The SuperFan - Rundle Summit Presentation

Keynote address for the Rundle Summit in Banff on February 23, 2018.

Transcript

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2. The SuperFan
   Rundle Summit
   February 23, 2018
   Sunil Agnihotri
   

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3. Background
   Master of Arts in Communications and Technology - University of Alberta (2012)
   “SuperFan 2.0 - The produsage qualities of online hockey fans”
   Blog at thesuperfan.ca
   CBC Edmonton News
   TSN Radio
   Freelance work: The Athletic Edmonton, The Copper & Blue, Hockey in Society
   

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4. Objectives
   Fans
   Technology
   Current state
   Future state
   

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5. Why hockey fans?
   Unique
   24/7 Connection
   Participatory culture
   Remix
   

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6. The Players
   NHL
   Sponsors
   Media
   Fans
   

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7. Sports Products
   Ticket sales
   Merchandise
   Affiliation with favorite
   team/BIRG
   Uncertainty
   Mason, D.S. (1999). What is the sports product and
   who buys it? The marketing of professional sports
   leagues. European Journal of Marketing, 33(3/4), p.
   402-418.
   

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8. NHL Coverage
   National coverage
   - TSN, Sportsnet
   Local coverage
   - Beat reporters
   Self-coverage
   - NHL, Oilers
   

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11. Information/misinformation
    Opinions
    Speculation
    Gossip
    “It is part of selling the game. I think
    rumours are good for the game because
    they create interest.”
    “A player reads a rumour in the paper
    that he is going to be traded, so all of a
    sudden his game picks up”
    National Post, January 2000
    

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12. Hot takes!
    In journalism, a hot take is a
    "piece of deliberately provocative
    commentary that is based almost
    entirely on shallow moralizing in
    response to a news story, usually
    written on tight deadlines with little
    research or reporting, and even
    less thought"
    Rios, Tomas (August 15, 2013). "A Brief History of Bad Sports Writing". Pacific
    Standard. Retrieved 13 April 2015.
    

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13. Trade Deadline Day
    - February 26th, 2018
    - Full-day coverage
    - Rumours
    - Instant analysis!
    

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15. Trade Deadline Day
    - National coverage
    - Local coverage
    - Self-coverage
    - “Insiders”
    

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16. Standard consumption model
    Fans
    Watch the games
    Buy tickets/merchandise
    Get information/analysis
    Speculate/gossip
    NHL
    82 game season
    Playoffs
    Sponsors
    Merchandise
    Tickets
    Media coverage
    National/local coverage
    TV, radio, web
    Opinion, analysis
    Share information
    

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17. Fans aren’t good consumers
    Play hockey
    Play video games
    Gamble
    Collect merchandise
    Remix culture
    Create their own experience
    

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18. Blogs
    Oilogosphere
    Message boards
    Produsage
    

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19. Read/write culture
    Fan-created content
    Distribution
    Extension
    

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20. Read/write culture
    

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21. Produsage (Bruns, 2008)
    Open participation, Communal evaluation
    Fluid Heterarchy, Ad Hoc Meritocracy
    Unfinished Artefacts, Continuing Process
    Common Property, Individual Rewards
    “the collaborative and continuous building and extending of existing content in pursuit of further
    improvement”
    

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22. SuperFan 2.0 (2012)
    Exploring the Produsage qualities of hockey fans (2012)
    ● Open participation, Communal evaluation
    ● Fluid Heterarchy, Ad Hoc Meritocracy
    ● Unfinished Artefacts, Continuing Process
    ● Common Property, Individual Rewards
    

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23. Hockey Analytics
    Started by online fans
    Data mining/analysis
    Public databases
    Visualizations
    Exponential growth
    and distribution
    

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24. NHL stats history
    1917-18 - League launched, goals and assists tracked
    1922-23 - League tracked timing of events
    1967-68 - Started tracking plus/minus, individual shots and shooting percentage
    1983-84 - Goaltender save percentage tracked
    1998-99 - Player time on ice published
    2002-03 - League started publishing play by play reports
    

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27. Fan’s role
    Scrape data from NHL game reports
    Convert into usable datasets
    Supplement analysis with data
    Share findings, discuss with others
    Refine analysis based on feedback
    Collect more data as needed
    

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28. Analysis
    

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29. Analytics web sites
    ACTIVE
    Natural Stat Trick
    Corsica Hockey
    Hockey Stats
    DEFUNCT
    War on Ice
    Puckalytics
    Extra Skater
    Time on Ice
    

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30. NHL Salary Cap Information
    - CapGeek launched in 2009 to provide
    salary information
    - General Fanager launched in 2015
    - Cap Friendly launched in 2015
    

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32. Current state
    Mainstream media
    Social media
    NHL evolving
    Fan-led conferences
    Hackathons
    

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33. The Athletic
    Launched in 2016
    Subscription based
    MLB, NBA, NFL, NHL
    Expansion to Canada
    

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34. The SuperFan
    Rundle Summit
    February 23, 2018
    Sunil Agnihotri
    

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