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From Dataism to
Customer Data Platform
How to think in the age of Dataism with LEO CDP ?
Presented by Trieu Nguyen (Thomas)
LinkedIn: https://www.linkedin.com/in/tantrieuf31
Facebook: https://www.facebook.com/tantrieuf31
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Have you seen “The Great Hack” ?
An awesome movie about Dataism and its dark side
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Movie trailer: https://www.youtube.com/watch?v=iX8GxLP1FHo
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Key questions
Why is Dataism for human, business and society ?
How should LEO Customer Data Platform (LEO CDP) work ?
In the mindset of U. S. P. A Technology
How to use LEO CDP for your business ?
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The first question
Why is Dataism for human, business and society ?
How should LEO Customer Data Platform (LEO CDP) work ?
In the mindset of U. S. P. A Technology
How to use LEO CDP for your business ?
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2.
3.
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Source: https://www.theguardian.com/books/2016/aug/24/homo-deus-by-yuval-noah-harari-review
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Dataism in daily life
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How can human do right actions in real World ?
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Dataism in ONE picture
Image source: Chapter 4 Choices and Decisions - Self-Leadership book by Andrew Bryant, Ana Lucia Kazan
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From Dataism to Customer Data Platform
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Example of data flow in e-commerce (UI of LEO CDP)
4. Action: Purchase a book
2. Orient for an interesting book
3. Decide to buy a book
1. Observe the list of books
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My vision: apply dataism for smart business
BigDataVietnam.org Community
● LEO CDP Free Edition
● Training courses
USPA Technology Company
● LEO CDP Professional Edition
● LEO CDP Enterprise Edition
● LEO A.I System
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Recommended books for anyone who loves Dataism
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The second question
Why is Dataism for human, business and society ?
How should LEO Customer Data Platform (LEO CDP) work ?
in the mindset of U. S. P. A Technology
How to use LEO CDP for your business ?
1.
2.
3.
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Customer Database
The Evolution of Customer Data Management in business
Excel
1987 - now
1990s - now
Microsoft Access
MySQL
PostgreSQL
1999 - now
Salesforce
SAP CRM
HubSpot Sales Hub
Sugar CRM
Zoho CRM
Odoo CRM
(2015 - now)
Segment.io
Exponea
Adobe Experience Platform
Blueshift
SAP Customer Profile
Tealium AudienceStream
Apache Unomi
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CRM can manage lower funnel only (Action,Loyalty and Advocacy)
CDP can manage the whole data funnel (Awareness to Advocacy)
CDP
CRM
Customer Data Funnel and its solutions
(1990s - 2020s)
(2020s - 2050s)
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5 primary functions of Customer Data Platform
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Why is CDP ? Unify different types of customer data is hard
CDP
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Purpose of Customer Data Platform: Customer Classification
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Why is LEO CDP ? It’s simple for smart business
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Unique Scored Profile with personal contact information
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Predicting Customer Lifetime Value to optimize revenue
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Lead Scoring for Segmentation & Personalization
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Customer Activation at the sweet spot
E.g: Email Marketing with awesome products
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The third question
Why is Dataism for human, business and society ?
How should LEO Customer Data Platform (LEO CDP) work ?
In the mindset of U. S. P. A Technology
How to use LEO CDP for your business ?
1.
2.
3.
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Start here
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Data Observation with JavaScript Tag Code
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Visual Customer Segmentation for without coding skills
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Dataism can be used for the good purpose
https://www.youtube.com/watch?v=M9P7k4oxVHA
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Thank you for your time
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[email protected]
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