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What IP? Whose IP?

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Why Paul?

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What are IP rights? • Patents • Copyright • Design right • Trade marks • Database right

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Tales from the trenches Business Intelligence Company

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Tales from the trenches Care Company

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Tales from the trenches Tour de France

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Main issues in creative/tech • Which rights? • Have you got a right to use? • Who owns the rights? • Not the idea – the expression of the idea

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• Innovative • Industrial application • 20 year monopoly right • Not business methods • Not software • Expensive – IPO Patents

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Copyrights • Software, sound, words, pictures – a creative act • Not copied • Automatic • 70 years from the date of creation (in most cases)

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• Object code • Protection of source code (except open source, copyleft or restrictive/permissive licences) • Look at BI case study • What happened? Licensing Software

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Trade Marks • Original word or graphical representation • Mark of origin • Original – not descriptive, not geographical • What happened with the Tour de France campsite?

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Whose IP? • Why the care business problem? • Employer vs Contractor • No assignment?

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Whose IP? • Unintended consequences • What happened with the care company?

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What isn’t IP? X Domain names X Company names X Own names

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IP’s all around • Layers of IP • Easy to copy IP • Value in IP • Protecting IP

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Paul Berwin [email protected]