Google Optimizeで始めるA/Bテスト #wbkyoto - Speaker Deck

Google Optimizeで始めるA/Bテスト #wbkyoto

by Chiaki Okamoto

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Google OptimizeͰ ࢝ΊΔA/Bςετ #wbkyoto 2018.3 Chiaki Obara

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About me ೣڰ͍ܥWebσβΠφʔ ϒϩά https://chiilog.com/ Twitter @chiilogweb Facebook chiilog ͜ͷؒPetit Clothesͱ͍͏ΞϓϦ ͩ͠·ͨ͠ɻ https://petit.clothlog.com/

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A / B TEST?

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2ͭͷࢪࡦΛ༻ҙͯ͠ɺ ͲͪΒ͕༏Ε͍ͯΔ͔ͷൺֱΛ͢Δ͜ͱ

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ಈతϖʔδͷ৔߹͸ʁ

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(ྫ)ҰཡͰ̋ԁOFF͔̋%OFF ͲͪΒ͕Α͍͔ݕূ͍ͨ͠

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Google Optimize • ݩʑGA಺ͷʮ΢Σϒςετʯʹ͋ͬͨ΋ͷ͕ ಠཱԽʢͨ͠ؾ͕͢Δʣ • GTMܦ༝ͰA/Bςετ͕Ͱ͖ΔͷͰɺಋೖ͕ ؆୯ • “Google Optimize”Ͱݕࡧͯ͠΋1൪ʹग़ͳ͍ͷ͕ಛ௃

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How to use?

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ςετ໊ͱςετ͍ͨ͠URLΛೖྗ

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ύλʔϯΛ࡞੒

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֦ுػೳΛΠϯετʔϧ(ॳճͷΈ)

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ฤूը໘ɻ<>͔ΒCSSΛฤूՄೳ

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GAͱϦϯΫͤ͞ΔඞཁΞϦ

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ϦϯΫͤ͞Δ

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ςετΛ࣮ߦ͢Δʹ͸ίʔυ௥Ճ͕ඞཁ

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࣮ࢪ͢ΔαΠτͷGAλάʹ௥Ճ

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ͪͳΈʹ… • ࠓɺGoogle Analytics͸gtagͰൃߦ͞Ε͍ͯΔͷͰɺ ͖ͬ͞ͷը໘ͷ௨ΓͰ͸͏·͍͔͘ͳ͍͔΋…ɻ • https://support.google.com/optimize/answer/ 7513085  ͜͜Λࢀߟʹɺgtag('conﬁg', ‘GA_TRACKING_ID');Λ ҎԼͷΑ͏ʹॻ͖·ͨ͠ɻ  gtag('conﬁg', 'GA_TRACKING_ID', { 'optimize_id': 'OPT_CONTAINER_ID'});

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GAλάͷલʹίʔυΛ௥Ճͯ͠׬ྃ

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GAͱϦϯΫ͢Δͱ໨ඪઃఆ͕Ͱ͖ΔͷͰɺ ςετ͍߲ͨ͠໨Λબ୒(3ͭ·ͰͰ͖Δ)

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͋ͱ͸ςετ࣮ߦ! ݁Ռ͸৸ͯ଴ͯ!!!

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…

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ͱ͜ΖͰɺA / Bςετʹ͸ ͱͯ΋ඞཁͳ΋ͷ͕͋Γ·͢

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ʊਓਓਓਓਓਓਓਓਓਓਓʊ ʼɹ4೔ؒͰηογϣϯ1ɹʻ ʉY^Y^Y^Y^Y^Y^Y^Y^Y^Yʉ

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͓Θ͔ΓͰ͠ΐ͏͔ʁ

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ͱͯ΋ඞཁͳ΋ͷɿPV

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҆ఆͨ͠ΞΫηε਺Λग़ͯ͠ շదͳA / BςετΛ!