WHERE DO YOU START THINKING #ctalks2020

by bookslope

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WHERE DO YOU START THINKING Ͳ͔͜Βߟ͑ग़͢ͷ͔ #ctalks2020

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ࡔຊو࢙ @bookslope εϚʔτϞϏϦςΟࣄۀਪਐࣨ ࣨ௕ ݩ೔࢈ UX σβΠφʔ ΦϯϥΠϯάϧʔϓʮΧϩοπΣϦΞʯ دߘɾߨԋଟ਺ ஶॻʰIAγϯΩϯάʱͳͲ

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By NISSAN #TMS2019

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By NISSAN Ariya CONCEPT

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Semi Roadstar Model S Model 3

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ԿͰ΋͍͍͔ΒΞΠσΞΛߟ͑ͯΈ͍ͯͩ͘͞ QUESTION

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੡଄ ઌߦ PRODUCTION ADVANCE

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࠷దԽ ҙٛ HOW WHY, WHAT

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“Έͳ͞Μ͕஌Βͳ͍͏ͪʹɺੈքதͷ͍͢͝ਓͨͪɺ಄ͷ͍͍ਓ ͨͪ͸ɺͲΜͲΜօ͞Μ͕஌Βͳ͍͏ͪʹɺ৽͍ٕ͠ज़Λ։ൃ͠ ͯɺউखʹੈͷதΛม͍͑ͯͬͯ͠·͍ͬͯ·͢ɻ” ງߐوจ

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ࣄۀऀଆ डୗଆ σδλϧ ϝʔΧʔ DIGITAL MAKER CLIENT WORK INHOUSE

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՝୊υϦϒϯ ϏδϣϯυϦϒϯ ISSUE VISION

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աڈͷσʔλ ৽ͨͳࢦ਺ PAST DATA NEW INDEX

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ۀ੷ධՁ ࢢ৔ධՁ PERFORMANCE MARKET

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ॿݴऀ ϙϧτΨϧۭߓͷαʔϏεվֵϑϨʔϜϫʔΫ ӳ༤ ४උͤ͞Δ ྗΛି͢ ٹ͏ ڭ͑Δ ؁΍͔͢ ݡ͍ܭը εϚʔτͳΠϯϑϥ ༏ઌखଓ͖ ஈ֊త४උ ؾ෼స׵ͱ׆ྗճ෮ ϞόΠϧࢧԉνʔϜ த֩ͱͳΔೳྗ ߴ෇ՃՁ஋αʔϏε ஥ؒ

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σβΠϯ اը ࣮ݧ ։ൃ DECISION DECISION DECISION DECISION UX UX UX UX όϥόϥͳϓϩηε DISASSEMBLY PROCESS

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ܾΊࣄΛܾΊΔɺϓϩηεΛͭ͘Δ UPSTREAM PROCESS UX DECISION اը ࣮ݧ σβΠϯ ։ൃ

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ͦͷͨΊͷԾઆݕূɺϓϩτλΠϐϯά PROTOTYPING اը ࣮ݧ σβΠϯ ։ൃ UXϦαʔν

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By EasyRide

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By EasyRide αʔϏαʔ ϝʔΧʔ SERVICER MAKER

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By Designing from the Car: Why Context Matter

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Android Auto By Android Auto

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By Waymo

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By Holoride

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ίοΫϐοτ COCKPIT ίωΫςου CONNECTED MaaS MAAS ϥΠϑ LIFE ϞόΠϧ MOBILE ϓϩμΫτ PRODUCT

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By Ӭฏࣉொ

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By Airbnb

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By Porshe

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By HONDA

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By VISION-S

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By Toyota Woven City

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By #MT2019

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MaaS x Card ϞϏϦςΟ΍MaaSͷମݧΧʔυ ໨ඪࢧԉֹۚͷ2ഒͰืूऴྃ!

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“े෼ͳ৘ใ͕ἧͬͨޙʹΠϊϕʔςΟϒͳΞΠσΞΛࢥ͍෇͘߹ ཧతͳཧ༝͸ͳ͍ɻ͍·ͦ͜౴͑Λग़͢΂͖ͩͱ൑அͰ͖Δ৘ใྔ ΍λΠϛϯάͷਖ਼͠͞Λূ໌͢Δ΋ͷ͸Կ΋ͳ͍ͷͩɻ” ᖛޱल࢘ #SHIFT #Πϊϕʔγϣϯͷ࡞๏

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Ͳ͔͜Βߟ͑ग़͢ͷ͔ ࢥ͍͍ͭͨΞΠσΞ͕ࣗΒͷҙࢥɻʮHOWʯͷ΄͏ָ͕ɻ࠷దԽ͸ ୭͕΍ͬͯ΋ಉ݁͡ՌɻݴͬͨϞϯՁ஋ɻաڈͷσʔλͰ͸ͳ͘৽ ͨͳࢦඪͮ͘ΓɺͦΕ͕෇ՃՁ஋ɻόϥόϥͰ͸ͳ্͘ྲྀ޻ఔͰܾ ΊΔػձΛͭ͘ΔɻαʔϏαʔͱϝʔΧʔͷཱͪҐஔɻ৐Δલ͔Β ৐ͬͨ͋ͱ·ͰɻιϦϡʔγϣϯ͸͞·͟·ɻMaaSͱ͸ϥΠϑͰ͋ ΔɻαΠόʔεϖʔεʹग़ͯ͜ͳ͍໰୊ɻτϦοϓͱମݧɻϝʔΧʔ Ͱ͸ͳ͍اۀ͕ϞϏϦςΟʹऔΓ૊Ήཧ༝ɻMaaSΧʔυɻ

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THANK YOU ͋Γ͕ͱ͏͍͟͝·ͨ͠ɻ @bookslope