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The SuperFan
Rundle Summit
February 23, 2018
Sunil Agnihotri
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Background
Master of Arts in Communications and Technology - University of Alberta (2012)
“SuperFan 2.0 - The produsage qualities of online hockey fans”
Blog at thesuperfan.ca
CBC Edmonton News
TSN Radio
Freelance work: The Athletic Edmonton, The Copper & Blue, Hockey in Society
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Objectives
Fans
Technology
Current state
Future state
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Why hockey fans?
Unique
24/7 Connection
Participatory culture
Remix
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The Players
NHL
Sponsors
Media
Fans
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Sports Products
Ticket sales
Merchandise
Affiliation with favorite
team/BIRG
Uncertainty
Mason, D.S. (1999). What is the sports product and
who buys it? The marketing of professional sports
leagues. European Journal of Marketing, 33(3/4), p.
402-418.
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NHL Coverage
National coverage
- TSN, Sportsnet
Local coverage
- Beat reporters
Self-coverage
- NHL, Oilers
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Information/misinformation
Opinions
Speculation
Gossip
“It is part of selling the game. I think
rumours are good for the game because
they create interest.”
“A player reads a rumour in the paper
that he is going to be traded, so all of a
sudden his game picks up”
National Post, January 2000
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Hot takes!
In journalism, a hot take is a
"piece of deliberately provocative
commentary that is based almost
entirely on shallow moralizing in
response to a news story, usually
written on tight deadlines with little
research or reporting, and even
less thought"
Rios, Tomas (August 15, 2013). "A Brief History of Bad Sports Writing". Pacific
Standard. Retrieved 13 April 2015.
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Trade Deadline Day
- February 26th, 2018
- Full-day coverage
- Rumours
- Instant analysis!
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Trade Deadline Day
- National coverage
- Local coverage
- Self-coverage
- “Insiders”
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Standard consumption model
Fans
Watch the games
Buy tickets/merchandise
Get information/analysis
Speculate/gossip
NHL
82 game season
Playoffs
Sponsors
Merchandise
Tickets
Media coverage
National/local coverage
TV, radio, web
Opinion, analysis
Share information
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Fans aren’t good consumers
Play hockey
Play video games
Gamble
Collect merchandise
Remix culture
Create their own experience
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Blogs
Oilogosphere
Message boards
Produsage
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Read/write culture
Fan-created content
Distribution
Extension
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Read/write culture
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Produsage (Bruns, 2008)
Open participation, Communal evaluation
Fluid Heterarchy, Ad Hoc Meritocracy
Unfinished Artefacts, Continuing Process
Common Property, Individual Rewards
“the collaborative and continuous building and extending of existing content in pursuit of further
improvement”
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SuperFan 2.0 (2012)
Exploring the Produsage qualities of hockey fans (2012)
● Open participation, Communal evaluation
● Fluid Heterarchy, Ad Hoc Meritocracy
● Unfinished Artefacts, Continuing Process
● Common Property, Individual Rewards
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Hockey Analytics
Started by online fans
Data mining/analysis
Public databases
Visualizations
Exponential growth
and distribution
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NHL stats history
1917-18 - League launched, goals and assists tracked
1922-23 - League tracked timing of events
1967-68 - Started tracking plus/minus, individual shots and shooting percentage
1983-84 - Goaltender save percentage tracked
1998-99 - Player time on ice published
2002-03 - League started publishing play by play reports
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Fan’s role
Scrape data from NHL game reports
Convert into usable datasets
Supplement analysis with data
Share findings, discuss with others
Refine analysis based on feedback
Collect more data as needed
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Analysis
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Analytics web sites
ACTIVE
Natural Stat Trick
Corsica Hockey
Hockey Stats
DEFUNCT
War on Ice
Puckalytics
Extra Skater
Time on Ice
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NHL Salary Cap Information
- CapGeek launched in 2009 to provide
salary information
- General Fanager launched in 2015
- Cap Friendly launched in 2015
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Current state
Mainstream media
Social media
NHL evolving
Fan-led conferences
Hackathons
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The Athletic
Launched in 2016
Subscription based
MLB, NBA, NFL, NHL
Expansion to Canada
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The SuperFan
Rundle Summit
February 23, 2018
Sunil Agnihotri