スマホブラウザ「Smooz」のマネタイズで得た知見

by Yuichi Kato

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ϒϥ΢βΞϓϦʮ4NPP[ʯͷϚωλΠζ ΞεπʔϧגࣜձࣾՃ౻༤Ұ !TBTTZNBOZVJDIJ

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δΣενϟʹΑΔ ยखૢ࡞ ࣍ʹಡΉϖʔδ Λ͓͢͢Ί ʮ৘ใ୳͠Λָ͘͢͠Δʯ εϚϗ6*ʹ࠷దԽ͞Εͨύϫϑϧϒϥ΢β ߴ͍ ΧελϚΠζੑ

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IUUQTXXXZPVUVCFDPNXBUDI WD$I6+PD." %FNP

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1SPEVDU ࣍ʹಡΉϖʔδΛ͓͢͢Ί

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1SPEVDU ߴ͍ΧελϚΠζੑ

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։ൃͷϑΥʔΧε ೥ ೥ ೥ ೥ Ϣʔβʔʹຖ೔͔ͬ͠Γ࢖ͬͯ΋Β͑Δϒϥ΢βΛ࡞Δ ݁Ռࢦඪɿܧଓ཰ʣ

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։ൃͷϑΥʔΧε ೥ ೥ ೥ ೥ Ϣʔβʔʹຖ೔͔ͬ͠Γ࢖ͬͯ΋Β͑Δϒϥ΢βΛ࡞Δ ݁Ռࢦඪɿܧଓ཰ʣ ऩӹԽ ݁Ռࢦඪɿ"316ʣ

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։ൃͷϑΥʔΧε ೥ ೥ ೥ ೥ Ϣʔβʔʹຖ೔͔ͬ͠Γ࢖ͬͯ΋Β͑Δϒϥ΢βΛ࡞Δ ݁Ռࢦඪɿܧଓ཰ʣ ऩӹԽ ݁Ռࢦඪɿ"316ʣ ϚωλΠζ։࢝ͷ൑அϙΠϯτ wαʔϏεར༻ࢦඪ wϢχοτΤίϊϛΫεͷূ໌ wΩϟογϡϑϩʔ

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4NPP[ͷऩӹϞσϧ ωΠςΟϒ޿ࠂ ΞϑΟϦΤΠτ޿ࠂ ֹ݄՝ۚ ೥݄࣌఺

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4NPP[ͷऩӹൺ཰ ωΠςΟϒ޿ࠂ ΞϑΟϦΤΠτ޿ࠂ ೥݄࣌఺ ֹ݄՝ۚ ֹ݄՝ۚ

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4NPP[ͷऩӹϞσϧ ωΠςΟϒ޿ࠂ ΞϑΟϦΤΠτ޿ࠂ ೥݄࣌఺ ֹ݄՝ۚ w՝ۚܧଓ཰͕ҰఆҎ্ͳΒ࣮֬ʹੵΈ ্͕Δ wࣗ෼ͨͪͰ׬શʹίϯτʔϧͰ͖Δͷ ͰɺऩӹվળΞΫγϣϯ͕औΓ΍͍͢

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4NPP[ͷϓϨϛΞϜػೳ ௥ՃδΣενϟʔ ը໘ػೳ ޿ࠂϒϩοΫ

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4NPP[ͷϓϨϛΞϜ՝ۚച্ਪҠ ݄ ݄ ݄ ݄ ݄ ݄ ݄ ݄ ݄ ݄ ݄ ݄ ೥ Y ˞݄͸ϲ݄τϥΠΞϧΛ࢝ΊͨͨΊҰ୴ԜΜͰ·͢

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݄ ݄ ݄ ݄ ݄ ݄ ݄ ݄ ݄ ݄ ݄ ݄ ೥ Y 4NPP[ͷϓϨϛΞϜ՝ۚച্ਪҠ ˞݄͸ϲ݄τϥΠΞϧΛ࢝ΊͨͨΊҰ୴ԜΜͰ·͢

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ᶃ0,3ʹΑͬͯҰఆظؒϚωλΠζʹϑΥʔΧεͨ͠ wยखؒʹ΍ΔͷͰ͸ͳ͘ϑΥʔΧε͢Δ wνʔϜશମͰίϛοτ͢Δ

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ᶄొ࿥ը໘ͷվળ ༷ʑͳΞϓϦͷ՝ۚొ࿥ ը໘ΛϕϯνϚʔΫͯ͠ վળҊΛ࡞੒ͨ͠ɻ #FGPSF "GUFS "316 ഒʹ

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ᶅ՝ۚಋઢͷվળ ϝΠϯϝχϡʔ͔Β ϑΟʔυͷ޿ࠂ࡟আϘλϯ͔Β ϓϨϛΞϜొ࿥ը໘ʹ༠ಋ

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ᶆϲ݄ϓϥϯͱϲ݄ϓϥϯΛ௥Ճ ߪಡൺ཰ ϲ݄ϓϥϯ ϲ݄ϓϥϯ ϲ݄ϓϥϯ ԁ 0'' ԁ ԁ 0'' ϲ݄ϓϥϯ͕Ұ൪ਓؾɺͱ ͍͏༧૝֎ͷ݁Ռʹɻ ϒϥ΢β͸Ұ౓࢖͍࢝ΊͨΒͣͬ ͱ࢖ͬͯ΋Β͑ΔˍׂҾ཰͕ߴ ͍ͨΊ͔ɻ

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݄ ݄ ݄ ݄ ݄ ݄ ݄ ݄ ݄ ݄ ݄ ݄ ೥ Y 4NPP[ͷϓϨϛΞϜ՝ۚച্ਪҠ ˞݄͸ϲ݄τϥΠΞϧΛ࢝ΊͨͨΊҰ୴ԜΜͰ·͢

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ᶇϓϨϛΞϜαʔϏεͷՁ஋޲্ ̎ը໘ػೳΛ௥Ճ 4NPP[ͷར༻ऀͷ͏ͪ ఔ౓Λ઎ΊΔɺϒϥ΢βήʔ ϜϢʔβʔ͔Βͷཁ๬Λड͚ ࣮ͯݱɻʢήʔϜ͠ͳ͕Β :PVUVCFɺήʔϜ͠ͳ͕Β 5XJUUFS͍ͨ͠ɺͱʣ αϙʔτνϟοτͰͷฉ͖औ Γ͔ΒχʔζΛநग़ͨ͠ɻ

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ᶈ"#ςετʹΑΔνϡʔχϯά ແྉͰ͓ࢼ͠ 7T

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ᶈ"#ςετʹΑΔνϡʔχϯά ແྉͰ͓ࢼ͠ $73 Y ͨ͘͞ΜͷࢪࡦΛଧͬ ͍ͯ͘ͱɺ͜͏͍͏ྑ ͍݁Ռ΋ੜ·Εͯ͘Δɻ 'JSFCBTF"#UFTUJOH ΛΨγΨγ׆༻͢΂͠ʂ 7T

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ͦͷଞ΍ͬͯΈͯΘ͔ͬͨ͜ͱ wϚωλΠζΛຊ֨తʹ࢝Ίͯ΋ΞϓϦͷܧଓ཰͸Լ͕Βͳ͔ͬͨ ˠ΋ͱ΋ͱແྉͩͬͨػೳΛ༗ྉԽ͢ΔͷͰ͸ͳ͘ɺ෇ՃՁ஋Λ༗ྉԽ͢ΔͷͰ͋Ε͹৺഑ෆཁ w՝ۚͷϓογϡΛڧͯ͘͠΋ɺ՝ۚܧଓ཰͸Լ͕Βͳ͔ͬͨ ˠ݁ہɺՁ஋Λײ͡Ε͹࢒Δ͠ɺՁ஋Λײ͡ͳ͚Ε͹཭୤͢Δ wΞϓϦͷ৹ࠪͰฏߦઢͷձ࿩ʹͳͬͯ͠·ͬͨΒి࿩Ͱ࿩͢΂͠ ˠجຊతʹ͸ͪ͜Βͷݴ͍෼͸௨Βͳ͍͕ɺམͱ͠ॴͷΠϝʔδ͕ͭ͘

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·ͱΊ Ұఆ·ͰαʔϏεΫΦϦςΟ্͕͕ͬͨΒා͕ ΒͣʹϚωλΠζ࢝ΊΑ͏ ࣗ৴Λ࣋ͬͯചΓࠐ΋͏ ਺ଟ͘ͷࢪࡦΛτϥΠͯ͠νϡʔχϯά͠Α͏