Crafting Experiences

In this presentation, we're going to explore how you can use UX frameworks like User Centered Design and Design Thinking to make sure your innovative ideas really work for your users. We'll talk about practical ways to understand what your users need and want, and show you how putting these ideas into action can lead to better, more user-friendly products.

Whether you're designing something new or improving something existing, you'll learn how to make sure your projects are really focused on your users. This is for anyone who wants to make sure their work is as user-friendly as it can be!

Transcript

1. CRAFTING EXPERIENCES Bethany Jepchumba
2. AGENDA Introduction Understanding Users Design thinking Human Centered Design Summary CRAFTING EXPERIENCES 2
3. INTRODUCTION Imagine the transport system in your area. Whether you need to travel by bus or train to travel up country. How do you plan your route, buy tickets or even know arrival times. For example, if I leave Nairobi early at 7am, I expect to get to Eldoret by around 12pm with a stopover in Nakuru where I can grab lunch. Or a short commute, where I would probably use an app o board a bus. CRAFTING EXPERIENCES 3
4. USER EXPERIENCE Understanding your users to solve their problem
5. USER EXPERIENCE - How a user feels when they interact with your product, system or service. - Good user experience = accessible + pleasant + reliable + useable CRAFTING EXPERIENCES 5
6. USER EXPERIENCE FRAMEWORKS DESIGN THINKING An iterative process to understand your users, challenge assumptions, redefine problems and create solutions. It is rooted in empathy and aims to generate feasible and viable solutions. USER CENTERED DESIGN An iterative process where at each stage you focus on the user and their needs It involves users in the planning, design and development of your solution OTHERS Lean UX: collaborative and iterative way of designing Double diamond: exploring issues more widely then taking focused action Etc. CRAFTING EXPERIENCES 6
7. DESIGN THINKING EMPHATIZE Getting to know the user through User Research and Study. Understanding the market and competitors through research and analysis DEFINE Understanding what you are trying to solve Involves creating personas, crafting a problem statement and using journey maps IDEATE Generating ideas to come up with solutions Might involve brainstorming and ideation PROTOTYPE Creating sketches and a low fidelity prototypes for your product TEST Validating your idea with real users, collecting their feedback and iterating to make the product better CRAFTING EXPERIENCES 7
8. AS A [USER] I NEED TO [DO THIS] BECAUSE OF [THIS FACT/INSIGHT] PROBLEM STATEMENT CRAFTING EXPERIENCES 8
9. USER CENTERED DESIGN INSPIRATION Understanding users' needs and context through techniques e.g. interviews Based on insights gathered, clearly define the problem from the users' pain points IDEATION Generating ideas and potential solutions Develop concreate concepts from your ideas PROTOTYPING Designing tangible prototypes Testing your prototypes with real users IMPLEMENTATION Final touches on your design, developing your ideas into something tangible and launching it Evaluation of your idea post launch to identify areas of improvements CRAFTING EXPERIENCES 9
10. LINKS AND RESOURCES What is UX? Human Centered Design Design Challenges Design Thinking What is UX? - Training | Microsoft Learn Introduction to Human-Centered Design (acumenacademy.org) UX Design Challenges | UX Tools Enterprise Design Thinking - Practitioner Course (ibm.com) CRAFTING EXPERIENCES 10
11. THANK YOU Bethany Jepchumba @bethanyjep CRAFTING EXPERIENCES 11