antitrust uses and misuses (in the age of Big Data)

antitrust uses and misuses (in the age of Big Data)

Talk I gave at the conference "Designing antitrust for the digital era" (Brasília, Brazil). TL;DR: antitrust agencies shouldn't go around imposing fines and breaking up companies just because "network effects" or "data as an essential facility". Public policy must be evidence-based. And the evidence suggests that network effects and access to personal data are not preventing competition.

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Thiago Marzagão

August 01, 2019
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  1. antitrust uses and misuses (in the age of Big Data)

    Thiago Marzagão
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  4. really?

  5. 76% 54% Facebook Pinterest others 16% 33% 48% 60% 35%

    27%
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  7. • Facebook knows your likes, posts, comments, social graph, what

    you follow, what you mute/ block, location, device, OS • plus your data from WhatsApp and Instagram • Facebook has 2.3 billion users • people are not porting their FB data elsewhere
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  9. • Tinder knows what types of people you want to

    date • not the fluffy stuff you say you want (“kind”, “adventurous”), but the stuff you actually want • and how that varies across markets (US vs Europe, Millennials vs Generation Z, etc)
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  11. • Uber knows where you live and work, your favorite

    restaurants and bars, your daily schedule, your hobbies, how impatient you are
  12. monetizing data is harder than most people realize

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  17. be humble

  18. • CADE: 2 years to approve Microsoft/Skype deal • Zoom:

    4 months to go from 0 to 1M users
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  22. about • data scientist at the Observatory of Public Spending

    • Ohio State University Ph.D. • researcher (thiagomarzagao.com/publications) • occasional professor of machine learning (thiagomarzagao.com/teaching) • amateur roboticist (github.com/thiagomarzagao/ev3py) • @tmarzagao, marzagao.1@osu.edu