BrightonSEO 2024 | LinkedIn SEO - How to blend social and search optimisation

Slide 1

Slide 1 text

Tereza Litsa Marketing Consultant LinkedIn SEO - How to blend social and search optimisation bit.ly/brighton-linkedin tereza-litsa

Slide 2

Slide 2 text

HELLO Marketing Consultant Focus on social media Chronically online Tereza Litsa

Slide 3

Slide 3 text

tereza-litsa #BrightonSEO Let’s talk about social + search

Slide 4

Slide 4 text

Slide 5

Slide 5 text

search social tereza-litsa #BrightonSEO

Slide 6

Slide 6 text

tereza-litsa #BrightonSEO SEO Social Optimisation

Slide 7

Slide 7 text

tereza-litsa #BrightonSEO SEO Social Optimisation Alignment Visibility Credibility

Slide 8

Slide 8 text

tereza-litsa #BrightonSEO Example New blog

Slide 9

Slide 9 text

tereza-litsa #BrightonSEO Example New blog New LI post

Slide 10

Slide 10 text

tereza-litsa #BrightonSEO Example New blog New LI post how do you align the strategies?

Slide 11

Slide 11 text

tereza-litsa #BrightonSEO Your ultimate goal Maximise your reach Social proof Search rankings More people knowing your key messages and offerings

Slide 12

Slide 12 text

tereza-litsa #BrightonSEO Let’s focus on LinkedIn SEO

Slide 13

Slide 13 text

Not as bad as it could be tereza-litsa #BrightonSEO WHY LINKEDIN 1 billion users Good organic reach A professional network

Slide 14

Slide 14 text

4 out of 5 people on LinkedIn drive business decisions 77% of content marketers say LinkedIn produces the best organic results tereza-litsa #BrightonSEO WHY LINKEDIN

Slide 15

Slide 15 text

tereza-litsa #BrightonSEO WHY LINKEDIN LinkedIn is the #1 channel for brands to be confident of its positive ROI Source: Hootsuite

Slide 16

Slide 16 text

Different objectives: Thought leadership Networking Lead generation Promote your services Find a job tereza-litsa #BrightonSEO Why LinkedIn

Slide 17

Slide 17 text

tereza-litsa #BrightonSEO Optimise your LinkedIn content 2 ways to approach LinkedIn optimisation Optimise your LinkedIn presence be found in the platform go beyond the platform

Slide 18

Slide 18 text

tereza-litsa #BrightonSEO How to optimise your LinkedIn presence

Slide 19

Slide 19 text

tereza-litsa #BrightonSEO LinkedIn profile optimisation tereza-litsa #BrightonSEO

Slide 20

Slide 20 text

tereza-litsa #BrightonSEO HEADLINE What you want to be known for Who you are targeting Keywords - how you are found

Slide 21

Slide 21 text

ABOUT SECTION Summarise who you are, what you want to be known for Keywords - how you are found tereza-litsa #BrightonSEO

Slide 22

Slide 22 text

Use testimonials for social proof tereza-litsa #BrightonSEO TESTIMONIALS

Slide 23

Slide 23 text

You can customise your profile’s URL Review your profile settings tereza-litsa #BrightonSEO PROFILE CUSTOMISATION

Slide 24

Slide 24 text

tereza-litsa #BrightonSEO How you appear on search results Review keywords SEARCH APPEARANCES

Slide 25

Slide 25 text

tereza-litsa #BrightonSEO LinkedIn company page optimisation

Slide 26

Slide 26 text

PAGE OVERVIEW tereza-litsa #BrightonSEO

Slide 27

Slide 27 text

Keep it up-to-date Use important keywords tereza-litsa #BrightonSEO OVERVIEW - DETAILS

Slide 28

Slide 28 text

tereza-litsa #BrightonSEO SEO Social content objectives keywords

Slide 29

Slide 29 text

tereza-litsa #BrightonSEO How to optimise your LinkedIn content

Slide 30

Slide 30 text

tereza-litsa #BrightonSEO WHAT do you want to be known for? 2-3 content pillars Keywords to match the search intent Semantic search (topic > keywords) POSTS YOU ARE SHARING

Slide 31

Slide 31 text

Long-form content Articles rank in SERPs Opportunity to share links social proof, credibility, visibility tereza-litsa #BrightonSEO ARTICLES

Slide 32

Slide 32 text

Good exposure Choose a theme Link it to your SEO strategy tereza-litsa #BrightonSEO NEWSLETTER

Slide 33

Slide 33 text

Find new reasons to show up in SERPs tereza-litsa #BrightonSEO NEWSLETTER

Slide 34

Slide 34 text

tereza-litsa #BrightonSEO LinkedIn search - how to use it

Slide 35

Slide 35 text

tereza-litsa #BrightonSEO PROFILE SEARCH - TERMS YOU ARE LISTED

Slide 36

Slide 36 text

tereza-litsa #BrightonSEO FOLLOW THE RIGHT PEOPLE (OR PAGES)

Slide 37

Slide 37 text

tereza-litsa #BrightonSEO FIND INSPIRATION

Slide 38

Slide 38 text

USING FILTERS You can also filter posts from specific people or companies

Slide 39

Slide 39 text

tereza-litsa #BrightonSEO KEYWORD FILTERS

Slide 40

Slide 40 text

BOOLEAN SEARCH

Slide 41

Slide 41 text

BOOLEAN SEARCH

Slide 42

Slide 42 text

BOOLEAN SEARCH

Slide 43

Slide 43 text

tereza-litsa #BrightonSEO 3 things to do first

Slide 44

Slide 44 text

tereza-litsa #BrightonSEO Set your objectives 1. Confirm the content and terms you want to focus on (align search + social) 2. Optimise your profile 3. When social and search are finally aligned HOW TO GET STARTED

Slide 45

Slide 45 text

Slides + Guide to LinkedIn SEO How to optimise your profile Understanding LinkedIn search LinkedIn content SEO tereza-litsa #BrightonSEO Thank you! bit.ly/brighton-linkedin