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Overexposed
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@souvikdg
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Miranj
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“…they [designers] worry about stuff, not in
general but in particular, the fine detail of
stuff, the stuff that we build our lives from;
they worry about it so we don’t have to.
The Genius of Design
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It's the little things.
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It’s the little things.
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We build tools…
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…and every tool has two sides.
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Let’s look back at computers…
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…they’ve evolved…
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…from floor space to inches…
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…but more importantly, they now
expose far less complexity to the users.
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Exposures
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URLs
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http://aircel.com
↓
http://www.aircel.com/AircelWar/
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http://www.hindustantimes.com/business-
news/WorldEconomy/Petrol-diesel-prices-
may-go-up-this-week/Article1-1011191.aspx
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http://www.hindustantimes.com
/business-news
/WorldEconomy
/Petrol-diesel-prices-may-go-up-this-week
/Article1-1011191.aspx
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http://www.bbc.co.uk
/news
/world-asia-21408029
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http://www.thehindu.com
/todays-paper
/tp-national
/tp-newdelhi
/allahabad-stampede-toll-36
/article4405705.ece
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http://www.hindustantimes.com
/India-news
/UttarPradesh
/Allahabad-stampede-death-toll-mounts-
to-36-probe-ordered
/Article1-1009801.aspx
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http://www.firstpost.com
/india
/allahabad-stampede-at-least-36-dead-many-
injured-620131.html
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http://www.nytimes.com
/2013
/02
/12
/world
/asia
/deadly-stampede-at-hindu-festival-that-
draws-millions.html
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Actions
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Input
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Errors
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Copy
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Solutions
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Empathy
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It’s important to step
into the user’s shoes…
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…but it ain’t easy!
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Stages of Competence
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1. Unconscious incompetence
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2. Conscious incompetence
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3. Conscious competence
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4. Unconscious competence
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1. Unconscious incompetence
2. Conscious incompetence
3. Conscious competence
4. Unconscious competence
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Product creators, designers are
unconsciously competent at
the technicalities.
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We’re not just experts at designing,
but we’re also expert users.
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“
Just because you’ve always done it
that way doesn’t mean it’s not
incredibly stupid.
Despair Poster
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Implementation should follow interface.
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Business should follow behaviour.
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Align business and design goals
with user goals.
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“
People ignore design that ignores people.
Frank Chimero
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The web is an amazing platform.
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Am I overexposing
implementation details?
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Let’s not overexpose.
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• Laurel and Hardy — http://www.flickr.com/photos/tom-margie/1536404154/
• Biryani — http://www.flickr.com/photos/avlxyz/3643374430/
• Spice Bag — http://www.flickr.com/photos/30991136@N04/3679973761/
• Hammer — http://commons.wikimedia.org/wiki/File:Intentions_II.jpg
• Harvard Mark I — http://en.wikipedia.org/wiki/File:Harvard_Mark_I_Computer_-_Input-Output_Details.jpg
• IBM 5150 — http://www.flickr.com/photos/wizzer/5357865167/
• Apple Lisa II — http://commons.wikimedia.org/wiki/File:Apple_Lisa-2-IMG_1730.jpg
• Macbook Pros — http://www.flickr.com/photos/wza/3040805966/
• iPad — http://en.wikipedia.org/wiki/File:IPad_2_Smart_Cover_at_unveiling_crop.jpg