Gokce Yesilbas - Transforming Data Into Stories with Tableau - MeasureFest

Slide 1

Slide 1 text

Transforming Data Into Stories with Tableau Gokce Yesilbas Performance Marketing & Data Analytics Consultant linkedin.com/in/gokceyesilbas x.com/gokce_yesilbas Speakerdeck.com/gokceyesilbas

Slide 2

Slide 2 text

We aren’t naturally good at storytelling with data. #brightonseo linkedin.com/in/gokceyesilbas

Slide 3

Slide 3 text

Decision making is an emotional process. #brightonseo linkedin.com/in/gokceyesilbas

Slide 4

Slide 4 text

Stories awaken emotional response. #brightonseo linkedin.com/in/gokceyesilbas

Slide 5

Slide 5 text

What is Storytelling? a tool to touch something irrational Underrated, often misunderstood audience's recognition #brightonseo linkedin.com/in/gokceyesilbas

Slide 6

Slide 6 text

linkedin.com/in/gokceyesilbas #brightonseo

Slide 7

Slide 7 text

linkedin.com/in/gokceyesilbas #brightonseo

Slide 8

Slide 8 text

How can we become a storyteller? #brightonseo linkedin.com/in/gokceyesilbas

Slide 9

Slide 9 text

The most beautiful data visualisation runs the risk of falling ﬂat without a compelling narrative to go with it. #brightonseo linkedin.com/in/gokceyesilbas

Slide 10

Slide 10 text

Narrative Arc for Storytelling Introduce plot Beginning Middle Ending Mention what could happen Repeat linkedin.com/in/gokceyesilbas #brightonseo

Slide 11

Slide 11 text

Do explanatory analysis: WHO WHAT HOW linkedin.com/in/gokceyesilbas #brightonseo

Slide 12

Slide 12 text

SO WHAT? linkedin.com/in/gokceyesilbas

Slide 13

Slide 13 text

Set up the clear goal Never distort data Choose the right visualisation Don’t forget to #brightonseo linkedin.com/in/gokceyesilbas

Slide 14

Slide 14 text

Common Visualisation Mistakes #brightonseo linkedin.com/in/gokceyesilbas

Slide 15

Slide 15 text

linkedin.com/in/gokceyesilbas #brightonseo

Slide 16

Slide 16 text

Stacked vertical bar charts are more limited. linkedin.com/in/gokceyesilbas #brightonseo

Slide 17

Slide 17 text

Do not use 3D linkedin.com/in/gokceyesilbas #brightonseo

Slide 18

Slide 18 text

I don’t like pie charts… our stories linkedin.com/in/gokceyesilbas

Slide 19

Slide 19 text

● show the numbers directly linkedin.com/in/gokceyesilbas #brightonseo

Slide 20

Slide 20 text

● simple bar chart linkedin.com/in/gokceyesilbas #brightonseo

Slide 21

Slide 21 text

● horizontal bar chart

Slide 22

Slide 22 text

If they are representing same meaning don’t colour! linkedin.com/in/gokceyesilbas #brightonseo

Slide 23

Slide 23 text

Reduce Data Ink Ratio Credit: AMY ESSELMAN IN MAKEOVERS linkedin.com/in/gokceyesilbas

Slide 24

Slide 24 text

Data Ink Ratio = pixels that represent actual data every pixel that is not simply the background colour linkedin.com/in/gokceyesilbas #brightonseo

Slide 25

Slide 25 text

No content

Slide 26

Slide 26 text

No content

Slide 27

Slide 27 text

No content

Slide 28

Slide 28 text

No content

Slide 29

Slide 29 text

Why Tableau? #brightonseo linkedin.com/in/gokceyesilbas

Slide 30

Slide 30 text

image credit: Laura Vrinceanu

Slide 31

Slide 31 text

Tableau BI Tool Statistical Functions and Comprehensive Analytics Models Story Point Feature Various Data Integration Options User-friendly Advanced Data Visualisations #brightonseo linkedin.com/in/gokceyesilbas

Slide 32

Slide 32 text

Types of Data Stories in Tableau Use chronology for trend reports

Slide 33

Slide 33 text

Types of Data Stories in Tableau Analyse particular category in context

Slide 34

Slide 34 text

Relate with bigger picture Types of Data Stories in Tableau

Slide 35

Slide 35 text

Types of Data Stories in Tableau Show how they diﬀer

Slide 36

Slide 36 text

Types of Data Stories in Tableau Explain a subject by dividing it into categories

Slide 37

Slide 37 text

Types of Data Stories in Tableau Show where things are diﬀerent

Slide 38

Slide 38 text

Link

Slide 39

Slide 39 text

Tableau Tips for Marketers #brightonseo linkedin.com/in/gokceyesilbas

Slide 40

Slide 40 text

Before we start: identify goals understand data data cleaning linkedin.com/in/gokceyesilbas #brightonseo

Slide 41

Slide 41 text

Using Bins (age,years,position) *All data are dummy linkedin.com/in/gokceyesilbas

Slide 42

Slide 42 text

Showing more variables at the same time linkedin.com/in/gokceyesilbas

Slide 43

Slide 43 text

Doubled & compare with another metric 1

Slide 44

Slide 44 text

Slide 45

Slide 45 text

Combination of charts: 3

Slide 46

Slide 46 text

Word Cloud

Slide 47

Slide 47 text

Dual Axis Map Analysis

Slide 48

Slide 48 text

Here it is… Final

Slide 49

Slide 49 text

Dual Axis Trend Analysis

Slide 50

Slide 50 text

Statistical Functions linkedin.com/in/gokceyesilbas

Slide 51

Slide 51 text

Forecasting linkedin.com/in/gokceyesilbas

Slide 52

Slide 52 text

Instead of this: linkedin.com/in/gokceyesilbas

Slide 53

Slide 53 text

Use Butterﬂy Charts:

Slide 54

Slide 54 text

what we’ve covered: 󰩃 Becoming a Storyteller 📊 Critical Visualisation Mistakes 📚 Tableau Data Stories 💙 Tableau Tips #brightonseo linkedin.com/in/gokceyesilbas

Slide 55

Slide 55 text

Master Essential Tools Perfect Through Practice Seek Feedback Allow Time for Yourself & Your Data Get inspired by other visualisations what you can do: #brightonseo linkedin.com/in/gokceyesilbas

Slide 56

Slide 56 text

You can ﬁnd more inspiration: Tableau Public Github Repos Coursera #brightonseo linkedin.com/in/gokceyesilbas

Slide 57

Slide 57 text

But I curated it for you: gokcey.com/blog/brightonseo #brightonseo linkedin.com/in/gokceyesilbas

Slide 58

Slide 58 text

Let’s connect for more insights! /in/gokceyesilbas #brightonseo