Are puppies a ranking factor?

by Jono Alderson

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Jono Alderson Independent technical SEO consultant Are puppies a ranking factor? Willow

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Jono Alderson Independent technical SEO consultant Image source: LINK I think that we’re all set up for failure

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Jono Alderson Independent technical SEO consultant Image source: LINK What if…

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Jono Alderson Independent technical SEO consultant Image source: LINK Really…?

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Jono Alderson Independent technical SEO consultant Image source: LINK Oh, and…

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Jono Alderson Independent technical SEO consultant Image source: LINK What if…

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Jono Alderson Independent technical SEO consultant Image source: LINK Dubious?

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Jono Alderson Independent technical SEO consultant Image source: LINK What if…

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Jono Alderson Independent technical SEO consultant Image source: LINK What if…

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Jono Alderson Independent technical SEO consultant Image source: LINK What if…

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Jono Alderson Independent technical SEO consultant Image source: LINK What if…

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Jono Alderson Independent technical SEO consultant Image source: LINK I think we need to change how we think and how we work

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Jono Alderson Independent technical SEO consultant Once upon a time…

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Jono Alderson Independent technical SEO consultant Image source: LINK A grand library was constructed

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Jono Alderson Independent technical SEO consultant Image source: LINK “Which is the best toga maker?”

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Jono Alderson Independent technical SEO consultant Image source: LINK So, knowing everything about every toga maker in the city…

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Jono Alderson Independent technical SEO consultant Image source: LINK And business boomed

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Jono Alderson Independent technical SEO consultant Image source: LINK …At the expense of others

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Jono Alderson Independent technical SEO consultant Image source: LINK Until one day…

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Jono Alderson Independent technical SEO consultant Image source: LINK And he was smart!

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Jono Alderson Independent technical SEO consultant Image source: LINK But what worked for one…

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Jono Alderson Independent technical SEO consultant Image source: LINK They created a sea of sameness

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Jono Alderson Independent technical SEO consultant Image source: LINK Across all industries

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Jono Alderson Independent technical SEO consultant Image source: LINK So he would try to prioritise by author

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Jono Alderson Independent technical SEO consultant Image source: LINK He’d seek out new ideas

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Jono Alderson Independent technical SEO consultant Image source: LINK But none of this solved a deeper problem…

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Jono Alderson Independent technical SEO consultant Image source: LINK So he’d analyse the readers, instead of just the books

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Jono Alderson Independent technical SEO consultant Image source: LINK The end?

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Jono Alderson Independent technical SEO consultant The story is an oversimplification

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Jono Alderson Independent technical SEO consultant None of that matters, because…

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Jono Alderson Independent technical SEO consultant Image source: LINK We live in a golden age

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Jono Alderson Independent technical SEO consultant Image source: LINK And all human culture(s)

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Jono Alderson Independent technical SEO consultant Image source: LINK To succeed, you must influence the system

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Jono Alderson Independent technical SEO consultant Image source: LINK We call that ‘marketing’

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Jono Alderson Independent technical SEO consultant Image source: LINK (and marketing works, but…)

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Jono Alderson Independent technical SEO consultant Image source: LINK The smart way…

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Jono Alderson Independent technical SEO consultant Image source: LINK We call that ‘branding’

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Jono Alderson Independent technical SEO consultant Image source: LINK Branding is hard work

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Jono Alderson Independent technical SEO consultant So what does good look like, in this future?

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Jono Alderson Independent technical SEO consultant Image source: LINK Imagine a new trend

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Jono Alderson Independent technical SEO consultant nielsen.com/insights/2016/were-ruled-by-our-emotions-and-so-are-the-ads-we-watch/

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Jono Alderson Independent technical SEO consultant ama.org/2024/09/10/happy-words-higher-clicks-harnessing-consumer-emotion-to-boost-paid-search-ads/

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Jono Alderson Independent technical SEO consultant Image source: LINK Now the intent changes

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Jono Alderson Independent technical SEO consultant Image source: LINK The system reacts

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Jono Alderson Independent technical SEO consultant Image source: LINK Memory activation

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Jono Alderson Independent technical SEO consultant Image source: LINK simplypsychology.org/mere-exposure-eﬀect.html

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Jono Alderson Independent technical SEO consultant Image source: LINK psycnet.apa.org/record/1990-00422-001

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Jono Alderson Independent technical SEO consultant Image source: LINK Now we’re trending

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Jono Alderson Independent technical SEO consultant Image source: LINK Feedback loops

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Jono Alderson Independent technical SEO consultant Image source: LINK Accidental winners

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Jono Alderson Independent technical SEO consultant Image source: LINK …Or maybe not?

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Jono Alderson Independent technical SEO consultant Image source: LINK Strategy

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Jono Alderson Independent technical SEO consultant This story is also flawed

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Jono Alderson Independent technical SEO consultant Image source: LINK The coﬀee shop problem

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Jono Alderson Independent technical SEO consultant Image source: LINK The system in action

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Jono Alderson Independent technical SEO consultant Image source: LINK Perception vs reality

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Jono Alderson Independent technical SEO consultant Image source: LINK The feedback loop begins

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Jono Alderson Independent technical SEO consultant Image source: LINK What this means for us

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Jono Alderson Independent technical SEO consultant Image source: LINK

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Jono Alderson Independent technical SEO consultant Image source: LINK Or… hack behaviour

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Jono Alderson Independent technical SEO consultant Let’s zoom out

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Jono Alderson Independent technical SEO consultant Image source: LINK It’s not about content or links; it’s about influence

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Jono Alderson Independent technical SEO consultant Image source: LINK Influence humans to influence the system

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Jono Alderson Independent technical SEO consultant Image source: LINK Look beyond your website

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Jono Alderson Independent technical SEO consultant Image source: LINK sparktoro.com

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Jono Alderson Independent technical SEO consultant Image source: LINK “Are puppies a ranking factor?”

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Jono Alderson Independent technical SEO consultant Image source: LINK “Is experience a ranking factor?”

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Jono Alderson Independent technical SEO consultant Image source: LINK “Might [this thing] aﬀect how people feel about my brand, in a way alters their behaviour?"

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Jono Alderson Independent technical SEO consultant Image source: LINK Times have changed