Upgrade to Pro
— share decks privately, control downloads, hide ads and more …
Speaker Deck
Features
Speaker Deck
PRO
Sign in
Sign up for free
Search
Search
エンジニアを採用する技術 VPofEngineering Meetup
Search
satorufujiwara
November 28, 2017
Business
31
26k
エンジニアを採用する技術 VPofEngineering Meetup
https://cyberagent.connpass.com/event/69975/
satorufujiwara
November 28, 2017
Tweet
Share
More Decks by satorufujiwara
See All by satorufujiwara
What's new in Jetpack (Google IO 2019)
satorufujiwara
3
490
What's new in Kotlin
satorufujiwara
1
3.7k
KotlinConf 2018 Keynote Overview
satorufujiwara
2
610
Report from KotlinConf 2018
satorufujiwara
0
1.4k
What's new in Kotlin
satorufujiwara
4
370
Android Jetpack
satorufujiwara
2
1.8k
What's new Android Development IO18 APP DOJO
satorufujiwara
5
1.1k
Kotlin Android APP DOJO
satorufujiwara
4
1.1k
Kotlin x Architecture Components
satorufujiwara
4
1.5k
Other Decks in Business
See All in Business
Claude Coworkで 非エンジニアも業務効率化しよう
suzakiyoshito
0
2.2k
AIエージェント時代のハーネスエンジニアリングとは
tame
4
2.1k
実践的思考入門 / Introduction to Practical Thinking
tbpgr
1
180
2025年度ICT職専門研修(海外派遣研修)報告書 No.2
tokyo_metropolitan_gov_digital_hr
0
290
繋ぐだけで業務が変わる!TROCCO×kintoneで構築する、フロントとバックエンドをノンストップで結ぶデータ循環
primenumberusergroup
0
190
クラウドネイティブ型 電子カルテとセキュリティ / Cloud-Native Electronic Medical Records and Security
henryofficial
1
250
Nstock 採用資料 / We are hiring
nstock
30
370k
会社紹介資料
gatechnologies
2
160k
HENNGE会社紹介資料/company_introduction
hennge
4
240k
㈱サンエー 会社 採用資料
uemura2024
0
1.9k
今いい感じのチーム構成と営み2025冬 〜Scrumっぽいけどチョット違う形〜
sasakendayo
0
380
AnyMind Group Culture Deck (JP)
anymind
6
210k
Featured
See All Featured
Efficient Content Optimization with Google Search Console & Apps Script
katarinadahlin
PRO
1
440
The Limits of Empathy - UXLibs8
cassininazir
1
270
The Invisible Side of Design
smashingmag
302
51k
Why Our Code Smells
bkeepers
PRO
340
58k
Applied NLP in the Age of Generative AI
inesmontani
PRO
4
2.2k
Redefining SEO in the New Era of Traffic Generation
szymonslowik
1
250
世界の人気アプリ100個を分析して見えたペイウォール設計の心得
akihiro_kokubo
PRO
68
38k
Evolving SEO for Evolving Search Engines
ryanjones
0
170
Dealing with People You Can't Stand - Big Design 2015
cassininazir
367
27k
Automating Front-end Workflow
addyosmani
1370
200k
First, design no harm
axbom
PRO
2
1.1k
A brief & incomplete history of UX Design for the World Wide Web: 1989–2019
jct
1
330
Transcript
ΤϯδχΞΛ࠾༻͢Δٕज़ 2017.11.28 VP of Engineering Meetup @satorufujiwara
@satofurujiwara About me Satoru Fujiwara (@satorufujiwara) Android Engineer & Engineering
Manager @CyberAgent ,Inc Organizer of Shibuya.apk ༁ॻ :ʮKotlin ΠϯɾΞΫγϣϯʯ 2
3
4
@satofurujiwara ࣾͷͰͷུྺ • 2011αΠόʔΤʔδΣϯτೖࣾ • ϖίϦɺAmebaΞϓϦͳͲͷAndroid։ൃΛ୲ • 20153݄ʙ FRESH!ͷ্ཱͪ͛(AndroidKotlinͰ։ൃ) •
20168݄ʙ ਓࣄʹҟಈɺओʹ࠾༻ͱ੍ࣾɺٕज़ϒϥϯσΟϯά • 201612݄ʙ CA.apkɺCA.ktͳͲͷษڧձΛ্ཱͪ͛ 5
@satofurujiwara ΤϯδχΞΛ࠾༻͢Δٕज़ 6
@satofurujiwara ࠓ͢͜ͱ • ΤϯδχΞ࠾༻ͷઓུʹ͍ͭͯ • ΤϯδχΞ࠾༻ʹ͓͚ΔษڧձͷҐஔ͚ͮ 7
@satofurujiwara ΤϯδχΞ࠾༻ͷઓུ 8
@satofurujiwara 9 ΤϯδχΞ ࠾༻ ํ๏
@satofurujiwara ࠾༻୲ʹͳͬͯ·ͣͬͨ͜ͱ • ·ͣௐ·ͬͨ͘ • ΤϯδχΞԿ͔ٕज़Λಋೖ͢ΔࡍʹɺެࣜϦϑΝϨϯεɺॻ੶ɺ WebهࣄɺQiitaͳͲௐ·͘Δ • ಉ͡ײ֮ͰΤϯδχΞ࠾༻ʹ͍ͭͯௐ·͘Δ •
ଞࣾͷਓࣄͷਓϑΥϩʔͯ͠ΈͨΓɺษڧձʹߦͬͨΓ 10
@satofurujiwara ΤϯδχΞΛ࠾༻͢Δٕज़ • (Պֶ)ٕज़ਐ݄า • ͷܦݧצ͚ͩʹཔ͍͙ͬͯͯ͢ʹԽ͢Δ • ࠾༻ʹಉ͜͡ͱ͕͍͑ΔͷͰ • ࠾༻୲ऀؒͰɺ࠾༻͢Δٕज़ઓུʹ͍ͭͯ͋·Γ͋͠ΘΕ
͍ͯͳ͍͔ 11
@satofurujiwara ࠾༻ΛϚʔέςΟϯάࢥߟͰߟ͑Δ • ࠾༻ΛͦͷΑ͏ʹઓཱུ͍ͯͯΔਓ͕Ұఆ͍ͨ • AIDMAͷ๏ଇ 12 ը૾Ҿ༻ݩ : ి௨ใ
https://dentsu-ho.com/articles/3100
@satofurujiwara ࠾༻ͱAIDMAͷ๏ଇ • Attentionʢҙʣ: ձࣾΛͬͯΒ͏ • Interestʢؔ৺ʣ: ձࣾʹڵຯΛ࣋ͬͯΒ͏ • Desireʢཉٻʣ:
ೖ͍ࣾͨ͠ͱࢥͬͯΒ͏ • MemoryʢهԱʣ: ೖ͍ࣾͨ͠ཉٻΛ֮͑ͯΒ͏ • Actionʢߦಈʣ: ืूʹԠืͯ͠Β͏ 13 →ͦΕͧΕͷஈ֊ʹ͓͍ͯ࠷େԽ͢ΔઓུΛߟ͑Δ
@satofurujiwara AISASͷ๏ଇͷ΄͏͕ΑΓωοτ͖ • SearchʢݕࡧʣͱShare (ڞ༗)ͷ͋ΔΠϯλϥΫςΟϒͳؔ • AISASͷ๏ଇ 14 ը૾Ҿ༻ݩ :
ి௨ใ https://dentsu-ho.com/articles/3100
@satofurujiwara Dual-AISASϞσϧʹߦ͖ண͘ 15 ը૾Ҿ༻ݩ : ి௨ใ https://dentsu-ho.com/articles/3100
@satofurujiwara ʮങ͍͍ͨʯʹʮೖ͍ࣾͨ͠ʯͷAISAS 16
@satofurujiwara ʮങ͍͍ͨʯ=ʮೖ͍ࣾͨ͠ʯͷAISAS • Attentionʢҙʣ: ձࣾΛͬͯΒ͏ • Interestʢؔ৺ʣ: ձࣾʹڵຯΛ࣋ͬͯΒ͏ • Searchʢݕࡧʣ:
ݕࡧͯ͠ձࣾͷใΛूΊΔɾԠืϑΥʔϜΛ୳͢ • Actionʢߦಈʣ: Ԡื͠ɾೖࣾ͢Δ • Shareʢڞ༗ʣ: ೖࣾޙʹײΛγΣΞ͢Δ 17
@satofurujiwara ʮങ͍͍ͨʯ=ʮೖ͍ࣾͨ͠ʯͷAISAS • Attentionʢҙʣ: ձࣾΛͬͯΒ͏ • Interestʢؔ৺ʣ: ձࣾʹڵຯΛ࣋ͬͯΒ͏ • Searchʢݕࡧʣ:
ݕࡧͯ͠ձࣾͷใΛूΊΔɾԠืϑΥʔϜΛ୳͢ • Actionʢߦಈʣ: Ԡื͠ɾೖࣾ͢Δ • Shareʢڞ༗ʣ: ೖࣾޙʹײΛγΣΞ͢Δ 18 →ձࣾͷใ͕ਖ਼͘͠ग़͍ͯΔ͔ʁݕࡧͰืू͕͙͢ݟ͔ͭΔ͔ʁ
@satofurujiwara ʮങ͍͍ͨʯ=ʮೖ͍ࣾͨ͠ʯͷAISAS • Attentionʢҙʣ: ձࣾΛͬͯΒ͏ • Interestʢؔ৺ʣ: ձࣾʹڵຯΛ࣋ͬͯΒ͏ • Searchʢݕࡧʣ:
ݕࡧͯ͠ձࣾͷใΛूΊΔɾԠืϑΥʔϜΛ୳͢ • Actionʢߦಈʣ: Ԡื͠ɾೖࣾ͢Δ • Shareʢڞ༗ʣ: ೖࣾޙʹײΛγΣΞ͢Δ 19 →Ԡื͍ͨ͠ͱࢥͬͨ࣌ʹɺΓ߹͍ʹͳ͍ͬͯΔ͔ʁ
@satofurujiwara ʮങ͍͍ͨʯ=ʮೖ͍ࣾͨ͠ʯͷAISAS • Attentionʢҙʣ: ձࣾΛͬͯΒ͏ • Interestʢؔ৺ʣ: ձࣾʹڵຯΛ࣋ͬͯΒ͏ • Searchʢݕࡧʣ:
ݕࡧͯ͠ձࣾͷใΛूΊΔɾԠืϑΥʔϜΛ୳͢ • Actionʢߦಈʣ: Ԡื͠ɾೖࣾ͢Δ • Shareʢڞ༗ʣ: ೖࣾޙʹײΛγΣΞ͢Δ 20 →ೖࣾޙͷظͷΪϟοϓͳ͍͔ʁ׆༂Ͱ͖͍ͯΔ͔ʁ
@satofurujiwara ಛʹ࠷ޙͷShareൈ͚͕ͪ • ઌͣᯂΑΓ࢝ΊΑ • ޠݯ : ʮᯂʯͱɺதࠃͷઓࠃ࣌ͷਓɺֲᯂͷ͜ͱɻͲ͏͢ΕݡऀΛট͘͜ͱ ͕Ͱ͖Δ͔ͱԏͷতԦʹΘΕͨͱ͖ʹֲᯂ͕ɺʮ·ͣࢲͷΑ͏ͳຌਓΛ༏۰͢Δ͜ ͱ͔Β࢝ΊͯԼ͍͞ɻͦ͏͢Ε༏लͳਓࡐ͕ू·ͬͯ͘ΔͰ͠ΐ͏ʯͱݴͬͨͱ͍
͏ɺʰઓࠃࡦɾԏʱʹ͋Δނࣄʹجͮ͘ɻ • ҙຯ : ઌͣᯂΑΓ࢝ΊΑͱɺԕେͳࣄۀܭըΛ࢝ΊΔͱ͖ʹɺ·ͣखۙͳͱ ͜Ζ͔Βணख͢Δͷ͕͍͍ͱ͍͏ͨͱ͑ɻ·ͨɺࣄݴ͍ग़ͨ͠ऀ͔Β࢝ΊΑͱ͍ ͏ͨͱ͑ɻ 21 Ҿ༻ݩ : ނࣄ͜ͱΘࣙ͟య http://kotowaza-allguide.com/ma/kaiyorihajimeyo.html
@satofurujiwara ઌͣᯂΑΓ࢝ΊΑ • ࣾͷΤϯδχΞΛް۰͠ຬΛ্͛Δ • ୀ৬ऀް۰͠ຬΛ্͛Δ • ΤϯδχΞͷτοϓ͕࠾༻ʹίϛοτ͢Δ 22
@satofurujiwara ʮΊ͍ͨʯͷA+ISAS 23
@satofurujiwara ʮΊ͍ͨʯͷA+ISAS • Interest(ؔ৺)→Share(ڞ༗)→Accept(ڞ໐)→Spread(֦ࢄ) • Attentionͷઓུ(σΟϕϩούʔϒϩάɺษڧձɺΠϕϯτڠࢍ) ͕͜ΕΒΛ࠷େԽͰ͖͍ͯΔ͔νΣοΫ • Activate(׆ੑԽ)͠ʮೖ͍ࣾͨ͠ʯͷAISASʹܨ͛Δ 24
@satofurujiwara ʮΊ͍ͨʯͷA+ISAS • Interest(ؔ৺)→Share(ڞ༗)→Accept(ڞ໐)→Spread(֦ࢄ) • ಛʹʮڞ໐͢Δ༰͔ʁʯॏཁ • ΤϯδχΞͱಉཱ͡ɺઢͰߟ͑Δ 25
@satofurujiwara ʮΊ͍ͨʯͷA+ISAS • Interest(ؔ৺)→Share(ڞ༗)→Accept(ڞ໐)→Spread(֦ࢄ) • ಛʹʮڞ໐͢Δ༰͔ʁʯॏཁ • ΤϯδχΞͱಉཱ͡ɺઢͰߟ͑Δ • ձࣾ࠾༻୲͕ΤϯδχΞͷίϛϡχςΟʹೖΔ͜ͱ͕ॏཁ
26
@satofurujiwara খ͘͠ݴ͚ͬͨͲɺɺ 27
@satofurujiwara ΤϯδχΞ࠾༻ઓུ·ͱΊ • ࠾༻ʹٕज़͋ΓɺઓུΛཱͯΔ • ·ͣᯂΑΓ࢝ΊΑ • ΤϯδχΞͷίϛϡχςΟʹೖΔ 28
@satofurujiwara ΤϯδχΞ࠾༻ઓུ·ͱΊ • ࠾༻ʹٕज़͋ΓɺઓུΛཱͯΔ • ·ͣᯂΑΓ࢝ΊΑ • ΤϯδχΞͷίϛϡχςΟʹೖΔ • ɹɹେࣄͩΑ
29
@satofurujiwara খ͍͠ઓུͷͪΐͬͱͨ͠෭࣍ޮՌ • ࠾༻ඪཱͯͮΒ͍ • ʮ˓ਓ࠾༻ʯΈ͍ͨͳͷɺ࠾༻ͷϋʔυϧԼ͛Εୡ • શମઓུߪങߦಈͷϞσϧͰཱͯͯɺݸผͷΞΫγϣϯʹKPI ͳͲΛઃఆ͢Εྑͦ͞͏ •
ͳΜͰఆྔඪཉ͕͠ΔਓΛୀ࣏ग़དྷΔ 30
ΤϯδχΞ࠾༻ʹ͓͚Δษڧձ
32
33 cyberagentΞΧϯτ͕ۭ͍ ͔ͯͨΒউखʹ্ཱͪ͛ 2017͚ͩͰ2400ਓ
@satofurujiwara ΤϯδχΞษڧձͷҙٛ • ٕज़ίϛϡχςΟͷߩݙ • CAͷٕज़ྗɾ༏लͳΤϯδχΞͷର֎ใ • ࣾͷΤϯδχΞͷ࠙ͱͦͷର֎ใ • ొஃ͢ΔΤϯδχΞͷࢢՁΛ͋͛Δ
34
@satofurujiwara ΤϯδχΞษڧձΛӡӦ͢Δ্ͰؾΛ͚͍ͭͯΔࣄ • ԿΑΓڞ໐͕ॏཁͳͷͰɺ࠾༻ؤுΒͣɺࢀՃऀʹָ͠ΜͰ Β͏ • ࢀՃऀָ͕͠ΊΔɺڵຯͷ͋ΔίϯςϯπΛूΊΔ • ໎ͳࢀՃऀͷഉআ(ࢀՃऀͷෛ୲ʹͳΒͳ͍Α͏ʹ) •
ొஃͨ͘͠ͳΔɾӡӦͨ͘͠ͳΔΑ͏ͳงғؾͮ͘Γ 35
Thank you!