iBeacons

Presentation shown on May 26th, 2014 in Zürich CH, August 13th in Leeds UK, August 14th in London UK, September 30th in Amsterdam NL, and October 28th in Durban, South Africa.

This presentation is about iBeacon - a new technology based on Bluetooth - for both iOS and Android smartphones and tablets. iBeacon offers unprecedented opportunities to communicate with the user via your mobile app. There are no complicated configuration or setup, no need to scan QR codes, etc.

iBeacons is the new frontier. Or at least that is what the press says every day. Using iBeacons, shops will be able to analyse in detail consumer behaviour, transport companies will be able to offer better information to their customers, conferences rooms will become intelligent and aware of their attendees, and the list goes on and on.

iBeacons show lots of promise and potential, but they raise lots of new questions; what are the costs? What are the implications in terms of UX? How about privacy? This 1-hour talk provides an overview of iBeacons from a conceptual point of view.

This presentation is targeted to both technical (developers, system architects) and non-technical team members (marketing managers, CEOs, project managers) interested in the characteristics of this new technology. It includes live demos of how to use iBeacons and a showcase of different options available in the market today.

The source code of the iOS application used during the demo can be found here:
https://github.com/akosma/iBeacon-Presentation

Speech: https://akos.ma/blog/ibeacons/

Transcript

1. iBeacons Where, when, why, and most importantly, how?
2. Adrian Kosmaczewski
5. Cloud Mobile Agile Training
6. http://gotocon.com
8. A story
9. http://www.youtube.com/watch?v=ITjsb22-EwQ
12. Welcome to the Future
14. What is iBeacon?
15. How does iBeacon work?
16. When should I use them?
17. When should I not use them?
18. Where can I buy iBeacons?
19. How can I use iBeacons?
20. Why should I care?
21. Lots of questions, huh?
22. 4 answers
23. 1. Marketing 2. Technology 3. Usability & UX 4. Security & Privacy
25. 1. Marketing
26. “Marketing is the process of communicating the value of a product or service to customers, for the purpose of selling that product or service.”
27. http://www.loyaltylab.com/blog/wp-content/uploads/2013/04/the-holy-grail-of-marketing.jpg
28. Tailored
29. Context
31. GPS
32. IPS
33. Micromapping
34. Scenarios
35. http://www.misionmisericordia.com/blogmision-fr/wp-content/uploads/2012/12/La-Fabric-Shop-Misericordia-Nice-France-boutique-mode.jpg
36. http://www.teylersmuseum.eu/afbeeldingen/gebouw/fs/de_eerste_schilderijenzaal_van_teylers_museum_foto_kees_hageman.jpg
37. http://www.cgarchitect.com/content/portfolioitems/2012/10/63501/Unique_Vision_studio_Rafal_Barnas_Setif_Stadium_01_low_large.jpg
38. http://teacherstraining.com.au/wp-content/uploads/2012/08/IMG_34271.jpg
39. http://teacherstraining.com.au/wp-content/uploads/2012/08/IMG_34271.jpg
40. http://graphics8.nytimes.com/images/2012/12/04/nyregion/Y-HOSPITALS1/Y-HOSPITALS1-superJumbo.jpg
42. Context
43. Analytics
44. in situ
45. Popular
46. Most visited
47. Most interesting
48. Feedback
49. Fidelity & Retention
50. http://musicconnection.com/wp-content/uploads/2013/12/Nirvana-kurt-cobain-1285569-1024-768.jpg
52. Risks
53. http://blog.chron.com/thepeacepastor/files/2013/08/spider-man-ethics.jpg
54. http://comunidad.iebschool.com/jjmereloc/files/2013/11/i0S-7-sdk_keynote.jpg
56. 2. Technology
58. Bluetooth 4.0
59. “Bluetooth Smart”
60. Standard since June 2010
61. “Classic Bluetooth” “Bluetooth high speed” “Bluetooth Low Energy”
62. Bluetooth LE
65. ?
66. NFC = Near-Field Communications
67. NFC BLE Range 20 cm 50 m Bit rate 424 kbit/sec 1 Mbit/sec Set-up time < 0.1 sec < 0.006 sec Power consumption < 15 mA < 15 mA Cryptography Not with RFID Available Frequency 13.56 MHz 2.4 - 2.5 GHz Nature Mostly Passive Active Price range 0.01 - 1 CHF 1 - 50 CHF http://en.wikipedia.org/wiki/Near_field_communication
69. http://www.bubblews.com/assets/images/news/626864734_1374599188.jpg
70. Broadcasting • A “Unique Universal Identifier”, like this: 
 E6CA0E6E-44A8-4EF0-9E73-E2388E5611ED • A “major” integer number • A “minor” integer number
71. B0077DB3-C527-…! major: 45! minor: 1 B0077DB3-C527-…! major: 1! minor: 1 B0077DB3-C527-…! major: 1! minor: 2 FAE107DE-785C-…! major: 100! minor: 22 3EC33B7B-772B-…! major: 856! minor: 4945
72. http://beekn.net/wp-content/uploads/2013/11/ibeacon-distance_v3.1.png
74. Compatibility
75. • iOS devices with Bluetooth 4.0 and iOS 7 and later • Android devices with Bluetooth 4.0 and Android 4.3 and later • BlackBerry devices with Bluetooth 4.0 and BlackBerry 10 and later • Macintosh computers with Bluetooth 4.0 and OS X Mavericks 10.9 and later
76. iOS • iPhone 4S and later • iPad (3rd generation) and later • iPad Mini (1st generation) and later • iPod Touch (5th generation) and later
77. Android • Samsung Galaxy S3/S4/S4 Mini • Samsung Galaxy Note 2/3 • HTC One • Google/LG Nexus 7 (2013 version)/Nexus 4/ Nexus 5 • HTC Butterfly (aka Droid DNA)
78. Android iBeacon Library github.com/RadiusNetworks/android-ibeacon-service
79. Blackberry 10 • Q10 • Z10 • Z3 • Z30 • Porsche Design P'9982
80. Blackberry 10 github.com/blackberry/Cascades-Community-Samples/
81. Windows Phone • Windows Phone 8.1 supports Bluetooth LE • No public iBeacon API as of May 2014 • Nokia 520, 620, 625, and 720 with Lumia Amber support BLE • Since Lumia Black, all WP8 devices support BLE
82. Other Platforms
83. Xamarin C# github.com/mikebluestein/FindTheMonkey
84. PhoneGap Plugin github.com/petermetz/cordova-plugin-ibeacon
85. Appcelerator Titanium Module github.com/jbeuckm/TiBeacons
86. C github.com/carsonmcdonald/bluez-ibeacon
87. Command Line github.com/RadiusNetworks/ibeacon-cli
88. Node.js github.com/mschmulen/tracking-bluetooth-ibeacons- with-node
89. Arduino blog.onlycoin.com/posts/2013/10/3/coin-arduino-ble-dev-kit
90. Raspberry Pi developer.radiusnetworks.com/2013/10/09/how-to-make- an-ibeacon-out-of-a-raspberry-pi.html
91. … and eyeglasses Seriously. http://www.tzukuri.com/
93. Beacon Market
94. Alibaba.com http://www.alibaba.com Prices as low as 1 CHF / beacon. Good luck.
95. Appflare http://www.appflare.com/buy-beacons-now/ Pack of 2 beacons: 69 GBP (~ 103 CHF)
96. Estimote http://estimote.com Pack of 3 beacons: 99 USD (~ 88 CHF)
97. Glimworm Beacons http://glimwormbeacons.com Pack of 4 beacons: 99 EUR (~ 120 CHF)
98. IoT Design Shop http://www.iotdesignshop.com/beacon 1 beacon: 49.99 USD (~ 44.50 CHF)
99. Kontakt.io http://kontakt.io Pack of 3 beacons: 81 USD (~ 72 CHF)
100. Onyx Beacon http://www.onyxbeacon.com Pack of 3 beacons: 59 EUR (~ 72 CHF)
101. PassKit GemTot https://passkit.com/buy-ibeacon/ 1 beacon: 25 USD (~ 22 CHF)
102. Radius Networks http://www.radiusnetworks.com/ibeacon/ 1 beacon: 29 USD (~ 25 CHF)
103. Roximity http://roximity.com Pack of 3 beacons: 100 USD (~ 88 CHF)
104. Stick & Find https://www.sticknfind.com/Beacons&iBeacons/ Pack of 2 beacons: 49 USD (~ 44 CHF)
105. Twocanoes http://twocanoes.com/bleu-station Pack of 3 beacons: 99 USD (~ 88 CHF)
106. Others (Pricing not available)
107. BlueCats http://www.bluecats.com
108. Gimbal (Qualcomm) https://www.gimbal.com
109. JAALEE http://www.jaalee.com/beacon_en.html
110. Rococo Software http://www.rococosoft.com/beacons.html
111. shopkick http://www.shopkick.com/shopbeacon
112. Swirl http://www.swirl.com/platform.html#beacons
113. Summary
114. Price per iBeacon Notes Certified Alibaba.com CHF 1 - 20 Unpredictable quality ? Passkit CHF 22 USB dongle Stick & Find CHF 22 Colors Onyx Beacon CHF 24 10-pack for 218 CHF Radius Networks CHF 25 USB dongle or case Kontakt.io CHF 27 Pack of 3, customisable
115. Price per iBeacon Notes Certified Twocanoes CHF 29 USB dongle, pack of 3 Glimworm Beacons CHF 30 Bulk orders for 80 or 200 Roximity CHF 33 Pack of 3 Estimote CHF 33 Design, popular IoT CHF 44.50 Design Appflare CHF 52
116. Marketing Platforms
117. Adobe Marketing Cloud http://www.adobe.com/solutions/digital-marketing.html
118. Appflare Cloud http://www.appflare.com/products/#appflare-cloud
119. inMarket http://www.inmarket.com/mobiletomortar/
120. Passjoy http://www.passjoy.com
121. PassMarket https://www.passmarket.com/consumers
122. Pushmote https://pushmote.com
123. Roximity Platform http://roximity.com/platform/
124. Swirl http://www.swirl.com/platform.html
125. Disclaimer Trifork does not endorse any of these brands nor guarantee their operations or products, and this information is offered here as a guideline and an orientation. This information is valid as of May 26th, 2014.
127. 3. Usability & UX
128. Biggest problem:
129. Multiplicity of Apps
130. 1. Wild West
131. http://www.thomasdigby.co.uk/blog/wp-content/uploads/2013/04/wild_west_wallpaper_1.jpg
132. First mover takes it all
133. 2. Aggregators
134. 3. Notifications
135. http://it-guides.com/images/ios7/notification-center%20(2).jpg
136. The Master Switch
139. Two Ways to interact with iBeacons
140. 1. Apps
141. 2. Passbook
142. http://cdn.imore.com/sites/imore.com/files/field/image/2012/09/ios_6_passbook_starbucks_hero.jpg
144. iBeacon > QR Code
145. iBeacon Best Practices • Make sure they serve a purpose • Pay attention to their placement • Disclose their benefit to users • Test them! • Track them!
148. 4. Security & Privacy
149. Security
150. Threat Management
151. iBeacon Threats • Hijacking iBeacon username and password • Stealing UUIDs and spoofing users • Battery drain • Management • Connectivity / Compatibility • Cost (Theft, insurance, etc)
152. Privacy
153. iBeacon == Cookie
155. http://www.cgarchitect.com/content/portfolioitems/2012/10/63501/Unique_Vision_studio_Rafal_Barnas_Setif_Stadium_01_low_large.jpg
157. Let’s not repeat mistakes!
158. First scandal…!
160. Demos
161. 1. Custom App
162. 2. Passbook
163. Wifi Network: bookmark7 ! Password: holidayinnzuerichmesse
164. 1. Connect to 
 http://akos.ma/pass
 2. Add the pass 
 to your Passbook
 3. Move closer to me :)
166. Case Studies
167. • Apple Stores • Virgin Atlantic (UK) • Macy’s • Major League Baseball (MLB) • National Baseball Association (NBA) • Consumer Electronics Show (CES) • Macworld / iWorld • UN Museum (NYC) • BeHere (Education) • Philips Museum (NL) • Home automation
168. More use cases: http://akos.ma/ibcase (mobisfera.com)
170. Conclusion
171. Speculation
172. Payments?
173. Tu quoque, PayPal? paypal.com/us/webapps/mpp/beacon
174. Answers
175. 1. Marketing 2. Technology 3. Usability & UX 4. Security & Privacy
176. 1. “Minority Report” & Analytics 2. Bluetooth LE Lighthouse 3. Apps & e-Wallets 4. Cookies & Privacy
178. ako@trifork.com @akotrifork
179. Slides available at http://akos.ma/ibeacn
180. Thanks!
181. Questions?
182. Copyright © 2014 Trifork GmbH, Trifork A/S and all its affiliates. All Rights Reserved. ! Thanks to Bertrand Dufresne for some bits and pieces of information provided in this presentation