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沖縄のスタートアップ企業が痛みを伴いながら、2つ目の自社プロダクト開発への挑戦

 沖縄のスタートアップ企業が痛みを伴いながら、2つ目の自社プロダクト開発への挑戦

ファーストプロダクトである「Tadoru」のリリース後に直面した問題や、その問題に向き合う中で痛みを伴いながらも課題設定の大切さを学びました。そこから、2つ目の自社プロダクト「OREIO」をリリースするまでの過程を話します。

Takayuki

July 24, 2020
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  1. Copyright Re:Build.inc All Rights Reserved. ࣗݾ঺հ 1 ◆໊લ ླ໦ ޹೭(Suzuki

    Takayuki) ※ಉ੏ಉ໊ଟͯ͘ࠔͬͯ·͢ɻɻɻ ◆ࣗݾ঺հ ɾ1990೥ੜ·Εɻ ɾԭೄͰىۀͯ͠໿2೥൒ɻ ɾPHPΧϯϑΝϨϯεԭೄ࣮ߦҕһ௕ɺ ϑϩϯτΤϯυΧϯϑΝϨϯεԭೄ࣮ߦҕһ௕ ◆झຯ ίεϓϨɺԻָϥΠϒɺϚϥιϯେձʹग़Δɺ໺ٿ؍ઓ BDD(Ϗʔνۦಈ։ൃ)
  2. Copyright Re:Build.inc All Rights Reserved. ձࣾ঺հ 1 ◆ձ໊ࣾ גࣜձࣾRe:Build ◆ॅॴ

    ԭೄݝಹ೼ࢢٱໜ஍2-2-2 λΠϜεϏϧ ◆ࣄۀ಺༰ ɾࣗࣾWEBαʔϏεͷاըɾ։ൃɻ ɾडୗ։ൃ ◆ࣾһ 8໊ ◆ΤϯδχΞͷಇ͖ํ ϦϞʔτϫʔΫՄೳͳࣗ༝ͳಇ͖ํΛਪ঑ͯ͠·͢ʂ
  3. Copyright Re:Build.inc All Rights Reserved. 8 ɾαʔϏε໊ Tadoru
 https://tadoru.work/
 


    ɾγεςϜ֓ཁ ΤϯδχΞಛԽܕͷ ϦϑΝϥϧ Ϋϥ΢υιʔγϯά 1 ձࣾ঺հ
  4. Copyright Re:Build.inc All Rights Reserved. 9 ɾαʔϏε໊ Re:Build Boot Camp


    https://rebuild-bootcamp.jp/
 
 ɾ֓ཁ ԭೄͱٶ࡚Ͱʮ࣮຿ϨϕϧʯΛ໨ ࢦ͢ํ޲͚ͷϓϩάϥϛϯάε Ϋʔϧ ɾ࢖͏ٕज़ LaravelɺVue.jsͳͲ 1 ձࣾ঺հ
  5. Copyright Re:Build.inc All Rights Reserved. 1 0 ࣮຿Ϩϕϧ ॳ৺ऀ ॳڃऀ

    ஍ํͷॳ৺ऀ޲͚ͷϓϩάϥ ϛϯάεΫʔϧΛଔۀͨ͠ޙ ͷॳڃऀ͔Β࣮຿Ϩϕϧ·Ͱ ͷؒΛຒΊΔεΫʔϧ 1 ձࣾ঺հ
  6. Copyright Re:Build.inc All Rights Reserved. 11 ɾαʔϏε໊ OREIO
 https://oreio.net
 


    ɾ֓ཁ ΦϯϥΠϯΠϕϯτʹࢀՃ͢Δͱ ஍ํͷฦྱ඼͕΋Β͑ΔαʔϏε 1 ձࣾ঺հ
  7. Copyright Re:Build.inc All Rights Reserved. 2 اۀଆͷ՝୊Λਂ۷ΓͰ͖͍ͯͳ͔ͬͨ ωοτͷ৘ใ͚ͩͰ൑அ͠ɺ ʮاۀ͸ΤϯδχΞ͕଍Γ͍ͯͳ ͍ʯ

    ͱ͍͏ද޲͖ͷ্Ґͷ՝୊ʹ͚ͩ ໨Λ޲͚͍ͯͨɻ ΤϯδχΞ͕೔ຊશࠃతʹ଍Γͳ ͍ͷ͸ࣄ࣮ɻ 2030೥·ͰʹITਓࡐ͕໿79ສਓෆ଍͢Δ https://www.mizuho-ir.co.jp/publication/contribution/2018/zoom/mizuho-global1806-07_01.html
  8. Copyright Re:Build.inc All Rights Reserved. 2 اۀଆͷ՝୊Λਂ۷ΓͰ͖͍ͯͳ͔ͬͨ ΤϯδχΞ͕଍Γͳ͍ Ҋ݅ΛऔΓա͗ͨ ෆܠؾ͕ාͯ͘

    ͨ͘͞Μड஫ Ҋ݅ࣗମ͸ খن໛͕ଟ͍ ෭ۀϨϕϧͰ ਺ਓ͍Ε͹OK ͙͢ʹ੾ΕΔ͘Β͍ͷ ෭ۀΤϯδχΞ͕ཉ͍͠ ՝୊ͷ۷ΓԼ͛ͷྫ ໰୊ͷதͷਂ͍ਅҼʹϑΥʔΧε Ͱ͖Ε͹ɺͦͷ෼ɺϚʔέοτ͸ খ͘͞ͳΔ͚ΕͲɺͦ͜ͷϚʔ έοτͷύΠΛऔΓ੾Δͷ͸ૣ͘ ͳΔɻ
  9. Copyright Re:Build.inc All Rights Reserved. 2 Χϛφγ͞Μͷྫ ɾਤͰݴ͏ͱ̏৅ݶʢ՝୊͕೉͘͠ɺ ୯Ձ΋ߴ͍ʣ͔ΒΤϯτϦʔ্ͯ͠ख ͍͔͘ͳ͔ͬͨΒ͍͠ɻ՝୊͕೉͍͠

    ෼ɺϚωλΠζ·Ͱ೉͍͠ͱ͍͏͜ ͱɻ ɾॳظͷελʔτΞοϓ͸̍ɺ͔̎Β ΤϯτϦʔ͢Δ΂͖ɻ https://note.com/kaminashi_ceo/n/n35736db49cde
  10. Copyright Re:Build.inc All Rights Reserved. 2 Facebookͷྫ Facebook͸ԿΛ໨ࢦͨ͠ͷ͔ ɹ౰࣌ϋʔόʔυେֶͷֶੜͩͬͨMark Zuckerbergࢯ

    ͸2004೥2݄ɺFacebookΛ্ཱͪ͛ͨɻZuckerbergࢯ ͸ɺίϯϐϡʔλՊֶઐ߈ͷ2೥ੜͰ19ࡀͩͬͨɻ ɹ΋ͱ΋ͱถࠃͷߴߍ΍େֶͰ͸ɺֶੜؒͷަྲྀΛਤ ΔͨΊʹɺ৽ೖੜͷإࣸਅͱϓϩϑΟʔϧΛܝࡌͨ͠ ʮϑΣΠεϒοΫʯͱݺ͹ΕΔࢴͷ໊฽Λ࡞Γ഑෍͢ Δश׳͕͋Δɻී௨ͳΒɺͦͷΦϯϥΠϯ൛Λ࡞Δͷ ͸େֶଆͱ͍͏͜ͱʹͳΔͷ͕ͩɺେֶଆ͕άζάζ ͍ͯ͠ΔؒʹZuckerbergࢯ͸ɺେֶͷྈͷҰࣨͰϓϩ άϥϜΛॻ͖͋͛ɺࣗෲͰαʔόΛआΓͯಠࣗͷSNS ΛΦʔϓϯͯ͠͠·ͬͨͷͩɻ https://japan.cnet.com/article/20425059/
  11. Copyright Re:Build.inc All Rights Reserved. Ϥʔϩού 2 Facebook֦େͷྫ ΞϝϦΧ ϋʔόʔυ

    େֶ ੈք ೆถ ·ͣɺϋʔόʔυେֶͷύ ΠΛ࣮֬ʹऔΔ ౦ೆΞδΞ ͳͲͳͲɻ
  12. Copyright Re:Build.inc All Rights Reserved. 2 ϓϩάϥϛϯάεΫʔϧͰྫ͑ͯΈΔ ೔ຊ ౦ژ ஍ํ

    ԭೄ ஍ํͷҰ෦෼Ͱ͋ͬͨΓɺ δϟϯϧΛߜΕ͹ɺେखΑ ΓઌʹύΠ͕औΕΔ ɾطʹॳ৺ऀ޲͚ͷεΫʔϧ͕ཚཱ͍ͯ͠Δɻ ɾ౦ژͰ͸ɺࠓ͔ΒҋӢʹઓུͳ͠ͰࢀՃͯ͠΋ࠩผ Խ͕೉͍͠ɻطଘͷεΫʔϧͷϚʔέςΟϯά͕ڧ͢ ͗Δɻ ɾޙൃͰ΋஍ํͷҰ෦෼Ͱ͋ͬͨΓɺδϟϯϧΛߜΕ ͹ɺେखΑΓઌʹύΠ͕औΕΔՄೳੑ͸͋Δɻ ೔ຊͷϓϩάϥϛϯάεΫʔϧࢢ৔
  13. Copyright Re:Build.inc All Rights Reserved. ೔ຊ ౦ژ δϟϯϧ ͳͲ ೔ຊͷϑϦʔϚʔέοτࢢ৔

    2 ϝϧΧϦΞοςͷಛྫ ϖϧιφΛઃఆͤͣɺ͍͖ͳΓશͯΛ औΓʹߦ͘ɻ ࣗ෼΋͜ͷߟ͑Λগ͠औΓೖΕͯ͠ ·ͬͨɻ https://logmi.jp/business/articles/140484 ϝϧΧϦΞοςͱ͸ʁ ҰݴͰ͍͏ͱʮϝϧΧϦͷ௚઀ड͚౉͢͠Δ൛ʯ ࣗ෼͕ॅΜͰ͍Δ஍ҬΛத৺ʹ͍ΖΜͳืू͕Ͱ ͖Δ͜ͱ͕࠷େͷಛ௃Ͱ͢ɻ
  14. Copyright Re:Build.inc All Rights Reserved. 2 ࠜຊͷ՝୊ઃఆ͕ؒҧ͍ͬͯΔͱϐϘοτ΋Ͱ͖ͳ͍ ɾϐϘοτ͸όεέοτϘʔϧͷϘʔϧΛ ࣋ͬͨ··ମͷ޲͖Λม͑ΔςΫχοΫΛ ʮϐϘοτʯͱݺͼ·͢ɻ

    ɾʮϦʔϯɾελʔτΞοϓʯͰ͸ɺ͜ͷ ΞΠσΞʹԾઆΛ͔֬ΊΔͨΊʹɺʮ੡ ඼ʯΛͭͬͯ͘ʮܭଌʯ͢Δɺͱ͍͑·͢ɻ Ͱ͔͢ΒɺલճཱͯͨʮԾઆʯΛม͑Δ͜ ͱΛʮϐϘοτʯͱݺͿ͜ͱʹͳΓ·͢ɻ https://www.e-mtb.space/pivot-breaking-point-of-success/
  15. Copyright Re:Build.inc All Rights Reserved. 2 TadoruಋೖΛݕ౼ͨ͠اۀ΁ͷϢʔβΠϯλϏϡʔ݁Ռ ୯ൃͷҊ݅ͰͷϦιʔεௐ੔Ͱ͋ Ε͹ɺεϙοτͰඅ༻Λ࠷௿ݶʹ ཈͑ͯൃ஫Ͱ͖ΔͷͰɺϑϦʔϥ

    ϯεͷํ͕ྑ͍ɻ ϦϑΝϥϧͰϑϦʔϥϯεͷํ Λ࠾༻͢Δͱɺ஌Γ߹͍ͮͯͳ ͷͰɺܦӦ͕ۤ͘͠ͳͬͨ࣌Ͱ ΋੾ΓͮΒ͍ɻ ٸ͗Ͱ୳͍ͯ͠Δ࣌ʹ͙͢ʹݟͭ ͔Βͳ͍ͱݫ͍͠ɻ ϑϦʔϥϯεΛ୳͍ͯ͠Δγϡ νϡΤʔγϣϯ͸ۓٸͷ͕࣌ଟ ͍ɻ
  16. Copyright Re:Build.inc All Rights Reserved. 2 ϐϘοτͷج४͸ʁ https://500startups.jp/pivot_pyramid/ ϐϘοτϐϥϛουΛ׆༻͠·͠ΐ͏ɻ 


    ϐϘοτϐϥϛουͱ͸ɺىۀՈ͕άϩʔεͤ͞ ΔͨΊʹมԽΛىͨ͜͠Γɺҧ͏ϏδωεྖҬͰ ࣮ݧΛߦ͏ͷΛࢹ֮తʹಋ͘͜ͱͰॿ͚ͯ͘ΕΔ ΨΠυϥΠϯͷ͜ͱͰ͢ɻ౤ࢿՈͱͯ͠ɺͲͷΑ ͏ͳ࣭໰Λ͠ελʔτΞοϓʹՁ஋Λ෇͚Δͷ͔ ͱ͍͏͜ͱͱྑ͘ࣅ͍ͯ·͢ɻ૑ۀऀͱͯ͠ɺ ಉ͡ΨΠυϥΠϯΛ༻͍ͯΞΠσΟΞΛࢥ͍͍ͭ ͨΓɺϐϘοτͤ͞Δ͜ͱ΋Ͱ͖·͢ɻ
  17. Copyright Re:Build.inc All Rights Reserved. 2 ࣄྫɿʮInstagramʯͷϐϘοτ ౰ॳɺʮBurbnʯͱ͍͏ࣗ෼ͷߦͬͨ৔ॴ ΍ݱࡏ͍Δ৔ॴΛڞ༗͢ΔSNSΛ࡞Γ·͠ ͨɻ

    ʮBurbnʯͷϢʔβʔߦಈΛΈͯΈͨͱ͜ Ζɺͳ͔ͥνΣοΫΠϯͰ͸ͳ͘ʮࣸਅʯ ͷڞ༗ʹ࢖ΘΕ͍ͯ·ͨ͠ɻͦ͜Ͱɺ ʮνΣοΫΠϯʯ͔Βʮࣸਅͷڞ༗ʯʹϐ Ϙοτͯ͠ɺͦΕΛ͠΍͍͢αʔϏεʹվ ଄͠ɺ໊લ΋ʮInstagramʯͱม͑ͨͱ͜ Ζɺେώοτ͠·ͨ͠ɻ https://www.e-mtb.space/pivot-breaking-point-of-success/
  18. Copyright Re:Build.inc All Rights Reserved. 3 ೋͭ໨ͷϓϩμΫτͰͷ޻෉ 3.1 ՝୊ઃఆɾίϯηϓτઃܭΛೖ೦ʹߦ͏ -

    3.1.1 ఆੑతͳݕূͰϢʔβΠϯλϏϡʔΛ͔ͬ͠ΓॏͶΔ - 3.1.2 ՝୊ͷதͰͷڞ௨఺Λચ͍ग़͢ - 3.1.3 όϦϡʔϓϩϙδγϣϯΛॻ͘ - 3.1.4 miroΛ࢖ͬͨίϯηϓτઃܭΛ·ͱΊΔ - 3.1.5 ϖϧιφઃఆ 3.2 ϦʔϯΩϟϯόε࡞੒ 3.3 ϐονࢿྉ࡞੒
  19. Copyright Re:Build.inc All Rights Reserved. 3 3.1.2 ՝୊ͷதͰͷڞ௨఺Λચ͍ग़͢ ɾ࠷௿ݶͷԾઆΛݩʹෳ ਺ͷ࣭໰߲໨Λ༻ҙ͠ɺ

    ϖϧιφʹͳΓಘΔ10ਓ ऑʹ՝୊ͷΠϯλϏϡʔ Λߦͬͨɻ ɾදͷதͰؾʹͳΔ෦෼ ΛϐοΫΞοϓ͢ΔͱΠ ϯαΠτ͕ݟ͖͑ͯͨΓ ͢Δɻ
  20. Copyright Re:Build.inc All Rights Reserved. 3 3.1.3 όϦϡʔϓϩϙδγϣϯΛॻ͘ όϦϡʔϓϩϙδγϣϯͱ͸ʁ όϦϡʔϓϩϙδγϣϯͱ͸ʮސ٬

    ͕͋Δ੡඼ͷߪೖΛܾΊͨ࣌ɺا ۀ͕ސ٬ʹఏڙ͢Δͱࣔͨ͠Ձ ஋ʯɻ ͭ·Γɺ՝୊ͱղܾࡦͷඥ෇͚Λ ߦ͍·͢ɻ
  21. Copyright Re:Build.inc All Rights Reserved. 3 3.1.5 ϖϧιφઃఆ ԭೄͷ͓౔࢈԰ͳͲ͕ࡏݿΛ๊͑ ͯࠔ͍ͬͯΔͱ͍͏χϡʔεΛ

    ஌ͬͯগ͠Ͱ΋ߩݙͰ͖Ε͹ͱࢥ ͍͙͢ʹԠืΛܾΊͨɻ ฦྱ඼Λ࣮ࡍʹݟͯɺջ͔͍͠ ͳʙɻؼΓ͍ͨͳʙɻͱ͍͏ͷ Λײͨ͡ɻ ؼলͰ͖ͳ͍ࠓ͔ͩΒͦ͜ɺ ΦϯϥΠϯΠϕϯτʹࢀՃ͢ ΔࣄͰ஍ݩʹߩݙͰ͖Δͷ͸ ྑ͍࢓૊Έɻ ԭೄग़਎ˠݝ֎ࡏॅ ࠓ೥25ࡀʹͳͬͯҠॅ ݱࡏॅΜͰ͍Δͱ͜Ζɿ౦ژ
  22. Copyright Re:Build.inc All Rights Reserved. 3 3.3 ϐονࢿྉ࡞੒ ͜ ͷ

    ࣌ ఺ Ͱ ͸ ɺ ϓ ϩ μ Ϋ τ ͸ ࡞ Β ͳ ͍ ɻ ɾ ࡌ ͤ Δ ߲ ໨ 1 . ໰ ୊ ఏ ࣔ 2 . λ ʔ ή ο τ 3 . ι Ϧ ϡ ʔ γ ϣ ϯ ɾ ϓ ϩ μ Ϋ τ 4 . ν ʔ Ϝ 5 . Ϛ ω λ Π ζ ɾ ࢢ ৔ ௐ ࠪ 6 . ε έ δ ϡ ʔ ϧ
  23. Copyright Re:Build.inc All Rights Reserved. 3 όʔχϯάχʔζΛ௫Ί͍ͯΔ͔ݕূ ɾ੡඼͸·ͩͳ͍ͷʹ΋ؔΘΒͣɺ ʮ͓ۚΛ෷͍·͢ʂʯͱͳΔ͔ʁ ɾސ٬ͷBurning

    needsΛݟ͚ͭɺ ͦΕʹରͯ͠ద੾ͳ՝୊͕౰ͨͬ ͨঢ়ଶ͕ୡ੒Ͱ͖Δͱɺސ٬ͷ൓ Ԡ͸͜ͷΑ͏ʹͳΔɻ https://chikathreesix.com/burning-needs
  24. Copyright Re:Build.inc All Rights Reserved. 3 Running Leanͷߟ͑ํͷྫ ॳ ظ

    Ͱ ϓ ϩ μ Ϋ τ ͷ ػ ೳ Λ ࡞ Γ ա ͗ ͳ ͍  ɾ 3 V O O J O H  - F B O ͷ ஶ ऀ ͸  ͢ ͙ ʹ ͜ ͷ ຊ Λ ग़ ൛ ͤ ͣ ʹ  · ͣ ͸ ɺ - 1 Λ ੍ ࡞ ͠ ͯ ɺ ͦ ͜ Ͱ Ϣ ʔ β ͷ ൓ Ԡ Λ ݟ ͯ ɺ ϐ Ϙ ο τ ͠ ͯ ͍ ͬ ͨ ɻ https://www.amazon.co.jp/Running-Lean-Iterate-Plan-Works/dp/1449305172/ ref=asc_df_1449305172/? tag=jpgo-22&linkCode=df0&hvadid=286551359031&hvpos=&hvnetw=g&hvrand =17330525177984331752&hvpone=&hvptwo=&hvqmt=&hvdev=c&hvdvcmdl=& hvlocint=&hvlocphy=1028849&hvtargid=pla-436616609748&psc=1&th=1&psc=1
  25. Copyright Re:Build.inc All Rights Reserved. 3 ݕূํ๏ ɾ ̏ ͭ

    υ ϝ Π ϯ ͕ ͋ Δ ৔ ߹ ʹ - 1 ͩ ͚ ઌ ʹ ެ ։ ͠ ͯ Έ Δ ɻ  ɾ ͦ ͜ Ͱ ൓ Ԡ Λ ݟ ͯ Έ ͯ ɺ ઌ ʹ ࡞ Δ ͔ ൑ அ ͢ Δ ɻ  ɾ ॳ ظ ஈ ֊ Ͱ ։ ൃ ͠ ա ͗ ͳ ͍ ࣄ ͕ େ ੾ ɻ ਓ ྗ Ͱ ճ ͤ Δ ͱ ͜ Ζ ͸ ਓ ྗ Ͱ ճ ͠ ͯ Ծ આ ݕ ূ ͢ Δ ɻ Πϕϯτओ࠵ऀ ը໘ ΠϕϯτࢀՃऀ ը໘ ECళฮ ը໘