$30 off During Our Annual Pro Sale. View Details »

From Dataism to Customer Data Platform

Trieu Nguyen
December 01, 2020

From Dataism to Customer Data Platform

How to think in the age of Dataism with LEO CDP ?
There are 3 key questions:
1) Why is Dataism for human, business and society ?
2) How should LEO Customer Data Platform (LEO CDP) work ?
3) How to use LEO CDP for your business ?

Trieu Nguyen

December 01, 2020
Tweet

More Decks by Trieu Nguyen

Other Decks in Technology

Transcript

  1. From Dataism to Customer Data Platform How to think in

    the age of Dataism with LEO CDP ? Presented by Trieu Nguyen (Thomas) LinkedIn: https://www.linkedin.com/in/tantrieuf31 Facebook: https://www.facebook.com/tantrieuf31
  2. Key questions Why is Dataism for human, business and society

    ? How should LEO Customer Data Platform (LEO CDP) work ? In the mindset of U. S. P. A Technology How to use LEO CDP for your business ? 1. 2. 3.
  3. The first question Why is Dataism for human, business and

    society ? How should LEO Customer Data Platform (LEO CDP) work ? In the mindset of U. S. P. A Technology How to use LEO CDP for your business ? 1. 2. 3.
  4. Dataism in ONE picture Image source: Chapter 4 Choices and

    Decisions - Self-Leadership book by Andrew Bryant, Ana Lucia Kazan
  5. Example of data flow in e-commerce (UI of LEO CDP)

    4. Action: Purchase a book 2. Orient for an interesting book 3. Decide to buy a book 1. Observe the list of books
  6. My vision: apply dataism for smart business BigDataVietnam.org Community •

    LEO CDP Free Edition • Training courses USPA Technology Company • LEO CDP Professional Edition • LEO CDP Enterprise Edition • LEO A.I System
  7. The second question Why is Dataism for human, business and

    society ? How should LEO Customer Data Platform (LEO CDP) work ? in the mindset of U. S. P. A Technology How to use LEO CDP for your business ? 1. 2. 3.
  8. Customer Database The Evolution of Customer Data Management in business

    Excel 1987 - now 1990s - now Microsoft Access MySQL PostgreSQL 1999 - now Salesforce SAP CRM HubSpot Sales Hub Sugar CRM Zoho CRM Odoo CRM (2015 - now) Segment.io Exponea Adobe Experience Platform Blueshift SAP Customer Profile Tealium AudienceStream Apache Unomi
  9. CRM can manage lower funnel only (Action,Loyalty and Advocacy) CDP

    can manage the whole data funnel (Awareness to Advocacy) CDP CRM Customer Data Funnel and its solutions (1990s - 2020s) (2020s - 2050s)
  10. The third question Why is Dataism for human, business and

    society ? How should LEO Customer Data Platform (LEO CDP) work ? In the mindset of U. S. P. A Technology How to use LEO CDP for your business ? 1. 2. 3.