20160302_デザインのためのまなざし

by future79

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σβΠϯͷͨΊͷ·ͳ͟͠ (PPEQBUDI *OD 4BUPSV.63",04)* !5&$)-"#1"", 4FSWJDF%FTJHO/JHIU ࢢ৔؀ڥ͔Βߟ͑ΔσβΠφʔͷՁ஋

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ଜӽɹޛ גࣜձࣾάουύον औక໾ %FTJHO%JWJTJPOθωϥϧϚωʔδϟʔ )$%OFUೝఆਓؒத৺ઃܭઐ໳Ո ಛఆඇӦར׆ಈ๏ਓਓؒத৺ઃܭਪਐػߏධٞҕһ  ೥ਆಸ઒ݝੜ·Εɻ೥੒᪟େֶ๏ֶ෦੓ֶ࣏ՊΛଔۀޙɺγες ϜΤϯδχΞͱͯ͠๭େखੜ໋อݥձࣾͷܖ໿؅ཧγεςϜͷӡ༻อकɺੜอ ౷߹Ҋ݅ʹܞΘΔɻ ͦͷޙɺ8FCۀքʹస͡ɺ8FCσΟϨΫλʔΠϯϑΥϝʔγϣϯΞʔΩς Ϋτͱͯ͠ɺେखاۀͷίʔϙϨʔταΠτͷߏஙҊ݅ͷίϯαϧςΟϯάɺ ߏஙσΟϨΫγϣϯΛख͕͚Δɻ೥άϦʔגࣜձࣾʹೖࣾɺࣾ௕ࣨΛܦ ͯɺϞόΠϧήʔϜ։ൃ෦໳ͷ69σβΠϯνʔϜϚωʔδϟʔΛܦͯɺ ೥݄ΑΓݱ৬ɻडୗࣄۀͷ౷ׅɻ )$%OFUೝఆਓؒத৺ઃܭઐ໳Ոɻ ಛఆඇӦར׆ಈ๏ਓਓؒத৺ઃܭਪਐػߏධٞҕһɻ

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ϋʔτʹڹ͘6*Λ௥ٻ͢Δ άϩʔόϧͳ6*σβΠϯΧϯύχʔɻ (PPEQBUDIʢגࣜձࣾάουύονʣ͸౦ژͱϕϧϦϯʹ͋Δ8FC J04"OESPJEͳͲϚϧνσόΠεΞϓϦέʔγϣϯͷ6*σβΠϯձࣾ Ͱ͢ɻαʔϏε΍ϓϩμΫτͷاըઃܭ͔ΒؔΘΓίϯηϓτϝΠΩϯάɺ 69ઃܭɺϓϩτλΠϐϯάɺ࣮૷·ͰϫϯετοϓͰఏڙ͍ͯ͠·͢ɻ ઃཱɹɿ೥݄೔ ॅॴɹɿ౦ژ౎ौ୩۠᳉୩ொα΢εήʔτौ୩Ϗϧ' ࢿຊۚɿԯສԁ

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डୗࣄۀ ࣗࣾࣄۀ ౦ژΦϑΟεͰ͸ओʹ೔ຊࠃ಺اۀΛத৺ʹɺ ϕϧϦϯΦϑΟεͰ͸ϕϧϦϯࢢ಺ɺϤʔϩο ύݍͷΫϥΠΞϯτΛத৺ʹαʔϏεɺΞϓ Ϧέʔγϣϯͷ69ઃܭɺ6*ઃܭ͔Β։ൃ· ͰΛߦ͍ͬͯ·͢ɻ ϓϩτλΠϐϯάπʔϧʮ1SPUUʯΛத৺ʹɺ σβΠϯΛΑΓޮ཰తʹߦ͑Δπʔϧ܈Λ։ ൃɺϦϦʔε͍͖ͯ͠·͢ɻ

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ϋʔτΛ༳͞ͿΔσβΠϯͰɺ ੈքΛલਐͤ͞Δ 0VS7JTJPO

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σβΠϯͷྗΛূ໌͢Δ 0VS.JTTJPO

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೔ຊͰͷσβΠϯͷଊ͑ΒΕํΛม͑ɺ σβΠφʔͷ஍ҐΛ޲্ͤ͞Δ ୅දऔక໾$&0౔԰ঘ࢙

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Ϗδωεͷ੒௕ʹ͓͚Δ σβΠφʔͷ໾ׂͱ͸ ηογϣϯςʔϚ

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τϐοΫ اۀ͸ͳͥσβΠϯΛඞཁͱ͢Δͷ͔ σβΠϯΤʔδΣϯγʔͷϚʔέοτϙδγϣϯ

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τϐοΫ اۀ͸ͳͥσβΠϯΛඞཁͱ͢Δͷ͔ σβΠϯΤʔδΣϯγʔͷϚʔέοτϙδγϣϯ

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ܦӦ͸σβΠϯΛத৺ʹਾ͑ͯ ߦΘΕΔ΂͖ͩɻ ాࢠላ

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IUUQDPEF[JOFKQBSUJDMFEFUBJM

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%FMPJUUF%JHJUBMBOOPVODFTBDRVJTJUJPOPGBXBSEXJOOJOHBEWFSUJTJOHBHFODZ)FBU

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(&Ͱ͸ɺΠϯμετϦΞϧΠϯλʔωοτͱ͍͏৽͍͠ߟ͑ํʹ૊৫తʹऔΓ૊ΜͰ ͍ͨ͘Ίɺࣾ಺ͷ͋ΒΏΔεςʔΫϗϧμʔͱσβΠφʔ͕઀఺Λ࣋ͭΑ͏ʹ͍ͯ͠ Δɻࣾ֎తʹ΋ɺސ٬΋ؚΊ֤ͨछͷεςʔΫϗϧμʔͱͱ΋ʹ࡞ۀ͢Δɻ ɹ(&Ͱ͸ɺίɾΫϦΤΠγϣϯΛʮଟ༷ͳεςʔΫϗϧμʔΛूΊɺըظతͳ໰୊ղ ܾ๏Λಋͨ͘Ίͷϓϩηεʯͱఆ͍ٛͯ͠Δɻ (&ͷγχΞ69Ϧαʔνϟʔ͕ޠΔɺσβΠϯΛϦʔμʔγοϓϨϕϧͰ؅ཧ͢Δͭͷݪଇ IUUQCJ[[JOFKQBSUJDMFEFUBJM Q

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*#.͸ԯυϧҎ্Λ౤ͯ͡ੈքதͷίϯαϧςΟϯάɾαʔϏεΛ֦ு͢ ΔܭըΛൃද͠·ͨ͠ɻͦͷҰ؀ͱͯ͠ɺੈքΧॴʹ*#.*OUFSBDUJWF &YQFSJFODF-BCʢ*#.ΠϯλϥΫςΟϒɾΤΫεϖϦΤϯεɾϥϘʣΛ։ ઃ͠·͢ɻ·ͨɺσʔλ׆༻΍σβΠϯΛ௨͡ɺύʔιφϥΠζ͞Εͨ৽͠ ͍ΤϯήʔδϝϯτͷϞσϧΛ૑଄͢Δʹ͋ͨΓɺ ਓͷࣾһΛ࠾༻͢ Δ༧ఆͰ͢ɻ *#.ϓϨεϦϦʔεɿԯυϧΛ౤ࢿ͠ɺઓུɺσʔλɺσβΠϯ༥߹ͷίϯαϧςΟϯά IUUQXXXJCNDPNQSFTTKQKBQSFTTSFMFBTFXTT

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തใಊੜ׆૯ݚɿ೥ੜ׆ؾ෼ௐࠪIUUQTFJLBUTVTPLFOKQSFQPSU

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ి௨૯ݚɿফඅϚΠϯυௐࠪɿIUUQEJJEFOUTVKQQSPKFDUGFFM

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෺࣭తՁ஋ΑΓ΋ ৘ॹతՁ஋ʹॏ఺Λஔ͘ੜ׆ऀͱରቂ͢Δ

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๛͔͞ɺςΫϊϩδʔɺάϩʔόϦθʔγϣϯ ੈل ੈل ੈل ੈل ೶ۀͷ࣌୅ ʢ೶෉ʣ ޻ۀͷ࣌୅ ʢ޻৔࿑ಇऀʣ ৘ใͷ࣌୅ ʢφϨοδϫʔΧʔʣ ίϯηϓτͷ࣌୅ ʢ૑଄ɺڞײʣ ੜ׆ऀͷؾ෼͸ʮӈ೴తʯʹͳ͖͍ͬͯͯΔʢୈ̐ͷ೾ɿϋΠίϯηϓτʣ

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ίϯηϓτͷ࣌୅ʹॏཁͳʮ4JY4FODFʯ ʮػೳʯΑΓ΋ʮσβΠϯʯ ʮ࿦ཧʯΑΓ΋ʮڞײʯ ʮٞ࿦ʯΑΓ΋ʮ෺ޠʯ ʮݸผʯΑΓ΋ʮશମͷௐ࿨ʯ ʮ·͡ΊʯΑΓ΋ʮ༡ͼ৺ʯ ʮϞϊʯΑΓ΋ʮੜ͖͕͍ʯ

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༧ଌՄೳੑ͕௿͘ɺࣾձͷมಈੑ͕ߴ͍ ෺࣭తՁ஋ΑΓ΋৘ॹతՁ஋͕ॏཁ

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اۀ͕σβΠϯʹٻΊΔྗ ༧ଌՄೳੑ͕௿͘ɺࣾձͷมಈੑ͕ߴ͍ ෺࣭తՁ஋ΑΓ΋৘ॹతՁ஋͕ॏཁ

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Ϗδωε Ձ஋ͷఏڙ Ϣʔβ Ձ஋ͷڗड

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ෆ࣮֬ੑͷߴ͍࣌୅ʹ͓͚Δ اۀͱσβΠφʔͷ໾ׂͱ͸

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اۀʢܦӦऀʣ ʮاۀͷՁ஋͕ະདྷʹΘͨͬͯ࣋ଓ͢ΔϏδϣϯʯ Λඳ͘ଘࡏ σβΠφʔ Ϗδϣϯ΍ܦӦ্ͷ՝୊Λฉ͖ɺࢢ৔ͦͷଞͷ৘ใΛཧղ͠ɺ اۀͷϏδϣϯΛϢʔβͱڞ༗Ͱ͖Δܗʹ຋༁͠ɺݴޠԽ͢Δଘࡏ

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ϏδωεͷϏδϣϯͷຊ࣭Λ௫ΉཧղྗΛ࣋ͬͨଘࡏ ϏδωεΞΠσΞΛ࣮ߦՄೳͳϓϩηεʹઃܭ͢Δଘࡏ ϏδωεଆɺϢʔβଆʹରͯ͠ɺਖ਼͍͠ʮ໰͍ʯΛཱͯΔଘࡏ Ϣʔβʹ఻ΘΔܗͰϏδϣϯΛ۩ݱԽ͢ΔΞ΢τϓοτ͕Ͱ͖Δଘࡏ ཱͯͨ໰͍ʹରͯ͠ɺ࠷దղΛࢪࡦͱͯ͠ఏࣔͰ͖Δଘࡏ ྑ͖ࢀ๳Ͱ͋Γɺྑ͖຋༁Ոͱͯ͠ͷσβΠφʔ

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؍ ݟ ೋ ؟

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؟ͷ෇͚༷͸ɺେ͖ʹ޿͘෇ΔͳΓɻ ؍ݟͷೋͭ͋Γɺ؍ͷ໨ͭΑ͘ɺݟͷ໨ΑΘ͘ɺ ԕ͖ॴΛۙ͘ݟɺ͖ۙॴΛԕ͘ݟΔ͜ͱɺฌ๏ͷઐͳΓɻ ٶຊ෢ଂʮޒྠॻʯ

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؍ ର৅ͷຊ࣭ͷશମΛ؍Δ·ͳ͟͠

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ݟ ର৅ͷݱ৅ͷ෦෼ΛݟΔ·ͳ͟͠

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νʔϜϏϧσΟϯάͱ৔ͷϑΝγϦςʔγϣϯ ΩοΫΦϑͰɺ͍͔ʹϓϩδΣΫτϝϯόʔͱͷؔ܎஋Λங͚Δ͔ɺ ϓϩδΣΫτʹର͢Δݱঢ়ೝࣝͱ໨ࢦ͢ํ޲Λ͢Δ͔ɺͦͷͨΊͷ ख๏ͱͯ͠ϫʔΫγϣοϓΛؚΉΩοΫΦϑΛ࣮ࢪɻ

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ର࿩ͱ؍࡯Λ௨ͯ͡ϏδωεͱϢʔβΛཧղ͢Δ ݕ౼ͨ͠ԾઆϕʔεͰͷίϯηϓτͷड༰౓ɺ ϓϩτλΠϓ͕ݱঢ়ͷར༻γʔϯʹଈ͍ͯ͠Δ͔Λ ਫ਼៛ʹ஌ΔͨΊʹPOͷσϓεΠϯλϏϡʔܗࣜͷௐࠪΛසൟʹߦ͏ɻ

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σβΠϯϓϩηεͷ૊৫΁ͷΠϯετʔϧͱਁಁͷࢧԉ άουύονͷσβΠϯϓϩηεΛ ૊৫Ͱମݧͯ͠΋Β͑ΔΑ͏ʹɺ EBZܗࣜͷ1SPUUΛ׆༻ͨ͠ϫʔΫγϣοϓΛاۀ͞·޲͚ʹఏڙ

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σβΠϯ͸୯ʹ࡞Δٕज़Ͱ͸ͳ͍ɻ ࣖΛ੅·͠ɺ໨ΛڽΒͯ͠ɺੜ׆ͷத͔Β ৽͍͠໰͍Λൃݟ͍ͯ͘͠ӦΈ͕σβΠϯͰ͋Δɻ ݪݚ࠸

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τϐοΫ اۀ͸ͳͥσβΠϯΛඞཁͱ͢Δͷ͔ σβΠϯΤʔδΣϯγʔͷϚʔέοτϙδγϣϯ

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That’s a design problem — one that requires new rules of engagement with a broad set of collaborators. We’re excited to have found those collaborators in a few like-minded design ﬁrms. Now we’re joining forces to form a creative collective called kyu. - Tim Brown “The Next Big Things in Design” Medium IUUQXXXEFTJHOUIJOLJOHNPWJFDPNCMPHXQDPOUFOUVQMPBET@@@@@PKQH

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ϦχϡʔΞϧ ʢ࠶ੜʣ γΣʔϐϯά ʢڞ૑ʣ ϏδϣφϦʔ ʢ8JOOFS5BLFT"MMʣ ΫϥγΧϧ ʢਫ਼៛ͳܭըͱ࣮ߦʣ ΞμϓςΟϒ ʢมԽదԠʣ ༧ ଌ Մ ೳ ੑ ௿ ߴ վมՄೳੑ ߴ ௿ աࠅ͞ ߴ ௿ ʠ#PTUPO$POTVMUJOH(SPVQ"QQSPBDIUP4USBUFHZʡ

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ʠ#PTUPO$POTVMUJOH(SPVQIUUQXXXCDHDPKQEPDVNFOUTpMFQEGʡ

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γΣʔϐϯάΞϓϩʔν ෳ਺ͷεςʔΫϗϧμʔΛฤ੒͢Δ ʮΦʔέετϨʔλʔʯ

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σβΠϯྖҬͷ֦ுʹ൐͍ɺ ҰਓͰ͢΂ͯͷઐ໳ੑΛอ༗͢Δ͜ͱʹ ແཧ͕ੜ͍ͯ͡Δ

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5ܕ͔Β)ܕ΁

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)ࣈܕਓࡐͱ͸ɺڧ͍ઐ໳ੑ͕ͭ͋Γɺ ଞͷਓͷઐ໳ੑͱܨ͙ԣ๮Λ࣋ͪɺ ΄͔ͷਓͱͭͳ͕ͬͯ)ʹͳΔͱ͍͏ ʠਓͱܨ͕Γ΍͍͢ʡਓࡐ

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ྑ͖ίϥϘϨʔλʔͱͷڠಇΛ௨ͨ͡ɺ σβΠϯͷΤίγεςϜΛ࡞Δ

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ࣄۀଆɺΤʔδΣϯγʔଆ ૒ํͷσβΠφʔ͕ڠௐ͠߹͏ڠۀͷܗ

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σβΠϯͷ੒ޭ೗Կ͸σβΠϯ͢Δϓϩηε೗ԿʹΑΔɻ σβΠϯ͸ҰਓͰ͢Δ΋ͷͰ͸ͳ͍ɻࡾਓدΕ͹จघͷஐܙͱ͍͏͕ɺ ༏लͳڠྗऀͰ͋Ε͹ɺԿਓ͍ͯ΋Α͍ɻ ೋਓدͬͯ΋਺ഒͷ໊Ҋ͕ग़Δ෺ͳͷͩɻ ϓϩμΫτσβΠφʔ༄फཧ

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ҒେͳϓϩμΫτ͸ҒେͳνʔϜ͔Βੜ·ΕΔ

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·ͱΊ اۀ͸ͳͥσβΠϯΛඞཁͱ͢Δͷ͔ σβΠϯΤʔδΣϯγʔͷϚʔέοτϙδγϣϯ

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·ͱΊ اۀ͸ͳͥσβΠϯΛඞཁͱ͢Δͷ͔ σβΠϯΤʔδΣϯγʔͷϚʔέοτϙδγϣϯ

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اۀ͕σβΠϯʹٻΊΔྗ ༧ଌՄೳੑ͕௿͘ɺࣾձͷมಈੑ͕ߴ͍ ෺࣭తՁ஋ΑΓ΋৘ॹతՁ஋͕ॏཁ

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اۀʢܦӦऀʣ ʮاۀͷՁ஋͕ະདྷʹΘͨͬͯ࣋ଓ͢ΔϏδϣϯʯ Λඳ͘ σβΠφʔ Ϗδϣϯ΍ܦӦ্ͷ՝୊Λฉ͖ɺࢢ৔ͦͷଞͷ৘ใΛཧղ͠ɺ اۀͷϏδϣϯʹੜ׆ऀͱڞ༗Ͱ͖Δܗʹ຋༁͠ɺݴޠԽ͢Δଘࡏ

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τϐοΫ اۀ͸ͳͥσβΠϯΛඞཁͱ͢Δͷ͔ σβΠϯΤʔδΣϯγʔͷϚʔέοτϙδγϣϯ

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γΣʔϐϯάΞϓϩʔν ෳ਺ͷεςʔΫϗϧμʔΛฤ੒͢Δ ʮΦʔέετϨʔλʔʯ