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Designing Fabulous - Journey to Material Design Award

Taylor Ling
April 20, 2017

Designing Fabulous - Journey to Material Design Award

Some humble sharing about lessons learned by the team while building Fabulous for 3 years, covering from product, users, design to building a team.

Presented on Droidcon Italy, Android Paris Makers, Droidcon Vietnam and CHIuXiD.

Taylor Ling

April 20, 2017

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  1. Designing·Fabulous¬ The·journey·to·Material·Design·Award¬

  2. Taylor·Ling¬ Design Co-founder of Fabulous Co. Google Expert in UX/UI

  3. What·is·Fabulous¬

  4. “You kept me alive through colon cancer, I truly love

  5. Habit-forming companion using scientific approach and self-coaching aimed to make

    healthy life routine stick in your life thefabulous.co
  6. Motivation¬ Reminder¬ Stickiness¬

  7. Top Developer Editor’s Choice Google Play Awards Nominations Material Design

  8. 100,000+ 8,000+ Daily Active Users Daily New Users ~3.0 millions

    Total Downloads
  9. Things that we learnt during the journey to Material Design

    Award¬ Product Design Team Users
  10. Which mobile platform should we build for our MVP?¬

  11. Android? iOS? Windows?

  12. None
  13. Huge Market Share Great Design language Developer Friendly 88% of

    Int’l Market¬ Wide Range of Diversity¬ Design Guideline¬ Support Library¬ Alarm API¬ Draw over other apps¬ Rich Notification¬ Play Store Experiment¬ Revenue potential is huge Android users pay for good apps/ games too!
  14. Takeaway¬ Consider picking Android as primary platform to develop when

    you first starting out and resources are scarce.
  15. How much time we need to build a perfect Fabulous?

  16. A hell of a lot of time¬

  17. Feature list for 1.0 Feature list for MVP 2 years

  18. None
  19. Feature list for MVP 2 years

  20. Feature list for MVP 6 months

  21. None
  22. MVP Material

  23. Takeaway¬ Build your MVP with minimal set of features that

    solves user problem and delivers core experience.
  24. How do we differentiate ourselves from other similar tools and

    be unique?
  25. Illustrations¬

  26. None
  27. None
  28. Contextual Immersive Excitement Emotional

  29. Takeaway¬ Look for opportunity to make use of illustrations to

    delight your users, even during frustrated situation.
  30. Is it worth spending time on details? Will the user

    aware of our efforts in the design?
  31. None
  32. Takeaway¬ Every detail makes the design.

  33. Can we just ignore 1- star/2-star users? They are likely

    not the users that we want.
  34. None
  35. Takeaway¬ 1-star users are your ‘real’ users that hit you

    back to the reality ground. Take their feedback seriously,but cautiously.
  36. When is the suitable moment to convert users?

  37. None
  38. Lock everything! Show upgrade card every launch Another upgrade card

    just in case they didn’t see it Snackbar ads! Top banner ads!
  39. Success/Winning Demand/Unlock Removal/Demotivated Conversion points to consider

  40. Takeaway¬ Identify those potential conversion points and take advantage to

    convert them.
  41. What can we do so the user understand the concept

    of the app but not ovewhelmed with tons of tutorial?
  42. None
  43. User Onboarding¬

  44. Why should I care?

  45. What can/should I do?

  46. How can I do?

  47. What else?

  48. Takeaway¬ User onboarding strategy plays a significant role in retaining

    potential users.
  49. What can we do to improve user engagement with the

  50. Motivation Value Proposition Ability User Interface Trigger Prompts BJ Fogg

    model on Human Behavior Product Engagement
  51. Motivation Value Proposition Ability User Interface Trigger Prompts BJ Fogg

    model on Human Behavior Product Engagement
  52. https://goo.gl/JVqPdr Pulkit Agrawal - Chameleon

  53. Onboard, Letters MOTIVATION User Interface ABILITY Prompts TRIGGER

  54. Takeaway¬ To improve user engagement, optimize 3 things: the strength

    of your value proposition, the simplicity of your interface and the intelligence of your prompts.
  55. How far can we go with just providing a single

    language in the app?
  56. Not very far¬

  57. More than 50% Reviews

  58. Takeaway¬ Be prepared for multi-languages if your product is going

    to expand globally.
  59. How can we know the changes we made have positive

    impact to user experience?
  60. Just test it¬

  61. Candidate for A/B testing?

  62. Candidate for A/B testing

  63. 70% 92% +22% Users who tap the button to start

    the journey
  64. None
  65. Takeaway¬ Always be in experimental mode and use data to

    decide which solution to keep.
  66. Are we able to pull it off with everyone working

  67. Yeap!

  68. None
  69. None
  70. Takeaway¬ Remote absolutely works with sufficient communication and proper planning.

  71. Is having a design-first culture in the team worth it?

  72. Oh yes, it sure does!

  73. Material Design Award Improved Downloads Think Design

  74. Alex Schleifer, VP of Design @ Airbnb https://goo.gl/MX0Qx5

  75. Alex Schleifer, VP of Design @ Airbnb https://goo.gl/MX0Qx5

  76. Takeaway¬ Involve design in product development at the very beginning,

    otherwise it will be too late to fix.
  77. Thank·you¬