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BRINGING A DINOSAUR
BACK TO LIFE
Art by
Jeni-Sue
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Art by
AndisReinbergs
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Art by
zemotion
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Art by
ohnips
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Art by
Vannelee
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Art by
WittRoger
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Art by
Astri-Lohne
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Art by
DerpyDuckArt
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“ TO ENTERTAIN, INSPIRE &
EMPOWER THE ARTIST IN
ALL OF US.”
DeviantArt’s Purpose
Art by
wlop
50M+
USERS
500M+
ARTWORKS
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WHAT MAKES
US DIFFERENT?
CONTENT
COMMUNITY
ECOMMERCE
Art by
Apfelgriebs
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2017
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17-YEAR-OLD PLATFORM
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Art by
foxinshadow
COMMUNITY IS BLEEDING
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0:00 - 0:30
0:46 - 1:02
1:13 - 1:28
ףוסה דע - 2:22
תוינש 74
2 DIFFERENT COMPANIES
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NO ONE SUCCEEDED
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HOW?
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DEFINE GOAL
“ STOP THE BLEEDING ”
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PRODUCT STRATEGY
The aim is to be DeviantArt for the next 10 years, not the past 20
Angelo Sotira, CEO
EASY
TO USE
ART IN THE
CENTER
“ ”
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MARKET RESEARCH
CONTENT COMMUNITY ECOMMERCE
+ +
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DESIGN STRATEGY
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Content &
Creation
Community &
Communication
Monetization
Bands
IMPROVE WORK METHOD
Band
DEV
QA
BA
PM
UX
UI
UXR SUP
COM
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THE RELEASE
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100%
NEW
USERS
ECLIPSE RELEASE PLAN
plan 1
Nov 18 Dec 18 Jan 19 Feb 19 Mar 19 Apr 19 May 19 Jun 19 Jul 19 Aug 19
?
BETA
TESTERS
GA ALL
USERS
CORE
USERS
50%
NEW
USERS
GA ALL
USERS
50%
NEW
USERS
100%
NEW
USERS
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33
ECLIPSE
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ECLIPSE
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Thanks DA that’s just what my fucking morning
needed! A panic attack on a scale of 10. Fuck Eclipse,
fuck it, I hate it so much
“
”
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So I had a dream last night that DeviantArt switched
me to eclipse and wouldn't let me switch back, I was
so angry and devastated lol.
“
”
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CONSERVATISM
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CONFLICT
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Art by
JiDu276
BUILDING A
SWELL OF SUPPORT
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LISTEN TO YOUR USERS
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TRANSPARENCY
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SOFT LANDING
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GREEN THEME EXPERIMENT
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Art by
PulpoGlow
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71%
29%
Eclipse
2019 - SUCCESSFUL TRANSITION TO ECLIPSE
Old Site
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RECOMMENDED CONTENT
User A User B
Fantasy, Pokemon Photography, Fashion
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REDESIGN SUMMARY
Plan but be Flexible
Prepare for Conservatism
Art by
Yuuza
Create Professional Specialisation
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Art by
JoeyJazz