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SEA Benelux Meetup - Hoe psychologie jouw ad ca...

Avatar for Max Pelgrims Max Pelgrims
April 16, 2023
Marketing & SEO
330
0

SEA Benelux Meetup - Hoe psychologie jouw ad campaigns kan verbeteren

Avatar for Max Pelgrims

Max Pelgrims

April 16, 2023

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Transcript

  1. None

  2. Hi, I’m Max. 👋 Antwerp 🅰 Talk to me in:

    󰎼 󰏅 󰐗 Obsessed by bikes 🚴 Learning to golf ⛳ Sneakers 👟

  3. How psychology can improve your ad campaigns

  4. What i’m not:

  5. People take action based on emotion

  6. Emotions summarize an experience and inform your actions.

  7. None

  8. 5000 Brand messages everyday

  9. 86 Brand messages we are aware of

  10. 12 Making a lasting impression

  11. Attention Economy On ad steroids

  12. Attention Is a scarce good

  13. I’ve spend more than €1M on search ad experiments.

  14. Objective Stand out from your search competition through the use

    of psychology.

  15. In mijnen tijd …

  16. None

  17. The Usual Suspect Status Quo Bias Value Over Cost Curiosity

    Gap Positive Scarcity Familiarity bias
  18. None

  19. Endowment Effect Mine Not Mine €7 €2

  20. Loss Aversion The most powerful behavioral principle

  21. Sense of psychological ownership

  22. How to apply the Endowment Effect in your ad campaigns?

  23. 1. Use words like: Your, … 2. Offer something for

    Free 3. Use haptic imagery 4. Create Scenes 5. Emphasize losses over gains

  24. Most popular words used in top performing search ads YOUR

    FREE NOW

  25. Thanks!!