Gokce Yesilbas - Transforming Data Into Stories with Tableau - MeasureFest

Transcript

1. Transforming Data Into Stories with Tableau Gokce Yesilbas Performance Marketing & Data Analytics Consultant linkedin.com/in/gokceyesilbas x.com/gokce_yesilbas Speakerdeck.com/gokceyesilbas
2. We aren’t naturally good at storytelling with data. #brightonseo linkedin.com/in/gokceyesilbas
3. Decision making is an emotional process. #brightonseo linkedin.com/in/gokceyesilbas
4. Stories awaken emotional response. #brightonseo linkedin.com/in/gokceyesilbas
5. What is Storytelling? a tool to touch something irrational Underrated, often misunderstood audience's recognition #brightonseo linkedin.com/in/gokceyesilbas
6. linkedin.com/in/gokceyesilbas #brightonseo
7. linkedin.com/in/gokceyesilbas #brightonseo
8. How can we become a storyteller? #brightonseo linkedin.com/in/gokceyesilbas
9. The most beautiful data visualisation runs the risk of falling flat without a compelling narrative to go with it. #brightonseo linkedin.com/in/gokceyesilbas
10. Narrative Arc for Storytelling Introduce plot Beginning Middle Ending Mention what could happen Repeat linkedin.com/in/gokceyesilbas #brightonseo
11. Do explanatory analysis: WHO WHAT HOW linkedin.com/in/gokceyesilbas #brightonseo
12. SO WHAT? linkedin.com/in/gokceyesilbas
13. Set up the clear goal Never distort data Choose the right visualisation Don’t forget to #brightonseo linkedin.com/in/gokceyesilbas
14. Common Visualisation Mistakes #brightonseo linkedin.com/in/gokceyesilbas
15. linkedin.com/in/gokceyesilbas #brightonseo
16. Stacked vertical bar charts are more limited. linkedin.com/in/gokceyesilbas #brightonseo
17. Do not use 3D linkedin.com/in/gokceyesilbas #brightonseo
18. I don’t like pie charts… our stories linkedin.com/in/gokceyesilbas
19. • show the numbers directly linkedin.com/in/gokceyesilbas #brightonseo
20. • simple bar chart linkedin.com/in/gokceyesilbas #brightonseo
21. • horizontal bar chart
22. If they are representing same meaning don’t colour! linkedin.com/in/gokceyesilbas #brightonseo
23. Reduce Data Ink Ratio Credit: AMY ESSELMAN IN MAKEOVERS linkedin.com/in/gokceyesilbas
24. Data Ink Ratio = pixels that represent actual data every pixel that is not simply the background colour linkedin.com/in/gokceyesilbas #brightonseo
29. Why Tableau? #brightonseo linkedin.com/in/gokceyesilbas
30. image credit: Laura Vrinceanu
31. Tableau BI Tool Statistical Functions and Comprehensive Analytics Models Story Point Feature Various Data Integration Options User-friendly Advanced Data Visualisations #brightonseo linkedin.com/in/gokceyesilbas
32. Types of Data Stories in Tableau Use chronology for trend reports
33. Types of Data Stories in Tableau Analyse particular category in context
34. Relate with bigger picture Types of Data Stories in Tableau
35. Types of Data Stories in Tableau Show how they differ
36. Types of Data Stories in Tableau Explain a subject by dividing it into categories
37. Types of Data Stories in Tableau Show where things are different
38. Link
39. Tableau Tips for Marketers #brightonseo linkedin.com/in/gokceyesilbas
40. Before we start: identify goals understand data data cleaning linkedin.com/in/gokceyesilbas #brightonseo
41. Using Bins (age,years,position) *All data are dummy linkedin.com/in/gokceyesilbas
42. Showing more variables at the same time linkedin.com/in/gokceyesilbas
43. Doubled & compare with another metric 1
45. Combination of charts: 3
46. Word Cloud
47. Dual Axis Map Analysis
48. Here it is… Final
49. Dual Axis Trend Analysis
50. Statistical Functions linkedin.com/in/gokceyesilbas
51. Forecasting linkedin.com/in/gokceyesilbas
52. Instead of this: linkedin.com/in/gokceyesilbas
53. Use Butterfly Charts:
54. what we’ve covered: 󰩃 Becoming a Storyteller 📊 Critical Visualisation Mistakes 📚 Tableau Data Stories 💙 Tableau Tips #brightonseo linkedin.com/in/gokceyesilbas
55. Master Essential Tools Perfect Through Practice Seek Feedback Allow Time for Yourself & Your Data Get inspired by other visualisations what you can do: #brightonseo linkedin.com/in/gokceyesilbas
56. You can find more inspiration: Tableau Public Github Repos Coursera #brightonseo linkedin.com/in/gokceyesilbas
57. But I curated it for you: gokcey.com/blog/brightonseo #brightonseo linkedin.com/in/gokceyesilbas
58. Let’s connect for more insights! /in/gokceyesilbas #brightonseo