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Hi, I’m Max. 👋
Antwerp 🅰
Talk to me in:
Obsessed by bikes 🚴
Learning to golf ⛳
Sneakers 👟
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How psychology
can improve your
ad campaigns
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What i’m not:
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People take action
based on emotion
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Emotions
summarize an experience and
inform your actions.
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5000
Brand messages
everyday
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86
Brand messages we
are aware of
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12
Making a lasting
impression
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Attention
Economy
On ad steroids
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Attention Is a
scarce good
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I’ve spend more than
€1M on search ad
experiments.
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Objective
Stand out from your search
competition through the
use of psychology.
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In mijnen tijd …
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The Usual Suspect
Status Quo Bias
Value Over Cost
Curiosity Gap
Positive Scarcity
Familiarity bias
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Endowment Effect
Mine
Not Mine
€7
€2
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Loss Aversion
The most powerful
behavioral principle
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Sense of
psychological
ownership
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How to apply the
Endowment Effect in
your ad campaigns?
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1. Use words like: Your, …
2. Offer something for Free
3. Use haptic imagery
4. Create Scenes
5. Emphasize losses over gains
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Most popular words used in
top performing search ads
YOUR
FREE
NOW
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Thanks!!