Mimir Consultancy From data to action: How to grow your data science capabilities and add real value to your business! Mimir consultancy @ Big data expo: From data to action! 1

Who am I? • Studied Neuropsychology • Traineeship data science • MBA big data & advanced analytics • 6 years (lead) data scientist @ City of Rotterdam • Freelance data scientist/strategy advisor data innovations • Interaction technology, humans and organizations Mimir consultancy @ Big data expo: From data to action! 2

We learned a lot at the City of Rotterdam, time to share! Mimir consultancy @ Big data expo: From data to action! 3 Why this talk?

Our organizations as a whole are greater than the sum of its parts. Solving one part of a challenge is never the optimal solution. Mimir consultancy @ Big data expo: From data to action! 4 Why this talk?

• Innovation in a standardized IT architecture • From trusting processes to trusting people • Data science is a tool to achieve change • Data (science) as an integral part of your strategy Mimir consultancy @ Big data expo: From data to action! 5 Key Challenges

Mimir consultancy @ Big data expo: From data to action! 6 Innovation in a standardized IT architecture

Challenge • Defensive & offensive IT differ in: • Customer needs • Services • KPI's • Processes • However, offensive IT needs defensive IT Innovation in a standardized IT architecture Mimir consultancy @ Big data expo: From data to action! 7

Consequence • Process clash! • Your data science team: • Can't speed up • Doesn't have proper equipment • Don't feel valued as experts Ultimately • Fail to deliver products • No product to production • Can't scale Innovation in a standardized IT architecture Mimir consultancy @ Big data expo: From data to action! 8

Action! (process) • Bring defensive and offensive IT together • Shared responsibility • Understanding through interaction • You are one team! You have the same customers! Innovation in a standardized IT architecture Mimir consultancy @ Big data expo: From data to action! 9

Action! (infrastructure) • Set up experimentation & production environment for data science team • Shared upgrade track from PoC/MVP to production • Focus efforts on data access & governance Innovation in a standardized IT architecture Mimir consultancy @ Big data expo: From data to action! 10 IT infra-struc ture Experiment environment Production environment Standardized tools/software data

Mimir consultancy @ Big data expo: From data to action! 11 From trusting processes to trusting people

From trusting processes to trusting people Mimir consultancy @ Big data expo: From data to action! 12 First rule of the agile manifesto for software development: Individuals and interactions over processes and tools

From trusting processes to trusting people Mimir consultancy @ Big data expo: From data to action! 13 Scrum guide: Scrum engages groups of people who collectively have all the skills and expertise to do the work and share or acquire such skills as needed.

Challenge: Semi- scrum in hierarchical organizations From trusting processes to trusting people Mimir consultancy @ Big data expo: From data to action! 14

From trusting processes to trusting people Mimir consultancy @ Big data expo: From data to action! 15 • Position of decision-maker • No one has full picture • Unclear responsibility • Too many points of contact Consequence: Alot of Time wasted convincing other people that you need something, who are not responsible for your product

From trusting processes to trusting people Mimir consultancy @ Big data expo: From data to action! 16 If you want to hire great people and have them stay working for you, you have to let them make a lot of the decisions. The best ideas have to win, otherwise people don’t stay.

From trusting processes to trusting people Mimir consultancy @ Big data expo: From data to action! 17 Action…? Rethink responsibility & control

Mimir consultancy @ Big data expo: From data to action! 18 Data science is a tool to achieve change

Challenge • Products seen as an "extra“ • Business value unclear • Short implementation time • PO missing Data science as a tool to achieve change Mimir consultancy @ Big data expo: From data to action! 19

Consequence • Scattered, one-shot products • Low organizational impact • Usage drops • Time wasted! Data science as a tool to achieve change Mimir consultancy @ Big data expo: From data to action! 20

Action! •Define business case •Define product goal as process change •Make expected change measurable! •Get business developers and product owners Data science as a tool to achieve change Mimir consultancy @ Big data expo: From data to action! 21

Mimir consultancy @ Big data expo: From data to action! 22 Data science as an integral Part of your strategy

Challenge: Unclear data/analytics strategy • Value of data underestimated • Data seen as separate resource • Uncoordinated demand-side Data science as an integral part of your strategy Mimir consultancy @ Big data expo: From data to action! 23 "We need to do something with our data"

Consequence • Local decision making • "Fad hopping" • Buy or make unclear • Competing products Data science as an integral part of your strategy Mimir consultancy @ Big data expo: From data to action! 24

Action! • Define your core business! • Handle data like outsourcing • Plan growth strategy Data science as an integral part of your strategy Mimir consultancy @ Big data expo: From data to action! 25 Is activity of strategic importance? Does company have specialized knowledge? Is operational performance superior? Is operational performance improvement likely? Explore outsourcing options Explore keeping it in-house

Action! Oilstain approach: 1. Start with core business 2. Long-term strategic partnership 3. Build first products 4. Identify dependencies/value chains 5. Acquire new partners Data science as an integral part of your strategy Mimir consultancy @ Big data expo: From data to action! 26

Email: [email protected] Linkedin: Sjoerd Braaksma Github: SjoerdBraaksma Mimir consultancy @ Big data expo: From data to action! 27 Thank you!

1. https://hbr.org/2017/05/whats-your-data-strategy 2. https://medium.com/@willemkoenders/offensive-vs-defensive-data-strategy-do-you-really-need-t o-choose-c04f0387dbc3 3. A wheelbarrow full of frogs: Understanding portfolio management for agile projects 4. Operations and process management, Principles and practice for strategic impact, 4th edition References Mimir consultancy @ Big data expo: From data to action! 28