エンジニアを採用する技術 VPofEngineering Meetup

by satorufujiwara

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ΤϯδχΞΛ࠾༻͢Δٕज़ 2017.11.28 VP of Engineering Meetup @satorufujiwara

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@satofurujiwara About me Satoru Fujiwara (@satorufujiwara) Android Engineer & Engineering Manager @CyberAgent ,Inc Organizer of Shibuya.apk ຋༁ॻ :ʮKotlin ΠϯɾΞΫγϣϯʯ 2

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@satofurujiwara ࣾ಺ͷͰͷུྺ • 2011೥αΠόʔΤʔδΣϯτೖࣾ • ϖίϦɺAmebaΞϓϦͳͲͷAndroid։ൃΛ୲౰ • 2015೥3݄ʙ FRESH!ͷ্ཱͪ͛(Android͸KotlinͰ։ൃ) • 2016೥8݄ʙ ਓࣄʹҟಈɺओʹ࠾༻ͱࣾ಺੍౓ɺٕज़ϒϥϯσΟϯά • 2016೥12݄ʙ CA.apkɺCA.ktͳͲͷษڧձΛ্ཱͪ͛ 5

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@satofurujiwara ΤϯδχΞΛ࠾༻͢Δٕज़ 6

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@satofurujiwara ࠓ೔࿩͢͜ͱ • ΤϯδχΞ࠾༻ͷઓུʹ͍ͭͯ • ΤϯδχΞ࠾༻ʹ͓͚ΔษڧձͷҐஔ͚ͮ 7

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@satofurujiwara ΤϯδχΞ࠾༻ͷઓུ 8

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@satofurujiwara 9 ΤϯδχΞ ࠾༻ ํ๏

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@satofurujiwara ࠾༻୲౰ʹͳͬͯ·ͣ΍ͬͨ͜ͱ • ·ͣ͸ௐ΂·ͬͨ͘ • ΤϯδχΞ͸Կ͔ٕज़Λಋೖ͢ΔࡍʹɺެࣜϦϑΝϨϯεɺॻ੶ɺ WebهࣄɺQiitaͳͲௐ΂·͘Δ • ಉ͡ײ֮ͰΤϯδχΞ࠾༻ʹ͍ͭͯௐ΂·͘Δ • ଞࣾͷਓࣄͷਓϑΥϩʔͯ͠ΈͨΓɺษڧձʹߦͬͨΓ 10

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@satofurujiwara ΤϯδχΞΛ࠾༻͢Δٕज़ • (Պֶ)ٕज़͸೔ਐ݄า • ௕೥ͷܦݧ΍צ͚ͩʹཔ͍ͬͯͯ͸͙͢ʹ௠෗Խ͢Δ • ࠾༻ʹ΋ಉ͜͡ͱ͕͍͑ΔͷͰ͸ • ࠾༻୲౰ऀؒͰɺ࠾༻͢Δٕज़΍ઓུʹ͍ͭͯ͋·Γ࿩͋͠ΘΕ ͍ͯͳ͍͔΋ 11

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@satofurujiwara ࠾༻ΛϚʔέςΟϯάࢥߟͰߟ͑Δ • ࠾༻ΛͦͷΑ͏ʹઓཱུ͍ͯͯΔਓ͕Ұఆ਺͍ͨ • AIDMAͷ๏ଇ 12 ը૾Ҿ༻ݩ : ి௨ใ https://dentsu-ho.com/articles/3100

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@satofurujiwara ࠾༻ͱAIDMAͷ๏ଇ • Attentionʢ஫ҙʣ: ձࣾΛ஌ͬͯ΋Β͏ • Interestʢؔ৺ʣ: ձࣾʹڵຯΛ࣋ͬͯ΋Β͏ • Desireʢཉٻʣ: ೖ͍ࣾͨ͠ͱࢥͬͯ΋Β͏ • MemoryʢهԱʣ: ೖ͍ࣾͨ͠ཉٻΛ֮͑ͯ΋Β͏ • Actionʢߦಈʣ: ืूʹԠืͯ͠΋Β͏ 13 →ͦΕͧΕͷஈ֊ʹ͓͍ͯ࠷େԽ͢ΔઓུΛߟ͑Δ

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@satofurujiwara AISASͷ๏ଇͷ΄͏͕ΑΓωοτ޲͖ • SearchʢݕࡧʣͱShare (ڞ༗)ͷ͋ΔΠϯλϥΫςΟϒͳؔ܎ • AISASͷ๏ଇ 14 ը૾Ҿ༻ݩ : ి௨ใ https://dentsu-ho.com/articles/3100

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@satofurujiwara Dual-AISASϞσϧʹߦ͖ண͘ 15 ը૾Ҿ༻ݩ : ి௨ใ https://dentsu-ho.com/articles/3100

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@satofurujiwara ʮങ͍͍ͨʯʹʮೖ͍ࣾͨ͠ʯͷAISAS 16

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@satofurujiwara ʮങ͍͍ͨʯ=ʮೖ͍ࣾͨ͠ʯͷAISAS • Attentionʢ஫ҙʣ: ձࣾΛ஌ͬͯ΋Β͏ • Interestʢؔ৺ʣ: ձࣾʹڵຯΛ࣋ͬͯ΋Β͏ • Searchʢݕࡧʣ: ݕࡧͯ͠ձࣾͷ৘ใΛूΊΔɾԠืϑΥʔϜΛ୳͢ • Actionʢߦಈʣ: Ԡื͠ɾೖࣾ͢Δ • Shareʢڞ༗ʣ: ೖࣾޙʹײ૝ΛγΣΞ͢Δ 17

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@satofurujiwara ಛʹ࠷ޙͷShare͸ൈ͚͕ͪ • ઌͣᯂΑΓ࢝ΊΑ • ޠݯ : ʮᯂʯͱ͸ɺதࠃͷઓࠃ࣌୅ͷਓ෺ɺֲᯂͷ͜ͱɻͲ͏͢Ε͹ݡऀΛট͘͜ͱ ͕Ͱ͖Δ͔ͱԏͷতԦʹ໰ΘΕͨͱ͖ʹֲᯂ͕ɺʮ·ͣࢲͷΑ͏ͳຌਓΛ༏۰͢Δ͜ ͱ͔Β࢝ΊͯԼ͍͞ɻͦ͏͢Ε͹༏लͳਓࡐ͕ू·ͬͯ͘ΔͰ͠ΐ͏ʯͱݴͬͨͱ͍ ͏ɺʰઓࠃࡦɾԏʱʹ͋Δނࣄʹجͮ͘ɻ • ҙຯ : ઌͣᯂΑΓ࢝ΊΑͱ͸ɺԕେͳࣄۀ΍ܭըΛ࢝ΊΔͱ͖ʹ͸ɺ·ͣ͸खۙͳͱ ͜Ζ͔Βணख͢Δͷ͕͍͍ͱ͍͏ͨͱ͑ɻ·ͨɺ෺ࣄ͸ݴ͍ग़ͨ͠ऀ͔Β࢝ΊΑͱ͍ ͏ͨͱ͑ɻ 21 Ҿ༻ݩ : ނࣄ͜ͱΘࣙ͟య http://kotowaza-allguide.com/ma/kaiyorihajimeyo.html

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@satofurujiwara ઌͣᯂΑΓ࢝ΊΑ • ࣾ಺ͷΤϯδχΞΛް۰͠ຬ଍౓Λ্͛Δ • ୀ৬ऀ΋ް۰͠ຬ଍౓Λ্͛Δ • ΤϯδχΞͷτοϓ͕࠾༻ʹίϛοτ͢Δ 22

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@satofurujiwara ʮ޿Ί͍ͨʯͷA+ISAS 23

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@satofurujiwara ʮ޿Ί͍ͨʯͷA+ISAS • Interest(ؔ৺)→Share(ڞ༗)→Accept(ڞ໐)→Spread(֦ࢄ) • Attentionͷઓུ(σΟϕϩούʔϒϩάɺษڧձɺΠϕϯτڠࢍ) ͕͜ΕΒΛ࠷େԽͰ͖͍ͯΔ͔νΣοΫ • Activate(׆ੑԽ)͠ʮೖ͍ࣾͨ͠ʯͷAISASʹܨ͛Δ 24

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@satofurujiwara ʮ޿Ί͍ͨʯͷA+ISAS • Interest(ؔ৺)→Share(ڞ༗)→Accept(ڞ໐)→Spread(֦ࢄ) • ಛʹʮڞ໐͢Δ಺༰͔ʁʯ͸ॏཁ • ΤϯδχΞͱಉཱ͡৔ɺ໨ઢͰߟ͑Δ 25

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@satofurujiwara ʮ޿Ί͍ͨʯͷA+ISAS • Interest(ؔ৺)→Share(ڞ༗)→Accept(ڞ໐)→Spread(֦ࢄ) • ಛʹʮڞ໐͢Δ಺༰͔ʁʯ͸ॏཁ • ΤϯδχΞͱಉཱ͡৔ɺ໨ઢͰߟ͑Δ • ձࣾ΍࠾༻୲౰͕ΤϯδχΞͷίϛϡχςΟʹೖΔ͜ͱ͕ॏཁ 26

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@satofurujiwara খ೉͘͠ݴ͚ͬͨͲɺɺ 27

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@satofurujiwara ΤϯδχΞ࠾༻ઓུ·ͱΊ • ࠾༻ʹ΋ٕज़͋ΓɺઓུΛཱͯΔ • ·ͣ͸ᯂΑΓ࢝ΊΑ • ΤϯδχΞͷίϛϡχςΟʹೖΔ 28

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@satofurujiwara ΤϯδχΞ࠾༻ઓུ·ͱΊ • ࠾༻ʹ΋ٕज़͋ΓɺઓུΛཱͯΔ • ·ͣ͸ᯂΑΓ࢝ΊΑ • ΤϯδχΞͷίϛϡχςΟʹೖΔ • ɹɹ΋େࣄͩΑ 29

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@satofurujiwara খ೉͍͠ઓུͷͪΐͬͱͨ͠෭࣍ޮՌ • ࠾༻͸໨ඪཱͯͮΒ͍ • ʮ˓ਓ࠾༻ʯΈ͍ͨͳͷ͸ɺ࠾༻ͷϋʔυϧԼ͛Ε͹ୡ੒ • શମઓུ͸ߪങߦಈͷϞσϧͰཱͯͯɺݸผͷΞΫγϣϯʹKPI ͳͲΛઃఆ͢Ε͹ྑͦ͞͏ • ͳΜͰ΋ఆྔ໨ඪཉ͕͠ΔਓΛୀ࣏ग़དྷΔ 30

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ΤϯδχΞ࠾༻ʹ͓͚Δษڧձ

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33 cyberagentΞΧ΢ϯτ͕ۭ͍ ͔ͯͨΒউखʹ্ཱͪ͛ 2017೥͚ͩͰ໿2400ਓ

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@satofurujiwara ΤϯδχΞษڧձͷҙٛ • ٕज़ίϛϡχςΟ΁ͷߩݙ • CAͷٕज़ྗɾ༏लͳΤϯδχΞͷର֎޿ใ • ࣾ಺ͷΤϯδχΞͷ࠙਌ͱͦͷର֎޿ใ • ొஃ͢ΔΤϯδχΞͷࢢ৔Ձ஋Λ͋͛Δ 34

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@satofurujiwara ΤϯδχΞษڧձΛӡӦ͢Δ্ͰؾΛ͚͍ͭͯΔࣄ • ԿΑΓ΋ڞ໐͕ॏཁͳͷͰɺ࠾༻͸ؤுΒͣɺࢀՃऀʹָ͠ΜͰ ΋Β͏ • ࢀՃऀָ͕͠ΊΔɺڵຯͷ͋ΔίϯςϯπΛूΊΔ • ໎࿭ͳࢀՃऀͷഉআ(ࢀՃऀͷෛ୲ʹͳΒͳ͍Α͏ʹ) • ొஃͨ͘͠ͳΔɾӡӦͨ͘͠ͳΔΑ͏ͳงғؾͮ͘Γ 35

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Thank you!