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Google Optimizeで始めるA/Bテスト #wbkyoto

Google Optimizeで始めるA/Bテスト #wbkyoto

WordBench Kyotoで話したA/Bテストのおはなし。

Chiaki Okamoto

March 25, 2018
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  1. Google OptimizeͰ
    ࢝ΊΔA/Bςετ
    #wbkyoto 2018.3
    Chiaki Obara

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  2. About me
    ೣڰ͍ܥWebσβΠφʔ
    ϒϩά
    https://chiilog.com/
    Twitter
    @chiilogweb
    Facebook
    chiilog
    ͜ͷؒPetit Clothesͱ͍͏ΞϓϦ
    ͩ͠·ͨ͠ɻ
    https://petit.clothlog.com/

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  3. 2ͭͷࢪࡦΛ༻ҙͯ͠ɺ
    ͲͪΒ͕༏Ε͍ͯΔ͔ͷൺֱΛ͢Δ͜ͱ

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  4. ಈతϖʔδͷ৔߹͸ʁ

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  5. (ྫ)ҰཡͰ̋ԁOFF͔̋%OFF
    ͲͪΒ͕Α͍͔ݕূ͍ͨ͠

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  6. Google Optimize
    • ݩʑGA಺ͷʮ΢Σϒςετʯʹ͋ͬͨ΋ͷ͕
    ಠཱԽʢͨ͠ؾ͕͢Δʣ
    • GTMܦ༝ͰA/Bςετ͕Ͱ͖ΔͷͰɺಋೖ͕
    ؆୯
    • “Google Optimize”Ͱݕࡧͯ͠΋1൪ʹग़ͳ͍ͷ͕ಛ௃

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  7. ςετ໊ͱςετ͍ͨ͠URLΛೖྗ

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  8. ύλʔϯΛ࡞੒

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  9. ֦ுػೳΛΠϯετʔϧ(ॳճͷΈ)

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  10. ฤूը໘ɻ<>͔ΒCSSΛฤूՄೳ

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  11. GAͱϦϯΫͤ͞ΔඞཁΞϦ

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  12. ϦϯΫͤ͞Δ

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  13. ςετΛ࣮ߦ͢Δʹ͸ίʔυ௥Ճ͕ඞཁ

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  14. ࣮ࢪ͢ΔαΠτͷGAλάʹ௥Ճ

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  15. ͪͳΈʹ…
    • ࠓɺGoogle Analytics͸gtagͰൃߦ͞Ε͍ͯΔͷͰɺ
    ͖ͬ͞ͷը໘ͷ௨ΓͰ͸͏·͍͔͘ͳ͍͔΋…ɻ
    • https://support.google.com/optimize/answer/
    7513085

    ͜͜Λࢀߟʹɺgtag('config', ‘GA_TRACKING_ID');Λ
    ҎԼͷΑ͏ʹॻ͖·ͨ͠ɻ

    gtag('config', 'GA_TRACKING_ID', { 'optimize_id':
    'OPT_CONTAINER_ID'});

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  16. GAλάͷલʹίʔυΛ௥Ճͯ͠׬ྃ

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  17. GAͱϦϯΫ͢Δͱ໨ඪઃఆ͕Ͱ͖ΔͷͰɺ
    ςετ͍߲ͨ͠໨Λબ୒(3ͭ·ͰͰ͖Δ)

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  18. ͋ͱ͸ςετ࣮ߦ!
    ݁Ռ͸৸ͯ଴ͯ!!!

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  19. ͱ͜ΖͰɺA / Bςετʹ͸
    ͱͯ΋ඞཁͳ΋ͷ͕͋Γ·͢

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  20. ʊਓਓਓਓਓਓਓਓਓਓਓʊ
    ʼɹ4೔ؒͰηογϣϯ1ɹʻ
    ʉY^Y^Y^Y^Y^Y^Y^Y^Y^Yʉ

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  21. ͓Θ͔ΓͰ͠ΐ͏͔ʁ

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  22. ͱͯ΋ඞཁͳ΋ͷɿPV

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  23. ҆ఆͨ͠ΞΫηε਺Λग़ͯ͠
    շదͳA / BςετΛ!

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