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CRAFTING
EXPERIENCES
Bethany Jepchumba
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AGENDA
Introduction
Understanding Users
Design thinking
Human Centered Design
Summary
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INTRODUCTION
Imagine the transport system in your area. Whether you
need to travel by bus or train to travel up country. How do
you plan your route, buy tickets or even know arrival times.
For example, if I leave Nairobi early at 7am, I expect to get
to Eldoret by around 12pm with a stopover in Nakuru
where I can grab lunch. Or a short commute, where I would
probably use an app o board a bus.
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USER EXPERIENCE
Understanding your users to solve their problem
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USER EXPERIENCE
- How a user feels when they interact with your
product, system or service.
- Good user experience = accessible + pleasant +
reliable + useable
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USER EXPERIENCE FRAMEWORKS
DESIGN THINKING
An iterative process to
understand your users, challenge
assumptions, redefine problems
and create solutions.
It is rooted in empathy and aims
to generate feasible and viable
solutions.
USER CENTERED DESIGN
An iterative process where
at each stage you focus on the
user and their needs
It involves users in the planning,
design and development of your
solution
OTHERS
Lean UX: collaborative and
iterative way of designing
Double diamond: exploring
issues more widely then taking
focused action
Etc.
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DESIGN THINKING
EMPHATIZE
Getting to know
the user through
User Research
and Study.
Understanding the
market and
competitors
through research
and analysis
DEFINE
Understanding
what you are trying
to solve
Involves creating
personas, crafting
a problem
statement and
using journey maps
IDEATE
Generating ideas to
come up with
solutions
Might involve
brainstorming and
ideation
PROTOTYPE
Creating sketches
and a low fidelity
prototypes for your
product
TEST
Validating your
idea with real
users, collecting
their feedback and
iterating to make
the product better
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AS A [USER] I NEED TO [DO THIS]
BECAUSE OF [THIS FACT/INSIGHT]
PROBLEM STATEMENT
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USER CENTERED DESIGN
INSPIRATION
Understanding users'
needs and context
through techniques e.g.
interviews
Based on
insights gathered,
clearly define the
problem from the
users' pain points
IDEATION
Generating ideas and
potential solutions
Develop concreate
concepts from your
ideas
PROTOTYPING
Designing tangible
prototypes
Testing your
prototypes with real
users
IMPLEMENTATION
Final touches on your
design, developing your
ideas into something
tangible and launching it
Evaluation of your idea
post launch to identify
areas of improvements
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LINKS AND RESOURCES
What is UX?
Human Centered Design
Design Challenges
Design Thinking
What is UX? - Training | Microsoft Learn
Introduction to Human-Centered Design
(acumenacademy.org)
UX Design Challenges | UX Tools
Enterprise Design Thinking - Practitioner Course (ibm.com)
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THANK YOU
Bethany Jepchumba
@bethanyjep
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