHF 1 - 20 Unpredictable quality ?
Passkit CHF 22 USB dongle
Stick & Find CHF 22 Colors
Onyx Beacon CHF 24 10-pack for 218 CHF
Radius Networks CHF 25 USB dongle or case
Kontakt.io CHF 27 Pack of 3, customisable
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Price per iBeacon Notes Certified
Twocanoes CHF 29 USB dongle, pack of 3
Glimworm Beacons CHF 30 Bulk orders for 80 or 200
Roximity CHF 33 Pack of 3
Estimote CHF 33 Design, popular
IoT CHF 44.50 Design
Appflare CHF 52
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Marketing Platforms
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Adobe Marketing Cloud
http://www.adobe.com/solutions/digital-marketing.html
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Appflare Cloud
http://www.appflare.com/products/#appflare-cloud
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inMarket
http://www.inmarket.com/mobiletomortar/
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Passjoy
http://www.passjoy.com
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PassMarket
https://www.passmarket.com/consumers
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Pushmote
https://pushmote.com
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Roximity Platform
http://roximity.com/platform/
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Swirl
http://www.swirl.com/platform.html
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Disclaimer
Trifork does not endorse any of these brands nor
guarantee their operations or products, and this
information is offered here as a guideline and an
orientation.
This information is valid as of May 26th, 2014.
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3. Usability & UX
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Biggest problem:
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Multiplicity of Apps
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1. Wild West
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http://www.thomasdigby.co.uk/blog/wp-content/uploads/2013/04/wild_west_wallpaper_1.jpg
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First mover takes it all
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2. Aggregators
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3. Notifications
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http://it-guides.com/images/ios7/notification-center%20(2).jpg
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The Master Switch
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Two Ways to interact
with iBeacons
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1. Apps
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2. Passbook
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http://cdn.imore.com/sites/imore.com/files/field/image/2012/09/ios_6_passbook_starbucks_hero.jpg
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iBeacon > QR Code
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iBeacon Best Practices
• Make sure they serve a purpose
• Pay attention to their placement
• Disclose their benefit to users
• Test them!
• Track them!
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4. Security & Privacy
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Security
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Threat Management
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iBeacon Threats
• Hijacking iBeacon username and password
• Stealing UUIDs and spoofing users
• Battery drain
• Management
• Connectivity / Compatibility
• Cost (Theft, insurance, etc)
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Privacy
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iBeacon == Cookie
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http://www.cgarchitect.com/content/portfolioitems/2012/10/63501/Unique_Vision_studio_Rafal_Barnas_Setif_Stadium_01_low_large.jpg
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Let’s not repeat
mistakes!
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First scandal…!
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Demos
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1. Custom App
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2. Passbook
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Wifi Network:
bookmark7
!
Password:
holidayinnzuerichmesse
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1. Connect to
http://akos.ma/pass
2. Add the pass
to your Passbook
3. Move closer to me :)
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Case Studies
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• Apple Stores
• Virgin Atlantic (UK)
• Macy’s
• Major League
Baseball (MLB)
• National Baseball
Association (NBA)
• Consumer Electronics
Show (CES)
• Macworld / iWorld
• UN Museum (NYC)
• BeHere (Education)
• Philips Museum (NL)
• Home automation
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More use cases:
http://akos.ma/ibcase (mobisfera.com)
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Conclusion
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Speculation
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Payments?
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Tu quoque, PayPal?
paypal.com/us/webapps/mpp/beacon
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Answers
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1. Marketing
2. Technology
3. Usability & UX
4. Security & Privacy
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1. “Minority Report” & Analytics
2. Bluetooth LE Lighthouse
3. Apps & e-Wallets
4. Cookies & Privacy
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Slides available at
http://akos.ma/ibeacn
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Thanks!
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Questions?
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Copyright © 2014 Trifork GmbH, Trifork A/S and all its affiliates.
All Rights Reserved.
!
Thanks to Bertrand Dufresne for some bits and pieces
of information provided in this presentation