he Hero your Organisation Deserves; using narrative design to enhance engagement

In this workshop, we go beyond the buzz words. Using simple narrative design techniques, utilised by the game industry to craft great player experiences, you will learn how to apply these techniques within your business to create great stories that help you engage with stakeholders; be they customers, employees, investors and more.

Transcript

1. Ideas in Play www.ideasinplay.com Nader Al-Shamma Jorge Andres Martinez
2. Why we tell stories. “Stories are recognizable patterns, and in those patterns we find meaning. We use stories to make sense of our world and to share that understanding with others.” Frank Rose, Wired, 2011
3. What makes a good story? 1. A story has a character or a set of characters with whom the audience can relate. 2. There is a problem, a predicament or trouble in their lives. 3. The characters need to solve the challenge with which they are presented. - Jonathan Gottschall
4. How does storytelling help in business?
5. Communication
6. Discovery
8. Frameworks
9. The Hero's Journey
10. The Pixar Canvas
11. Character Sheets & User Personas Bonus Tool
12. Meet our Hero - Scott Harrison
13. The Departure All these things that I had been chasing, I had, and I realized it didn’t make me happy [...] “What would the opposite of my life look like?” And I thought, “Well, if I’m this selfish, hedonistic, drug-addled nightclub promoter who’s done nothing for the poor, nothing for anyone else, what would it look like to actually help people in need?”
14. The Initiation Who wouldn’t want to bring clean water to the world? It’s a party. Imagine the day when we get to declare success.
15. “Here is what we’re about, we’re providing this life giving party and there’s before the water and there’s after the water. Do you want to be a part of that solution?” The Return
16. Run for your lives!
17. Once upon a little apocalypse... 1. Once upon a time there was a... 2. Every day... 3. One Day... 4. Because of that... 5. Because of that... 6. Until finally...
18. Ready, Set, Play!