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DL2022 Ibrahim Ayub - Leading with Empathy: Learn more by speaking less

uxaustralia
PRO
November 16, 2022

DL2022 Ibrahim Ayub - Leading with Empathy: Learn more by speaking less

When we think of “users” we often confine their identities to how they’re interacting with our products and services. But how might we understand their mental models of the world and how those behaviors translate into the experiences we deliver? In this session, we’ll explore ethnographic and visual methods for continuous research, the role of language and metaphors in survey design, and actionable strategies to develop meaningful, adaptable products.

uxaustralia
PRO

November 16, 2022
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  1. Leading with Empathy Learn more by speaking less Ibrahim Ayub

    November 15-16, 2022 UX Australia Design Leadership
  2. User Research Experience Strategy Human-Centered Design Near an outlet Location

    Focus Hi there! I’m Ibrahim Consulting | UX | Ethnography | Computer Science Background
  3. Today’s Canvas Seamless connections. Fragmented understanding

  4. Central Challenge How might we cultivate empathetic design leadership to

    create meaningful products?
  5. Current constraints Human Biases Existing Technology Social Dynamics

  6. Room for creation Human Biases Existing Technology Social Trends Empathy

    Playground
  7. Guiding principles Curious Holistic Collaborative Iterative

  8. 1. Construct their mental model 2. Investigate with minimal bias

    3. Reorient across systems 3 steps for empathetic design leadership
  9. 1. Construct their mental model

  10. “A frame is a mental structure…and shapes the way people

    see the world, goals we seek, and choices we make” Time is Money More is Up User Groups are a Community - George Lakoff
  11. None
  12. 2. Investigate with minimal bias Thinks Says Feels Does

  13. Less words, more empathy Metaphors Survey Design Visualization Product search

    and selection is a genie granting wishes Imagine the employees are on a bus. What does it look like? Should participants rate on a scale of -5 – 5+ or 0 – 10?
  14. 3. Reorient across systems

  15. Across our User People Events Patterns & Trends Person Structure

    & Institutions Mental Models & Beliefs
  16. Across our Product Environment Auxiliary Products Product Journey Interactions

  17. Implications for Design Leadership Strategy Design Target Customers Market Entry

    & Expansion Navigation Images Execution Stakeholder Involvement Co-Creation Colours Iconography
  18. We are in a constant state of evolution

  19. In Practice: Movig Business suite for content creators (Sales, Projects,

    Payments) • The ‘Creator businessperson’ • Visual cues • Reinforce journey • Time commitments • Educational resources • Routines over results Leading Practices Lessons Learned
  20. Wrapping up • Outputs depend on nature of inputs (mindsets)

    • Minimizing language improves empathetic leadership • The situation is constantly evolving 1. Construct their mental models 2. Investigate with minimal bias 3. Reorient across systems Takeaways 3 Steps
  21. linkedin.com/in/ibrahim-ijaz-ayub @ibayub ibrahimayub.com Thank you! getmovig.com [email protected]