沖縄のスタートアップ企業が痛みを伴いながら、2つ目の自社プロダクト開発への挑戦

by Takayuki

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鈴木孝之 ௧ΈΛ൐͍ͳ͕Βɺ ͭ໨ͷࣗࣾϓϩμΫτ։ൃ΁ͷ௅ઓ

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"HFOEB ࣗݾ঺հ Ұͭ໨ͷϓϩμΫτͰ՝୊ઃఆͷେ੾͞ΛֶͿ ೋͭ໨ͷϓϩμΫτͰͷ޻෉

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ࣗݾ঺հɾձࣾ঺հ

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Copyright Re:Build.inc All Rights Reserved. ࣗݾ঺հ 1 ◆໊લ ླ໦ ޹೭(Suzuki Takayuki) ※ಉ੏ಉ໊ଟͯ͘ࠔͬͯ·͢ɻɻɻ ◆ࣗݾ঺հ ɾ1990೥ੜ·Εɻ ɾԭೄͰىۀͯ͠໿2೥൒ɻ ɾPHPΧϯϑΝϨϯεԭೄ࣮ߦҕһ௕ɺ ϑϩϯτΤϯυΧϯϑΝϨϯεԭೄ࣮ߦҕһ௕ ◆झຯ ίεϓϨɺԻָϥΠϒɺϚϥιϯେձʹग़Δɺ໺ٿ؍ઓ BDD(Ϗʔνۦಈ։ൃ)

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Ұͭ໨ͷϓϩμΫτͰ՝୊ઃఆͷେ੾͞ ΛֶͿ

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Copyright Re:Build.inc All Rights Reserved. 2 اۀଆͷ՝୊Λਂ۷ΓͰ͖͍ͯͳ͔ͬͨ ωοτͷ৘ใ͚ͩͰ൑அ͠ɺ ʮاۀ͸ΤϯδχΞ͕଍Γ͍ͯͳ ͍ʯ ͱ͍͏ද޲͖ͷ্Ґͷ՝୊ʹ͚ͩ ໨Λ޲͚͍ͯͨɻ ΤϯδχΞ͕೔ຊશࠃతʹ଍Γͳ ͍ͷ͸ࣄ࣮ɻ 2030೥·ͰʹITਓࡐ͕໿79ສਓෆ଍͢Δ https://www.mizuho-ir.co.jp/publication/contribution/2018/zoom/mizuho-global1806-07_01.html

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Copyright Re:Build.inc All Rights Reserved. 2 اۀଆͷ՝୊Λਂ۷ΓͰ͖͍ͯͳ͔ͬͨ ΤϯδχΞ͕଍Γͳ͍ Ҋ݅ΛऔΓա͗ͨ ෆܠؾ͕ාͯ͘ ͨ͘͞Μड஫ Ҋ݅ࣗମ͸ খن໛͕ଟ͍ ෭ۀϨϕϧͰ ਺ਓ͍Ε͹OK ͙͢ʹ੾ΕΔ͘Β͍ͷ ෭ۀΤϯδχΞ͕ཉ͍͠ ՝୊ͷ۷ΓԼ͛ͷྫ ໰୊ͷதͷਂ͍ਅҼʹϑΥʔΧε Ͱ͖Ε͹ɺͦͷ෼ɺϚʔέοτ͸ খ͘͞ͳΔ͚ΕͲɺͦ͜ͷϚʔ έοτͷύΠΛऔΓ੾Δͷ͸ૣ͘ ͳΔɻ

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Copyright Re:Build.inc All Rights Reserved. 2 Χϛφγ͞Μͷྫ ɾਤͰݴ͏ͱ̏৅ݶʢ՝୊͕೉͘͠ɺ ୯Ձ΋ߴ͍ʣ͔ΒΤϯτϦʔ্ͯ͠ख ͍͔͘ͳ͔ͬͨΒ͍͠ɻ՝୊͕೉͍͠ ෼ɺϚωλΠζ·Ͱ೉͍͠ͱ͍͏͜ ͱɻ ɾॳظͷελʔτΞοϓ͸̍ɺ͔̎Β ΤϯτϦʔ͢Δ΂͖ɻ https://note.com/kaminashi_ceo/n/n35736db49cde

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Copyright Re:Build.inc All Rights Reserved. 2 Facebookͷྫ Facebook͸ԿΛ໨ࢦͨ͠ͷ͔ ɹ౰࣌ϋʔόʔυେֶͷֶੜͩͬͨMark Zuckerbergࢯ ͸2004೥2݄ɺFacebookΛ্ཱͪ͛ͨɻZuckerbergࢯ ͸ɺίϯϐϡʔλՊֶઐ߈ͷ2೥ੜͰ19ࡀͩͬͨɻ ɹ΋ͱ΋ͱถࠃͷߴߍ΍େֶͰ͸ɺֶੜؒͷަྲྀΛਤ ΔͨΊʹɺ৽ೖੜͷإࣸਅͱϓϩϑΟʔϧΛܝࡌͨ͠ ʮϑΣΠεϒοΫʯͱݺ͹ΕΔࢴͷ໊฽Λ࡞Γ഑෍͢ Δश׳͕͋Δɻී௨ͳΒɺͦͷΦϯϥΠϯ൛Λ࡞Δͷ ͸େֶଆͱ͍͏͜ͱʹͳΔͷ͕ͩɺେֶଆ͕άζάζ ͍ͯ͠ΔؒʹZuckerbergࢯ͸ɺେֶͷྈͷҰࣨͰϓϩ άϥϜΛॻ͖͋͛ɺࣗෲͰαʔόΛआΓͯಠࣗͷSNS ΛΦʔϓϯͯ͠͠·ͬͨͷͩɻ https://japan.cnet.com/article/20425059/

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Copyright Re:Build.inc All Rights Reserved. 2 ϓϩάϥϛϯάεΫʔϧͰྫ͑ͯΈΔ ೔ຊ ౦ژ ஍ํ ԭೄ ஍ํͷҰ෦෼Ͱ͋ͬͨΓɺ δϟϯϧΛߜΕ͹ɺେखΑ ΓઌʹύΠ͕औΕΔ ɾطʹॳ৺ऀ޲͚ͷεΫʔϧ͕ཚཱ͍ͯ͠Δɻ ɾ౦ژͰ͸ɺࠓ͔ΒҋӢʹઓུͳ͠ͰࢀՃͯ͠΋ࠩผ Խ͕೉͍͠ɻطଘͷεΫʔϧͷϚʔέςΟϯά͕ڧ͢ ͗Δɻ ɾޙൃͰ΋஍ํͷҰ෦෼Ͱ͋ͬͨΓɺδϟϯϧΛߜΕ ͹ɺେखΑΓઌʹύΠ͕औΕΔՄೳੑ͸͋Δɻ ೔ຊͷϓϩάϥϛϯάεΫʔϧࢢ৔

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Copyright Re:Build.inc All Rights Reserved. ೔ຊ ౦ژ δϟϯϧ ͳͲ ೔ຊͷϑϦʔϚʔέοτࢢ৔ 2 ϝϧΧϦΞοςͷಛྫ ϖϧιφΛઃఆͤͣɺ͍͖ͳΓશͯΛ औΓʹߦ͘ɻ ࣗ෼΋͜ͷߟ͑Λগ͠औΓೖΕͯ͠ ·ͬͨɻ https://logmi.jp/business/articles/140484 ϝϧΧϦΞοςͱ͸ʁ ҰݴͰ͍͏ͱʮϝϧΧϦͷ௚઀ड͚౉͢͠Δ൛ʯ ࣗ෼͕ॅΜͰ͍Δ஍ҬΛத৺ʹ͍ΖΜͳืू͕Ͱ ͖Δ͜ͱ͕࠷େͷಛ௃Ͱ͢ɻ

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Copyright Re:Build.inc All Rights Reserved. 2 ࠜຊͷ՝୊ઃఆ͕ؒҧ͍ͬͯΔͱϐϘοτ΋Ͱ͖ͳ͍ ɾϐϘοτ͸όεέοτϘʔϧͷϘʔϧΛ ࣋ͬͨ··ମͷ޲͖Λม͑ΔςΫχοΫΛ ʮϐϘοτʯͱݺͼ·͢ɻ ɾʮϦʔϯɾελʔτΞοϓʯͰ͸ɺ͜ͷ ΞΠσΞʹԾઆΛ͔֬ΊΔͨΊʹɺʮ੡ ඼ʯΛͭͬͯ͘ʮܭଌʯ͢Δɺͱ͍͑·͢ɻ Ͱ͔͢ΒɺલճཱͯͨʮԾઆʯΛม͑Δ͜ ͱΛʮϐϘοτʯͱݺͿ͜ͱʹͳΓ·͢ɻ https://www.e-mtb.space/pivot-breaking-point-of-success/

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Copyright Re:Build.inc All Rights Reserved. 2 TadoruಋೖΛݕ౼ͨ͠اۀ΁ͷϢʔβΠϯλϏϡʔ݁Ռ ୯ൃͷҊ݅ͰͷϦιʔεௐ੔Ͱ͋ Ε͹ɺεϙοτͰඅ༻Λ࠷௿ݶʹ ཈͑ͯൃ஫Ͱ͖ΔͷͰɺϑϦʔϥ ϯεͷํ͕ྑ͍ɻ ϦϑΝϥϧͰϑϦʔϥϯεͷํ Λ࠾༻͢Δͱɺ஌Γ߹͍ͮͯͳ ͷͰɺܦӦ͕ۤ͘͠ͳͬͨ࣌Ͱ ΋੾ΓͮΒ͍ɻ ٸ͗Ͱ୳͍ͯ͠Δ࣌ʹ͙͢ʹݟͭ ͔Βͳ͍ͱݫ͍͠ɻ ϑϦʔϥϯεΛ୳͍ͯ͠Δγϡ νϡΤʔγϣϯ͸ۓٸͷ͕࣌ଟ ͍ɻ

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Copyright Re:Build.inc All Rights Reserved. 2 ϐϘοτͷج४͸ʁ https://500startups.jp/pivot_pyramid/ ϐϘοτϐϥϛουΛ׆༻͠·͠ΐ͏ɻ   ϐϘοτϐϥϛουͱ͸ɺىۀՈ͕άϩʔεͤ͞ ΔͨΊʹมԽΛىͨ͜͠Γɺҧ͏ϏδωεྖҬͰ ࣮ݧΛߦ͏ͷΛࢹ֮తʹಋ͘͜ͱͰॿ͚ͯ͘ΕΔ ΨΠυϥΠϯͷ͜ͱͰ͢ɻ౤ࢿՈͱͯ͠ɺͲͷΑ ͏ͳ࣭໰Λ͠ελʔτΞοϓʹՁ஋Λ෇͚Δͷ͔ ͱ͍͏͜ͱͱྑ͘ࣅ͍ͯ·͢ɻ૑ۀऀͱͯ͠ɺ ಉ͡ΨΠυϥΠϯΛ༻͍ͯΞΠσΟΞΛࢥ͍͍ͭ ͨΓɺϐϘοτͤ͞Δ͜ͱ΋Ͱ͖·͢ɻ

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Copyright Re:Build.inc All Rights Reserved. 2 ࣄྫɿʮInstagramʯͷϐϘοτ ౰ॳɺʮBurbnʯͱ͍͏ࣗ෼ͷߦͬͨ৔ॴ ΍ݱࡏ͍Δ৔ॴΛڞ༗͢ΔSNSΛ࡞Γ·͠ ͨɻ ʮBurbnʯͷϢʔβʔߦಈΛΈͯΈͨͱ͜ Ζɺͳ͔ͥνΣοΫΠϯͰ͸ͳ͘ʮࣸਅʯ ͷڞ༗ʹ࢖ΘΕ͍ͯ·ͨ͠ɻͦ͜Ͱɺ ʮνΣοΫΠϯʯ͔Βʮࣸਅͷڞ༗ʯʹϐ Ϙοτͯ͠ɺͦΕΛ͠΍͍͢αʔϏεʹվ ଄͠ɺ໊લ΋ʮInstagramʯͱม͑ͨͱ͜ Ζɺେώοτ͠·ͨ͠ɻ https://www.e-mtb.space/pivot-breaking-point-of-success/

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ೋͭ໨ͷϓϩμΫτͰͷ޻෉

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Copyright Re:Build.inc All Rights Reserved. 3 ೋͭ໨ͷϓϩμΫτͰͷ޻෉ 3.1 ՝୊ઃఆɾίϯηϓτઃܭΛೖ೦ʹߦ͏ - 3.1.1 ఆੑతͳݕূͰϢʔβΠϯλϏϡʔΛ͔ͬ͠ΓॏͶΔ - 3.1.2 ՝୊ͷதͰͷڞ௨఺Λચ͍ग़͢ - 3.1.3 όϦϡʔϓϩϙδγϣϯΛॻ͘ - 3.1.4 miroΛ࢖ͬͨίϯηϓτઃܭΛ·ͱΊΔ - 3.1.5 ϖϧιφઃఆ 3.2 ϦʔϯΩϟϯόε࡞੒ 3.3 ϐονࢿྉ࡞੒

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Copyright Re:Build.inc All Rights Reserved. 3 3.1.5 ϖϧιφઃఆ ԭೄͷ͓౔࢈԰ͳͲ͕ࡏݿΛ๊͑ ͯࠔ͍ͬͯΔͱ͍͏χϡʔεΛ ஌ͬͯগ͠Ͱ΋ߩݙͰ͖Ε͹ͱࢥ ͍͙͢ʹԠืΛܾΊͨɻ ฦྱ඼Λ࣮ࡍʹݟͯɺջ͔͍͠ ͳʙɻؼΓ͍ͨͳʙɻͱ͍͏ͷ Λײͨ͡ɻ ؼলͰ͖ͳ͍ࠓ͔ͩΒͦ͜ɺ ΦϯϥΠϯΠϕϯτʹࢀՃ͢ ΔࣄͰ஍ݩʹߩݙͰ͖Δͷ͸ ྑ͍࢓૊Έɻ ԭೄग़਎ˠݝ֎ࡏॅ ࠓ೥25ࡀʹͳͬͯҠॅ ݱࡏॅΜͰ͍Δͱ͜Ζɿ౦ژ

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Copyright Re:Build.inc All Rights Reserved. 3 3.3 ϐονࢿྉ࡞੒ ͜ ͷ ࣌ ఺ Ͱ ͸ ɺ ϓ ϩ μ Ϋ τ ͸ ࡞ Β ͳ ͍ ɻ ɾ ࡌ ͤ Δ ߲ ໨ 1 . ໰ ୊ ఏ ࣔ 2 . λ ʔ ή ο τ 3 . ι Ϧ ϡ ʔ γ ϣ ϯ ɾ ϓ ϩ μ Ϋ τ 4 . ν ʔ Ϝ 5 . Ϛ ω λ Π ζ ɾ ࢢ ৔ ௐ ࠪ 6 . ε έ δ ϡ ʔ ϧ

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Copyright Re:Build.inc All Rights Reserved. 3 όʔχϯάχʔζΛ௫Ί͍ͯΔ͔ݕূ ɾ੡඼͸·ͩͳ͍ͷʹ΋ؔΘΒͣɺ ʮ͓ۚΛ෷͍·͢ʂʯͱͳΔ͔ʁ ɾސ٬ͷBurning needsΛݟ͚ͭɺ ͦΕʹରͯ͠ద੾ͳ՝୊͕౰ͨͬ ͨঢ়ଶ͕ୡ੒Ͱ͖Δͱɺސ٬ͷ൓ Ԡ͸͜ͷΑ͏ʹͳΔɻ https://chikathreesix.com/burning-needs

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Copyright Re:Build.inc All Rights Reserved. 3 Running Leanͷߟ͑ํͷྫ ॳ ظ Ͱ ϓ ϩ μ Ϋ τ ͷ ػ ೳ Λ ࡞ Γ ա ͗ ͳ ͍ ɾ 3 V O O J O H - F B O ͷ ஶ ऀ ͸ ͢ ͙ ʹ ͜ ͷ ຊ Λ ग़ ൛ ͤ ͣ ʹ · ͣ ͸ ɺ - 1 Λ ੍ ࡞ ͠ ͯ ɺ ͦ ͜ Ͱ Ϣ ʔ β ͷ ൓ Ԡ Λ ݟ ͯ ɺ ϐ Ϙ ο τ ͠ ͯ ͍ ͬ ͨ ɻ https://www.amazon.co.jp/Running-Lean-Iterate-Plan-Works/dp/1449305172/ ref=asc_df_1449305172/? tag=jpgo-22&linkCode=df0&hvadid=286551359031&hvpos=&hvnetw=g&hvrand =17330525177984331752&hvpone=&hvptwo=&hvqmt=&hvdev=c&hvdvcmdl=& hvlocint=&hvlocphy=1028849&hvtargid=pla-436616609748&psc=1&th=1&psc=1

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Copyright Re:Build.inc All Rights Reserved. 3 ݕূํ๏ ɾ ̏ ͭ υ ϝ Π ϯ ͕ ͋ Δ ৔ ߹ ʹ - 1 ͩ ͚ ઌ ʹ ެ ։ ͠ ͯ Έ Δ ɻ ɾ ͦ ͜ Ͱ ൓ Ԡ Λ ݟ ͯ Έ ͯ ɺ ઌ ʹ ࡞ Δ ͔ ൑ அ ͢ Δ ɻ ɾ ॳ ظ ஈ ֊ Ͱ ։ ൃ ͠ ա ͗ ͳ ͍ ࣄ ͕ େ ੾ ɻ ਓ ྗ Ͱ ճ ͤ Δ ͱ ͜ Ζ ͸ ਓ ྗ Ͱ ճ ͠ ͯ Ծ આ ݕ ূ ͢ Δ ɻ Πϕϯτओ࠵ऀ ը໘ ΠϕϯτࢀՃऀ ը໘ ECళฮ ը໘