Upgrade to Pro — share decks privately, control downloads, hide ads and more …

Gokce Yesilbas - Transforming Data Into Stories...

Avatar for Gokce Yesilbas Gokce Yesilbas
October 03, 2024
Marketing & SEO
1
920

Gokce Yesilbas - Transforming Data Into Stories with Tableau - MeasureFest

Avatar for Gokce Yesilbas

Gokce Yesilbas

October 03, 2024
Tweet

More Decks by Gokce Yesilbas

See All by Gokce Yesilbas
Strategies for Multilanguage Ad Copy Optimisation with LLMs - Gokce Yesilbas - Hero Conf
Avatar for Gokce Yesilbas gokceyesilbas
0
67
Ad Copy Testing with AI Models - Gokce Yesilbas
Avatar for Gokce Yesilbas gokceyesilbas
0
94

Other Decks in Marketing & SEO

See All in Marketing & SEO
From Search Rankings to Answer Synthesis - How to Weather The AI Storm
Avatar for Dawn Anderson dawnieando
0
240
Joao Filipe Pereira - Predicting Core Web Vitals impact using Google Sheets [BrightonSEO April 2025]
Avatar for Joao Filipe Pereira joao_f_pereira
1
350
Data Driven SEO: A Framework Based Approach
Avatar for Kazushi Nagayama knagayama
0
290
What Being in a Rock Band Can Teach Us About Real World SEO
Avatar for Ade Holder 427marketing
0
110
How to Optimise 3,500 Product Descriptions for eCommerce in One Day Using ChatGPT & Make
Avatar for Katarina Dahlin katarinadahlin
PRO
1
1.3k
Auditing & Optimising PLPs & PDPs with Sitebulb
Avatar for Nikki Halliwell nikkihalliwell
0
240
SEO Strategy Masterclass
Avatar for DavetheSEO 00dacousin
0
230
Crafting winning internal linking strategies
Avatar for Silvia Martin smp_seo
1
480
Have SEOs Ruined the Internet? - User Awareness of SEO in 2025
Avatar for Akash Hashmi akashhashmi
0
140
BrightonSEO: Lumenlab - Accelerating results with SEO A/B Testing & Edge SEO
Avatar for Koen Leemans koenleemans
2
510
SEO Para Visibilidad & Reconocimiento de Marca
Avatar for Aleyda Solis aleyda
1
170
Community Partnerships Campaign Overview
Avatar for Bernadette bernabiko
0
120

Featured

See All Featured
ReactJS: Keep Simple. Everything can be a component!
Avatar for Pedro Nauck pedronauck
667
120k
The Cost Of JavaScript in 2023
Avatar for Addy Osmani addyosmani
53
8.9k
Code Reviewing Like a Champion
Avatar for maltzj maltzj
525
40k
Dealing with People You Can't Stand - Big Design 2015
Avatar for Cassini Nazir cassininazir
367
27k
No one is an island. Learnings from fostering a developers community.
Avatar for Antonio thoeni
21
3.4k
Being A Developer After 40
Avatar for Adrian Kosmaczewski akosma
90
590k
The Illustrated Children's Guide to Kubernetes
Avatar for Chris Short chrisshort
48
50k
Optimizing for Happiness
Avatar for Tom Preston-Werner mojombo
379
70k
Building Applications with DynamoDB
Avatar for Matt Wood mza
96
6.6k
The Success of Rails: Ensuring Growth for the Next 100 Years
Avatar for Eileen M. Uchitelle eileencodes
46
7.6k
How STYLIGHT went responsive
Avatar for nonsquared nonsquared
100
5.8k
Fight the Zombie Pattern Library - RWD Summit 2016
Avatar for Marcelo Somers marcelosomers
234
17k

Transcript

  1. Transforming Data Into Stories with Tableau Gokce Yesilbas Performance Marketing

    & Data Analytics Consultant linkedin.com/in/gokceyesilbas x.com/gokce_yesilbas Speakerdeck.com/gokceyesilbas

  2. We aren’t naturally good at storytelling with data. #brightonseo linkedin.com/in/gokceyesilbas

  3. Decision making is an emotional process. #brightonseo linkedin.com/in/gokceyesilbas

  4. Stories awaken emotional response. #brightonseo linkedin.com/in/gokceyesilbas

  5. What is Storytelling? a tool to touch something irrational Underrated,

    often misunderstood audience's recognition #brightonseo linkedin.com/in/gokceyesilbas

  6. linkedin.com/in/gokceyesilbas #brightonseo

  7. linkedin.com/in/gokceyesilbas #brightonseo

  8. How can we become a storyteller? #brightonseo linkedin.com/in/gokceyesilbas

  9. The most beautiful data visualisation runs the risk of falling

    flat without a compelling narrative to go with it. #brightonseo linkedin.com/in/gokceyesilbas

  10. Narrative Arc for Storytelling Introduce plot Beginning Middle Ending Mention

    what could happen Repeat linkedin.com/in/gokceyesilbas #brightonseo

  11. Do explanatory analysis: WHO WHAT HOW linkedin.com/in/gokceyesilbas #brightonseo

  12. SO WHAT? linkedin.com/in/gokceyesilbas

  13. Set up the clear goal Never distort data Choose the

    right visualisation Don’t forget to #brightonseo linkedin.com/in/gokceyesilbas

  14. Common Visualisation Mistakes #brightonseo linkedin.com/in/gokceyesilbas

  15. linkedin.com/in/gokceyesilbas #brightonseo

  16. Stacked vertical bar charts are more limited. linkedin.com/in/gokceyesilbas #brightonseo

  17. Do not use 3D linkedin.com/in/gokceyesilbas #brightonseo

  18. I don’t like pie charts… our stories linkedin.com/in/gokceyesilbas

  19. • show the numbers directly linkedin.com/in/gokceyesilbas #brightonseo

  20. • simple bar chart linkedin.com/in/gokceyesilbas #brightonseo

  21. • horizontal bar chart

  22. If they are representing same meaning don’t colour! linkedin.com/in/gokceyesilbas #brightonseo

  23. Reduce Data Ink Ratio Credit: AMY ESSELMAN IN MAKEOVERS linkedin.com/in/gokceyesilbas

  24. Data Ink Ratio = pixels that represent actual data every

    pixel that is not simply the background colour linkedin.com/in/gokceyesilbas #brightonseo
  25. None
  26. None
  27. None
  28. None

  29. Why Tableau? #brightonseo linkedin.com/in/gokceyesilbas

  30. image credit: Laura Vrinceanu

  31. Tableau BI Tool Statistical Functions and Comprehensive Analytics Models Story

    Point Feature Various Data Integration Options User-friendly Advanced Data Visualisations #brightonseo linkedin.com/in/gokceyesilbas

  32. Types of Data Stories in Tableau Use chronology for trend

    reports

  33. Types of Data Stories in Tableau Analyse particular category in

    context

  34. Relate with bigger picture Types of Data Stories in Tableau

  35. Types of Data Stories in Tableau Show how they differ

  36. Types of Data Stories in Tableau Explain a subject by

    dividing it into categories

  37. Types of Data Stories in Tableau Show where things are

    different

  38. Link

  39. Tableau Tips for Marketers #brightonseo linkedin.com/in/gokceyesilbas

  40. Before we start: identify goals understand data data cleaning linkedin.com/in/gokceyesilbas

    #brightonseo

  41. Using Bins (age,years,position) *All data are dummy linkedin.com/in/gokceyesilbas

  42. Showing more variables at the same time linkedin.com/in/gokceyesilbas

  43. Doubled & compare with another metric 1

  44. 2

  45. Combination of charts: 3

  46. Word Cloud

  47. Dual Axis Map Analysis

  48. Here it is… Final

  49. Dual Axis Trend Analysis

  50. Statistical Functions linkedin.com/in/gokceyesilbas

  51. Forecasting linkedin.com/in/gokceyesilbas

  52. Instead of this: linkedin.com/in/gokceyesilbas

  53. Use Butterfly Charts:

  54. what we’ve covered: 󰩃 Becoming a Storyteller 📊 Critical Visualisation

    Mistakes 📚 Tableau Data Stories 💙 Tableau Tips #brightonseo linkedin.com/in/gokceyesilbas

  55. Master Essential Tools Perfect Through Practice Seek Feedback Allow Time

    for Yourself & Your Data Get inspired by other visualisations what you can do: #brightonseo linkedin.com/in/gokceyesilbas

  56. You can find more inspiration: Tableau Public Github Repos Coursera

    #brightonseo linkedin.com/in/gokceyesilbas

  57. But I curated it for you: gokcey.com/blog/brightonseo #brightonseo linkedin.com/in/gokceyesilbas

  58. Let’s connect for more insights! /in/gokceyesilbas #brightonseo