WHERE DO YOU START THINKING #ctalks2020

2020年1月18日に名古屋で開催したデザインカンファレンス Ctalks 「#1 ビジネスとデザイン」で登壇した際のスライドです。

WHERE DO YOU START THINKING 〜どこから考えだすのか〜

Transcript

1. WHERE DO YOU START THINKING Ͳ͔͜Βߟ͑ग़͢ͷ͔ #ctalks2020
2. ࡔຊو࢙ @bookslope εϚʔτϞϏϦςΟࣄۀਪਐࣨ ࣨ௕ ݩ೔࢈ UX σβΠφʔ ΦϯϥΠϯάϧʔϓʮΧϩοπΣϦΞʯ دߘɾߨԋଟ਺ ஶॻʰIAγϯΩϯάʱͳͲ
3. By NISSAN #TMS2019
4. By NISSAN Ariya CONCEPT
5. Semi Roadstar Model S Model 3
6. ԿͰ΋͍͍͔ΒΞΠσΞΛߟ͑ͯΈ͍ͯͩ͘͞ QUESTION
7. ੡଄ ઌߦ PRODUCTION ADVANCE
8. ࠷దԽ ҙٛ HOW WHY, WHAT
9. “Έͳ͞Μ͕஌Βͳ͍͏ͪʹɺੈքதͷ͍͢͝ਓͨͪɺ಄ͷ͍͍ਓ ͨͪ͸ɺͲΜͲΜօ͞Μ͕஌Βͳ͍͏ͪʹɺ৽͍ٕ͠ज़Λ։ൃ͠ ͯɺউखʹੈͷதΛม͍͑ͯͬͯ͠·͍ͬͯ·͢ɻ” ງߐوจ
10. ࣄۀऀଆ डୗଆ σδλϧ ϝʔΧʔ DIGITAL MAKER CLIENT WORK INHOUSE
11. ՝୊υϦϒϯ ϏδϣϯυϦϒϯ ISSUE VISION
12. աڈͷσʔλ ৽ͨͳࢦ਺ PAST DATA NEW INDEX
13. ۀ੷ධՁ ࢢ৔ධՁ PERFORMANCE MARKET
14. ॿݴऀ ϙϧτΨϧۭߓͷαʔϏεվֵϑϨʔϜϫʔΫ ӳ༤ ४උͤ͞Δ ྗΛି͢ ٹ͏ ڭ͑Δ ؁΍͔͢ ݡ͍ܭը εϚʔτͳΠϯϑϥ ༏ઌखଓ͖ ஈ֊త४උ ؾ෼స׵ͱ׆ྗճ෮ ϞόΠϧࢧԉνʔϜ த֩ͱͳΔೳྗ ߴ෇ՃՁ஋αʔϏε ஥ؒ
15. σβΠϯ اը ࣮ݧ ։ൃ DECISION DECISION DECISION DECISION UX UX UX UX όϥόϥͳϓϩηε DISASSEMBLY PROCESS
16. ܾΊࣄΛܾΊΔɺϓϩηεΛͭ͘Δ UPSTREAM PROCESS UX DECISION اը ࣮ݧ σβΠϯ ։ൃ
17. ͦͷͨΊͷԾઆݕূɺϓϩτλΠϐϯά PROTOTYPING اը ࣮ݧ σβΠϯ ։ൃ UXϦαʔν
18. By EasyRide
19. By EasyRide αʔϏαʔ ϝʔΧʔ SERVICER MAKER
20. By Designing from the Car: Why Context Matter
21. Android Auto By Android Auto
22. By Waymo
23. By Holoride
24. ίοΫϐοτ COCKPIT ίωΫςου CONNECTED MaaS MAAS ϥΠϑ LIFE ϞόΠϧ MOBILE ϓϩμΫτ PRODUCT
25. By Ӭฏࣉொ
26. By Airbnb
27. By Porshe
28. By HONDA
29. By VISION-S
30. By Toyota Woven City
31. By #MT2019
32. MaaS x Card ϞϏϦςΟ΍MaaSͷମݧΧʔυ ໨ඪࢧԉֹۚͷ2ഒͰืूऴྃ!
34. “े෼ͳ৘ใ͕ἧͬͨޙʹΠϊϕʔςΟϒͳΞΠσΞΛࢥ͍෇͘߹ ཧతͳཧ༝͸ͳ͍ɻ͍·ͦ͜౴͑Λग़͢΂͖ͩͱ൑அͰ͖Δ৘ใྔ ΍λΠϛϯάͷਖ਼͠͞Λূ໌͢Δ΋ͷ͸Կ΋ͳ͍ͷͩɻ” ᖛޱल࢘ #SHIFT #Πϊϕʔγϣϯͷ࡞๏
35. Ͳ͔͜Βߟ͑ग़͢ͷ͔ ࢥ͍͍ͭͨΞΠσΞ͕ࣗΒͷҙࢥɻʮHOWʯͷ΄͏ָ͕ɻ࠷దԽ͸ ୭͕΍ͬͯ΋ಉ݁͡ՌɻݴͬͨϞϯՁ஋ɻաڈͷσʔλͰ͸ͳ͘৽ ͨͳࢦඪͮ͘ΓɺͦΕ͕෇ՃՁ஋ɻόϥόϥͰ͸ͳ্͘ྲྀ޻ఔͰܾ ΊΔػձΛͭ͘ΔɻαʔϏαʔͱϝʔΧʔͷཱͪҐஔɻ৐Δલ͔Β ৐ͬͨ͋ͱ·ͰɻιϦϡʔγϣϯ͸͞·͟·ɻMaaSͱ͸ϥΠϑͰ͋ ΔɻαΠόʔεϖʔεʹग़ͯ͜ͳ͍໰୊ɻτϦοϓͱମݧɻϝʔΧʔ Ͱ͸ͳ͍اۀ͕ϞϏϦςΟʹऔΓ૊Ήཧ༝ɻMaaSΧʔυɻ
36. THANK YOU ͋Γ͕ͱ͏͍͟͝·ͨ͠ɻ @bookslope