20160302_デザインのためのまなざし

2016年3月2日に行われたService Design Nightの登壇資料です。

Transcript

1. σβΠϯͷͨΊͷ·ͳ͟͠
   (PPEQBUDI *OD
   4BUPSV.63",04)*
   !5&$)-"#1"",
   4FSWJDF%FTJHO/JHIU
   ࢢ৔؀ڥ͔Βߟ͑ΔσβΠφʔͷՁ஋
   

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2. ଜӽɹޛ
   גࣜձࣾάουύον
   औక໾
   %FTJHO%JWJTJPOθωϥϧϚωʔδϟʔ
   )$%OFUೝఆਓؒத৺ઃܭઐ໳Ո
   ಛఆඇӦར׆ಈ๏ਓਓؒத৺ઃܭਪਐػߏධٞҕһ

   ೥ਆಸ઒ݝੜ·Εɻ೥੒᪟େֶ๏ֶ෦੓ֶ࣏ՊΛଔۀޙɺγες
   ϜΤϯδχΞͱͯ͠๭େखੜ໋อݥձࣾͷܖ໿؅ཧγεςϜͷӡ༻อकɺੜอ
   ౷߹Ҋ݅ʹܞΘΔɻ
   ͦͷޙɺ8FCۀքʹస͡ɺ8FCσΟϨΫλʔΠϯϑΥϝʔγϣϯΞʔΩς
   Ϋτͱͯ͠ɺେखاۀͷίʔϙϨʔταΠτͷߏஙҊ݅ͷίϯαϧςΟϯάɺ
   ߏஙσΟϨΫγϣϯΛख͕͚Δɻ೥άϦʔגࣜձࣾʹೖࣾɺࣾ௕ࣨΛܦ
   ͯɺϞόΠϧήʔϜ։ൃ෦໳ͷ69σβΠϯνʔϜϚωʔδϟʔΛܦͯɺ
   ೥݄ΑΓݱ৬ɻडୗࣄۀͷ౷ׅɻ
   )$%OFUೝఆਓؒத৺ઃܭઐ໳Ոɻ
   ಛఆඇӦར׆ಈ๏ਓਓؒத৺ઃܭਪਐػߏධٞҕһɻ
   

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3. ϋʔτʹڹ͘6*Λ௥ٻ͢Δ
   άϩʔόϧͳ6*σβΠϯΧϯύχʔɻ
   (PPEQBUDIʢגࣜձࣾάουύονʣ͸౦ژͱϕϧϦϯʹ͋Δ8FC
   J04"OESPJEͳͲϚϧνσόΠεΞϓϦέʔγϣϯͷ6*σβΠϯձࣾ
   Ͱ͢ɻαʔϏε΍ϓϩμΫτͷاըઃܭ͔ΒؔΘΓίϯηϓτϝΠΩϯάɺ
   69ઃܭɺϓϩτλΠϐϯάɺ࣮૷·ͰϫϯετοϓͰఏڙ͍ͯ͠·͢ɻ
   ઃཱɹɿ೥݄೔
   ॅॴɹɿ౦ژ౎ौ୩۠᳉୩ொα΢εήʔτौ୩Ϗϧ'
   ࢿຊۚɿԯສԁ
   

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4. डୗࣄۀ ࣗࣾࣄۀ
   ౦ژΦϑΟεͰ͸ओʹ೔ຊࠃ಺اۀΛத৺ʹɺ
   ϕϧϦϯΦϑΟεͰ͸ϕϧϦϯࢢ಺ɺϤʔϩο
   ύݍͷΫϥΠΞϯτΛத৺ʹαʔϏεɺΞϓ
   Ϧέʔγϣϯͷ69ઃܭɺ6*ઃܭ͔Β։ൃ·
   ͰΛߦ͍ͬͯ·͢ɻ
   ϓϩτλΠϐϯάπʔϧʮ1SPUUʯΛத৺ʹɺ
   σβΠϯΛΑΓޮ཰తʹߦ͑Δπʔϧ܈Λ։
   ൃɺϦϦʔε͍͖ͯ͠·͢ɻ
   

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5. View Slide

6. View Slide

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8. ϋʔτΛ༳͞ͿΔσβΠϯͰɺ
   ੈքΛલਐͤ͞Δ
   0VS7JTJPO
   

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9. σβΠϯͷྗΛূ໌͢Δ
   0VS.JTTJPO
   

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10. ೔ຊͰͷσβΠϯͷଊ͑ΒΕํΛม͑ɺ
    σβΠφʔͷ஍ҐΛ޲্ͤ͞Δ
    ୅දऔక໾$&0౔԰ঘ࢙
    

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11. Ϗδωεͷ੒௕ʹ͓͚Δ
    σβΠφʔͷ໾ׂͱ͸
    ηογϣϯςʔϚ
    

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12. τϐοΫ
    اۀ͸ͳͥσβΠϯΛඞཁͱ͢Δͷ͔
    σβΠϯΤʔδΣϯγʔͷϚʔέοτϙδγϣϯ
    
    
    

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13. τϐοΫ
    اۀ͸ͳͥσβΠϯΛඞཁͱ͢Δͷ͔
    σβΠϯΤʔδΣϯγʔͷϚʔέοτϙδγϣϯ
    
    
    

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14. ܦӦ͸σβΠϯΛத৺ʹਾ͑ͯ
    ߦΘΕΔ΂͖ͩɻ
    ాࢠላ
    

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15. IUUQDPEF[JOFKQBSUJDMFEFUBJM
    

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17. %FMPJUUF%JHJUBMBOOPVODFTBDRVJTJUJPOPGBXBSEXJOOJOHBEWFSUJTJOHBHFODZ)FBU
    

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18. (&Ͱ͸ɺΠϯμετϦΞϧΠϯλʔωοτͱ͍͏৽͍͠ߟ͑ํʹ૊৫తʹऔΓ૊ΜͰ
    ͍ͨ͘Ίɺࣾ಺ͷ͋ΒΏΔεςʔΫϗϧμʔͱσβΠφʔ͕઀఺Λ࣋ͭΑ͏ʹ͍ͯ͠
    Δɻࣾ֎తʹ΋ɺސ٬΋ؚΊ֤ͨछͷεςʔΫϗϧμʔͱͱ΋ʹ࡞ۀ͢Δɻ
    ɹ(&Ͱ͸ɺίɾΫϦΤΠγϣϯΛʮଟ༷ͳεςʔΫϗϧμʔΛूΊɺըظతͳ໰୊ղ
    ܾ๏Λಋͨ͘Ίͷϓϩηεʯͱఆ͍ٛͯ͠Δɻ
    (&ͷγχΞ69Ϧαʔνϟʔ͕ޠΔɺσβΠϯΛϦʔμʔγοϓϨϕϧͰ؅ཧ͢Δͭͷݪଇ
    IUUQCJ[[JOFKQBSUJDMFEFUBJM Q
    

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19. *#.͸ԯυϧҎ্Λ౤ͯ͡ੈքதͷίϯαϧςΟϯάɾαʔϏεΛ֦ு͢
    ΔܭըΛൃද͠·ͨ͠ɻͦͷҰ؀ͱͯ͠ɺੈքΧॴʹ*#.*OUFSBDUJWF
    &YQFSJFODF-BCʢ*#.ΠϯλϥΫςΟϒɾΤΫεϖϦΤϯεɾϥϘʣΛ։
    ઃ͠·͢ɻ·ͨɺσʔλ׆༻΍σβΠϯΛ௨͡ɺύʔιφϥΠζ͞Εͨ৽͠
    ͍ΤϯήʔδϝϯτͷϞσϧΛ૑଄͢Δʹ͋ͨΓɺ ਓͷࣾһΛ࠾༻͢
    Δ༧ఆͰ͢ɻ
    *#.ϓϨεϦϦʔεɿԯυϧΛ౤ࢿ͠ɺઓུɺσʔλɺσβΠϯ༥߹ͷίϯαϧςΟϯά
    IUUQXXXJCNDPNQSFTTKQKBQSFTTSFMFBTFXTT
    

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20. ָ
    

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21. തใಊੜ׆૯ݚɿ೥ੜ׆ؾ෼ௐࠪIUUQTFJLBUTVTPLFOKQSFQPSU
    

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22. ి௨૯ݚɿফඅϚΠϯυௐࠪɿIUUQEJJEFOUTVKQQSPKFDUGFFM
    

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23. ෺࣭తՁ஋ΑΓ΋
    ৘ॹతՁ஋ʹॏ఺Λஔ͘ੜ׆ऀͱରቂ͢Δ
    

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24. ๛͔͞ɺςΫϊϩδʔɺάϩʔόϦθʔγϣϯ
    ੈل ੈل
    ੈل
    ੈل
    ೶ۀͷ࣌୅
    ʢ೶෉ʣ
    ޻ۀͷ࣌୅
    ʢ޻৔࿑ಇऀʣ
    ৘ใͷ࣌୅
    ʢφϨοδϫʔΧʔʣ
    ίϯηϓτͷ࣌୅
    ʢ૑଄ɺڞײʣ
    ੜ׆ऀͷؾ෼͸ʮӈ೴తʯʹͳ͖͍ͬͯͯΔʢୈ̐ͷ೾ɿϋΠίϯηϓτʣ
    

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25. ίϯηϓτͷ࣌୅ʹॏཁͳʮ4JY4FODFʯ
    ʮػೳʯΑΓ΋ʮσβΠϯʯ
    
    ʮ࿦ཧʯΑΓ΋ʮڞײʯ
    
    ʮٞ࿦ʯΑΓ΋ʮ෺ޠʯ
    
    ʮݸผʯΑΓ΋ʮશମͷௐ࿨ʯ
    
    ʮ·͡ΊʯΑΓ΋ʮ༡ͼ৺ʯ
    
    ʮϞϊʯΑΓ΋ʮੜ͖͕͍ʯ
    
    

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26. ༧ଌՄೳੑ͕௿͘ɺࣾձͷมಈੑ͕ߴ͍
    ෺࣭తՁ஋ΑΓ΋৘ॹతՁ஋͕ॏཁ
    

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27. اۀ͕σβΠϯʹٻΊΔྗ
    ༧ଌՄೳੑ͕௿͘ɺࣾձͷมಈੑ͕ߴ͍
    ෺࣭తՁ஋ΑΓ΋৘ॹతՁ஋͕ॏཁ
    

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28. Ϗδωε
    Ձ஋ͷఏڙ
    Ϣʔβ
    Ձ஋ͷڗड
    

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29. ෆ࣮֬ੑͷߴ͍࣌୅ʹ͓͚Δ
    اۀͱσβΠφʔͷ໾ׂͱ͸
    

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30. اۀʢܦӦऀʣ
    ʮاۀͷՁ஋͕ະདྷʹΘͨͬͯ࣋ଓ͢ΔϏδϣϯʯ
    Λඳ͘ଘࡏ
    σβΠφʔ
    Ϗδϣϯ΍ܦӦ্ͷ՝୊Λฉ͖ɺࢢ৔ͦͷଞͷ৘ใΛཧղ͠ɺ
    اۀͷϏδϣϯΛϢʔβͱڞ༗Ͱ͖Δܗʹ຋༁͠ɺݴޠԽ͢Δଘࡏ
    

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31. ϏδωεͷϏδϣϯͷຊ࣭Λ௫ΉཧղྗΛ࣋ͬͨଘࡏ
    
    
    
    
    
    ϏδωεΞΠσΞΛ࣮ߦՄೳͳϓϩηεʹઃܭ͢Δଘࡏ
    ϏδωεଆɺϢʔβଆʹରͯ͠ɺਖ਼͍͠ʮ໰͍ʯΛཱͯΔଘࡏ
    Ϣʔβʹ఻ΘΔܗͰϏδϣϯΛ۩ݱԽ͢ΔΞ΢τϓοτ͕Ͱ͖Δଘࡏ
    ཱͯͨ໰͍ʹରͯ͠ɺ࠷దղΛࢪࡦͱͯ͠ఏࣔͰ͖Δଘࡏ
    ྑ͖ࢀ๳Ͱ͋Γɺྑ͖຋༁Ոͱͯ͠ͷσβΠφʔ
    

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32. ؍
    ݟ
    ೋ
    ؟
    

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33. ؟ͷ෇͚༷͸ɺେ͖ʹ޿͘෇ΔͳΓɻ
    ؍ݟͷೋͭ͋Γɺ؍ͷ໨ͭΑ͘ɺݟͷ໨ΑΘ͘ɺ
    ԕ͖ॴΛۙ͘ݟɺ͖ۙॴΛԕ͘ݟΔ͜ͱɺฌ๏ͷઐͳΓɻ
    ٶຊ෢ଂʮޒྠॻʯ
    

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34. ؍
    ର৅ͷຊ࣭ͷશମΛ؍Δ·ͳ͟͠
    

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35. ݟ
    ର৅ͷݱ৅ͷ෦෼ΛݟΔ·ͳ͟͠
    

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36. νʔϜϏϧσΟϯάͱ৔ͷϑΝγϦςʔγϣϯ
    ΩοΫΦϑͰɺ͍͔ʹϓϩδΣΫτϝϯόʔͱͷؔ܎஋Λங͚Δ͔ɺ
    ϓϩδΣΫτʹର͢Δݱঢ়ೝࣝͱ໨ࢦ͢ํ޲Λ͢Δ͔ɺͦͷͨΊͷ
    ख๏ͱͯ͠ϫʔΫγϣοϓΛؚΉΩοΫΦϑΛ࣮ࢪɻ
    

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37. ର࿩ͱ؍࡯Λ௨ͯ͡ϏδωεͱϢʔβΛཧղ͢Δ
    ݕ౼ͨ͠ԾઆϕʔεͰͷίϯηϓτͷड༰౓ɺ
    ϓϩτλΠϓ͕ݱঢ়ͷར༻γʔϯʹଈ͍ͯ͠Δ͔Λ
    ਫ਼៛ʹ஌ΔͨΊʹPOͷσϓεΠϯλϏϡʔܗࣜͷௐࠪΛසൟʹߦ͏ɻ
    

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38. σβΠϯϓϩηεͷ૊৫΁ͷΠϯετʔϧͱਁಁͷࢧԉ
    άουύονͷσβΠϯϓϩηεΛ
    ૊৫Ͱମݧͯ͠΋Β͑ΔΑ͏ʹɺ
    EBZܗࣜͷ1SPUUΛ׆༻ͨ͠ϫʔΫγϣοϓΛاۀ͞·޲͚ʹఏڙ
    

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39. σβΠϯ͸୯ʹ࡞Δٕज़Ͱ͸ͳ͍ɻ
    ࣖΛ੅·͠ɺ໨ΛڽΒͯ͠ɺੜ׆ͷத͔Β
    ৽͍͠໰͍Λൃݟ͍ͯ͘͠ӦΈ͕σβΠϯͰ͋Δɻ
    ݪݚ࠸
    

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40. τϐοΫ
    اۀ͸ͳͥσβΠϯΛඞཁͱ͢Δͷ͔
    σβΠϯΤʔδΣϯγʔͷϚʔέοτϙδγϣϯ
    
    
    

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42. That’s a design problem — one that requires new rules of engagement
    with a broad set of collaborators.
    We’re excited to have found those collaborators in a few like-minded design firms.
    Now we’re joining forces to form a creative collective called kyu.
    - Tim Brown “The Next Big Things in Design” Medium
    IUUQXXXEFTJHOUIJOLJOHNPWJFDPNCMPHXQDPOUFOUVQMPBET@@@@@PKQH
    

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43. ϦχϡʔΞϧ
    ʢ࠶ੜʣ
    γΣʔϐϯά
    ʢڞ૑ʣ
    ϏδϣφϦʔ
    ʢ8JOOFS5BLFT"MMʣ
    ΫϥγΧϧ
    ʢਫ਼៛ͳܭըͱ࣮ߦʣ
    ΞμϓςΟϒ
    ʢมԽదԠʣ
    ༧
    ଌ
    Մ
    ೳ
    ੑ
    ௿
    ߴ
    վมՄೳੑ ߴ
    ௿
    աࠅ͞
    ߴ
    ௿
    ʠ#PTUPO$POTVMUJOH(SPVQ"QQSPBDIUP4USBUFHZʡ
    

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44. ʠ#PTUPO$POTVMUJOH(SPVQIUUQXXXCDHDPKQEPDVNFOUTpMFQEGʡ
    

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45. ϦχϡʔΞϧ
    ʢ࠶ੜʣ
    γΣʔϐϯά
    ʢڞ૑ʣ
    ϏδϣφϦʔ
    ʢ8JOOFS5BLFT"MMʣ
    ΫϥγΧϧ
    ʢਫ਼៛ͳܭըͱ࣮ߦʣ
    ΞμϓςΟϒ
    ʢมԽదԠʣ
    ༧
    ଌ
    Մ
    ೳ
    ੑ
    ௿
    ߴ
    վมՄೳੑ ߴ
    ௿
    աࠅ͞
    ߴ
    ௿
    ʠ#PTUPO$POTVMUJOH(SPVQ"QQSPBDIUP4USBUFHZʡ
    

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46. γΣʔϐϯάΞϓϩʔν
    ෳ਺ͷεςʔΫϗϧμʔΛฤ੒͢Δ
    ʮΦʔέετϨʔλʔʯ
    

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47. σβΠϯྖҬͷ֦ுʹ൐͍ɺ
    ҰਓͰ͢΂ͯͷઐ໳ੑΛอ༗͢Δ͜ͱʹ
    ແཧ͕ੜ͍ͯ͡Δ
    

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48. 5ܕ͔Β)ܕ΁
    

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49. )ࣈܕਓࡐͱ͸ɺڧ͍ઐ໳ੑ͕ͭ͋Γɺ
    ଞͷਓͷઐ໳ੑͱܨ͙ԣ๮Λ࣋ͪɺ
    ΄͔ͷਓͱͭͳ͕ͬͯ)ʹͳΔͱ͍͏
    ʠਓͱܨ͕Γ΍͍͢ʡਓࡐ
    

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50. ྑ͖ίϥϘϨʔλʔͱͷڠಇΛ௨ͨ͡ɺ
    σβΠϯͷΤίγεςϜΛ࡞Δ
    

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51. View Slide

52. ࣄۀଆɺΤʔδΣϯγʔଆ
    ૒ํͷσβΠφʔ͕ڠௐ͠߹͏ڠۀͷܗ
    

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54. σβΠϯͷ੒ޭ೗Կ͸σβΠϯ͢Δϓϩηε೗ԿʹΑΔɻ
    σβΠϯ͸ҰਓͰ͢Δ΋ͷͰ͸ͳ͍ɻࡾਓدΕ͹จघͷஐܙͱ͍͏͕ɺ
    ༏लͳڠྗऀͰ͋Ε͹ɺԿਓ͍ͯ΋Α͍ɻ
    ೋਓدͬͯ΋਺ഒͷ໊Ҋ͕ग़Δ෺ͳͷͩɻ
    ϓϩμΫτσβΠφʔ༄फཧ
    

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55. ҒେͳϓϩμΫτ͸ҒେͳνʔϜ͔Βੜ·ΕΔ
    

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56. ·ͱΊ
    اۀ͸ͳͥσβΠϯΛඞཁͱ͢Δͷ͔
    σβΠϯΤʔδΣϯγʔͷϚʔέοτϙδγϣϯ
    
    
    

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57. ·ͱΊ
    اۀ͸ͳͥσβΠϯΛඞཁͱ͢Δͷ͔
    σβΠϯΤʔδΣϯγʔͷϚʔέοτϙδγϣϯ
    
    
    

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58. اۀ͕σβΠϯʹٻΊΔྗ
    ༧ଌՄೳੑ͕௿͘ɺࣾձͷมಈੑ͕ߴ͍
    ෺࣭తՁ஋ΑΓ΋৘ॹతՁ஋͕ॏཁ
    

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59. اۀʢܦӦऀʣ
    ʮاۀͷՁ஋͕ະདྷʹΘͨͬͯ࣋ଓ͢ΔϏδϣϯʯ
    Λඳ͘
    σβΠφʔ
    Ϗδϣϯ΍ܦӦ্ͷ՝୊Λฉ͖ɺࢢ৔ͦͷଞͷ৘ใΛཧղ͠ɺ
    اۀͷϏδϣϯʹੜ׆ऀͱڞ༗Ͱ͖Δܗʹ຋༁͠ɺݴޠԽ͢Δଘࡏ
    

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60. τϐοΫ
    اۀ͸ͳͥσβΠϯΛඞཁͱ͢Δͷ͔
    σβΠϯΤʔδΣϯγʔͷϚʔέοτϙδγϣϯ
    
    
    

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61. ϦχϡʔΞϧ
    ʢ࠶ੜʣ
    γΣʔϐϯά
    ʢڞ૑ʣ
    ϏδϣφϦʔ
    ʢ8JOOFS5BLFT"MMʣ
    ΫϥγΧϧ
    ʢਫ਼៛ͳܭըͱ࣮ߦʣ
    ΞμϓςΟϒ
    ʢมԽదԠʣ
    ༧
    ଌ
    Մ
    ೳ
    ੑ
    ௿
    ߴ
    վมՄೳੑ ߴ
    ௿
    աࠅ͞
    ߴ
    ௿
    ʠ#PTUPO$POTVMUJOH(SPVQ"QQSPBDIUP4USBUFHZʡ
    

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62. γΣʔϐϯάΞϓϩʔν
    ෳ਺ͷεςʔΫϗϧμʔΛฤ੒͢Δ
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