What are IP rights?
• Patents
• Copyright
• Design right
• Trade marks
• Database right
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Tales from the trenches
Business
Intelligence
Company
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Tales from the trenches
Care Company
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Tales from the trenches
Tour de France
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Main issues in creative/tech
• Which rights?
• Have you got a right to use?
• Who owns the rights?
• Not the idea – the expression of
the idea
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• Innovative
• Industrial application
• 20 year monopoly right
• Not business methods
• Not software
• Expensive – IPO
Patents
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Copyrights
• Software, sound, words,
pictures – a creative act
• Not copied
• Automatic
• 70 years from the date of
creation (in most cases)
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• Object code
• Protection of source code (except
open source, copyleft or
restrictive/permissive licences)
• Look at BI case study
• What happened?
Licensing Software
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Trade Marks
• Original word or graphical
representation
• Mark of origin
• Original – not descriptive, not
geographical
• What happened with the Tour
de France campsite?
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Whose IP?
• Why the care
business problem?
• Employer vs
Contractor
• No assignment?
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Whose IP?
• Unintended
consequences
• What happened
with the care
company?
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What isn’t IP?
X Domain names
X Company names
X Own names
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IP’s all around
• Layers of IP
• Easy to copy IP
• Value in IP
• Protecting IP