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apteco.com
Data democratisation
to improve marketing
outcomes
apteco.com
Changing working patterns and the increasing
importance of insights make data democratisation
an essential part of modern marketing.
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Managing Director
James Alty
Founder & MD of Apteco, James is a
technologist at heart, now responsible
for ensuring we meet our clients’ needs
with powerful software and great
services. Outside Apteco, James is a
squash player, private pilot and single
speed cyclist.
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www.apteco.com
Previously, data was “owned” by
IT departments.
They managed and provided the tools
required for:
Data gathering
Analysis
Segmentation
A revolution is
in the air
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These tools were
simply not user-friendly
enough for those who
don’t have specialist
training.
But all that is changing.
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Data democratisation
brings people closer
to data.
Data democratisation means giving
everyone in your business appropriate tools
to access and interpret data – no matter
where they are and what skills they have.
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www.apteco.com
An example:
remote working
Remote working is more common
than ever after the pandemic. But it
would be far more difficult without
data democratisation.
Accessible and powerful data tools
that support sharing and co-working
from disparate locations enable
your team to succeed in the ‘new
normal’.
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What are the benefits
of data democratisation?
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1. Data democratisation helps everyone
make better data-driven decisions.
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Boost
productivity
Faster
working
Happier
people
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2. Attracting and retaining employees
becomes easier
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Wider talent
pool
Less training,
faster onboarding
Fewer manual
tasks
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3. Your business operations run more
smoothly.
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Increased
business value
Improved data
accuracy
Increased
competitiveness
Data-driven
business
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Let’s take a closer look
at marketing data
democratisation needs
and benefits
How data democratisation can benefit
different roles and functions within a
marketing team.
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Marketing needs
bi-directional
data integrations
with many
channels
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Direct mail
Purchases
Interactions Email
Reviews
SMS and push
Engagement
CRM
Social media
WhatsApp
Website
Call centre
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Data Integrators need to
connect systems
effectively both
internally and externally.
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Connect all your data
sources & marketing
channels into a
single platform to
enable data-driven
marketing choices.
ANALYSE
TARGET CONNECT
CAMPAIGN
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It can’t be overstated, our partners
and Apteco were pivotal to not only
the success of the project but its
complete triumph.
For the first time, we can be
confident that we truly have a
supporter-focused view ensuring
the product, channel, timing,
content, and action is correct for
every supporter.
Cats Protection
Apteco partner: Wood for Trees
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Analysts need to work on
timely data across
multiple sources and
share insights with
colleagues.
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ADDED TO WISHLIST
Segmentation
RFV / RFM
Profiling
Pareto
Data aggregation
PAY NOW
KEEP SHOPPING
Predictive modelling
Behavioural modelling
Best next offer predictions
Clustering and K-Means
Decision trees and CHAID
New variable creation
CHECKOUT
Customer journey
THANK YOU
Your order has been
confirmed
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Create actionable
insights from your
data to drive
marketing campaign
personalisation,
customisation and
testing.
ANALYSE
TARGET
CONNECT
CAMPAIGN
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Apteco is a critical part of our
insight analysis and a driving
force behind personalised
communications, supporting
the Club’s goal to be
“The People’s Club”
Everton Football Club
Apteco partner: Qbase
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Through Apteco and D&B, Canon
has achieved full customer
segmentation and the visibility
needed to help shape a
‘Customer Centric Approach’,
ultimately driving a better
customer experience
Canon
Apteco partner: Dun & Bradstreet
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Marketers need self-serve
access to information
without being dependent
on the IT team or other
departments.
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Top customer
Rosie Gill
Lifetime spend
Onboarding
Upselling
Churn
Reactivation
Website interaction
Loyalty reward!
APPLY OFFER
Real-time
Hyper-
personalisation
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Empower marketers
to easily build and
refine their ideal
audience to
personalise
campaigns
ANALYSE
TARGET
CONNECT
CAMPAIGN
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With Apteco we found a
solution to our mission.
Apteco helped us to achieve
our goal of having a targeted
dialogue with our customers,
which is based on efficient
communications, automation
and personalisation.
Fitness First
Apteco partner: b.telligent
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Campaign Orchestrators
need to manage multi-
stage, multi-channel
campaign ‘journeys’ with
automation, triggers and
scheduled activity driving
specialist channels.
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Bring data and
computational
power together to
optimise
campaigns with
AI and intelligent
automation
ANALYSE
TARGET
CONNECT
CAMPAIGN
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Email sends (33) to:
Rosie Gill
Bounces 20%
Opens 45%
Unsubscribes 5%
Clicks 30%
Response rates
Improve outcomes
Deliver KPI’s
Live insights
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Apteco has transformed the way WWF
communicates with their supporter base.
This journey has proven how WWF can
use data and software to improve the
supporter experience, which paves the
way for charity-wide, supporter-centric
automated journeys in the future
WWF
Apteco partner: Qbase
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By utilising Apteco we were able to track
and measure the impact on guests of the
Future Cruise Credits journey. Allowing
us to understand behaviour and identify
trends, adopting an agile approach to
testing, offers and onward strategy
Carnival UK
Apteco partner: HH Global
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Marketing Managers need
the ability to view and
interact with summary
dashboards to bring
clarity and data-driven
decisions to strategic
planning.
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Easy to use dashboards combine insight and interaction
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Your organisation
needs to turn
customer data
into
for your
team
ANALYSE
TARGET
CONNECT
CAMPAIGN
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In what feels like at least every
second meeting, I open
dashboards and I'm not the only
one who is thrilled! It really is
an incredible work facilitator
and, above all, a visual and
easy to understand view.
L&T
Apteco partner: WOLFF DMM
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How does
Apteco help?
Apteco’s core strength has always been
about taking companies from A to Z.
Not just from A to B.
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Marketing is a continuous relay race for your data
and your team…
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Connect
Bring together data and people so everyone can
make smarter, data-driven decisions.
Campaign
Execute your campaign, reviewing engagements
and reacting to deliver more positive outcomes.
Target
Decide how to use your insights by choosing
when, where, and how to communicate with a
specific audience.
Analyse
Turn data into actionable insights with the ability
to interrogate and explore data.
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With Apteco, users can unlock the
full power of customer data for
marketing use.
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Insight into Action
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Come and
say ‘hello’
Stand 102
For demos, customer
stories, insights, trials
and more….
Download Apteco resources from
apteco.nl/download-insights
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