顧客価値を最大化するユーザー駆動開発の実現 / Building User Centric Development Process for Maximize Customer Values

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ސ٬Ձ஋Λ࠷େԽ͢Δ Ϣʔβʔۦಈ։ൃͷ࣮ݱ Ryo Sato  Mitene Team, mixi, Inc. November 13th, 2018 Building User Centric Development Process for Maximize Customer Values

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ࣗݾ঺հ

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Unixエンジニア CTO → 代表取締役副社長 COO CTO兼COO 事業開発・CS マネージャー

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ސ٬ͱձ࿩͢Δ͜ͱ

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ελʔτΞοϓͷ૑ۀऀʹ࠷ॳʹඞͣ఻͍͑ͯΔ͕ɺ ϓϩμΫτΛਖ਼͘͠ಋ͘ίπ͸ͱͯ΋γϯϓϧͰɺ ސ٬Λ׬શʹཧղ͠ɺ ސ٬ͷ໰୊ͱϓϩμΫτ͕Ұக͢Δ͚ͩͰ͍͍ The ﬁrst thing we always tell founders is to launch their product right away; for the simple reason that this is the only way to fully understand customers’ problems and whether the product meets their needs Founder  Lisp Programmer Paul Graham

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ελʔτΞοϓͷݪଇ ✦ϓϩμΫτΛ࡞Δ ✦ސ٬ͱ࿩͢ ✦ద౓ͳӡಈɾ৯ࣄɾਭ຾ ✦ͦΕҎ֎͸΍Δͳ

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୭ͱڞ༗͢΂͖͔

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εΫϥϜνʔϜ ैདྷܕ૊৫ ࣄۀ੹೚ऀ اը෦໳ ։ൃ෦໳ ϓϩμΫτΦʔφʔ ։ൃऀ σβΠφʔ Ϛʔέ $4 $4 Ϛʔέ

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ʮΈͯͶʯͷސ٬νϟωϧ

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ిࢠϝʔϧ ετΞϨϏϡʔ Ϣʔβߦಈ෼ੳ Ξϯέʔτ ΠϯλϏϡʔ

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έʔεελσΟ

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ཁ๬ ײ૝ ٕज़త  ௐࠪґཔ TMBDL HJUIVC [FOEFTL ిࢠϝʔϧ ΈͯͶ$4νʔϜͷϛογϣϯ Ϣʔβͱର࿩͠ɺϢʔβମݧΛ࠷ྑʹ͢Δ ϢʔβΛཧղ͠ɺϓϩμΫτʹϑΟʔυόοΫ͢Δ  㱺εΫϥϜνʔϜͷҰһ ΤϯδχΞશһ  -JHIU"HFOU  ͱͯ͠ࢀՃ ೔ຊޠɾӳޠ

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SFTFBSDIDIBOOFM

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ࣗಈ౤ߘ TMBDL "QQ'PMMPX ετΞϨϏϡʔ ϨϏϡʔ౤ߘ ฦ৴ TMBDLνϟϯωϧͰΞϓϦϨϏϡʔશ݅ࣗಈڞ༗ $4νʔϜ͕"QQ'PMMPX্Ͱฦ৴ ฦ৴಺༰΋TMBDLʹڞ༗

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"QQ'PMMPX

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෼ੳπʔϧ "OBMZUJDT (PPHMF4IFFUT SFEBTI TMBDL ओཁ,1*͸͍ͭͰ΋SFEBTITMBDL4IFFUT  ͳͲͰࢀরՄೳ

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σʔλղੳج൫ ࠷͕ۙ͜͜SVCZCBUDIFNCVML͔Β "84#BUDIMVJHJʹมߋ͞Ε·ͨ͠ σʔλ෼ੳͷࡍʹɺຊ൪%#ࢀর͕ෆཁ  ඇΤϯδχΞͰ΋σʔλ෼ੳ͕Մೳ

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Ϣʔβͷߦಈ෼ੳͱৼΓฦΓ ✦Ϣʔβ͕Ͳͷ͘Β͍࢖͔ͬͨ ✦ૂ͍ɾ੒Ռ͕໨ඪͲ͓Γ͔ ΩοΫΦϑ ৼΓฦΓ ✦Ϣʔβʹؔ͢Δ஌ݟ ✦Ϣʔβͱͯ͠ͷ஌ݟ όοΫϩά ࡞੒ ࣮૷ ϦϦʔε ޮՌଌఆ ,15

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ΞϯέʔτɾΠϯλϏϡʔͷ࣮ࢪ ݄ʲ๺ถʳ Ո଒ͱࢠҭͯͷجૅௐࠪ!4' ݄ʲ๺ถʳ Ո଒ͷίϛϡχέʔγϣϯ ݄ʲ๺ถʳ Ո଒ট଴ͷํ๏ɾ՝୊!/: ݄ʲ೔ຊʳ ֹ݄༗ྉ՝ۚͷػೳʹ͍ͭͯ ݄ʲ๺ถʳ ӳޠ൛ΞϓϦ໊ʹ͍ͭͯ ݄ʲ๺ถʳ ޿ࠂΫϦςΟςΟϒͷ൓Ԡ!4' ݄ʲ೔ຊʳ ֹ݄༗ྉ՝ۚͷػೳʹ͍ͭͯ ݄ʲ๺ถʳ ΠϯλϏϡʔͷϓϨαʔϕΠ ݄ʲ๺ถʳ ΠϯλϏϡʔͷϓϨαʔϕΠ CZ

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✦՝୊΍χʔζͷఆྔௐࠪ ✦Ձ֨஄ྗੑͷ֬ೝ ✦ΠϯλϏϡʔͷืू Ξϯέʔτ ✦ৄࡉσϞάϥ ✦ΠϯλϏϡʔΛޮ཰Խ  ͢ΔͨΊͷࣄલ࣭໰ ϓϨαʔϕΠ ΠϯλϏϡʔ ✦՝୊΍χʔζͷڧ͞ ✦ͦͷཧ༝΍എܠΛਂ۷ ✦ੜͷ൓Ԡ Ξϯέʔτ㱺ΠϯλϏϡʔ

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ΠϯλϏϡʔͷڞ༗ ΠϯλϏϡʔϧʔϜ ϞχλʔϧʔϜ ΠϯλϏϡΠʔʢϢʔβʣ ɾʙ໊ ΠϯλϏϡΞʔɿ࠷େ໊ ɾϝΠϯ࣭໰ऀʢγφϦΦʹԊ࣭ͬͯ໰͢Δʣ ɾαϒ࣭໰ऀʢϞχλʔϧʔϜ͔Βͷ௥Ճ࣭໰ʹରԠʣ ɾॻهʢٞࣄ࿥ʣ IBOHPVU Ͱதܧ ΧϝϥࡱӨ ࿥ըอଘ (PPHMF%SJWF TMBDL Ͱ࣭໰ ϦϞʔτࢀՃऀ

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·ͱΊ

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ސ٬ཧղͱ։ൃͷαΠΫϧ࣮ݱ γεςϜԽ ✦ ҰաੑͰͳ͘ϧʔνϯʹ ✦ ػցͰग़དྷΔ͜ͱ͸  ػցʹ ΞΫηεੑ ✦ ಁ໌ੑɿνʔϜ୭Ͱ΋ɺ  ͍ͭͰ΋ࢀরͰ͖Δ ✦ ඇಉظͰ΋ࢀՃͰ͖Δ ৼΓฦΓ ✦ ੒ՌΛ֬ೝ͢Δ ✦ ࣍ͷࢪࡦ΍ϓϩδΣΫτ  ӡӦʹ׆͔͢

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