BrightonSEO 2024 | LinkedIn SEO - How to blend social and search optimisation

How does social and search optimisation overlap?

In this session, we are looking at LinkedIn SEO and the mix between social and search to improve your online visibility.

- How to optimise your LinkedIn profile and company page to attract the right audience
- How to create LinkedIn content that ranks on SERPs
- How to combine social and search optimisation

This session is both for professionals using their LinkedIn profile and company page managers that want to take their LinkedIn SEO more seriously.

Transcript

1. Tereza Litsa Marketing Consultant LinkedIn SEO - How to blend social and search optimisation bit.ly/brighton-linkedin tereza-litsa
2. HELLO Marketing Consultant Focus on social media Chronically online Tereza Litsa
3. tereza-litsa #BrightonSEO Let’s talk about social + search
4. © 2010 by Tomasz Sienicki search social tereza-litsa #BrightonSEO
5. search social tereza-litsa #BrightonSEO
6. tereza-litsa #BrightonSEO SEO Social Optimisation
7. tereza-litsa #BrightonSEO SEO Social Optimisation Alignment Visibility Credibility
8. tereza-litsa #BrightonSEO Example New blog
9. tereza-litsa #BrightonSEO Example New blog New LI post
10. tereza-litsa #BrightonSEO Example New blog New LI post how do you align the strategies?
11. tereza-litsa #BrightonSEO Your ultimate goal Maximise your reach Social proof Search rankings More people knowing your key messages and offerings
12. tereza-litsa #BrightonSEO Let’s focus on LinkedIn SEO
13. Not as bad as it could be tereza-litsa #BrightonSEO WHY LINKEDIN 1 billion users Good organic reach A professional network
14. 4 out of 5 people on LinkedIn drive business decisions 77% of content marketers say LinkedIn produces the best organic results tereza-litsa #BrightonSEO WHY LINKEDIN
15. tereza-litsa #BrightonSEO WHY LINKEDIN LinkedIn is the #1 channel for brands to be confident of its positive ROI Source: Hootsuite
16. Different objectives: Thought leadership Networking Lead generation Promote your services Find a job tereza-litsa #BrightonSEO Why LinkedIn
17. tereza-litsa #BrightonSEO Optimise your LinkedIn content 2 ways to approach LinkedIn optimisation Optimise your LinkedIn presence be found in the platform go beyond the platform
18. tereza-litsa #BrightonSEO How to optimise your LinkedIn presence
19. tereza-litsa #BrightonSEO LinkedIn profile optimisation tereza-litsa #BrightonSEO
20. tereza-litsa #BrightonSEO HEADLINE What you want to be known for Who you are targeting Keywords - how you are found
21. ABOUT SECTION Summarise who you are, what you want to be known for Keywords - how you are found tereza-litsa #BrightonSEO
22. Use testimonials for social proof tereza-litsa #BrightonSEO TESTIMONIALS
23. You can customise your profile’s URL Review your profile settings tereza-litsa #BrightonSEO PROFILE CUSTOMISATION
24. tereza-litsa #BrightonSEO How you appear on search results Review keywords SEARCH APPEARANCES
25. tereza-litsa #BrightonSEO LinkedIn company page optimisation
26. PAGE OVERVIEW tereza-litsa #BrightonSEO
27. Keep it up-to-date Use important keywords tereza-litsa #BrightonSEO OVERVIEW - DETAILS
28. tereza-litsa #BrightonSEO SEO Social content objectives keywords
29. tereza-litsa #BrightonSEO How to optimise your LinkedIn content
30. tereza-litsa #BrightonSEO WHAT do you want to be known for? 2-3 content pillars Keywords to match the search intent Semantic search (topic > keywords) POSTS YOU ARE SHARING
31. Long-form content Articles rank in SERPs Opportunity to share links social proof, credibility, visibility tereza-litsa #BrightonSEO ARTICLES
32. Good exposure Choose a theme Link it to your SEO strategy tereza-litsa #BrightonSEO NEWSLETTER
33. Find new reasons to show up in SERPs tereza-litsa #BrightonSEO NEWSLETTER
34. tereza-litsa #BrightonSEO LinkedIn search - how to use it
35. tereza-litsa #BrightonSEO PROFILE SEARCH - TERMS YOU ARE LISTED
36. tereza-litsa #BrightonSEO FOLLOW THE RIGHT PEOPLE (OR PAGES)
37. tereza-litsa #BrightonSEO FIND INSPIRATION
38. USING FILTERS You can also filter posts from specific people or companies
39. tereza-litsa #BrightonSEO KEYWORD FILTERS
40. BOOLEAN SEARCH
41. BOOLEAN SEARCH
42. BOOLEAN SEARCH
43. tereza-litsa #BrightonSEO 3 things to do first
44. tereza-litsa #BrightonSEO Set your objectives 1. Confirm the content and terms you want to focus on (align search + social) 2. Optimise your profile 3. When social and search are finally aligned HOW TO GET STARTED
45. Slides + Guide to LinkedIn SEO How to optimise your profile Understanding LinkedIn search LinkedIn content SEO tereza-litsa #BrightonSEO Thank you! bit.ly/brighton-linkedin