顧客価値を最大化する ユーザー駆動開発の実現 / Building User Centric Development Process for Maximize Customer Values

Transcript

1. ސ٬Ձ஋Λ࠷େԽ͢Δ
   Ϣʔβʔۦಈ։ൃͷ࣮ݱ Ryo Sato
 Mitene Team, mixi, Inc. November 13th,

   2018 Building User Centric Development Process for Maximize Customer Values

2. ࣗݾ঺հ

3. Unixエンジニア CTO → 代表取締役副社長 COO CTO兼COO 事業開発・CS マネージャー

4. ސ٬ͱձ࿩͢Δ͜ͱ

5. ελʔτΞοϓͷ૑ۀऀʹ࠷ॳʹඞͣ఻͍͑ͯΔ͕ɺ
   ϓϩμΫτΛਖ਼͘͠ಋ͘ίπ͸ͱͯ΋γϯϓϧͰɺ
   ސ٬Λ׬શʹཧղ͠ɺ
   ސ٬ͷ໰୊ͱϓϩμΫτ͕Ұக͢Δ͚ͩͰ͍͍ The first thing we always tell

   founders is to launch their product right away; for the simple reason that this is the only way to fully understand customers’ problems and whether the product meets their needs Founder
 Lisp Programmer Paul Graham

6. ελʔτΞοϓͷݪଇ ✦ϓϩμΫτΛ࡞Δ
   ✦ސ٬ͱ࿩͢
   ✦ద౓ͳӡಈɾ৯ࣄɾਭ຾
   ✦ͦΕҎ֎͸΍Δͳ

7. ୭ͱڞ༗͢΂͖͔

8. εΫϥϜνʔϜ ैདྷܕ૊৫ ࣄۀ੹೚ऀ اը෦໳ ։ൃ෦໳ ϓϩμΫτΦʔφʔ
   ։ൃऀ
   σβΠφʔ
   Ϛʔέ
   $4

   $4 Ϛʔέ

9. ʮΈͯͶʯͷސ٬νϟωϧ

10. ిࢠϝʔϧ ετΞϨϏϡʔ Ϣʔβߦಈ෼ੳ Ξϯέʔτ ΠϯλϏϡʔ

11. έʔεελσΟ

12. ཁ๬
    ײ૝ ٕज़త
 ௐࠪґཔ TMBDL HJUIVC [FOEFTL ిࢠϝʔϧ ΈͯͶ$4νʔϜͷϛογϣϯ
    

    Ϣʔβͱର࿩͠ɺϢʔβମݧΛ࠷ྑʹ͢Δ
     ϢʔβΛཧղ͠ɺϓϩμΫτʹϑΟʔυόοΫ͢Δ
 㱺
    εΫϥϜνʔϜͷҰһ ΤϯδχΞશһ
 -JHIU
    "HFOU
 ͱͯ͠ࢀՃ ೔ຊޠɾӳޠ

13. SFTFBSDIDIBOOFM

14. ࣗಈ౤ߘ TMBDL "QQ'PMMPX ετΞϨϏϡʔ ϨϏϡʔ౤ߘ
    ฦ৴ TMBDLνϟϯωϧͰΞϓϦϨϏϡʔશ݅ࣗಈڞ༗
    $4νʔϜ͕
    "QQ
    'PMMPX্Ͱฦ৴
    ฦ৴಺༰΋
    TMBDL
    ʹڞ༗

15. "QQ'PMMPX

16. ෼ੳπʔϧ "OBMZUJDT (PPHMF
    4IFFUT SFEBTI TMBDL ओཁ,1*͸͍ͭͰ΋
    SFEBTI
    
    TMBDL
    
    4IFFUT
    
 ͳͲͰࢀরՄೳ

17. σʔλղੳج൫ ࠷͕ۙ͜͜
    SVCZ
    CBUDI
    
    FNCVML
    ͔Β
    "84
    #BUDI
    
    MVJHJ
    ʹมߋ͞Ε·ͨ͠ σʔλ෼ੳͷࡍʹɺຊ൪%#ࢀর͕ෆཁ
 ඇΤϯδχΞͰ΋σʔλ෼ੳ͕Մೳ

18. Ϣʔβͷߦಈ෼ੳͱৼΓฦΓ ✦
    Ϣʔβ͕Ͳͷ͘Β͍࢖͔ͬͨ
    ✦
    ૂ͍ɾ੒Ռ͕໨ඪͲ͓Γ͔ ΩοΫΦϑ ৼΓฦΓ ✦
    Ϣʔβʹؔ͢Δ஌ݟ
    ✦
    Ϣʔβͱͯ͠ͷ஌ݟ όοΫϩά
    ࡞੒ ࣮૷
    

    ϦϦʔε ޮՌଌఆ
    ,15

19. ΞϯέʔτɾΠϯλϏϡʔͷ࣮ࢪ ݄ʲ๺ถʳ
    Ո଒ͱࢠҭͯͷجૅௐࠪ!4' ݄ʲ๺ถʳ
    Ո଒ͷίϛϡχέʔγϣϯ ݄ʲ๺ถʳ
    Ո଒ট଴ͷํ๏ɾ՝୊!/: ݄ʲ೔ຊʳ
    ֹ݄༗ྉ՝ۚͷػೳʹ͍ͭͯ ݄ʲ๺ถʳ
    

    ӳޠ൛ΞϓϦ໊ʹ͍ͭͯ ݄ʲ๺ถʳ
    ޿ࠂΫϦςΟςΟϒͷ൓Ԡ!4' ݄ʲ೔ຊʳ
    ֹ݄༗ྉ՝ۚͷػೳʹ͍ͭͯ ݄ʲ๺ถʳ
    ΠϯλϏϡʔͷϓϨαʔϕΠ ݄ʲ๺ถʳ
    ΠϯλϏϡʔͷϓϨαʔϕΠ CZ

20. ✦
    ՝୊΍χʔζͷఆྔௐࠪ
    ✦
    Ձ֨஄ྗੑͷ֬ೝ
    ✦
    ΠϯλϏϡʔͷืू Ξϯέʔτ ✦
    ৄࡉσϞάϥ
    ✦
    ΠϯλϏϡʔΛޮ཰Խ

    ͢ΔͨΊͷࣄલ࣭໰ ϓϨαʔϕΠ ΠϯλϏϡʔ ✦
    ՝୊΍χʔζͷڧ͞
    

    ✦
    ͦͷཧ༝΍എܠΛਂ۷
    ✦
    ੜͷ൓Ԡ Ξϯέʔτ
    㱺
    ΠϯλϏϡʔ

21. ΠϯλϏϡʔͷڞ༗ ΠϯλϏϡʔϧʔϜ ϞχλʔϧʔϜ ΠϯλϏϡΠʔʢϢʔβʣ
    ɾʙ໊ ΠϯλϏϡΞʔɿ࠷େ໊
    ɾϝΠϯ࣭໰ऀʢγφϦΦʹԊ࣭ͬͯ໰͢Δʣ
    ɾαϒ࣭໰ऀʢϞχλʔϧʔϜ͔Βͷ௥Ճ࣭໰ʹରԠʣ
    ɾॻهʢٞࣄ࿥ʣ IBOHPVU
    

    Ͱதܧ ΧϝϥࡱӨ ࿥ըอଘ
    (PPHMF
    %SJWF TMBDL
    Ͱ࣭໰ ϦϞʔτࢀՃऀ

22. ·ͱΊ

23. ސ٬ཧղͱ։ൃͷαΠΫϧ࣮ݱ
    γεςϜԽ ✦ ҰաੑͰͳ͘ϧʔνϯʹ
    ✦ ػցͰग़དྷΔ͜ͱ͸
 ػցʹ ΞΫηεੑ ✦ ಁ໌ੑɿνʔϜ୭Ͱ΋ɺ


    ͍ͭͰ΋ࢀরͰ͖Δ
    ✦ ඇಉظͰ΋ࢀՃͰ͖Δ ৼΓฦΓ ✦ ੒ՌΛ֬ೝ͢Δ
    ✦ ࣍ͷࢪࡦ΍ϓϩδΣΫτ
 ӡӦʹ׆͔͢

24. 5IBOL
    ZPV