Does Structured Data Markup influence EEAT?

by Jarno van Driel

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NO!

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“ Google uses the Entity Home as the source of information about an entity from the entity and then corroborates that data with information about the entity found on the web in a process they call reconciliation. ”

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image source: woojr.com

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image source: Gemini

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★ 7.500 words ★ 7.500 triple statements ★ 650 named entities ★ Tons of food for thought TThe untold story behind

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image source: fairfaxcounty.gov

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name Jarno van Driel

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birthDate name Jarno van Driel January 22 1975

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birthDate name birthPlace, homeLocation, workLocation Jarno van Driel January 22 1975 Rotterdam, Netherlands

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birthDate name birthPlace, homeLocation, workLocation diagnosis Jarno van Driel January 22 1975 Rotterdam, Netherlands Half a hand, Dyslexia

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birthDate name birthPlace, homeLocation, workLocation diagnosis knowsLanguage Jarno van Driel January 22 1975 Rotterdam, Netherlands Dutch, Portuguese, English Half a hand, Dyslexia

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birthDate name birthPlace, homeLocation, workLocation diagnosis knowsLanguage alumniOf Jarno van Driel January 22 1975 Rotterdam, Netherlands Dutch, Portuguese, English School of Life Half a hand, Dyslexia

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birthDate name knowsAbout birthPlace, homeLocation, workLocation diagnosis knowsLanguage alumniOf Jarno van Driel January 22 1975 Rotterdam, Netherlands Dutch, Portuguese, English School of Life Semantic Web Half a hand, Dyslexia

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birthDate name knowsAbout birthPlace, homeLocation, workLocation diagnosis knowsLanguage alumniOf schema: Person schema: Text schema: DateTime schema: City schema: Medical Condition schema: Text schema: Educational Organization schema: Thing

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SO YOU KNOW ABOUT MARKUP EH? PLEASE, DO TELL image source: theconversation.com

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Transparency It’s a me, Jarno image source: metrovoice.net T

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image source: Gemini

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image source: istockphoto.com

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link to €€€ page link to Google Maps link to call them by phone opening hours link to contact form link to €€€ page link to UK Company House Nr. ID page link to LEIRegister number ID page link to DUNS number ID page UK VAT ID (org. offers no ID page) names of the managing directors data privacy statement data privacy officer NAP information links to email data privacy officers

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duns gtin has Certiﬁcation iso6523 Code leiCode naics taxID vatID global Location Number

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E Expertise image source: disneyﬁneart.com

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image source: classyschema.org E Expertise

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{ "@context": "https://schema.org", "@type": "Person", "name": "B. Ogus", "jobTitle": "Top international, fortune 500, knows it all SEO executive", "knowsAbout": ["SEO","Search Engine Optimization", "Technical SEO", "Technical Site Audit", "Screaming Frog", "Sitebulb", "AHREFS", "SemRush", "Yoast", "Link Building", "PBN networks", "Manual Penalties", "Algorithmic Penalties", "Content Marketing", "Content Optimization", "Content Audits", "Topical Authority", "Structured Data", "Schema Markup", "Rich Snippets", "Rich Results", "Email Marketing", "Outreach", "Google", "Bing", "Yahoo", "Yandex", "Baidu", "Social Media Marketing", "Tik Tok", "Twitter", "X", "LinkedIn", "Instagram", "YouTube", "Facebook", "Bluesky", "Mastodon", "Threads", "Reddit", "Tumblr", "Hive", "Telegram", "Substack", "CRO", "Conversion Rate Optimization", "A/B testing", "Marketplaces", "GMC", "Google Merchant Center", "Product Feeds", "Amazon", "Ebay", "Drupal", "WordPress", "Joomla", "Duda","Shopify", "WooCommerce", "Magento", "BigCommerce"], "worksFor": { "@type": "CollegeOrUniversity" "name: "Neverland School of Business and Economics"

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image source: dreamstime.com

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image source: teletubbies.fandom.com

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{ "@context": "https://schema.org", "@type": "Article", "headline": "Top 50 international SEO specialists 2025", "author": "B. Ogus", "mentions": [{ "@type": "Thing", "name": "SEO", "alternateName": "Search Engine Optimization", "sameAs": "https://en.wikipedia.org/wiki/Search_engine_optimization" }, { "@type": "Thing", "name": "Technical SEO", "alternateName": "Technical Search Engine Optimization", "sameAs": "https://ahrefs.com/seo/glossary/technical-seo" }, { "@type": "Thing", "name": "Link Building", "sameAs": "https://en.wikipedia.org/wiki/Link_building" }, { "@type": "Thing",

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image source: freepik.com

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~95% 98%➚ image source: Dall-E 3

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image source: Dall-E 3

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aﬃliation alumni alumniOf relevant Link reviewed By signiﬁcant Link about award citation knows About memberOf mentions skills specialty sponsor has Occupation keywords knows

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image source: pngtree.com

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EExperience image source: digitalspy.com

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image source: classyschema.org EExperience

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{ "@context": "https://schema.org", "@type": "Person", "name": "Jarno van Driel", "hasOccupation": { "@type": "Occupation", "name": "Technical SEO Specialist", "occupationalCategory": "13-1161.01", "sameAs": [ "https://rocketcontent.ai/what-is-a-technical-seo-specialist/" ] } }

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{ "@context": "https://schema.org", "@type": "Person", "name": "Jarno van Driel", "hasOccupation": { "@type": "Role", "startDate": "2003", "endDate": "2012", "hasOccupation": { "@type": "Occupation", "name": "Front-End Developer", "occupationalCategory": "15-1254.00", "sameAs": [ "https://www.techopedia.com/definition/29569/front-end-developer" ] } } }

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image source: giphy.com

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image source: Gemini

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screenshots provided by: Dan Taylor @ SALT.agency

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image source: arts.unimelb.edu.au

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{ "@context": "https://schema.org", "@type": ["Product","SurgicalProcedure"], "name": Brazilian Butt Lift", "aggregateRating": { "@type":"AggregateRating", "ratingValue":10, "reviewCount":41, "bestRating":10, "worstRating":1 }, "offers": [{ "@type": "AggregateOffer", "url":"https://www.cosmeticsurg.net/procedures/brazilian-butt-lift/", "priceCurrency":"USD", "lowPrice":"11000", "highPrice":"12500" }, { "@type": "Offer", "seller": { "@id": {"https://www.cosmeticsurg.net/about-the-practice/office/#mainEntity"},

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A Authoritativeness image source: reddit.com

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image source: commons.wikimedia.org

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image source: x.com

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image source: orinocotribune.com

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image source: risepolevault.com

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image source: imgﬂip.com Authoritativeness WHO CARES?

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N Notability Being worthy of being noticed by others. “

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image source: classyschema.org N Notability image source: classyschema.org

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image source: vinylsingles.nl They are big and I is small and that is not fair, oh no!

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image source: nu.nl image source: Gemini

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{ "@context": "https://schema.org", "@type": "Person", "name": "Jarno van Driel", "knows": [{ "@type": "Person", "@id": "https://www.schemaapp.com/author/martha/#Person", "name": "Martha van Berkel", "url": "https://www.schemaapp.com/author/martha/", "sameAs": "https://x.com/marthavanberkel" }, { "@type": "Person", "@id": "https://www.schemaapp.com/author/vberkel/#Person", "name": "Mark van Berkel", "url": "https://www.schemaapp.com/author/vberkel/", "sameAs": "https://x.com/vberkely" }, { "@type": "Person", "@id": "http://data.wordlift.io/wl0216/entity/andrea_volpini", "name": "Andrea Volpini", "url": "https://wordlift.io/blog/en/entity/andrea-volpini/",

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TTrustworthiness image source: youtube.com/@RossCreations

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TTrustworthiness

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image source: philosophersguild.com

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{ "@context": "https://schema.org", "@type": "SearchResultsPage", "name": "\"jarno van Driel\" \"schema.org\" - Google Search", "description": "(for me: 1110 results)", "url": "https://www.google.com/search?q=%22jarn "about": [{ "@id": "https://invisiblegraph.com/jarno-van-d "@type": "Person", "name": "Jarno van Driel" }, { "@type": "DefinedTermSet", "name": "schema.org", "url": "https://schema.org", "sameAs": [ "https://lists.w3.org/Archives/Public/public-vocabs/", "https://lists.w3.org/Archives/Public/public-schemaorg/", "https://github.com/schemaorg/schemaorg", "https://www.w3.org/community/schemaorg/" ] }], #PEOPLEFIRST