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antitrust uses and misuses
(in the age of Big Data)
Thiago Marzagão
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really?
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76%
54%
Facebook
Pinterest
others
16%
33%
48%
60%
35%
27%
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• Facebook knows your likes, posts, comments,
social graph, what you follow, what you mute/
block, location, device, OS
• plus your data from WhatsApp and Instagram
• Facebook has 2.3 billion users
• people are not porting their FB data elsewhere
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• Tinder knows what types of people you want to
date
• not the fluffy stuff you say you want (“kind”,
“adventurous”), but the stuff you actually want
• and how that varies across markets (US vs
Europe, Millennials vs Generation Z, etc)
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• Uber knows where you live and work, your
favorite restaurants and bars, your daily
schedule, your hobbies, how impatient you are
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monetizing data is harder than
most people realize
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be humble
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• CADE: 2 years to approve Microsoft/Skype deal
• Zoom: 4 months to go from 0 to 1M users
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about
• data scientist at the Observatory of Public Spending
• Ohio State University Ph.D.
• researcher (thiagomarzagao.com/publications)
• occasional professor of machine learning (thiagomarzagao.com/teaching)
• amateur roboticist (github.com/thiagomarzagao/ev3py)
• @tmarzagao, [email protected]