From Dataism to Customer Data Platform

How to think in the age of Dataism with LEO CDP ?
There are 3 key questions:
1) Why is Dataism for human, business and society ?
2) How should LEO Customer Data Platform (LEO CDP) work ?
3) How to use LEO CDP for your business ?

Transcript

1. From Dataism to Customer Data Platform How to think in the age of Dataism with LEO CDP ? Presented by Trieu Nguyen (Thomas) LinkedIn: https://www.linkedin.com/in/tantrieuf31 Facebook: https://www.facebook.com/tantrieuf31
2. Have you seen “The Great Hack” ? An awesome movie about Dataism and its dark side
3. Movie trailer: https://www.youtube.com/watch?v=iX8GxLP1FHo
4. Key questions Why is Dataism for human, business and society ? How should LEO Customer Data Platform (LEO CDP) work ? In the mindset of U. S. P. A Technology How to use LEO CDP for your business ? 1. 2. 3.
5. The first question Why is Dataism for human, business and society ? How should LEO Customer Data Platform (LEO CDP) work ? In the mindset of U. S. P. A Technology How to use LEO CDP for your business ? 1. 2. 3.
6. Source: https://www.theguardian.com/books/2016/aug/24/homo-deus-by-yuval-noah-harari-review
7. Dataism in daily life
8. How can human do right actions in real World ?
9. Dataism in ONE picture Image source: Chapter 4 Choices and Decisions - Self-Leadership book by Andrew Bryant, Ana Lucia Kazan
10. From Dataism to Customer Data Platform
11. Example of data flow in e-commerce (UI of LEO CDP) 4. Action: Purchase a book 2. Orient for an interesting book 3. Decide to buy a book 1. Observe the list of books
12. My vision: apply dataism for smart business BigDataVietnam.org Community • LEO CDP Free Edition • Training courses USPA Technology Company • LEO CDP Professional Edition • LEO CDP Enterprise Edition • LEO A.I System
13. Recommended books for anyone who loves Dataism
14. The second question Why is Dataism for human, business and society ? How should LEO Customer Data Platform (LEO CDP) work ? in the mindset of U. S. P. A Technology How to use LEO CDP for your business ? 1. 2. 3.
15. Customer Database The Evolution of Customer Data Management in business Excel 1987 - now 1990s - now Microsoft Access MySQL PostgreSQL 1999 - now Salesforce SAP CRM HubSpot Sales Hub Sugar CRM Zoho CRM Odoo CRM (2015 - now) Segment.io Exponea Adobe Experience Platform Blueshift SAP Customer Profile Tealium AudienceStream Apache Unomi
16. CRM can manage lower funnel only (Action,Loyalty and Advocacy) CDP can manage the whole data funnel (Awareness to Advocacy) CDP CRM Customer Data Funnel and its solutions (1990s - 2020s) (2020s - 2050s)
17. 5 primary functions of Customer Data Platform
18. Why is CDP ? Unify different types of customer data is hard CDP
20. Purpose of Customer Data Platform: Customer Classification
21. Why is LEO CDP ? It’s simple for smart business
22. Unique Scored Profile with personal contact information
23. Predicting Customer Lifetime Value to optimize revenue
24. Lead Scoring for Segmentation & Personalization
25. Customer Activation at the sweet spot E.g: Email Marketing with awesome products
26. The third question Why is Dataism for human, business and society ? How should LEO Customer Data Platform (LEO CDP) work ? In the mindset of U. S. P. A Technology How to use LEO CDP for your business ? 1. 2. 3.
27. Start here
30. Data Observation with JavaScript Tag Code
31. Visual Customer Segmentation for without coding skills
36. Dataism can be used for the good purpose https://www.youtube.com/watch?v=M9P7k4oxVHA
37. Thank you for your time facebook.com/bigdatavn contact@uspa.tech facebook.com/uspa.tech linkedin.com/company/uspa-tech