note UXリサーチチームの取り組み

by Senda Masato / 仙田真郷

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note UXϦαʔννʔϜͷऔΓ૊Έ 1 2022/4/15 RESEARCH Conference ϓϨΠϕϯτ ઋా ਅڷ

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2 UXϦαʔνϟʔ  ઋా ਅڷ 2020೥ʹnoteגࣜձࣾʹ৽ଔͰೖࣾɻ UIσβΠϯ΍άϥϑΟοΫσβΠϯʹܞΘΔɻ 2021೥9݄ʹUXϦαʔννʔϜΛ্ཱͪ͛ɺUX Ϧαʔνͷ࣮ࢪͱࣾ಺ਁಁʹऔΓ૊ΜͰ͍Δɻ note.com/sendamasato @masatosenda

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ຊ೔ͷྲྀΕ ̍.ɹnoteʹUXϦαʔννʔϜ͕ੜ·ΕͨܦҢ   ̎.ɹ্ཱͪ͛࣌ʹۤ࿑ͨ͜͠ͱͱɺ৐Γӽ͑ͨ͜ͱ  ̏.ɹnote͔ͩΒͰ͖ͨ͜ͱɺָͩͬͨ͜ͱ 3 ̐.ɹࠓޙͷల๬

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ຊ೔ͷྲྀΕ ̍.ɹnoteʹUXϦαʔννʔϜ͕ੜ·ΕͨܦҢ   ̎.ɹ্ཱͪ͛࣌ʹۤ࿑ͨ͜͠ͱͱɺ৐Γӽ͑ͨ͜ͱ  ̏.ɹnote͔ͩΒͰ͖ͨ͜ͱɺָͩͬͨ͜ͱ 4 ̐.ɹࠓޙͷల๬

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UXϦαʔννʔϜ 5 UXϦαʔνϟʔ σβΠφʔ Ϧαʔνϟʔ Ϧαʔνϟʔ ઐ೚/࣮຿୲౰ PM ΞυόΠβʔ ΞυόΠβʔ ༗ࢤνʔϜɺओʹ࣮ಇ͸1ਓɻຖिఆྫɻ

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UXϦαʔννʔϜ͕Ͱ͖ͨഎܠ νʔϜ΍ػೳ΋૿͖͕͑ͯɺࢪࡦͷධՁࢦඪ͕গͳ͔ͬͨ 6 UXϦαʔνͷधཁ͸૿͍͕͑ͯͨɺ ϓϩδΣΫτ͕๩ͯ͘͠Ͱ͖ͳ͍ɺϊ΢ϋ΢͕ͳ͍ɻ

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UXϦαʔννʔϜ্ཱͪ͛ͷॠؒ 7 ਂ௡͞ΜΧΫΧΫγΧδΧͰɺUXϦαʔνΛઐ໳Ͱ ΍ΔνʔϜΛ࡞ͬͯಈ͖͍ͨΜͰ͚͢Ͳ… ͍͍͡ΌΜ͍͍͡ΌΜɻ ͦΕͳΒͶ…ʢ۩ମతͳΞυόΠεʣ CXO ਂ௡͞Μ

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UXϦαʔννʔϜ্ཱ͕͕ͪͬͨ࣌ͷ໨త 1. ఆৗతͳϦαʔνͷ࣮ࢪ 2. ϦαʔνจԽͷਁಁ 8

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ຊ೔ͷྲྀΕ ̍.ɹnoteʹUXϦαʔννʔϜ͕ੜ·ΕͨܦҢ   ̎.ɹ্ཱͪ͛࣌ʹۤ࿑ͨ͜͠ͱͱɺ৐Γӽ͑ͨ͜ͱ  ̏.ɹnote͔ͩΒͰ͖ͨ͜ͱɺָͩͬͨ͜ͱ 9 ̐.ɹࠓޙͷల๬

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10 ΈΜͳཔͬͯ͘Εͳ͍ɻ ۤ࿑ᶃ

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11 ΈΜͳཔͬͯ͘Εͳ͍ɻ →UXϦαʔννʔϜΛ஌Βͳ͍ →UXϦαʔνͷՁ஋͕఻͑ΒΕͯͳ͍ ۤ࿑ᶃ

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ۤ࿑ᶃɿਂ௡͞ΜͷΞυόΠε 12 ● Ϧαʔν͕ਖ਼ͯ͘͠΋ɺΈΜͳͷςϯγϣϯ͕Լ͕ Δͱఆண͠ͳ͍ɻଟগࡶͰ΋ɺΈΜͳ͕Ϧαʔν݁ Ռָ͕͠ΈʹͳΔํ͕ఆண͢Δɻ CXO ਂ௡͞Μ ● ຖ೔Ϣʔβʔʹؔ͢Δ৘ใΛ5ݸ͘Β͍શମνϟϯ ωϧʹ౤͛Δͱɺઋా͕Ϣʔβʔʹৄ͍͠ײ͕ग़Δ

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ۤ࿑ᶃɿ΍ͬͨ͜ͱ 13 ΠϯλϏϡʔಈըͷϥΠϒ഑৴

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ۤ࿑ᶃɿYouTubeͰศརͩͬͨ͜ͱ 1. ΈΜͳ͕׳Ε਌͠ΜͰ͍ͯɺϫϯΫϦοΫͰ؍ΕΔ 2. ฉ͖ͳ͕Β࡞ۀ͕Ͱ͖Δ 3. ҙ֎ͱηΩϡϦςΟతʹ΋͍͚Δ 4. λΠϜελϯϓɺϓϨΠϦετͳͲ͕ศར 15

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ۤ࿑ᶃɿ΍ͬͨ͜ͱ 16 Ϧαʔν݁ՌΛϚϝʹ νϟοτʹ౤ߘ͢Δ

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ۤ࿑ᶃɿ౤ߘͷϙΠϯτ ● Ϛϝʹ౤ߘ͢ΔɻΠϯλϏϡʔ1݅1݅଎ใΛྲྀ͢ɻ ● ςʔϚʹΑͬͯνϟϯωϧΛͩ͠෼͚Δɻ ○ ΈΜͳʹؔ܎͋Δͱ͖͸allνϟϯωϧɺݶఆతͩͬͨΒpjt νϟϯωϧ ● Ϧαʔνϓϩηε΋ݟͤΔɻ ● ՝୊͚ͩͰ͸ͳ͘ɺ๙ΊΒΕͨ࿩΋ࡌͤΔɻ 18

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ۤ࿑ᶃɿ৐Γӽ͑ͨ݁Ռ ΈΜͳཔͬͯ͘ΕΔΑ͏ʹͳͬͨʂ ● 1,2िؒʹҰճ͘Β͍૬ஊ͕͘ΔΑ͏ʹͳͬͨ ● 4.5݅͘Β͍ฒߦͯ͠UXϦαʔν͕ਐΜͰ͍Δ 20

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22 ख͕଍Γͳ͍… ۤ࿑ᶄ

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23 ख͕଍Γͳ͍… →ࣗ෼ҰਓͰ͸ϜϦɻΈΜͳʹϦαʔνͯ͠΋Β͏͔͠ͳ͍ →ΈΜͳ΍Γͨ͘ͳ͍Θ͚͡Όͳ͍ɻ ۤ࿑ᶄ

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ۤ࿑ᶄɿ΍ͬͨ͜ͱ 24 ϊ΢ϋ΢ͷυΩϡϝϯτԽ

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ۤ࿑ᶄɿ৐Γӽ͑ͨ݁Ռ ΈΜͳ͕ਐΜͰࢿྉΛಡΜͰ͘ΕΔɺϚωͯ͘͠ΕΔʂ ● εςʔτϝϯτγʔτΛຒΊͨঢ়ଶͰ૬ஊʹདྷͯ͘ΕΔ ● ٞࣄ࿥ͷϑΥʔϚοτΛ࢖ͬͯΠϯλϏϡʔΛ࣮ࢪͯ͘͠ΕΔ ϦαʔνͷखॱΛઆ໌͢Δͷָ͕ʹͳͬͨʂ ● ϛʔςΟϯάΛηοτ͠ͳͯ͘΋ɺࢿྉΛ౉͚ͩ͢ͰࡁΉ 28

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ຊ೔ͷྲྀΕ ̍.ɹnoteʹUXϦαʔννʔϜ͕ੜ·ΕͨܦҢ   ̎.ɹ্ཱͪ͛࣌ʹۤ࿑ͨ͜͠ͱͱɺ৐Γӽ͑ͨ͜ͱ  ̏.ɹnote͔ͩΒͰ͖ͨ͜ͱɺָͩͬͨ͜ͱ 30 ̐.ɹࠓޙͷల๬

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noteͰΑ͔ͬͨ͜ͱᶃ 31 Ϣʔβʔͱͷڑ཭͕͍ۙɻ ϦΫϧʔτखஈ͕ଟ͍ɻ

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ϦΫϧʔτखஈ DMͰϢʔβʔʹ௚઀࿈བྷ͕औΕΔ ެࣜهࣄ΍noteʹݴٴ͍ͯ͠Δ౤ߘʹDM →Թ౓ײ͕ߴ͍ਓ͕ଟ͍ͷͰɺҾ͖ड͚ͯ΋Β͍΍͍͢ɻ 32

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noteͰΑ͔ͬͨ͜ͱᶄ 34 ༗ࢤνʔϜΛ ্ཱ͍͍ͪ͛ͯงғؾ

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Ӊ໺͞Μ͕noteʹདྷ͙ͯ͢ͷίϝϯτ 35

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ຊ೔ͷྲྀΕ ̍.ɹnoteʹUXϦαʔννʔϜ͕ੜ·ΕͨܦҢ   ̎.ɹ্ཱͪ͛࣌ʹۤ࿑ͨ͜͠ͱͱɺ৐Γӽ͑ͨ͜ͱ  ̏.ɹnote͔ͩΒͰ͖ͨ͜ͱɺָͩͬͨ͜ͱ 36 ̐.ɹࠓޙͷల๬

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ࠓޙͷల๬ ● த௕ظͷUXϦαʔνͷ࣮ࢪɻτοϓͷҙࢥܾఆͷ໾ʹ΋ཱͭ ● ϦαʔνΛ࢓૊ΈԽͯ͠ɺίεύΑ͘ճͤΔΑ͏ʹ͢Δ ● ϦαʔνͰ͖ΔਓΛ૿΍͢ 37

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38 ୭΋͕૑࡞Λ͸͡Ίɺଓ͚ΒΕΔΑ͏ʹ͢Δ஥ؒΛ଴ͬͯ·͢ ΧδϡΞϧ໘ஊϑΥʔϜ͸ͪ͜Β

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ؔ࿈ϦϯΫ ͜ͷεϥΠυͷ୆ຊ͖ͭnoteɿ noteͷUXϦαʔννʔϜ্ཱ͕ͪ͛౰ॳۤ࿑ͨ͜͠ͱ ࠓճͷϓϨΠϕϯτاըͷ͖͔͚ͬʹͳͬͨnoteɿ ੜ·Εͨ͹͔ΓͷUXϦαʔννʔϜΛࣾ಺ʹ஌ͬͯ΋Β͏ͨΊͷऔΓ૊Έ ຊΠϕϯτɿ RESEARCH Conference 2022 39

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