SEA Benelux Meetup - Hoe psychologie jouw ad campaigns kan verbeteren

Transcript

2. Hi, I’m Max. 👋 Antwerp 🅰 Talk to me in: 󰎼 󰏅 󰐗 Obsessed by bikes 🚴 Learning to golf ⛳ Sneakers 👟
3. How psychology can improve your ad campaigns
4. What i’m not:
5. People take action based on emotion
6. Emotions summarize an experience and inform your actions.
8. 5000 Brand messages everyday
9. 86 Brand messages we are aware of
10. 12 Making a lasting impression
11. Attention Economy On ad steroids
12. Attention Is a scarce good
13. I’ve spend more than €1M on search ad experiments.
14. Objective Stand out from your search competition through the use of psychology.
15. In mijnen tijd …
17. The Usual Suspect Status Quo Bias Value Over Cost Curiosity Gap Positive Scarcity Familiarity bias
19. Endowment Effect Mine Not Mine €7 €2
20. Loss Aversion The most powerful behavioral principle
21. Sense of psychological ownership
22. How to apply the Endowment Effect in your ad campaigns?
23. 1. Use words like: Your, … 2. Offer something for Free 3. Use haptic imagery 4. Create Scenes 5. Emphasize losses over gains
24. Most popular words used in top performing search ads YOUR FREE NOW
25. Thanks!!