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Designing·Fabulous¬
The·journey·to·Material·Design·Award¬
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Taylor·Ling¬
Design Co-founder of Fabulous Co.
Google Expert in UX/UI
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What·is·Fabulous¬
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“You kept me
alive
through
colon cancer,
I truly love
you.”
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Habit-forming companion using scientific
approach and self-coaching aimed to make
healthy life routine stick in your life
thefabulous.co
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Motivation¬
Reminder¬
Stickiness¬
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Top Developer
Editor’s Choice
Google Play Awards
Nominations
Material Design Award
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100,000+ 8,000+
Daily Active Users Daily New Users
~3.0 millions
Total Downloads
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Things that we learnt
during the journey to
Material Design Award¬
Product Design Team
Users
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Which mobile platform
should we build for our
MVP?¬
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Android? iOS? Windows?
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Huge
Market Share
Great
Design language
Developer
Friendly
88% of Int’l Market¬
Wide Range of Diversity¬
Design Guideline¬
Support Library¬
Alarm API¬
Draw over other apps¬
Rich Notification¬
Play Store Experiment¬
Revenue potential
is huge
Android users pay
for good apps/
games too!
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Takeaway¬
Consider picking Android as primary
platform to develop when you first
starting out and resources are
scarce.
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How much time we need to
build a perfect Fabulous?
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A hell of a lot of time¬
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Feature list for 1.0
Feature list for MVP
2 years
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Feature list for MVP
2 years
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Feature list for MVP
6 months
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MVP Material
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Takeaway¬
Build your MVP with minimal set of
features that solves user problem
and delivers core experience.
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How do we differentiate
ourselves from other
similar tools and be
unique?
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Illustrations¬
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Contextual
Immersive
Excitement
Emotional
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Takeaway¬
Look for opportunity to make use of
illustrations to delight your
users, even during frustrated
situation.
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Is it worth spending time
on details? Will the user
aware of our efforts in
the design?
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Takeaway¬
Every detail makes the design.
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Can we just ignore 1-
star/2-star users? They
are likely not the users
that we want.
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Takeaway¬
1-star users are your ‘real’ users
that hit you back to the reality
ground. Take their feedback
seriously,but cautiously.
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When is the suitable
moment to convert users?
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Lock everything!
Show upgrade card
every launch
Another upgrade card
just in case they
didn’t see it
Snackbar ads!
Top banner ads!
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Success/Winning Demand/Unlock Removal/Demotivated
Conversion points to consider
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Takeaway¬
Identify those potential conversion
points and take advantage to
convert them.
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What can we do so the
user understand the
concept of the app but
not ovewhelmed with tons
of tutorial?
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User Onboarding¬
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Why should I care?
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What can/should I do?
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How can I do?
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What else?
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Takeaway¬
User onboarding strategy plays a
significant role in retaining
potential users.
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What can we do to improve
user engagement with the
product?
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Motivation
Value Proposition
Ability
User Interface
Trigger
Prompts
BJ Fogg model on Human Behavior
Product Engagement
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Motivation
Value Proposition
Ability
User Interface
Trigger
Prompts
BJ Fogg model on
Human Behavior
Product Engagement
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https://goo.gl/JVqPdr
Pulkit Agrawal - Chameleon
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Onboard, Letters
MOTIVATION
User Interface
ABILITY
Prompts
TRIGGER
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Takeaway¬
To improve user engagement,
optimize 3 things: the strength of
your value proposition, the
simplicity of your interface and
the intelligence of your prompts.
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How far can we go with
just providing a single
language in the app?
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Not very far¬
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More than 50% Reviews
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Takeaway¬
Be prepared for multi-languages
if your product is going to
expand globally.
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How can we know the
changes we made have
positive impact to user
experience?
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Just test it¬
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Candidate for A/B testing?
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Candidate for A/B testing
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70% 92%
+22%
Users who tap the button to start the journey
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Takeaway¬
Always be in experimental mode
and use data to decide which
solution to keep.
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Are we able to pull it
off with everyone working
remotely?
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Yeap!
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Takeaway¬
Remote absolutely works with
sufficient communication and
proper planning.
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Is having a design-first
culture in the team worth
it?
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Oh yes, it sure does!
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Material Design Award Improved Downloads Think Design
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Alex Schleifer, VP of Design @ Airbnb
https://goo.gl/MX0Qx5
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Alex Schleifer, VP of Design @ Airbnb
https://goo.gl/MX0Qx5
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Takeaway¬
Involve design in product
development at the very
beginning, otherwise it will be
too late to fix.
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Thank·you¬