Designing Fabulous - Journey to Material Design Award

Some humble sharing about lessons learned by the team while building Fabulous for 3 years, covering from product, users, design to building a team.

Presented on Droidcon Italy, Android Paris Makers, Droidcon Vietnam and CHIuXiD.

Transcript

1. Designing·Fabulous¬ The·journey·to·Material·Design·Award¬
2. Taylor·Ling¬ Design Co-founder of Fabulous Co. Google Expert in UX/UI
3. What·is·Fabulous¬
4. “You kept me alive through colon cancer, I truly love you.”
5. Habit-forming companion using scientific approach and self-coaching aimed to make healthy life routine stick in your life thefabulous.co
6. Motivation¬ Reminder¬ Stickiness¬
7. Top Developer Editor’s Choice Google Play Awards Nominations Material Design Award
8. 100,000+ 8,000+ Daily Active Users Daily New Users ~3.0 millions Total Downloads
9. Things that we learnt during the journey to Material Design Award¬ Product Design Team Users
10. Which mobile platform should we build for our MVP?¬
11. Android? iOS? Windows?
13. Huge Market Share Great Design language Developer Friendly 88% of Int’l Market¬ Wide Range of Diversity¬ Design Guideline¬ Support Library¬ Alarm API¬ Draw over other apps¬ Rich Notification¬ Play Store Experiment¬ Revenue potential is huge Android users pay for good apps/ games too!
14. Takeaway¬ Consider picking Android as primary platform to develop when you first starting out and resources are scarce.
15. How much time we need to build a perfect Fabulous?
16. A hell of a lot of time¬
17. Feature list for 1.0 Feature list for MVP 2 years
19. Feature list for MVP 2 years
20. Feature list for MVP 6 months
22. MVP Material
23. Takeaway¬ Build your MVP with minimal set of features that solves user problem and delivers core experience.
24. How do we differentiate ourselves from other similar tools and be unique?
25. Illustrations¬
28. Contextual Immersive Excitement Emotional
29. Takeaway¬ Look for opportunity to make use of illustrations to delight your users, even during frustrated situation.
30. Is it worth spending time on details? Will the user aware of our efforts in the design?
32. Takeaway¬ Every detail makes the design.
33. Can we just ignore 1- star/2-star users? They are likely not the users that we want.
35. Takeaway¬ 1-star users are your ‘real’ users that hit you back to the reality ground. Take their feedback seriously,but cautiously.
36. When is the suitable moment to convert users?
38. Lock everything! Show upgrade card every launch Another upgrade card just in case they didn’t see it Snackbar ads! Top banner ads!
39. Success/Winning Demand/Unlock Removal/Demotivated Conversion points to consider
40. Takeaway¬ Identify those potential conversion points and take advantage to convert them.
41. What can we do so the user understand the concept of the app but not ovewhelmed with tons of tutorial?
43. User Onboarding¬
44. Why should I care?
45. What can/should I do?
46. How can I do?
47. What else?
48. Takeaway¬ User onboarding strategy plays a significant role in retaining potential users.
49. What can we do to improve user engagement with the product?
50. Motivation Value Proposition Ability User Interface Trigger Prompts BJ Fogg model on Human Behavior Product Engagement
51. Motivation Value Proposition Ability User Interface Trigger Prompts BJ Fogg model on Human Behavior Product Engagement
52. https://goo.gl/JVqPdr Pulkit Agrawal - Chameleon
53. Onboard, Letters MOTIVATION User Interface ABILITY Prompts TRIGGER
54. Takeaway¬ To improve user engagement, optimize 3 things: the strength of your value proposition, the simplicity of your interface and the intelligence of your prompts.
55. How far can we go with just providing a single language in the app?
56. Not very far¬
57. More than 50% Reviews
58. Takeaway¬ Be prepared for multi-languages if your product is going to expand globally.
59. How can we know the changes we made have positive impact to user experience?
60. Just test it¬
61. Candidate for A/B testing?
62. Candidate for A/B testing
63. 70% 92% +22% Users who tap the button to start the journey
65. Takeaway¬ Always be in experimental mode and use data to decide which solution to keep.
66. Are we able to pull it off with everyone working remotely?
67. Yeap!
70. Takeaway¬ Remote absolutely works with sufficient communication and proper planning.
71. Is having a design-first culture in the team worth it?
72. Oh yes, it sure does!
73. Material Design Award Improved Downloads Think Design
74. Alex Schleifer, VP of Design @ Airbnb https://goo.gl/MX0Qx5
75. Alex Schleifer, VP of Design @ Airbnb https://goo.gl/MX0Qx5
76. Takeaway¬ Involve design in product development at the very beginning, otherwise it will be too late to fix.
77. Thank·you¬