Upgrade to Pro
— share decks privately, control downloads, hide ads and more …
Speaker Deck
Features
Speaker Deck
PRO
Sign in
Sign up for free
Search
Search
エンジニアを採用する技術 VPofEngineering Meetup
Search
satorufujiwara
November 28, 2017
Business
31
25k
エンジニアを採用する技術 VPofEngineering Meetup
https://cyberagent.connpass.com/event/69975/
satorufujiwara
November 28, 2017
Tweet
Share
More Decks by satorufujiwara
See All by satorufujiwara
What's new in Jetpack (Google IO 2019)
satorufujiwara
3
420
What's new in Kotlin
satorufujiwara
1
3.3k
KotlinConf 2018 Keynote Overview
satorufujiwara
2
530
Report from KotlinConf 2018
satorufujiwara
0
1.3k
What's new in Kotlin
satorufujiwara
4
370
Android Jetpack
satorufujiwara
2
1.6k
What's new Android Development IO18 APP DOJO
satorufujiwara
5
990
Kotlin Android APP DOJO
satorufujiwara
4
1k
Kotlin x Architecture Components
satorufujiwara
4
1.4k
Other Decks in Business
See All in Business
Ampersand Company Profile
cuebicventures
PRO
0
480
概要
_connect
0
660
仮説のマップ・ループ・リープ
tumada
PRO
11
3.8k
重厚長大なものづくり企業におけるプロダクトマネジメントの挑戦と苦悩 / pmconf2024
tkchy
0
4.9k
知識を超えて実践するためのマインドの作り方
mayforblue
0
1.6k
Canary Inc. Company Deck
canaryinc
0
40k
会社説明資料_20241001.pdf
mina0307
0
110
AWS re:Invent参加のリアル 〜女性目線で考える健康・美容・安全のベストプラクティス〜
o2mami
1
320
(7枚)具体と抽象の往復運動ができる上司と部下との4つの組合せ
nyattx
PRO
3
1.2k
サスメド株式会社 Culture Deck
susmed
0
37k
WHITE CROSS inc. - Recruiting deck
yutanagahata
2
9k
無自覚にメンバーの心理的安全性を奪っていた経験から得た学び
lighttiger2505
140
190k
Featured
See All Featured
Statistics for Hackers
jakevdp
796
220k
Designing Dashboards & Data Visualisations in Web Apps
destraynor
229
52k
Code Reviewing Like a Champion
maltzj
520
39k
It's Worth the Effort
3n
183
28k
Automating Front-end Workflow
addyosmani
1366
200k
Principles of Awesome APIs and How to Build Them.
keavy
126
17k
Unsuck your backbone
ammeep
669
57k
ReactJS: Keep Simple. Everything can be a component!
pedronauck
665
120k
Facilitating Awesome Meetings
lara
50
6.1k
CSS Pre-Processors: Stylus, Less & Sass
bermonpainter
356
29k
Designing for Performance
lara
604
68k
Measuring & Analyzing Core Web Vitals
bluesmoon
4
170
Transcript
ΤϯδχΞΛ࠾༻͢Δٕज़ 2017.11.28 VP of Engineering Meetup @satorufujiwara
@satofurujiwara About me Satoru Fujiwara (@satorufujiwara) Android Engineer & Engineering
Manager @CyberAgent ,Inc Organizer of Shibuya.apk ༁ॻ :ʮKotlin ΠϯɾΞΫγϣϯʯ 2
3
4
@satofurujiwara ࣾͷͰͷུྺ • 2011αΠόʔΤʔδΣϯτೖࣾ • ϖίϦɺAmebaΞϓϦͳͲͷAndroid։ൃΛ୲ • 20153݄ʙ FRESH!ͷ্ཱͪ͛(AndroidKotlinͰ։ൃ) •
20168݄ʙ ਓࣄʹҟಈɺओʹ࠾༻ͱ੍ࣾɺٕज़ϒϥϯσΟϯά • 201612݄ʙ CA.apkɺCA.ktͳͲͷษڧձΛ্ཱͪ͛ 5
@satofurujiwara ΤϯδχΞΛ࠾༻͢Δٕज़ 6
@satofurujiwara ࠓ͢͜ͱ • ΤϯδχΞ࠾༻ͷઓུʹ͍ͭͯ • ΤϯδχΞ࠾༻ʹ͓͚ΔษڧձͷҐஔ͚ͮ 7
@satofurujiwara ΤϯδχΞ࠾༻ͷઓུ 8
@satofurujiwara 9 ΤϯδχΞ ࠾༻ ํ๏
@satofurujiwara ࠾༻୲ʹͳͬͯ·ͣͬͨ͜ͱ • ·ͣௐ·ͬͨ͘ • ΤϯδχΞԿ͔ٕज़Λಋೖ͢ΔࡍʹɺެࣜϦϑΝϨϯεɺॻ੶ɺ WebهࣄɺQiitaͳͲௐ·͘Δ • ಉ͡ײ֮ͰΤϯδχΞ࠾༻ʹ͍ͭͯௐ·͘Δ •
ଞࣾͷਓࣄͷਓϑΥϩʔͯ͠ΈͨΓɺษڧձʹߦͬͨΓ 10
@satofurujiwara ΤϯδχΞΛ࠾༻͢Δٕज़ • (Պֶ)ٕज़ਐ݄า • ͷܦݧצ͚ͩʹཔ͍͙ͬͯͯ͢ʹԽ͢Δ • ࠾༻ʹಉ͜͡ͱ͕͍͑ΔͷͰ • ࠾༻୲ऀؒͰɺ࠾༻͢Δٕज़ઓུʹ͍ͭͯ͋·Γ͋͠ΘΕ
͍ͯͳ͍͔ 11
@satofurujiwara ࠾༻ΛϚʔέςΟϯάࢥߟͰߟ͑Δ • ࠾༻ΛͦͷΑ͏ʹઓཱུ͍ͯͯΔਓ͕Ұఆ͍ͨ • AIDMAͷ๏ଇ 12 ը૾Ҿ༻ݩ : ి௨ใ
https://dentsu-ho.com/articles/3100
@satofurujiwara ࠾༻ͱAIDMAͷ๏ଇ • Attentionʢҙʣ: ձࣾΛͬͯΒ͏ • Interestʢؔ৺ʣ: ձࣾʹڵຯΛ࣋ͬͯΒ͏ • Desireʢཉٻʣ:
ೖ͍ࣾͨ͠ͱࢥͬͯΒ͏ • MemoryʢهԱʣ: ೖ͍ࣾͨ͠ཉٻΛ֮͑ͯΒ͏ • Actionʢߦಈʣ: ืूʹԠืͯ͠Β͏ 13 →ͦΕͧΕͷஈ֊ʹ͓͍ͯ࠷େԽ͢ΔઓུΛߟ͑Δ
@satofurujiwara AISASͷ๏ଇͷ΄͏͕ΑΓωοτ͖ • SearchʢݕࡧʣͱShare (ڞ༗)ͷ͋ΔΠϯλϥΫςΟϒͳؔ • AISASͷ๏ଇ 14 ը૾Ҿ༻ݩ :
ి௨ใ https://dentsu-ho.com/articles/3100
@satofurujiwara Dual-AISASϞσϧʹߦ͖ண͘ 15 ը૾Ҿ༻ݩ : ి௨ใ https://dentsu-ho.com/articles/3100
@satofurujiwara ʮങ͍͍ͨʯʹʮೖ͍ࣾͨ͠ʯͷAISAS 16
@satofurujiwara ʮങ͍͍ͨʯ=ʮೖ͍ࣾͨ͠ʯͷAISAS • Attentionʢҙʣ: ձࣾΛͬͯΒ͏ • Interestʢؔ৺ʣ: ձࣾʹڵຯΛ࣋ͬͯΒ͏ • Searchʢݕࡧʣ:
ݕࡧͯ͠ձࣾͷใΛूΊΔɾԠืϑΥʔϜΛ୳͢ • Actionʢߦಈʣ: Ԡื͠ɾೖࣾ͢Δ • Shareʢڞ༗ʣ: ೖࣾޙʹײΛγΣΞ͢Δ 17
@satofurujiwara ʮങ͍͍ͨʯ=ʮೖ͍ࣾͨ͠ʯͷAISAS • Attentionʢҙʣ: ձࣾΛͬͯΒ͏ • Interestʢؔ৺ʣ: ձࣾʹڵຯΛ࣋ͬͯΒ͏ • Searchʢݕࡧʣ:
ݕࡧͯ͠ձࣾͷใΛूΊΔɾԠืϑΥʔϜΛ୳͢ • Actionʢߦಈʣ: Ԡื͠ɾೖࣾ͢Δ • Shareʢڞ༗ʣ: ೖࣾޙʹײΛγΣΞ͢Δ 18 →ձࣾͷใ͕ਖ਼͘͠ग़͍ͯΔ͔ʁݕࡧͰืू͕͙͢ݟ͔ͭΔ͔ʁ
@satofurujiwara ʮങ͍͍ͨʯ=ʮೖ͍ࣾͨ͠ʯͷAISAS • Attentionʢҙʣ: ձࣾΛͬͯΒ͏ • Interestʢؔ৺ʣ: ձࣾʹڵຯΛ࣋ͬͯΒ͏ • Searchʢݕࡧʣ:
ݕࡧͯ͠ձࣾͷใΛूΊΔɾԠืϑΥʔϜΛ୳͢ • Actionʢߦಈʣ: Ԡื͠ɾೖࣾ͢Δ • Shareʢڞ༗ʣ: ೖࣾޙʹײΛγΣΞ͢Δ 19 →Ԡื͍ͨ͠ͱࢥͬͨ࣌ʹɺΓ߹͍ʹͳ͍ͬͯΔ͔ʁ
@satofurujiwara ʮങ͍͍ͨʯ=ʮೖ͍ࣾͨ͠ʯͷAISAS • Attentionʢҙʣ: ձࣾΛͬͯΒ͏ • Interestʢؔ৺ʣ: ձࣾʹڵຯΛ࣋ͬͯΒ͏ • Searchʢݕࡧʣ:
ݕࡧͯ͠ձࣾͷใΛूΊΔɾԠืϑΥʔϜΛ୳͢ • Actionʢߦಈʣ: Ԡื͠ɾೖࣾ͢Δ • Shareʢڞ༗ʣ: ೖࣾޙʹײΛγΣΞ͢Δ 20 →ೖࣾޙͷظͷΪϟοϓͳ͍͔ʁ׆༂Ͱ͖͍ͯΔ͔ʁ
@satofurujiwara ಛʹ࠷ޙͷShareൈ͚͕ͪ • ઌͣᯂΑΓ࢝ΊΑ • ޠݯ : ʮᯂʯͱɺதࠃͷઓࠃ࣌ͷਓɺֲᯂͷ͜ͱɻͲ͏͢ΕݡऀΛট͘͜ͱ ͕Ͱ͖Δ͔ͱԏͷতԦʹΘΕͨͱ͖ʹֲᯂ͕ɺʮ·ͣࢲͷΑ͏ͳຌਓΛ༏۰͢Δ͜ ͱ͔Β࢝ΊͯԼ͍͞ɻͦ͏͢Ε༏लͳਓࡐ͕ू·ͬͯ͘ΔͰ͠ΐ͏ʯͱݴͬͨͱ͍
͏ɺʰઓࠃࡦɾԏʱʹ͋Δނࣄʹجͮ͘ɻ • ҙຯ : ઌͣᯂΑΓ࢝ΊΑͱɺԕେͳࣄۀܭըΛ࢝ΊΔͱ͖ʹɺ·ͣखۙͳͱ ͜Ζ͔Βணख͢Δͷ͕͍͍ͱ͍͏ͨͱ͑ɻ·ͨɺࣄݴ͍ग़ͨ͠ऀ͔Β࢝ΊΑͱ͍ ͏ͨͱ͑ɻ 21 Ҿ༻ݩ : ނࣄ͜ͱΘࣙ͟య http://kotowaza-allguide.com/ma/kaiyorihajimeyo.html
@satofurujiwara ઌͣᯂΑΓ࢝ΊΑ • ࣾͷΤϯδχΞΛް۰͠ຬΛ্͛Δ • ୀ৬ऀް۰͠ຬΛ্͛Δ • ΤϯδχΞͷτοϓ͕࠾༻ʹίϛοτ͢Δ 22
@satofurujiwara ʮΊ͍ͨʯͷA+ISAS 23
@satofurujiwara ʮΊ͍ͨʯͷA+ISAS • Interest(ؔ৺)→Share(ڞ༗)→Accept(ڞ໐)→Spread(֦ࢄ) • Attentionͷઓུ(σΟϕϩούʔϒϩάɺษڧձɺΠϕϯτڠࢍ) ͕͜ΕΒΛ࠷େԽͰ͖͍ͯΔ͔νΣοΫ • Activate(׆ੑԽ)͠ʮೖ͍ࣾͨ͠ʯͷAISASʹܨ͛Δ 24
@satofurujiwara ʮΊ͍ͨʯͷA+ISAS • Interest(ؔ৺)→Share(ڞ༗)→Accept(ڞ໐)→Spread(֦ࢄ) • ಛʹʮڞ໐͢Δ༰͔ʁʯॏཁ • ΤϯδχΞͱಉཱ͡ɺઢͰߟ͑Δ 25
@satofurujiwara ʮΊ͍ͨʯͷA+ISAS • Interest(ؔ৺)→Share(ڞ༗)→Accept(ڞ໐)→Spread(֦ࢄ) • ಛʹʮڞ໐͢Δ༰͔ʁʯॏཁ • ΤϯδχΞͱಉཱ͡ɺઢͰߟ͑Δ • ձࣾ࠾༻୲͕ΤϯδχΞͷίϛϡχςΟʹೖΔ͜ͱ͕ॏཁ
26
@satofurujiwara খ͘͠ݴ͚ͬͨͲɺɺ 27
@satofurujiwara ΤϯδχΞ࠾༻ઓུ·ͱΊ • ࠾༻ʹٕज़͋ΓɺઓུΛཱͯΔ • ·ͣᯂΑΓ࢝ΊΑ • ΤϯδχΞͷίϛϡχςΟʹೖΔ 28
@satofurujiwara ΤϯδχΞ࠾༻ઓུ·ͱΊ • ࠾༻ʹٕज़͋ΓɺઓུΛཱͯΔ • ·ͣᯂΑΓ࢝ΊΑ • ΤϯδχΞͷίϛϡχςΟʹೖΔ • ɹɹେࣄͩΑ
29
@satofurujiwara খ͍͠ઓུͷͪΐͬͱͨ͠෭࣍ޮՌ • ࠾༻ඪཱͯͮΒ͍ • ʮ˓ਓ࠾༻ʯΈ͍ͨͳͷɺ࠾༻ͷϋʔυϧԼ͛Εୡ • શମઓུߪങߦಈͷϞσϧͰཱͯͯɺݸผͷΞΫγϣϯʹKPI ͳͲΛઃఆ͢Εྑͦ͞͏ •
ͳΜͰఆྔඪཉ͕͠ΔਓΛୀ࣏ग़དྷΔ 30
ΤϯδχΞ࠾༻ʹ͓͚Δษڧձ
32
33 cyberagentΞΧϯτ͕ۭ͍ ͔ͯͨΒউखʹ্ཱͪ͛ 2017͚ͩͰ2400ਓ
@satofurujiwara ΤϯδχΞษڧձͷҙٛ • ٕज़ίϛϡχςΟͷߩݙ • CAͷٕज़ྗɾ༏लͳΤϯδχΞͷର֎ใ • ࣾͷΤϯδχΞͷ࠙ͱͦͷର֎ใ • ొஃ͢ΔΤϯδχΞͷࢢՁΛ͋͛Δ
34
@satofurujiwara ΤϯδχΞษڧձΛӡӦ͢Δ্ͰؾΛ͚͍ͭͯΔࣄ • ԿΑΓڞ໐͕ॏཁͳͷͰɺ࠾༻ؤுΒͣɺࢀՃऀʹָ͠ΜͰ Β͏ • ࢀՃऀָ͕͠ΊΔɺڵຯͷ͋ΔίϯςϯπΛूΊΔ • ໎ͳࢀՃऀͷഉআ(ࢀՃऀͷෛ୲ʹͳΒͳ͍Α͏ʹ) •
ొஃͨ͘͠ͳΔɾӡӦͨ͘͠ͳΔΑ͏ͳงғؾͮ͘Γ 35
Thank you!