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Hi, I’m Max. 👋Antwerp 🅰Talk to me in: Obsessed by bikes 🚴Learning to golf ⛳Sneakers 👟
How psychologycan improve yourad campaigns
What i’m not:
People take actionbased on emotion
Emotionssummarize an experience andinform your actions.
5000Brand messageseveryday
86Brand messages weare aware of
12Making a lastingimpression
AttentionEconomyOn ad steroids
Attention Is ascarce good
I’ve spend more than€1M on search adexperiments.
ObjectiveStand out from your searchcompetition through theuse of psychology.
In mijnen tijd …
The Usual SuspectStatus Quo BiasValue Over CostCuriosity GapPositive ScarcityFamiliarity bias
Endowment EffectMineNot Mine€7€2
Loss AversionThe most powerfulbehavioral principle
Sense ofpsychologicalownership
How to apply theEndowment Effect inyour ad campaigns?
1. Use words like: Your, …2. Offer something for Free3. Use haptic imagery4. Create Scenes5. Emphasize losses over gains
Most popular words used intop performing search adsYOURFREENOW
Thanks!!