https://cyberagent.connpass.com/event/69975/
ΤϯδχΞΛ࠾༻͢Δٕज़2017.11.28 VP of Engineering Meetup@satorufujiwara
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@satofurujiwaraAbout meSatoru Fujiwara (@satorufujiwara)Android Engineer & Engineering Manager @CyberAgent ,IncOrganizer of Shibuya.apk༁ॻ :ʮKotlin ΠϯɾΞΫγϣϯʯ2
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@satofurujiwaraࣾͷͰͷུྺ• 2011αΠόʔΤʔδΣϯτೖࣾ• ϖίϦɺAmebaΞϓϦͳͲͷAndroid։ൃΛ୲• 20153݄ʙ FRESH!ͷ্ཱͪ͛(AndroidKotlinͰ։ൃ)• 20168݄ʙ ਓࣄʹҟಈɺओʹ࠾༻ͱ੍ࣾɺٕज़ϒϥϯσΟϯά• 201612݄ʙ CA.apkɺCA.ktͳͲͷษڧձΛ্ཱͪ͛5
@satofurujiwaraΤϯδχΞΛ࠾༻͢Δٕज़6
@satofurujiwaraࠓ͢͜ͱ• ΤϯδχΞ࠾༻ͷઓུʹ͍ͭͯ• ΤϯδχΞ࠾༻ʹ͓͚ΔษڧձͷҐஔ͚ͮ7
@satofurujiwaraΤϯδχΞ࠾༻ͷઓུ8
@satofurujiwara9ΤϯδχΞ ࠾༻ ํ๏
@satofurujiwara࠾༻୲ʹͳͬͯ·ͣͬͨ͜ͱ• ·ͣௐ·ͬͨ͘• ΤϯδχΞԿ͔ٕज़Λಋೖ͢ΔࡍʹɺެࣜϦϑΝϨϯεɺॻ੶ɺWebهࣄɺQiitaͳͲௐ·͘Δ• ಉ͡ײ֮ͰΤϯδχΞ࠾༻ʹ͍ͭͯௐ·͘Δ• ଞࣾͷਓࣄͷਓϑΥϩʔͯ͠ΈͨΓɺษڧձʹߦͬͨΓ10
@satofurujiwaraΤϯδχΞΛ࠾༻͢Δٕज़• (Պֶ)ٕज़ਐ݄า• ͷܦݧצ͚ͩʹཔ͍͙ͬͯͯ͢ʹԽ͢Δ• ࠾༻ʹಉ͜͡ͱ͕͍͑ΔͷͰ• ࠾༻୲ऀؒͰɺ࠾༻͢Δٕज़ઓུʹ͍ͭͯ͋·Γ͋͠ΘΕ͍ͯͳ͍͔11
@satofurujiwara࠾༻ΛϚʔέςΟϯάࢥߟͰߟ͑Δ• ࠾༻ΛͦͷΑ͏ʹઓཱུ͍ͯͯΔਓ͕Ұఆ͍ͨ• AIDMAͷ๏ଇ12 ը૾Ҿ༻ݩ : ి௨ใ https://dentsu-ho.com/articles/3100
@satofurujiwara࠾༻ͱAIDMAͷ๏ଇ• Attentionʢҙʣ: ձࣾΛͬͯΒ͏• Interestʢؔ৺ʣ: ձࣾʹڵຯΛ࣋ͬͯΒ͏• Desireʢཉٻʣ: ೖ͍ࣾͨ͠ͱࢥͬͯΒ͏• MemoryʢهԱʣ: ೖ͍ࣾͨ͠ཉٻΛ֮͑ͯΒ͏• Actionʢߦಈʣ: ืूʹԠืͯ͠Β͏13→ͦΕͧΕͷஈ֊ʹ͓͍ͯ࠷େԽ͢ΔઓུΛߟ͑Δ
@satofurujiwaraAISASͷ๏ଇͷ΄͏͕ΑΓωοτ͖• SearchʢݕࡧʣͱShare (ڞ༗)ͷ͋ΔΠϯλϥΫςΟϒͳؔ• AISASͷ๏ଇ14 ը૾Ҿ༻ݩ : ి௨ใ https://dentsu-ho.com/articles/3100
@satofurujiwaraDual-AISASϞσϧʹߦ͖ண͘15 ը૾Ҿ༻ݩ : ి௨ใ https://dentsu-ho.com/articles/3100
@satofurujiwaraʮങ͍͍ͨʯʹʮೖ͍ࣾͨ͠ʯͷAISAS16
@satofurujiwaraʮങ͍͍ͨʯ=ʮೖ͍ࣾͨ͠ʯͷAISAS• Attentionʢҙʣ: ձࣾΛͬͯΒ͏• Interestʢؔ৺ʣ: ձࣾʹڵຯΛ࣋ͬͯΒ͏• Searchʢݕࡧʣ: ݕࡧͯ͠ձࣾͷใΛूΊΔɾԠืϑΥʔϜΛ୳͢• Actionʢߦಈʣ: Ԡื͠ɾೖࣾ͢Δ• Shareʢڞ༗ʣ: ೖࣾޙʹײΛγΣΞ͢Δ17
@satofurujiwaraʮങ͍͍ͨʯ=ʮೖ͍ࣾͨ͠ʯͷAISAS• Attentionʢҙʣ: ձࣾΛͬͯΒ͏• Interestʢؔ৺ʣ: ձࣾʹڵຯΛ࣋ͬͯΒ͏• Searchʢݕࡧʣ: ݕࡧͯ͠ձࣾͷใΛूΊΔɾԠืϑΥʔϜΛ୳͢• Actionʢߦಈʣ: Ԡื͠ɾೖࣾ͢Δ• Shareʢڞ༗ʣ: ೖࣾޙʹײΛγΣΞ͢Δ18→ձࣾͷใ͕ਖ਼͘͠ग़͍ͯΔ͔ʁݕࡧͰืू͕͙͢ݟ͔ͭΔ͔ʁ
@satofurujiwaraʮങ͍͍ͨʯ=ʮೖ͍ࣾͨ͠ʯͷAISAS• Attentionʢҙʣ: ձࣾΛͬͯΒ͏• Interestʢؔ৺ʣ: ձࣾʹڵຯΛ࣋ͬͯΒ͏• Searchʢݕࡧʣ: ݕࡧͯ͠ձࣾͷใΛूΊΔɾԠืϑΥʔϜΛ୳͢• Actionʢߦಈʣ: Ԡื͠ɾೖࣾ͢Δ• Shareʢڞ༗ʣ: ೖࣾޙʹײΛγΣΞ͢Δ19→Ԡื͍ͨ͠ͱࢥͬͨ࣌ʹɺΓ߹͍ʹͳ͍ͬͯΔ͔ʁ
@satofurujiwaraʮങ͍͍ͨʯ=ʮೖ͍ࣾͨ͠ʯͷAISAS• Attentionʢҙʣ: ձࣾΛͬͯΒ͏• Interestʢؔ৺ʣ: ձࣾʹڵຯΛ࣋ͬͯΒ͏• Searchʢݕࡧʣ: ݕࡧͯ͠ձࣾͷใΛूΊΔɾԠืϑΥʔϜΛ୳͢• Actionʢߦಈʣ: Ԡื͠ɾೖࣾ͢Δ• Shareʢڞ༗ʣ: ೖࣾޙʹײΛγΣΞ͢Δ20→ೖࣾޙͷظͷΪϟοϓͳ͍͔ʁ׆༂Ͱ͖͍ͯΔ͔ʁ
@satofurujiwaraಛʹ࠷ޙͷShareൈ͚͕ͪ• ઌͣᯂΑΓ࢝ΊΑ• ޠݯ : ʮᯂʯͱɺதࠃͷઓࠃ࣌ͷਓɺֲᯂͷ͜ͱɻͲ͏͢ΕݡऀΛট͘͜ͱ͕Ͱ͖Δ͔ͱԏͷতԦʹΘΕͨͱ͖ʹֲᯂ͕ɺʮ·ͣࢲͷΑ͏ͳຌਓΛ༏۰͢Δ͜ͱ͔Β࢝ΊͯԼ͍͞ɻͦ͏͢Ε༏लͳਓࡐ͕ू·ͬͯ͘ΔͰ͠ΐ͏ʯͱݴͬͨͱ͍͏ɺʰઓࠃࡦɾԏʱʹ͋Δނࣄʹجͮ͘ɻ• ҙຯ : ઌͣᯂΑΓ࢝ΊΑͱɺԕେͳࣄۀܭըΛ࢝ΊΔͱ͖ʹɺ·ͣखۙͳͱ͜Ζ͔Βணख͢Δͷ͕͍͍ͱ͍͏ͨͱ͑ɻ·ͨɺࣄݴ͍ग़ͨ͠ऀ͔Β࢝ΊΑͱ͍͏ͨͱ͑ɻ21 Ҿ༻ݩ : ނࣄ͜ͱΘࣙ͟య http://kotowaza-allguide.com/ma/kaiyorihajimeyo.html
@satofurujiwaraઌͣᯂΑΓ࢝ΊΑ• ࣾͷΤϯδχΞΛް۰͠ຬΛ্͛Δ• ୀ৬ऀް۰͠ຬΛ্͛Δ• ΤϯδχΞͷτοϓ͕࠾༻ʹίϛοτ͢Δ22
@satofurujiwaraʮΊ͍ͨʯͷA+ISAS23
@satofurujiwaraʮΊ͍ͨʯͷA+ISAS• Interest(ؔ৺)→Share(ڞ༗)→Accept(ڞ໐)→Spread(֦ࢄ)• Attentionͷઓུ(σΟϕϩούʔϒϩάɺษڧձɺΠϕϯτڠࢍ)͕͜ΕΒΛ࠷େԽͰ͖͍ͯΔ͔νΣοΫ• Activate(׆ੑԽ)͠ʮೖ͍ࣾͨ͠ʯͷAISASʹܨ͛Δ24
@satofurujiwaraʮΊ͍ͨʯͷA+ISAS• Interest(ؔ৺)→Share(ڞ༗)→Accept(ڞ໐)→Spread(֦ࢄ)• ಛʹʮڞ໐͢Δ༰͔ʁʯॏཁ• ΤϯδχΞͱಉཱ͡ɺઢͰߟ͑Δ25
@satofurujiwaraʮΊ͍ͨʯͷA+ISAS• Interest(ؔ৺)→Share(ڞ༗)→Accept(ڞ໐)→Spread(֦ࢄ)• ಛʹʮڞ໐͢Δ༰͔ʁʯॏཁ• ΤϯδχΞͱಉཱ͡ɺઢͰߟ͑Δ• ձࣾ࠾༻୲͕ΤϯδχΞͷίϛϡχςΟʹೖΔ͜ͱ͕ॏཁ26
@satofurujiwaraখ͘͠ݴ͚ͬͨͲɺɺ27
@satofurujiwaraΤϯδχΞ࠾༻ઓུ·ͱΊ• ࠾༻ʹٕज़͋ΓɺઓུΛཱͯΔ• ·ͣᯂΑΓ࢝ΊΑ• ΤϯδχΞͷίϛϡχςΟʹೖΔ28
@satofurujiwaraΤϯδχΞ࠾༻ઓུ·ͱΊ• ࠾༻ʹٕज़͋ΓɺઓུΛཱͯΔ• ·ͣᯂΑΓ࢝ΊΑ• ΤϯδχΞͷίϛϡχςΟʹೖΔ• ɹɹେࣄͩΑ29
@satofurujiwaraখ͍͠ઓུͷͪΐͬͱͨ͠෭࣍ޮՌ• ࠾༻ඪཱͯͮΒ͍• ʮ˓ਓ࠾༻ʯΈ͍ͨͳͷɺ࠾༻ͷϋʔυϧԼ͛Εୡ• શମઓུߪങߦಈͷϞσϧͰཱͯͯɺݸผͷΞΫγϣϯʹKPIͳͲΛઃఆ͢Εྑͦ͞͏• ͳΜͰఆྔඪཉ͕͠ΔਓΛୀ࣏ग़དྷΔ30
ΤϯδχΞ࠾༻ʹ͓͚Δษڧձ
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@satofurujiwaraΤϯδχΞษڧձͷҙٛ• ٕज़ίϛϡχςΟͷߩݙ• CAͷٕज़ྗɾ༏लͳΤϯδχΞͷର֎ใ• ࣾͷΤϯδχΞͷ࠙ͱͦͷର֎ใ• ొஃ͢ΔΤϯδχΞͷࢢՁΛ͋͛Δ34
@satofurujiwaraΤϯδχΞษڧձΛӡӦ͢Δ্ͰؾΛ͚͍ͭͯΔࣄ• ԿΑΓڞ໐͕ॏཁͳͷͰɺ࠾༻ؤுΒͣɺࢀՃऀʹָ͠ΜͰΒ͏• ࢀՃऀָ͕͠ΊΔɺڵຯͷ͋ΔίϯςϯπΛूΊΔ• ໎ͳࢀՃऀͷഉআ(ࢀՃऀͷෛ୲ʹͳΒͳ͍Α͏ʹ)• ొஃͨ͘͠ͳΔɾӡӦͨ͘͠ͳΔΑ͏ͳงғؾͮ͘Γ35
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