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エンジニアを採用する技術 VPofEngineering Meetup

satorufujiwara
November 28, 2017

エンジニアを採用する技術 VPofEngineering Meetup

satorufujiwara

November 28, 2017
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  1. ΤϯδχΞΛ࠾༻͢Δٕज़
    2017.11.28 VP of Engineering Meetup
    @satorufujiwara

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  2. @satofurujiwara
    About me
    Satoru Fujiwara (@satorufujiwara)
    Android Engineer & Engineering Manager @CyberAgent ,Inc
    Organizer of Shibuya.apk
    ຋༁ॻ :ʮKotlin ΠϯɾΞΫγϣϯʯ
    2

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  3. 3

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  4. 4

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  5. @satofurujiwara
    ࣾ಺ͷͰͷུྺ
    • 2011೥αΠόʔΤʔδΣϯτೖࣾ
    • ϖίϦɺAmebaΞϓϦͳͲͷAndroid։ൃΛ୲౰
    • 2015೥3݄ʙ FRESH!ͷ্ཱͪ͛(Android͸KotlinͰ։ൃ)
    • 2016೥8݄ʙ ਓࣄʹҟಈɺओʹ࠾༻ͱࣾ಺੍౓ɺٕज़ϒϥϯσΟϯά
    • 2016೥12݄ʙ CA.apkɺCA.ktͳͲͷษڧձΛ্ཱͪ͛
    5

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  6. @satofurujiwara
    ΤϯδχΞΛ࠾༻͢Δٕज़
    6

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  7. @satofurujiwara
    ࠓ೔࿩͢͜ͱ
    • ΤϯδχΞ࠾༻ͷઓུʹ͍ͭͯ
    • ΤϯδχΞ࠾༻ʹ͓͚ΔษڧձͷҐஔ͚ͮ
    7

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  8. @satofurujiwara
    ΤϯδχΞ࠾༻ͷઓུ
    8

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  9. @satofurujiwara
    9
    ΤϯδχΞ ࠾༻ ํ๏

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  10. @satofurujiwara
    ࠾༻୲౰ʹͳͬͯ·ͣ΍ͬͨ͜ͱ
    • ·ͣ͸ௐ΂·ͬͨ͘
    • ΤϯδχΞ͸Կ͔ٕज़Λಋೖ͢ΔࡍʹɺެࣜϦϑΝϨϯεɺॻ੶ɺ
    WebهࣄɺQiitaͳͲௐ΂·͘Δ
    • ಉ͡ײ֮ͰΤϯδχΞ࠾༻ʹ͍ͭͯௐ΂·͘Δ
    • ଞࣾͷਓࣄͷਓϑΥϩʔͯ͠ΈͨΓɺษڧձʹߦͬͨΓ
    10

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  11. @satofurujiwara
    ΤϯδχΞΛ࠾༻͢Δٕज़
    • (Պֶ)ٕज़͸೔ਐ݄า
    • ௕೥ͷܦݧ΍צ͚ͩʹཔ͍ͬͯͯ͸͙͢ʹ௠෗Խ͢Δ
    • ࠾༻ʹ΋ಉ͜͡ͱ͕͍͑ΔͷͰ͸
    • ࠾༻୲౰ऀؒͰɺ࠾༻͢Δٕज़΍ઓུʹ͍ͭͯ͋·Γ࿩͋͠ΘΕ
    ͍ͯͳ͍͔΋
    11

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  12. @satofurujiwara
    ࠾༻ΛϚʔέςΟϯάࢥߟͰߟ͑Δ
    • ࠾༻ΛͦͷΑ͏ʹઓཱུ͍ͯͯΔਓ͕Ұఆ਺͍ͨ
    • AIDMAͷ๏ଇ
    12 ը૾Ҿ༻ݩ : ి௨ใ https://dentsu-ho.com/articles/3100

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  13. @satofurujiwara
    ࠾༻ͱAIDMAͷ๏ଇ
    • Attentionʢ஫ҙʣ: ձࣾΛ஌ͬͯ΋Β͏
    • Interestʢؔ৺ʣ: ձࣾʹڵຯΛ࣋ͬͯ΋Β͏
    • Desireʢཉٻʣ: ೖ͍ࣾͨ͠ͱࢥͬͯ΋Β͏
    • MemoryʢهԱʣ: ೖ͍ࣾͨ͠ཉٻΛ֮͑ͯ΋Β͏
    • Actionʢߦಈʣ: ืूʹԠืͯ͠΋Β͏
    13
    →ͦΕͧΕͷஈ֊ʹ͓͍ͯ࠷େԽ͢ΔઓུΛߟ͑Δ

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  14. @satofurujiwara
    AISASͷ๏ଇͷ΄͏͕ΑΓωοτ޲͖
    • SearchʢݕࡧʣͱShare (ڞ༗)ͷ͋ΔΠϯλϥΫςΟϒͳؔ܎
    • AISASͷ๏ଇ
    14 ը૾Ҿ༻ݩ : ి௨ใ https://dentsu-ho.com/articles/3100

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  15. @satofurujiwara
    Dual-AISASϞσϧʹߦ͖ண͘
    15 ը૾Ҿ༻ݩ : ి௨ใ https://dentsu-ho.com/articles/3100

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  16. @satofurujiwara
    ʮങ͍͍ͨʯʹʮೖ͍ࣾͨ͠ʯͷAISAS
    16

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  17. @satofurujiwara
    ʮങ͍͍ͨʯ=ʮೖ͍ࣾͨ͠ʯͷAISAS
    • Attentionʢ஫ҙʣ: ձࣾΛ஌ͬͯ΋Β͏
    • Interestʢؔ৺ʣ: ձࣾʹڵຯΛ࣋ͬͯ΋Β͏
    • Searchʢݕࡧʣ: ݕࡧͯ͠ձࣾͷ৘ใΛूΊΔɾԠืϑΥʔϜΛ୳͢
    • Actionʢߦಈʣ: Ԡื͠ɾೖࣾ͢Δ
    • Shareʢڞ༗ʣ: ೖࣾޙʹײ૝ΛγΣΞ͢Δ
    17

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  18. @satofurujiwara
    ʮങ͍͍ͨʯ=ʮೖ͍ࣾͨ͠ʯͷAISAS
    • Attentionʢ஫ҙʣ: ձࣾΛ஌ͬͯ΋Β͏
    • Interestʢؔ৺ʣ: ձࣾʹڵຯΛ࣋ͬͯ΋Β͏
    • Searchʢݕࡧʣ: ݕࡧͯ͠ձࣾͷ৘ใΛूΊΔɾԠืϑΥʔϜΛ୳͢
    • Actionʢߦಈʣ: Ԡื͠ɾೖࣾ͢Δ
    • Shareʢڞ༗ʣ: ೖࣾޙʹײ૝ΛγΣΞ͢Δ
    18
    →ձࣾͷ৘ใ͕ਖ਼͘͠ग़͍ͯΔ͔ʁݕࡧͰืू͕͙͢ݟ͔ͭΔ͔ʁ

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  19. @satofurujiwara
    ʮങ͍͍ͨʯ=ʮೖ͍ࣾͨ͠ʯͷAISAS
    • Attentionʢ஫ҙʣ: ձࣾΛ஌ͬͯ΋Β͏
    • Interestʢؔ৺ʣ: ձࣾʹڵຯΛ࣋ͬͯ΋Β͏
    • Searchʢݕࡧʣ: ݕࡧͯ͠ձࣾͷ৘ใΛूΊΔɾԠืϑΥʔϜΛ୳͢
    • Actionʢߦಈʣ: Ԡื͠ɾೖࣾ͢Δ
    • Shareʢڞ༗ʣ: ೖࣾޙʹײ૝ΛγΣΞ͢Δ
    19
    →Ԡื͍ͨ͠ͱࢥͬͨ࣌ʹɺ஌Γ߹͍ʹͳ͍ͬͯΔ͔ʁ

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  20. @satofurujiwara
    ʮങ͍͍ͨʯ=ʮೖ͍ࣾͨ͠ʯͷAISAS
    • Attentionʢ஫ҙʣ: ձࣾΛ஌ͬͯ΋Β͏
    • Interestʢؔ৺ʣ: ձࣾʹڵຯΛ࣋ͬͯ΋Β͏
    • Searchʢݕࡧʣ: ݕࡧͯ͠ձࣾͷ৘ใΛूΊΔɾԠืϑΥʔϜΛ୳͢
    • Actionʢߦಈʣ: Ԡื͠ɾೖࣾ͢Δ
    • Shareʢڞ༗ʣ: ೖࣾޙʹײ૝ΛγΣΞ͢Δ
    20
    →ೖࣾޙͷظ଴஋ͷΪϟοϓ͸ͳ͍͔ʁ׆༂Ͱ͖͍ͯΔ͔ʁ

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  21. @satofurujiwara
    ಛʹ࠷ޙͷShare͸ൈ͚͕ͪ
    • ઌͣᯂΑΓ࢝ΊΑ
    • ޠݯ : ʮᯂʯͱ͸ɺதࠃͷઓࠃ࣌୅ͷਓ෺ɺֲᯂͷ͜ͱɻͲ͏͢Ε͹ݡऀΛট͘͜ͱ
    ͕Ͱ͖Δ͔ͱԏͷতԦʹ໰ΘΕͨͱ͖ʹֲᯂ͕ɺʮ·ͣࢲͷΑ͏ͳຌਓΛ༏۰͢Δ͜
    ͱ͔Β࢝ΊͯԼ͍͞ɻͦ͏͢Ε͹༏लͳਓࡐ͕ू·ͬͯ͘ΔͰ͠ΐ͏ʯͱݴͬͨͱ͍
    ͏ɺʰઓࠃࡦɾԏʱʹ͋Δނࣄʹجͮ͘ɻ
    • ҙຯ : ઌͣᯂΑΓ࢝ΊΑͱ͸ɺԕେͳࣄۀ΍ܭըΛ࢝ΊΔͱ͖ʹ͸ɺ·ͣ͸खۙͳͱ
    ͜Ζ͔Βணख͢Δͷ͕͍͍ͱ͍͏ͨͱ͑ɻ·ͨɺ෺ࣄ͸ݴ͍ग़ͨ͠ऀ͔Β࢝ΊΑͱ͍
    ͏ͨͱ͑ɻ
    21 Ҿ༻ݩ : ނࣄ͜ͱΘࣙ͟య http://kotowaza-allguide.com/ma/kaiyorihajimeyo.html

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  22. @satofurujiwara
    ઌͣᯂΑΓ࢝ΊΑ
    • ࣾ಺ͷΤϯδχΞΛް۰͠ຬ଍౓Λ্͛Δ
    • ୀ৬ऀ΋ް۰͠ຬ଍౓Λ্͛Δ
    • ΤϯδχΞͷτοϓ͕࠾༻ʹίϛοτ͢Δ
    22

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  23. @satofurujiwara
    ʮ޿Ί͍ͨʯͷA+ISAS
    23

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  24. @satofurujiwara
    ʮ޿Ί͍ͨʯͷA+ISAS
    • Interest(ؔ৺)→Share(ڞ༗)→Accept(ڞ໐)→Spread(֦ࢄ)
    • Attentionͷઓུ(σΟϕϩούʔϒϩάɺษڧձɺΠϕϯτڠࢍ)
    ͕͜ΕΒΛ࠷େԽͰ͖͍ͯΔ͔νΣοΫ
    • Activate(׆ੑԽ)͠ʮೖ͍ࣾͨ͠ʯͷAISASʹܨ͛Δ
    24

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  25. @satofurujiwara
    ʮ޿Ί͍ͨʯͷA+ISAS
    • Interest(ؔ৺)→Share(ڞ༗)→Accept(ڞ໐)→Spread(֦ࢄ)
    • ಛʹʮڞ໐͢Δ಺༰͔ʁʯ͸ॏཁ
    • ΤϯδχΞͱಉཱ͡৔ɺ໨ઢͰߟ͑Δ
    25

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  26. @satofurujiwara
    ʮ޿Ί͍ͨʯͷA+ISAS
    • Interest(ؔ৺)→Share(ڞ༗)→Accept(ڞ໐)→Spread(֦ࢄ)
    • ಛʹʮڞ໐͢Δ಺༰͔ʁʯ͸ॏཁ
    • ΤϯδχΞͱಉཱ͡৔ɺ໨ઢͰߟ͑Δ
    • ձࣾ΍࠾༻୲౰͕ΤϯδχΞͷίϛϡχςΟʹೖΔ͜ͱ͕ॏཁ
    26

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  27. @satofurujiwara
    খ೉͘͠ݴ͚ͬͨͲɺɺ
    27

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  28. @satofurujiwara
    ΤϯδχΞ࠾༻ઓུ·ͱΊ
    • ࠾༻ʹ΋ٕज़͋ΓɺઓུΛཱͯΔ
    • ·ͣ͸ᯂΑΓ࢝ΊΑ
    • ΤϯδχΞͷίϛϡχςΟʹೖΔ
    28

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  29. @satofurujiwara
    ΤϯδχΞ࠾༻ઓུ·ͱΊ
    • ࠾༻ʹ΋ٕज़͋ΓɺઓུΛཱͯΔ
    • ·ͣ͸ᯂΑΓ࢝ΊΑ
    • ΤϯδχΞͷίϛϡχςΟʹೖΔ
    • ɹɹ΋େࣄͩΑ
    29

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  30. @satofurujiwara
    খ೉͍͠ઓུͷͪΐͬͱͨ͠෭࣍ޮՌ
    • ࠾༻͸໨ඪཱͯͮΒ͍
    • ʮ˓ਓ࠾༻ʯΈ͍ͨͳͷ͸ɺ࠾༻ͷϋʔυϧԼ͛Ε͹ୡ੒
    • શମઓུ͸ߪങߦಈͷϞσϧͰཱͯͯɺݸผͷΞΫγϣϯʹKPI
    ͳͲΛઃఆ͢Ε͹ྑͦ͞͏
    • ͳΜͰ΋ఆྔ໨ඪཉ͕͠ΔਓΛୀ࣏ग़དྷΔ
    30

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  31. ΤϯδχΞ࠾༻ʹ͓͚Δษڧձ

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  32. 32

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  33. 33
    cyberagentΞΧ΢ϯτ͕ۭ͍
    ͔ͯͨΒউखʹ্ཱͪ͛
    2017೥͚ͩͰ໿2400ਓ

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  34. @satofurujiwara
    ΤϯδχΞษڧձͷҙٛ
    • ٕज़ίϛϡχςΟ΁ͷߩݙ
    • CAͷٕज़ྗɾ༏लͳΤϯδχΞͷର֎޿ใ
    • ࣾ಺ͷΤϯδχΞͷ࠙਌ͱͦͷର֎޿ใ
    • ొஃ͢ΔΤϯδχΞͷࢢ৔Ձ஋Λ͋͛Δ
    34

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  35. @satofurujiwara
    ΤϯδχΞษڧձΛӡӦ͢Δ্ͰؾΛ͚͍ͭͯΔࣄ
    • ԿΑΓ΋ڞ໐͕ॏཁͳͷͰɺ࠾༻͸ؤுΒͣɺࢀՃऀʹָ͠ΜͰ
    ΋Β͏
    • ࢀՃऀָ͕͠ΊΔɺڵຯͷ͋ΔίϯςϯπΛूΊΔ
    • ໎࿭ͳࢀՃऀͷഉআ(ࢀՃऀͷෛ୲ʹͳΒͳ͍Α͏ʹ)
    • ొஃͨ͘͠ͳΔɾӡӦͨ͘͠ͳΔΑ͏ͳงғؾͮ͘Γ
    35

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  36. Thank you!

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