SEA Benelux Meetup - Hoe psychologie jouw ad campaigns kan verbeteren

Transcript

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2. Hi, I’m Max. 👋
   Antwerp 🅰
   Talk to me in: 󰎼 󰏅 󰐗
   Obsessed by bikes 🚴
   Learning to golf ⛳
   Sneakers 👟
   

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3. How psychology
   can improve your
   ad campaigns
   

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4. What i’m not:
   

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5. People take action
   based on emotion
   

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6. Emotions
   summarize an experience and
   inform your actions.
   

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8. 5000
   Brand messages
   everyday
   

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9. 86
   Brand messages we
   are aware of
   

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10. 12
    Making a lasting
    impression
    

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11. Attention
    Economy
    On ad steroids
    

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12. Attention Is a
    scarce good
    

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13. I’ve spend more than
    €1M on search ad
    experiments.
    

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14. Objective
    Stand out from your search
    competition through the
    use of psychology.
    

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15. In mijnen tijd …
    

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17. The Usual Suspect
    Status Quo Bias
    Value Over Cost
    Curiosity Gap
    Positive Scarcity
    Familiarity bias
    

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19. Endowment Effect
    Mine
    Not Mine
    €7
    €2
    

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20. Loss Aversion
    The most powerful
    behavioral principle
    

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21. Sense of
    psychological
    ownership
    

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22. How to apply the
    Endowment Effect in
    your ad campaigns?
    

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23. 1. Use words like: Your, …
    2. Offer something for Free
    3. Use haptic imagery
    4. Create Scenes
    5. Emphasize losses over gains
    

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24. Most popular words used in
    top performing search ads
    YOUR
    FREE
    NOW
    

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25. Thanks!!
    

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