איך להחזיר לחיים דינוזאור: העיצוב מחדש של פלטפורמת קהילת האמנים DeviantArt / תם גרנית רמו

Transcript

4. BRINGING A DINOSAUR BACK TO LIFE Art by Jeni-Sue
8. Art by AndisReinbergs
9. Art by zemotion
10. Art by ohnips
11. Art by Vannelee
12. Art by WittRoger
13. Art by Astri-Lohne
14. Art by DerpyDuckArt
15. “ TO ENTERTAIN, INSPIRE & EMPOWER THE ARTIST IN ALL OF US.” DeviantArt’s Purpose Art by wlop 50M+ USERS 500M+ ARTWORKS
16. WHAT MAKES US DIFFERENT? CONTENT COMMUNITY ECOMMERCE Art by Apfelgriebs
18. 17-YEAR-OLD PLATFORM
19. Art by foxinshadow COMMUNITY IS BLEEDING
20. 0:00 - 0:30 0:46 - 1:02 1:13 - 1:28 ףוסה דע - 2:22 תוינש 74 2 DIFFERENT COMPANIES
21. NO ONE SUCCEEDED
22. HOW?
23. DEFINE GOAL “ STOP THE BLEEDING ”
24. PRODUCT STRATEGY The aim is to be DeviantArt for the next 10 years, not the past 20 Angelo Sotira, CEO EASY TO USE ART IN THE CENTER “ ”
25. MARKET RESEARCH CONTENT COMMUNITY ECOMMERCE + +
26. DESIGN STRATEGY
27. Content & Creation Community & Communication Monetization Bands IMPROVE WORK METHOD Band DEV QA BA PM UX UI UXR SUP COM
30. THE RELEASE
31. 100% NEW USERS ECLIPSE RELEASE PLAN plan 1 Nov 18 Dec 18 Jan 19 Feb 19 Mar 19 Apr 19 May 19 Jun 19 Jul 19 Aug 19 ? BETA TESTERS GA ALL USERS CORE USERS 50% NEW USERS GA ALL USERS 50% NEW USERS 100% NEW USERS
33. 33 ECLIPSE
34. ECLIPSE
35. Thanks DA that’s just what my fucking morning needed! A panic attack on a scale of 10. Fuck Eclipse, fuck it, I hate it so much “ ”
36. So I had a dream last night that DeviantArt switched me to eclipse and wouldn't let me switch back, I was so angry and devastated lol. “ ”
38. CONSERVATISM
40. CONFLICT
41. Art by JiDu276 BUILDING A SWELL OF SUPPORT
42. LISTEN TO YOUR USERS
45. TRANSPARENCY
46. SOFT LANDING
48. GREEN THEME EXPERIMENT
49. Art by PulpoGlow
50. 71% 29% Eclipse 2019 - SUCCESSFUL TRANSITION TO ECLIPSE Old Site
51. RECOMMENDED CONTENT User A User B Fantasy, Pokemon Photography, Fashion
52. REDESIGN SUMMARY Plan but be Flexible Prepare for Conservatism Art by Yuuza Create Professional Specialisation
53. Art by JoeyJazz
54. ruthyg@wix.com tomgr@wix.com