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Ideas in Play
www.ideasinplay.com
Nader Al-Shamma
Jorge Andres Martinez
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Why we tell stories.
“Stories are recognizable patterns, and in those patterns we
find meaning. We use stories to make sense of our world and
to share that understanding with others.”
Frank Rose, Wired, 2011
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What makes a good story?
1. A story has a character or a set of
characters with whom the audience can
relate.
2. There is a problem, a predicament or
trouble in their lives.
3. The characters need to solve the
challenge with which they are presented.
- Jonathan Gottschall
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How does storytelling help in business?
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Communication
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Discovery
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No content
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Frameworks
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The Hero's Journey
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The Pixar Canvas
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Character Sheets & User Personas
Bonus
Tool
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Meet our Hero - Scott Harrison
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The Departure
All these things that I had been chasing, I had, and I realized it didn’t make me
happy [...] “What would the opposite of my life look like?” And I thought, “Well, if
I’m this selfish, hedonistic, drug-addled nightclub promoter who’s done nothing
for the poor, nothing for anyone else, what would it look like to actually help
people in need?”
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The Initiation
Who wouldn’t want to bring clean water to the world? It’s a party. Imagine
the day when we get to declare success.
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“Here is what we’re about, we’re providing this life giving party and there’s
before the water and there’s after the water. Do you want to be a part of that
solution?”
The Return
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Run for your lives!
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Once upon a little apocalypse...
1. Once upon a time there was a...
2. Every day...
3. One Day...
4. Because of that...
5. Because of that...
6. Until finally...
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Ready, Set, Play!