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スマホブラウザ「Smooz」のマネタイズで得た知見

Yuichi Kato
March 26, 2019

 スマホブラウザ「Smooz」のマネタイズで得た知見

スマホアプリの月額課金のグロースハックの軌跡とそこから学んだ知見を惜しむことなくシェアします!

Yuichi Kato

March 26, 2019
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  1. ϒϥ΢βΞϓϦʮ4NPP[ʯͷϚωλΠζ
    ΞεπʔϧגࣜձࣾՃ౻༤Ұ
    !TBTTZNBOZVJDIJ

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  2. δΣενϟʹΑΔ
    ยखૢ࡞
    ࣍ʹಡΉϖʔδ
    Λ͓͢͢Ί
    ʮ৘ใ୳͠Λָ͘͢͠Δʯ
    εϚϗ6*ʹ࠷దԽ͞Εͨύϫϑϧϒϥ΢β
    ߴ͍
    ΧελϚΠζੑ

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  3. IUUQTXXXZPVUVCFDPNXBUDI WD$I6+PD."
    %FNP

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  4. 1SPEVDU
    ࣍ʹಡΉϖʔδΛ͓͢͢Ί

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  5. 1SPEVDU
    ߴ͍ΧελϚΠζੑ

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  6. ։ൃͷϑΥʔΧε
    ೥ ೥ ೥ ೥
    Ϣʔβʔʹຖ೔͔ͬ͠Γ࢖ͬͯ΋Β͑Δϒϥ΢βΛ࡞Δ
    ݁Ռࢦඪɿܧଓ཰ʣ

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  7. ։ൃͷϑΥʔΧε
    ೥ ೥ ೥ ೥
    Ϣʔβʔʹຖ೔͔ͬ͠Γ࢖ͬͯ΋Β͑Δϒϥ΢βΛ࡞Δ
    ݁Ռࢦඪɿܧଓ཰ʣ
    ऩӹԽ
    ݁Ռࢦඪɿ"316ʣ

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  8. ։ൃͷϑΥʔΧε
    ೥ ೥ ೥ ೥
    Ϣʔβʔʹຖ೔͔ͬ͠Γ࢖ͬͯ΋Β͑Δϒϥ΢βΛ࡞Δ
    ݁Ռࢦඪɿܧଓ཰ʣ
    ऩӹԽ
    ݁Ռࢦඪɿ"316ʣ
    ϚωλΠζ։࢝ͷ൑அϙΠϯτ
    wαʔϏεར༻ࢦඪ
    wϢχοτΤίϊϛΫεͷূ໌
    wΩϟογϡϑϩʔ

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  9. 4NPP[ͷऩӹϞσϧ
    ωΠςΟϒ޿ࠂ ΞϑΟϦΤΠτ޿ࠂ
    ֹ݄՝ۚ
    ೥݄࣌఺

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  10. 4NPP[ͷऩӹൺ཰
    ωΠςΟϒ޿ࠂ ΞϑΟϦΤΠτ޿ࠂ
    ೥݄࣌఺

    ֹ݄՝ۚ

    ֹ݄՝ۚ

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  11. 4NPP[ͷऩӹϞσϧ
    ωΠςΟϒ޿ࠂ ΞϑΟϦΤΠτ޿ࠂ
    ೥݄࣌఺

    ֹ݄՝ۚ

    w՝ۚܧଓ཰͕ҰఆҎ্ͳΒ࣮֬ʹੵΈ
    ্͕Δ
    wࣗ෼ͨͪͰ׬શʹίϯτʔϧͰ͖Δͷ
    ͰɺऩӹվળΞΫγϣϯ͕औΓ΍͍͢

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  12. 4NPP[ͷϓϨϛΞϜػೳ
    ௥ՃδΣενϟʔ ը໘ػೳ
    ޿ࠂϒϩοΫ

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  13. 4NPP[ͷϓϨϛΞϜ՝ۚച্ਪҠ
    ݄ ݄ ݄ ݄ ݄ ݄ ݄ ݄ ݄ ݄ ݄ ݄

    Y
    ˞݄͸ϲ݄τϥΠΞϧΛ࢝ΊͨͨΊҰ୴ԜΜͰ·͢

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  14. ݄ ݄ ݄ ݄ ݄ ݄ ݄ ݄ ݄ ݄ ݄ ݄

    Y
    4NPP[ͷϓϨϛΞϜ՝ۚച্ਪҠ
    ˞݄͸ϲ݄τϥΠΞϧΛ࢝ΊͨͨΊҰ୴ԜΜͰ·͢

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  15. ᶃ0,3ʹΑͬͯҰఆظؒϚωλΠζʹϑΥʔΧεͨ͠
    wยखؒʹ΍ΔͷͰ͸ͳ͘ϑΥʔΧε͢Δ
    wνʔϜશମͰίϛοτ͢Δ

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  16. ᶄొ࿥ը໘ͷվળ
    ༷ʑͳΞϓϦͷ՝ۚొ࿥
    ը໘ΛϕϯνϚʔΫͯ͠
    վળҊΛ࡞੒ͨ͠ɻ
    #FGPSF "GUFS
    "316
    ഒʹ

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  17. ᶅ՝ۚಋઢͷվળ
    ϝΠϯϝχϡʔ͔Β ϑΟʔυͷ޿ࠂ࡟আϘλϯ͔Β
    ϓϨϛΞϜొ࿥ը໘ʹ༠ಋ

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  18. ᶆϲ݄ϓϥϯͱϲ݄ϓϥϯΛ௥Ճ
    ߪಡൺ཰



    ϲ݄ϓϥϯ
    ϲ݄ϓϥϯ
    ϲ݄ϓϥϯ
    ԁ
    0''
    ԁ
    ԁ
    0''
    ϲ݄ϓϥϯ͕Ұ൪ਓؾɺͱ
    ͍͏༧૝֎ͷ݁Ռʹɻ
    ϒϥ΢β͸Ұ౓࢖͍࢝ΊͨΒͣͬ
    ͱ࢖ͬͯ΋Β͑ΔˍׂҾ཰͕ߴ
    ͍ͨΊ͔ɻ

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  19. ݄ ݄ ݄ ݄ ݄ ݄ ݄ ݄ ݄ ݄ ݄ ݄

    Y
    4NPP[ͷϓϨϛΞϜ՝ۚച্ਪҠ
    ˞݄͸ϲ݄τϥΠΞϧΛ࢝ΊͨͨΊҰ୴ԜΜͰ·͢

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  20. ᶇϓϨϛΞϜαʔϏεͷՁ஋޲্
    ̎ը໘ػೳΛ௥Ճ
    4NPP[ͷར༻ऀͷ͏ͪ
    ఔ౓Λ઎ΊΔɺϒϥ΢βήʔ
    ϜϢʔβʔ͔Βͷཁ๬Λड͚
    ࣮ͯݱɻʢήʔϜ͠ͳ͕Β
    :PVUVCFɺήʔϜ͠ͳ͕Β
    5XJUUFS͍ͨ͠ɺͱʣ
    αϙʔτνϟοτͰͷฉ͖औ
    Γ͔ΒχʔζΛநग़ͨ͠ɻ

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  21. ᶈ"#ςετʹΑΔνϡʔχϯά
    ແྉͰ͓ࢼ͠
    7T

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  22. ᶈ"#ςετʹΑΔνϡʔχϯά
    ແྉͰ͓ࢼ͠
    $73
    Y
    ͨ͘͞ΜͷࢪࡦΛଧͬ
    ͍ͯ͘ͱɺ͜͏͍͏ྑ
    ͍݁Ռ΋ੜ·Εͯ͘Δɻ
    'JSFCBTF"#UFTUJOH
    ΛΨγΨγ׆༻͢΂͠ʂ
    7T

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  23. ͦͷଞ΍ͬͯΈͯΘ͔ͬͨ͜ͱ
    wϚωλΠζΛຊ֨తʹ࢝Ίͯ΋ΞϓϦͷܧଓ཰͸Լ͕Βͳ͔ͬͨ
    ˠ΋ͱ΋ͱແྉͩͬͨػೳΛ༗ྉԽ͢ΔͷͰ͸ͳ͘ɺ෇ՃՁ஋Λ༗ྉԽ͢ΔͷͰ͋Ε͹৺഑ෆཁ
    w՝ۚͷϓογϡΛڧͯ͘͠΋ɺ՝ۚܧଓ཰͸Լ͕Βͳ͔ͬͨ
    ˠ݁ہɺՁ஋Λײ͡Ε͹࢒Δ͠ɺՁ஋Λײ͡ͳ͚Ε͹཭୤͢Δ
    wΞϓϦͷ৹ࠪͰฏߦઢͷձ࿩ʹͳͬͯ͠·ͬͨΒి࿩Ͱ࿩͢΂͠
    ˠجຊతʹ͸ͪ͜Βͷݴ͍෼͸௨Βͳ͍͕ɺམͱ͠ॴͷΠϝʔδ͕ͭ͘

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  24. ·ͱΊ
    Ұఆ·ͰαʔϏεΫΦϦςΟ্͕͕ͬͨΒා͕
    ΒͣʹϚωλΠζ࢝ΊΑ͏
    ࣗ৴Λ࣋ͬͯചΓࠐ΋͏
    ਺ଟ͘ͷࢪࡦΛτϥΠͯ͠νϡʔχϯά͠Α͏

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