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Emily
Holmes
-‐ @uxemily
Director
of
UX
for
R&D,
Hobsons
Using UX
to guide
innovation
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background
8,500
middle
and
high
school
customers
Used
in
80+
countries
95%
renewal
rate
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background
> 35%
of
all
US
high
school
graduates
in
the
US
last
year
had
a
Naviance account
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We want to do more
93% 44%
of
middle
school
students
aspire
to
go
to
college
of
students
actually
enroll
in
college
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Lean ux
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Can we use UX
to empower K-12 students
to take control of their futures?
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Counselors are overburdened
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Parents are lost
Don’t
speak
English
Haven’t
been
to
college
Unfamiliar
with
the
college
application
process
Work
multiple
jobs
Assume
college
is
not
affordable
Aren’t
computer
literate
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Students are unprepared
33% • of
students
in
US
post-‐secondary
institutions
will
require
remediation
• of
US
students
who
go
to
college
will
never
graduate
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Let’s find a way to help
solve this problem.
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Where do we start?
What
we
know: What
we
don’t
know:
Tool
to
help
students
prepare
themselves
more
effectively
for
the
future
Focus
on
college
and
career
readiness
Who
the
customer
is
How
we’ll
sell
it
What
we’re
building
Everything
else!
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Where do we start?
Form
a
team
Talk
to
people
we
already
know
Look
to
see
what’s
out
there
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User research
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User research
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User research
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What we learned
What
students
like: What
schools
want:
Project-‐based
learning Consistent,
standards-‐
based
curriculum
Video
content,
especially
when
it
shows
people
who
are
similar
to
them
Identifying
their
own
strengths
Progress
bars
and
bright
colors
Ability
to
assess
student
progress
Engaging
content
for
students
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Testing assumptions
Students
will
pay
for
a
solution
Parents
will
pay
for
a
solution
and
have
access
to
tech
Schools are
willing
to
pay
for
a
solution
Schools have
access
to
adequate
technology
Students
will
see
value
in
what
schools
want
for
them
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personas
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scenarios
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scenarios
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Story maps
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Story maps
More
info:
Jeff
Patton
-‐ “The
New
User
Story
Backlog
is
a
Map”
http://bit.ly/1KQp
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Testing the details
A B
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Testing the details
Perceived
difficulty Interest
level Confidence
level
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Testing the details
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Testing the details
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Ongoing iteration
• Tested
every
new
piece
in
a
classroom
setting
• Always
looked
for
the
simplest,
most
lightweight
way
to
test
new
hypotheses
• Never
built
too
much
before
getting
direct
feedback
from
students
and
educators
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Launch a product
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