Leading with Empathy Learn more by speaking less Ibrahim Ayub November 15-16, 2022 UX Australia Design Leadership 

User Research Experience Strategy Human-Centered Design Near an outlet Location Focus Hi there! I’m Ibrahim Consulting | UX | Ethnography | Computer Science Background 

Today’s Canvas Seamless connections. Fragmented understanding 

Central Challenge How might we cultivate empathetic design leadership to create meaningful products? 

Current constraints Human Biases Existing Technology Social Dynamics 

Room for creation Human Biases Existing Technology Social Trends Empathy Playground 

Guiding principles Curious Holistic Collaborative Iterative 

1. Construct their mental model 2. Investigate with minimal bias 3. Reorient across systems 3 steps for empathetic design leadership 

1. Construct their mental model 

“A frame is a mental structure…and shapes the way people see the world, goals we seek, and choices we make” Time is Money More is Up User Groups are a Community - George Lakoff 

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2. Investigate with minimal bias Thinks Says Feels Does 

Less words, more empathy Metaphors Survey Design Visualization Product search and selection is a genie granting wishes Imagine the employees are on a bus. What does it look like? Should participants rate on a scale of -5 – 5+ or 0 – 10? 

3. Reorient across systems 

Across our User People Events Patterns & Trends Person Structure & Institutions Mental Models & Beliefs 

Across our Product Environment Auxiliary Products Product Journey Interactions 

Implications for Design Leadership Strategy Design Target Customers Market Entry & Expansion Navigation Images Execution Stakeholder Involvement Co-Creation Colours Iconography 

We are in a constant state of evolution 

In Practice: Movig Business suite for content creators (Sales, Projects, Payments) • The ‘Creator businessperson’ • Visual cues • Reinforce journey • Time commitments • Educational resources • Routines over results Leading Practices Lessons Learned 

Wrapping up • Outputs depend on nature of inputs (mindsets) • Minimizing language improves empathetic leadership • The situation is constantly evolving 1. Construct their mental models 2. Investigate with minimal bias 3. Reorient across systems Takeaways 3 Steps 

linkedin.com/in/ibrahim-ijaz-ayub @ibayub ibrahimayub.com Thank you! getmovig.com [email protected]