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20160302_デザインのためのまなざし

future79
March 02, 2016

 20160302_デザインのためのまなざし

2016年3月2日に行われたService Design Nightの登壇資料です。

future79

March 02, 2016
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  1. σβΠϯͷͨΊͷ·ͳ͟͠
    (PPEQBUDI *OD
    4BUPSV.63",04)*
    !5&$)-"#1"",
    4FSWJDF%FTJHO/JHIU
    ࢢ৔؀ڥ͔Βߟ͑ΔσβΠφʔͷՁ஋

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  2. ଜӽɹޛ
    גࣜձࣾάουύον
    औక໾
    %FTJHO%JWJTJPOθωϥϧϚωʔδϟʔ
    )$%OFUೝఆਓؒத৺ઃܭઐ໳Ո
    ಛఆඇӦར׆ಈ๏ਓਓؒத৺ઃܭਪਐػߏධٞҕһ

    ೥ਆಸ઒ݝੜ·Εɻ೥੒᪟େֶ๏ֶ෦੓ֶ࣏ՊΛଔۀޙɺγες
    ϜΤϯδχΞͱͯ͠๭େखੜ໋อݥձࣾͷܖ໿؅ཧγεςϜͷӡ༻อकɺੜอ
    ౷߹Ҋ݅ʹܞΘΔɻ
    ͦͷޙɺ8FCۀքʹస͡ɺ8FCσΟϨΫλʔΠϯϑΥϝʔγϣϯΞʔΩς
    Ϋτͱͯ͠ɺେखاۀͷίʔϙϨʔταΠτͷߏஙҊ݅ͷίϯαϧςΟϯάɺ
    ߏஙσΟϨΫγϣϯΛख͕͚Δɻ೥άϦʔגࣜձࣾʹೖࣾɺࣾ௕ࣨΛܦ
    ͯɺϞόΠϧήʔϜ։ൃ෦໳ͷ69σβΠϯνʔϜϚωʔδϟʔΛܦͯɺ
    ೥݄ΑΓݱ৬ɻडୗࣄۀͷ౷ׅɻ
    )$%OFUೝఆਓؒத৺ઃܭઐ໳Ոɻ
    ಛఆඇӦར׆ಈ๏ਓਓؒத৺ઃܭਪਐػߏධٞҕһɻ

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  3. ϋʔτʹڹ͘6*Λ௥ٻ͢Δ
    άϩʔόϧͳ6*σβΠϯΧϯύχʔɻ
    (PPEQBUDIʢגࣜձࣾάουύονʣ͸౦ژͱϕϧϦϯʹ͋Δ8FC
    J04"OESPJEͳͲϚϧνσόΠεΞϓϦέʔγϣϯͷ6*σβΠϯձࣾ
    Ͱ͢ɻαʔϏε΍ϓϩμΫτͷاըઃܭ͔ΒؔΘΓίϯηϓτϝΠΩϯάɺ
    69ઃܭɺϓϩτλΠϐϯάɺ࣮૷·ͰϫϯετοϓͰఏڙ͍ͯ͠·͢ɻ
    ઃཱɹɿ೥݄೔
    ॅॴɹɿ౦ژ౎ौ୩۠᳉୩ொα΢εήʔτौ୩Ϗϧ'
    ࢿຊۚɿԯສԁ

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  4. डୗࣄۀ ࣗࣾࣄۀ
    ౦ژΦϑΟεͰ͸ओʹ೔ຊࠃ಺اۀΛத৺ʹɺ
    ϕϧϦϯΦϑΟεͰ͸ϕϧϦϯࢢ಺ɺϤʔϩο
    ύݍͷΫϥΠΞϯτΛத৺ʹαʔϏεɺΞϓ
    Ϧέʔγϣϯͷ69ઃܭɺ6*ઃܭ͔Β։ൃ·
    ͰΛߦ͍ͬͯ·͢ɻ
    ϓϩτλΠϐϯάπʔϧʮ1SPUUʯΛத৺ʹɺ
    σβΠϯΛΑΓޮ཰తʹߦ͑Δπʔϧ܈Λ։
    ൃɺϦϦʔε͍͖ͯ͠·͢ɻ

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  5. View Slide

  6. View Slide

  7. View Slide

  8. ϋʔτΛ༳͞ͿΔσβΠϯͰɺ
    ੈքΛલਐͤ͞Δ
    0VS7JTJPO

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  9. σβΠϯͷྗΛূ໌͢Δ
    0VS.JTTJPO

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  10. ೔ຊͰͷσβΠϯͷଊ͑ΒΕํΛม͑ɺ
    σβΠφʔͷ஍ҐΛ޲্ͤ͞Δ
    ୅දऔక໾$&0౔԰ঘ࢙

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  11. Ϗδωεͷ੒௕ʹ͓͚Δ
    σβΠφʔͷ໾ׂͱ͸
    ηογϣϯςʔϚ

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  12. τϐοΫ
    اۀ͸ͳͥσβΠϯΛඞཁͱ͢Δͷ͔
    σβΠϯΤʔδΣϯγʔͷϚʔέοτϙδγϣϯ


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  13. τϐοΫ
    اۀ͸ͳͥσβΠϯΛඞཁͱ͢Δͷ͔
    σβΠϯΤʔδΣϯγʔͷϚʔέοτϙδγϣϯ


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  14. ܦӦ͸σβΠϯΛத৺ʹਾ͑ͯ
    ߦΘΕΔ΂͖ͩɻ
    ాࢠላ

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  15. IUUQDPEF[JOFKQBSUJDMFEFUBJM

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  16. View Slide

  17. %FMPJUUF%JHJUBMBOOPVODFTBDRVJTJUJPOPGBXBSEXJOOJOHBEWFSUJTJOHBHFODZ)FBU

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  18. (&Ͱ͸ɺΠϯμετϦΞϧΠϯλʔωοτͱ͍͏৽͍͠ߟ͑ํʹ૊৫తʹऔΓ૊ΜͰ
    ͍ͨ͘Ίɺࣾ಺ͷ͋ΒΏΔεςʔΫϗϧμʔͱσβΠφʔ͕઀఺Λ࣋ͭΑ͏ʹ͍ͯ͠
    Δɻࣾ֎తʹ΋ɺސ٬΋ؚΊ֤ͨछͷεςʔΫϗϧμʔͱͱ΋ʹ࡞ۀ͢Δɻ
    ɹ(&Ͱ͸ɺίɾΫϦΤΠγϣϯΛʮଟ༷ͳεςʔΫϗϧμʔΛूΊɺըظతͳ໰୊ղ
    ܾ๏Λಋͨ͘Ίͷϓϩηεʯͱఆ͍ٛͯ͠Δɻ
    (&ͷγχΞ69Ϧαʔνϟʔ͕ޠΔɺσβΠϯΛϦʔμʔγοϓϨϕϧͰ؅ཧ͢Δͭͷݪଇ
    IUUQCJ[[JOFKQBSUJDMFEFUBJM Q

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  19. *#.͸ԯυϧҎ্Λ౤ͯ͡ੈքதͷίϯαϧςΟϯάɾαʔϏεΛ֦ு͢
    ΔܭըΛൃද͠·ͨ͠ɻͦͷҰ؀ͱͯ͠ɺੈքΧॴʹ*#.*OUFSBDUJWF
    &YQFSJFODF-BCʢ*#.ΠϯλϥΫςΟϒɾΤΫεϖϦΤϯεɾϥϘʣΛ։
    ઃ͠·͢ɻ·ͨɺσʔλ׆༻΍σβΠϯΛ௨͡ɺύʔιφϥΠζ͞Εͨ৽͠
    ͍ΤϯήʔδϝϯτͷϞσϧΛ૑଄͢Δʹ͋ͨΓɺ ਓͷࣾһΛ࠾༻͢
    Δ༧ఆͰ͢ɻ
    *#.ϓϨεϦϦʔεɿԯυϧΛ౤ࢿ͠ɺઓུɺσʔλɺσβΠϯ༥߹ͷίϯαϧςΟϯά
    IUUQXXXJCNDPNQSFTTKQKBQSFTTSFMFBTFXTT

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  20. ָ

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  21. തใಊੜ׆૯ݚɿ೥ੜ׆ؾ෼ௐࠪIUUQTFJLBUTVTPLFOKQSFQPSU

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  22. ి௨૯ݚɿফඅϚΠϯυௐࠪɿIUUQEJJEFOUTVKQQSPKFDUGFFM

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  23. ෺࣭తՁ஋ΑΓ΋
    ৘ॹతՁ஋ʹॏ఺Λஔ͘ੜ׆ऀͱରቂ͢Δ

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  24. ๛͔͞ɺςΫϊϩδʔɺάϩʔόϦθʔγϣϯ
    ੈل ੈل
    ੈل
    ੈل
    ೶ۀͷ࣌୅
    ʢ೶෉ʣ
    ޻ۀͷ࣌୅
    ʢ޻৔࿑ಇऀʣ
    ৘ใͷ࣌୅
    ʢφϨοδϫʔΧʔʣ
    ίϯηϓτͷ࣌୅
    ʢ૑଄ɺڞײʣ
    ੜ׆ऀͷؾ෼͸ʮӈ೴తʯʹͳ͖͍ͬͯͯΔʢୈ̐ͷ೾ɿϋΠίϯηϓτʣ

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  25. ίϯηϓτͷ࣌୅ʹॏཁͳʮ4JY4FODFʯ
    ʮػೳʯΑΓ΋ʮσβΠϯʯ

    ʮ࿦ཧʯΑΓ΋ʮڞײʯ

    ʮٞ࿦ʯΑΓ΋ʮ෺ޠʯ

    ʮݸผʯΑΓ΋ʮશମͷௐ࿨ʯ

    ʮ·͡ΊʯΑΓ΋ʮ༡ͼ৺ʯ

    ʮϞϊʯΑΓ΋ʮੜ͖͕͍ʯ

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  26. ༧ଌՄೳੑ͕௿͘ɺࣾձͷมಈੑ͕ߴ͍
    ෺࣭తՁ஋ΑΓ΋৘ॹతՁ஋͕ॏཁ

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  27. اۀ͕σβΠϯʹٻΊΔྗ
    ༧ଌՄೳੑ͕௿͘ɺࣾձͷมಈੑ͕ߴ͍
    ෺࣭తՁ஋ΑΓ΋৘ॹతՁ஋͕ॏཁ

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  28. Ϗδωε
    Ձ஋ͷఏڙ
    Ϣʔβ
    Ձ஋ͷڗड

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  29. ෆ࣮֬ੑͷߴ͍࣌୅ʹ͓͚Δ
    اۀͱσβΠφʔͷ໾ׂͱ͸

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  30. اۀʢܦӦऀʣ
    ʮاۀͷՁ஋͕ະདྷʹΘͨͬͯ࣋ଓ͢ΔϏδϣϯʯ
    Λඳ͘ଘࡏ
    σβΠφʔ
    Ϗδϣϯ΍ܦӦ্ͷ՝୊Λฉ͖ɺࢢ৔ͦͷଞͷ৘ใΛཧղ͠ɺ
    اۀͷϏδϣϯΛϢʔβͱڞ༗Ͱ͖Δܗʹ຋༁͠ɺݴޠԽ͢Δଘࡏ

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  31. ϏδωεͷϏδϣϯͷຊ࣭Λ௫ΉཧղྗΛ࣋ͬͨଘࡏ





    ϏδωεΞΠσΞΛ࣮ߦՄೳͳϓϩηεʹઃܭ͢Δଘࡏ
    ϏδωεଆɺϢʔβଆʹରͯ͠ɺਖ਼͍͠ʮ໰͍ʯΛཱͯΔଘࡏ
    Ϣʔβʹ఻ΘΔܗͰϏδϣϯΛ۩ݱԽ͢ΔΞ΢τϓοτ͕Ͱ͖Δଘࡏ
    ཱͯͨ໰͍ʹରͯ͠ɺ࠷దղΛࢪࡦͱͯ͠ఏࣔͰ͖Δଘࡏ
    ྑ͖ࢀ๳Ͱ͋Γɺྑ͖຋༁Ոͱͯ͠ͷσβΠφʔ

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  32. ؍
    ݟ

    ؟

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  33. ؟ͷ෇͚༷͸ɺେ͖ʹ޿͘෇ΔͳΓɻ
    ؍ݟͷೋͭ͋Γɺ؍ͷ໨ͭΑ͘ɺݟͷ໨ΑΘ͘ɺ
    ԕ͖ॴΛۙ͘ݟɺ͖ۙॴΛԕ͘ݟΔ͜ͱɺฌ๏ͷઐͳΓɻ
    ٶຊ෢ଂʮޒྠॻʯ

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  34. ؍
    ର৅ͷຊ࣭ͷશମΛ؍Δ·ͳ͟͠

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  35. ݟ
    ର৅ͷݱ৅ͷ෦෼ΛݟΔ·ͳ͟͠

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  36. νʔϜϏϧσΟϯάͱ৔ͷϑΝγϦςʔγϣϯ
    ΩοΫΦϑͰɺ͍͔ʹϓϩδΣΫτϝϯόʔͱͷؔ܎஋Λங͚Δ͔ɺ
    ϓϩδΣΫτʹର͢Δݱঢ়ೝࣝͱ໨ࢦ͢ํ޲Λ͢Δ͔ɺͦͷͨΊͷ
    ख๏ͱͯ͠ϫʔΫγϣοϓΛؚΉΩοΫΦϑΛ࣮ࢪɻ

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  37. ର࿩ͱ؍࡯Λ௨ͯ͡ϏδωεͱϢʔβΛཧղ͢Δ
    ݕ౼ͨ͠ԾઆϕʔεͰͷίϯηϓτͷड༰౓ɺ
    ϓϩτλΠϓ͕ݱঢ়ͷར༻γʔϯʹଈ͍ͯ͠Δ͔Λ
    ਫ਼៛ʹ஌ΔͨΊʹPOͷσϓεΠϯλϏϡʔܗࣜͷௐࠪΛසൟʹߦ͏ɻ

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  38. σβΠϯϓϩηεͷ૊৫΁ͷΠϯετʔϧͱਁಁͷࢧԉ
    άουύονͷσβΠϯϓϩηεΛ
    ૊৫Ͱମݧͯ͠΋Β͑ΔΑ͏ʹɺ
    EBZܗࣜͷ1SPUUΛ׆༻ͨ͠ϫʔΫγϣοϓΛاۀ͞·޲͚ʹఏڙ

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  39. σβΠϯ͸୯ʹ࡞Δٕज़Ͱ͸ͳ͍ɻ
    ࣖΛ੅·͠ɺ໨ΛڽΒͯ͠ɺੜ׆ͷத͔Β
    ৽͍͠໰͍Λൃݟ͍ͯ͘͠ӦΈ͕σβΠϯͰ͋Δɻ
    ݪݚ࠸

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  40. τϐοΫ
    اۀ͸ͳͥσβΠϯΛඞཁͱ͢Δͷ͔
    σβΠϯΤʔδΣϯγʔͷϚʔέοτϙδγϣϯ


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  41. View Slide

  42. That’s a design problem — one that requires new rules of engagement
    with a broad set of collaborators.
    We’re excited to have found those collaborators in a few like-minded design firms.
    Now we’re joining forces to form a creative collective called kyu.
    - Tim Brown “The Next Big Things in Design” Medium
    IUUQXXXEFTJHOUIJOLJOHNPWJFDPNCMPHXQDPOUFOUVQMPBET@@@@@PKQH

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  43. ϦχϡʔΞϧ
    ʢ࠶ੜʣ
    γΣʔϐϯά
    ʢڞ૑ʣ
    ϏδϣφϦʔ
    ʢ8JOOFS5BLFT"MMʣ
    ΫϥγΧϧ
    ʢਫ਼៛ͳܭըͱ࣮ߦʣ
    ΞμϓςΟϒ
    ʢมԽదԠʣ


    Մ


    ௿
    ߴ
    վมՄೳੑ ߴ
    ௿
    աࠅ͞
    ߴ
    ௿
    ʠ#PTUPO$POTVMUJOH(SPVQ"QQSPBDIUP4USBUFHZʡ

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  44. ʠ#PTUPO$POTVMUJOH(SPVQIUUQXXXCDHDPKQEPDVNFOUTpMFQEGʡ

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  45. ϦχϡʔΞϧ
    ʢ࠶ੜʣ
    γΣʔϐϯά
    ʢڞ૑ʣ
    ϏδϣφϦʔ
    ʢ8JOOFS5BLFT"MMʣ
    ΫϥγΧϧ
    ʢਫ਼៛ͳܭըͱ࣮ߦʣ
    ΞμϓςΟϒ
    ʢมԽదԠʣ


    Մ


    ௿
    ߴ
    վมՄೳੑ ߴ
    ௿
    աࠅ͞
    ߴ
    ௿
    ʠ#PTUPO$POTVMUJOH(SPVQ"QQSPBDIUP4USBUFHZʡ

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  46. γΣʔϐϯάΞϓϩʔν
    ෳ਺ͷεςʔΫϗϧμʔΛฤ੒͢Δ
    ʮΦʔέετϨʔλʔʯ

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  47. σβΠϯྖҬͷ֦ுʹ൐͍ɺ
    ҰਓͰ͢΂ͯͷઐ໳ੑΛอ༗͢Δ͜ͱʹ
    ແཧ͕ੜ͍ͯ͡Δ

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  48. 5ܕ͔Β)ܕ΁

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  49. )ࣈܕਓࡐͱ͸ɺڧ͍ઐ໳ੑ͕ͭ͋Γɺ
    ଞͷਓͷઐ໳ੑͱܨ͙ԣ๮Λ࣋ͪɺ
    ΄͔ͷਓͱͭͳ͕ͬͯ)ʹͳΔͱ͍͏
    ʠਓͱܨ͕Γ΍͍͢ʡਓࡐ

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  50. ྑ͖ίϥϘϨʔλʔͱͷڠಇΛ௨ͨ͡ɺ
    σβΠϯͷΤίγεςϜΛ࡞Δ

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  51. View Slide

  52. ࣄۀଆɺΤʔδΣϯγʔଆ
    ૒ํͷσβΠφʔ͕ڠௐ͠߹͏ڠۀͷܗ

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  53. View Slide

  54. σβΠϯͷ੒ޭ೗Կ͸σβΠϯ͢Δϓϩηε೗ԿʹΑΔɻ
    σβΠϯ͸ҰਓͰ͢Δ΋ͷͰ͸ͳ͍ɻࡾਓدΕ͹จघͷஐܙͱ͍͏͕ɺ
    ༏लͳڠྗऀͰ͋Ε͹ɺԿਓ͍ͯ΋Α͍ɻ
    ೋਓدͬͯ΋਺ഒͷ໊Ҋ͕ग़Δ෺ͳͷͩɻ
    ϓϩμΫτσβΠφʔ༄फཧ

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  55. ҒେͳϓϩμΫτ͸ҒେͳνʔϜ͔Βੜ·ΕΔ

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  56. ·ͱΊ
    اۀ͸ͳͥσβΠϯΛඞཁͱ͢Δͷ͔
    σβΠϯΤʔδΣϯγʔͷϚʔέοτϙδγϣϯ


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  57. ·ͱΊ
    اۀ͸ͳͥσβΠϯΛඞཁͱ͢Δͷ͔
    σβΠϯΤʔδΣϯγʔͷϚʔέοτϙδγϣϯ


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  58. اۀ͕σβΠϯʹٻΊΔྗ
    ༧ଌՄೳੑ͕௿͘ɺࣾձͷมಈੑ͕ߴ͍
    ෺࣭తՁ஋ΑΓ΋৘ॹతՁ஋͕ॏཁ

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  59. اۀʢܦӦऀʣ
    ʮاۀͷՁ஋͕ະདྷʹΘͨͬͯ࣋ଓ͢ΔϏδϣϯʯ
    Λඳ͘
    σβΠφʔ
    Ϗδϣϯ΍ܦӦ্ͷ՝୊Λฉ͖ɺࢢ৔ͦͷଞͷ৘ใΛཧղ͠ɺ
    اۀͷϏδϣϯʹੜ׆ऀͱڞ༗Ͱ͖Δܗʹ຋༁͠ɺݴޠԽ͢Δଘࡏ

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  60. τϐοΫ
    اۀ͸ͳͥσβΠϯΛඞཁͱ͢Δͷ͔
    σβΠϯΤʔδΣϯγʔͷϚʔέοτϙδγϣϯ


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  61. ϦχϡʔΞϧ
    ʢ࠶ੜʣ
    γΣʔϐϯά
    ʢڞ૑ʣ
    ϏδϣφϦʔ
    ʢ8JOOFS5BLFT"MMʣ
    ΫϥγΧϧ
    ʢਫ਼៛ͳܭըͱ࣮ߦʣ
    ΞμϓςΟϒ
    ʢมԽదԠʣ


    Մ


    ௿
    ߴ
    վมՄೳੑ ߴ
    ௿
    աࠅ͞
    ߴ
    ௿
    ʠ#PTUPO$POTVMUJOH(SPVQ"QQSPBDIUP4USBUFHZʡ

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  62. γΣʔϐϯάΞϓϩʔν
    ෳ਺ͷεςʔΫϗϧμʔΛฤ੒͢Δ
    ʮΦʔέετϨʔλʔʯ

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  63. ྑ͖ίϥϘϨʔλʔͱͷڠಇΛ௨ͨ͡ɺ
    σβΠϯͷΤίγεςϜΛ࡞Δ

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